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Meet The Entrepreneur Behind The Cover Of The January 2024 Issue Of MoneyCentral Magazine: Elton A. Hollis III

Posted on January 10, 2024January 10, 2024 by Jenny

Elton A. Hollis III, the dynamic entrepreneur and owner of Hol-Tech Resources, LLC, is making waves in the business world as a sought-after consultant and influential figure in the Safety, Quality, and Compliance realms. With a career spanning over 25 years in the Oil and Gas Construction field, Elton has consistently demonstrated his commitment to excellence, leadership, and small business development.

As the owner of Hol-Tech Resources, LLC, Elton oversees a full-service consulting firm that specializes in providing comprehensive guidance and training in Safety, Quality, and Compliance. His expertise extends to the industrial, commercial, and small business industries, where he has earned a reputation for delivering top-notch consulting, training, executive coaching, and safety management services.

In addition to his role at Hol-Tech Resources, Elton serves as the General Manager of RT Technical Solutions LLC, where he plays a pivotal role in leading their team to the forefront of the Industrial Electrical and Instrumentation fields.

A dedicated advocate for entrepreneurs, Elton is a co-founder of the Golden Triangle Industrial Group and serves as the Vice-Chairperson for the Contractors Business Development Group. His passion for fostering small business success is evident in his involvement with marketing meetings, events, and mentor speaking engagements aimed at helping entrepreneurs flourish.

Elton’s impact goes beyond the boardroom, as he enjoys spending time outdoors exploring the Texas Hill Country on hiking trails. His commitment to empowering entrepreneurs led him to publish two insightful books, “Creative Problem Solving” and “Buy Into Yourself First.” The latter serves as a detailed guide on successful business development tactics, offering invaluable insights on making businesses more successful.

Recognized for his Small Business training grant work in collaboration with the Lamar Institute of Technology, Elton is well-regarded in the Safety and Training field. His dedication to small business success has garnered him features on the cover of international magazines such as Global Millionaire Magazine, InLife International, StarCentral Magazine, and Global Elite Entrepreneur Magazine. Additionally, he has contributed articles to Elitepedia, The Los Angeles Refine Post, and The Global Celebrity. VT Post has honored him by naming him one of the Top 100 Entrepreneurs in Texas.

Elton A. Hollis III stands as a true inspiration in the business world, using his experience, expertise, and voice to motivate and empower entrepreneurs on their path to sustainable life satisfaction and inherent success.

Through his leadership, advocacy, and commitment to holistic success, he exemplifies the qualities that can propel individuals towards not just business triumphs but also a deeply satisfying and fulfilling life journey.

MoneyCentral Magazine recently interviewed Elton to discuss his journey as an entrepreneur and here’s what went down:

Could you share some insights into your 25 years of experience in the Oil and Gas Construction field and how it has shaped your approach to business consulting?

Having 25 years of experience in the oil and gas industry can bring immense value to any business. The oil and gas industry is known for its complex operations, rigorous safety standards, and demanding logistical requirements. I have developed exceptional project management, risk assessment, and problem-solving skills through years of working in this industry. These skills are transferable to any business, as they foster a strategic mindset and an ability to navigate challenges effectively. Moreover, the oil and gas industry operates in a highly regulated environment, requiring professionals to understand compliance and legal frameworks. This knowledge can be invaluable in ensuring a business operates ethically and within the boundaries of the law. Additionally, the oil and gas industry is at the forefront of technological advancements, such as digitalization and automation. With 25 years of experience in this industry, I have witnessed and adapted to these technological changes, making me well-equipped to drive innovation and optimize processes in any business. Overall, the extensive experience gained in the oil and gas industry has brought me a wealth of knowledge, expertise, and a unique perspective. The most important part of my experience has been learning that nothing trumps hard work, kindness, and doing whatever you can to help another person.

As the co-founder of Small Business Friday! Video podcast, could you elaborate on how this platform supports small businesses and what motivated you to initiate this venture?

Small Business Friday started as a way for radio listeners to hear some good news about local businesses in Southeast Texas. With guidance and wisdom from the late Fernando Ramirez, we were able to expand on this to include many other platforms. Joe Tant, I, and our Producer Matthew Chance have been truly blessed to meet so many wonderful people and listen to their stories of struggle, triumph, and everything in between! Our video podcast highlights local businesses, events, and stories in hopes of expanding their footprint and giving them a helping hand to grow their business. We are very fortunate to have show sponsors that allow us to do this for these folks free of charge! Our fearless leader, Joe Tant, is fond of saying, “Once upon a time, someone helped me; now it is my turn to help someone else.”

In your role at Hol-Tech Resources, LLC, you provide Safety, Quality, and Compliance guidance. How do you ensure that these critical aspects are effectively integrated into your consulting services?

I feel the best way I’ve been able to incorporate these aspects into my services is by truly taking the time in the beginning and listening to what my customer needs. Properly identifying the need is paramount to an effective solution. Secondly, finding a way to help incorporate this solution into the unique culture of their business is also very important. One of the most rewarding parts of this process for me is watching the ideas and suggestions take shape and mold into the best solution for the company. Lastly, keeping up with all the latest regulations, laws, and industry best practices is essential for me to be able to provide my customers with the best possible safety training, consulting, and advice.

As the General Manager of RT Technical Solutions LLC, how do you contribute to positioning the company at the forefront of the Industrial Electrical and Instrumentation fields?

A key element of being at the top of any field is to have a great team. I know this sounds like the same old song and dance, but it’s absolutely key here at RT! Most of our clients are end users, such as Kinder Morgan and TC Energy, which means they are on tight deadlines, and their bids are highly competitive. The team we have here has really embraced the concept of “value-added services.” Our Projects Team hits the ground running to ensure components are ordered, delivered, and processed as quickly as possible, while our Field Services Team puts it together to finalize a safe, on-time product. None of this could happen without having great ownership. Our owner, Kasey Taylor, is one of the best in the business at setting goals and allowing her team to get things done without micromanaging. We are also a proud, certified woman-owned business.

Being actively involved in Golden Triangle Industrial Group, could you share the group’s mission and the impact it has on the industrial sector?

Travis Woods and I founded the Golden Triangle Industrial Group. Our common goal was to form a group that would bring a unique and energetic business development event to Southeast Texas.

What challenges do you perceive in the industrial, commercial, and small business industries today, and how do you address these challenges in your consulting role?

I have identified three challenges that I deal with in my realm very frequently these days.

Difficulty in marketing and advertising, and competition from industry leaders.

I have two good friends at First State Bank of Texas in Beaumont. They have taught me the importance of sincere marketing. They have done this not by baiting me with rate discounts, but by showing up to support me, giving back to the community and being available. This not only fosters a belief in sincerity but also creates a deeper connection with customers who share those values. If you follow these basics, you can’t go wrong! Sometimes fighting the complacency of a comfortable business is tough, but if you want to grow, you need to be on the go!

Finding and retaining customers and avoiding reliance on one customer.

The best way I’ve found to combat this problem is to offer personalized solutions, provide excellent customer service, and diversify your customer base. These items allow you to spread the footing on your business to account for any ups and downs in financial or service-based issues.

Recruiting, motivating, and training staff.

This is such an important yet overlooked piece of business. Some great ways to help with this is by focusing on hard and soft skills, not just technical training. Next is to personalize the training to the employee skillset.
Utilizing multiple platforms helps break up the boredom that can come with training. Something else I’ve had great success with is actually having employees train one another when they are qualified. This grows comradery and fosters teamwork while also building a great foundation of excellence for your company.

Could you highlight a particularly challenging project you’ve encountered in your career, and how your expertise helped navigate and overcome those challenges?

One of the most challenging projects I have ever dealt with involved helping a client through an OSHA audit on an industrial site. This client had never been through an audit before and was rightfully stressed. We were able to navigate this challenge by essentially using the Golden Rule. We were very upfront and honest with the inspector. This allowed an open and direct line of communication for both parties. Fortunately, I have built a very impressive group of friends and colleagues in several different fields who helped us with advice to help in this situation.

Ultimately we were able to navigate this audit with no fines and learned some very valuable learning points for daily work procedures. This was another example of how relationships, hard work, and honesty help in all aspects of business.

With your extensive experience, what advice would you offer to aspiring entrepreneurs looking to succeed in the Oil and Gas Construction field or related industries?

To aspiring entrepreneurs looking to succeed in the oil and gas industry, here is some insightful and inspiring advice:

1. Develop a Deep Understanding: Take the time to thoroughly understand the industry, its dynamics, and the challenges it presents. This includes staying updated with market trends, technological advancements, and regulatory changes. The more knowledge you have, the better positioned you’ll be to identify opportunities and make informed decisions.

2. Build a Strong Network: Networking is crucial in the oil and gas industry. Attend industry events, join professional organizations, and connect with experts and influencers. Building a strong network can open doors to partnerships, collaborations, and valuable insights. Surround yourself with like-minded individuals who can support and inspire you. Importantly, ALWAYS be looking for a way to help other people!

3. Embrace Innovation: The oil and gas industry is constantly evolving, driven by technological advancements and sustainability goals. Embrace innovation and be open to adopting new technologies and practices. Seek opportunities to leverage digitalization, automation, and renewable energy solutions. You can differentiate yourself and create a competitive advantage by staying ahead of the curve.

4. Focus on Safety and Sustainability: Safety and sustainability are non-negotiable priorities in the oil and gas industry. Make them integral parts of your business strategy from the start. Implement robust safety measures, prioritize environmental responsibility, and invest in sustainable practices. Demonstrating a commitment to safety and sustainability will not only protect your business but also enhance its reputation and credibility.

5. Be Resilient: The oil and gas industry can be volatile, with fluctuating prices and geopolitical factors impacting operations. As an entrepreneur, it’s important to be resilient and adaptable. Prepare for uncertainties, diversify your business, and have contingency plans in place. Embrace challenges as opportunities for growth and learn from setbacks.

6. Foster Strong Partnerships: Collaboration is key in the oil and gas industry. Seek out partnerships with suppliers, contractors, and other stakeholders. Establishing strong relationships based on trust and mutual benefit can lead to cost efficiencies, shared expertise, and access to new markets. Remember, success is often a collective effort.

7. Maintain a Long-Term Perspective: The oil and gas industry operates on long-term investment cycles. It’s essential to have a patient and long-term perspective. Avoid short-term thinking and focus on building sustainable growth. Invest in research and development, talent development, and strategic planning. Success in this industry requires perseverance and a commitment to the future.

Remember, entrepreneurship in the oil and gas industry requires a combination of industry knowledge, innovation, resilience, and strong relationships. Work hard, stay passionate, stay adaptable, and always strive for excellence. With dedication and a willingness to learn, you can carve your path to success in this dynamic industry.

As a multifaceted professional, how do you balance your various roles and responsibilities to ensure maximum impact and success in each area?

As a multifaceted professional, balancing various roles and responsibilities is crucial to ensuring maximum impact and success in each area. One strategy I employ is effective time management. By prioritizing tasks and setting clear goals, I am able to allocate sufficient time and attention to each role. This involves creating a schedule, identifying essential tasks, and delegating when necessary. Additionally, I believe in the power of delegation and collaboration. By leveraging the strengths and expertise of others, I am able to distribute responsibilities and work more efficiently. This not only helps me manage multiple roles effectively but also fosters a sense of teamwork and collective achievement. Lastly, I maintain a growth mindset and constantly seek opportunities for learning and development. By staying updated with industry trends and acquiring new skills, I am able to enhance my performance in each role and adapt to evolving demands. By employing these strategies, I am able to balance my various roles and responsibilities effectively, ensuring maximum impact and success in each area.

Happy New Year from MoneyCentral Magazine!

Posted on January 2, 2024January 2, 2024 by Gary

As we approach the end of a transformative year, we are compelled to express our gratitude for the remarkable journey we’ve undertaken together. The past year has been nothing short of extraordinary, marked by achievements, growth, and the unwavering commitment of the entire MoneyCentral family.

Celebrating Achievements at Sir Stamford Circular Quay

We are thrilled to share that our end-of-year celebration, held at the lavish Sir Stamford Circular Quay on December 17, was a resounding success. The splendid venue provided a fitting backdrop for a night of camaraderie, reflection, and celebration of our collective achievements.

Acknowledging Our Major Sponsor and Cover Story: Mark Coronel of Cubecorp

A special word of appreciation goes to our major sponsor of 2023 and cover story, Mark Coronel of Cubecorp. His invaluable support and dedication to MoneyCentral have played a pivotal role in our success. Mark’s leadership and commitment have not only elevated our publication but have also inspired our entire team.

An Eventful Year for MoneyCentral Magazine

This year has been a journey of milestones and accomplishments for MoneyCentral magazine. From groundbreaking financial insights to captivating cover stories, we’ve continued to provide our readers with content that informs, inspires, and empowers.

As we bid farewell to 2023, let us carry forward the lessons learned, the triumphs celebrated, and the challenges overcome. Together, we stand poised to embrace the opportunities that 2024 holds for MoneyCentral magazine.

Looking Ahead to a Promising 2024

As we step into the new year, we are filled with optimism for what lies ahead. We have no doubt that, together, we will continue to set new standards and exceed the expectations of our readers.

We extend our deepest gratitude to each member of the MoneyCentral team, our sponsors, and partners for their unwavering commitment. May the coming year bring us continued success, growth, and fulfillment.

Wishing you all a joyful holiday season and a New Year filled with prosperity and achievement.

Meet The Man Behind The Cover Of The December 2023 Issue Of MoneyCentral Magazine: Mark Coronel

Posted on December 21, 2023December 21, 2023 by Krissy

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Mark Coronel, Sales Director at Cubecorp Projects Pty Ltd, is a distinguished figure in the real estate industry, boasting 17 years of expertise, strategic thinking, and a genuine commitment to client needs. His journey reflects enduring passion and dedication, covering various aspects of real estate, including residential and commercial sales, project management, project marketing, and investment properties.

As a visionary leader and solution provider, Mark prioritises understanding clients’ unique needs and tailoring services accordingly. His philosophy empowers clients in making informed decisions, whether in finding dream homes, securing investment opportunities, or navigating complex transactions. Mark’s track record speaks volumes, having assisted over 1,000 clients across Australia in the past five years, showcasing his professionalism, efficiency, and client-centric approach.

Beyond real estate, Mark is a mentor and guide, sharing the wisdom and insights acquired throughout his journey. His commitment to excellence and client-centricity defines his legacy in the industry, transforming real estate sales and impacting lives over his 17-year career.

MoneyCentral Magazine recently caught up with Mark to discuss his journey in the industry, and here’s what went down:

What sets Cubecorp apart from other businesses in your industry?

We are not like traditional real estate companies, whereby we don’t just sell houses and apartments. We also specialise in off-the-plan and offer many complimentary services through our different companies and networks.

Finance, Migration, Property Management, Sale and Re-sale of Residential and Commercial Properties, Development, Project Management, Architect and Design Services, Business Development and Accounting, and much more.

We are not limited to Sydney but have offerings all over Australia and in countries like Vietnam, Indonesia, China, Hong Kong, Taiwan, and the Philippines.

How do you envision the future of Cubecorp in the ever-evolving business landscape?

We are a platform for engagement. As the world and markets evolve, so do the demands of our clients. We have a mantra to never say no to opportunities straight away because it is fun to explore and create solutions we do not already have to people’s problems.

Businesses that do not innovate and continue to move forward and grow may be successful in the short term but will not survive to meet unforeseen challenges.

A big example was during the COVID-19 pandemic when many of our friends within the industry struggled to adapt and innovate and, unfortunately, had to close shop.

We envision evolving and positively impacting as many lives along the way as possible, with a target to provide jobs for 300,000 people one day!

What has been your most significant achievement or milestone with Cubecorp so far?

As an agent, I had the opportunity to win a listing for a whole apartment block, with 65 serviced apartments and parking. This was extremely challenging and rewarding, with many important lessons I have reminded myself of in recent deals!

How do you foster a positive and inclusive work culture within your organization?

It’s all about energy, in my opinion!

So, we try to put the right people in the right place and encourage personal development throughout our agents’ careers.

Everyone is different, and we encourage that. We are flexible with our work hours and opportunities but clear about our standards.

When we see there is potential in our staff, we nurture that. It’s how I was given the opportunity to become the Sales Director in a relatively short period of time.

We work hard, we play harder, and we reward excellence.

How did your entrepreneurial journey begin, and what inspired you to join Cubecorp?

For as long as I knew, I was different. I grew up in a traditional Filipino family where my values to work hard and stay honest were instilled early. But I’ve always had an appetite for more, with little side hustles through my schooling and university life that were constantly judged. But I’ve always liked to keep myself busy, and since I couldn’t find satisfaction as an engineer, I was presented with an opportunity to change my life.

Through miraculous circumstances, I was reintroduced to my university mate at Town Hall, the only place where you can get KFC Hot & Spicy, and we had a chat at his office. Don Liang is the CEO of Cubecorp, and he gave me the opportunity to sell properties on weekends. After three weekends, I resigned from my previous job and began my career in Real Estate.

Can you share any exciting upcoming projects or initiatives that Cubecorp is working on?

Absolutely, I’ll share two things if I can.

A big part of our sales offerings are in-house and land, and we all know the challenges of house and land in Sydney.

Scarcity, increased building, increasing labour costs, and a tighter finance market are driving affordability down for buyers and limiting their choices.

So, to offer more options for our clients, we are diversifying our range of investment options to Regional NSW, proudly partnering with TORO HOMES, who have exclusive investor house and land packages in over six estates, including in the Hunter Region! This is regional.

The other upcoming hot investment option is in our nation’s Capital!

This is arguably the dark horse of the property market in Australia for so many reasons, but what people want to know is how good is it? Prices under $400,000, rental guarantees of 7% for five years, AND we are working with only the BEST in the territory, GEOCON, the largest builder-developer in Canberra and the 3rd largest in Australia. I do love these guys, and I love their properties even more!

How do you balance work and personal life to ensure overall well-being?

I do get asked this a lot.

If you follow my Facebook and Instagram stories and our CEO, too, you will see the 4 a.m. wake-up, the everyday hustle, the late checkouts from the office, and the fun times with my kids.

I have a family of 4; my daughter Zaza is 6, Henry is 4, and my wife works with me… yes! It can be done… mind you, we do work in different services.

This is not just work for me; it’s a lifestyle. Sometimes, Henry joins me for meetings and inspections, even handing out flyers.

How do I juggle it all? If it’s not on the calendar, it’s likely not a priority.

Meet The Entrepreneur Behind The Cover Of The November 2023 Issue Of MoneyCentral Magazine: Dr. DL Wallace

Posted on November 3, 2023November 3, 2023 by Gary

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In the ever-evolving landscape of the modern workforce, the importance of soft skills cannot be overstated. Dr. DL Wallace, a seasoned expert in the field of Soft Skills Training and Development, has been spearheading a paradigm shift in employee development, entrepreneurial growth, organizational efficiency, and business strategy for over two decades. His journey as the CEO and Founder of Success Training Institute (STI) has not only transformed individuals and organizations but has also earned him global recognition in the education technology sector.

Dr. Wallace’s brainchild, Success Training Institute, has emerged as the world leader in superior soft skills training. Established in 2012, this award-winning education technology company, headquartered just north of Dallas, Texas, has been the driving force behind a transformative learning experience. STI’s clientele spans colleges, universities, workforce commissions, school districts, and corporations across diverse industries.

What sets STI apart is its commitment to personalized learning. Their tailored platforms offer pre and post-assessments, individualized learning plans, and access to data and analytics, enabling learners to chart their growth path comprehensively. The institute’s range of services caters to both individuals and corporations, providing essential training in compliance, leadership, problem-solving, team building, customer service, and more.

Success Training Institute offers a variety of plans tailored for entrepreneurs, college students, sales professionals, HR experts, and many more. Their programs are designed to accommodate nearly any budget, offering rapid certification programs that yield tangible results within weeks, with immediate improvements in productivity, positivity, and efficiency. The cornerstone of their training approach is a series of power-packed, 8-minute video segments that can be consumed on-demand, making it accessible for employees at all levels.

Moreover, STI is not only bridging the gap for current employees but also laying the foundation for future professionals. Their Virtual Internship Programs offer college students the chance to enhance their post-graduation employability. These students earn valuable soft skills certifications, strengthening their resumes and gaining opportunities to work remotely while supplementing their college expenses.

The impact of Success Training Institute extends far beyond traditional learning. As a Top Innovator in Education Technology, STI’s commitment to original content, unique instructional methods, and an evergreen library is fundamentally changing the professional development landscape for students and companies alike. Dr. DL Wallace’s vision has given rise to a transformative force that is equipping individuals and organizations to thrive in the fast-paced, ever-changing world of work.

MoneyCentral Magazine recently had the privilege of engaging in a candid conversation with Dr. DL Wallace, delving into his remarkable journey and the profound impact of Success Training Institute. Here’s what transpired in this exclusive interview:

What inspired you to focus on soft skills training, and how did you embark on this journey?

Several years ago, when I owned another company, I noticed our new hires’ challenges with many of the soft skills basics. Keep in mind that these new hires were all college grads, and yet they had difficulty maintaining focus, collaborating with others, managing time, and resolving conflict. We had two options: Develop a viable training system or keep replacing people. Of course, replacing people may be more convenient, but training them is a much better investment. We chose to train them. I began developing a soft skills curriculum, and we started with early morning training calls that were only 8 minutes per day. Why 8 minutes? It fits the hectic schedules of our team. Soon, we noticed remarkable improvements just by elevating the soft skills of our employees. Other companies started asking if we could do the same for them, and the rest is history.

Can you share some success stories or testimonials from individuals or organizations that have benefited significantly from Success Training Institute’s programs?

My favorite part of this business is hearing the powerful testimonials from our clients. We even post quite a few of them online. One story that sticks out to me most is from a single mother from South Carolina. Her daughter was enrolled in college and was off to a bad start. Not making friends, poor grades, and losing confidence. She begins taking our soft skills courses, just a few daily lessons from her phone. She started with Adaptability and Work Ethic. According to her mom, she went from dropping out and returning home to making the Dean’s List her freshman year! We hear these stories all the time because college and career success are based on well-developed soft skills. All the research proves this, and it’s great to see it happening. Most students don’t fail or drop out of college because they have a low IQ. It is because they have unaddressed emotional deficiencies, and our company solves that problem for college students and professionals in the workplace.

As a leader in soft skills training, what do you believe are the most crucial soft skills for individuals and organizations in today’s professional landscape?

There are so many necessary soft skills that it’s hard to rank them because everyone is different. It’s like asking, “What are the three best foods for your body?” or “What is the best book to read?”. It all depends on the individual. That’s why we offer pre-assessments to all our clients because it helps craft an individualized learning plan specific to the person’s needs. Some new employees need to focus on Time Management, while others need Self-Regulation or Managing Stress. The best part about the platforms we develop is they are NOT one size fits all. We all have different needs and are at different stages of emotional development, which is why our platforms are designed to accommodate the soft skills needs of each participant.

Success Training Institute (www.simplysuccess.com) provides customized learning platforms. How do you ensure that these platforms cater to the diverse needs of your clients, including colleges, corporations, and individuals?

It all starts with communicating with our clients and understanding what they want to accomplish. For some, it’s student or employee retention. For the colleges that have access to resell our training programs under its brand, fundraising may be the focus. Once we have an initial consultation, our team of experts customizes video commercials, organizes lesson material, and adds analytics to track and monitor the key data points. We are the only company that offers our clients a tailor-made soft skills training experience, and it’s one of the features that makes us unique in this industry.

In your view, how does soft skills training contribute to organizational efficiency, and what tangible improvements have you observed in companies that have implemented your programs?

First, soft skills are going to make organizations more productive. Remember, when we master our emotions, we become better people, which makes us better at everything we do. Organizations don’t have to hire new people because the Success Training Institute helps the people they have become even better. For college students, increased productivity means better grades. For the sales professional, it means more closed deals. Better people are always more productive. Next, we see strong gains in retention. The biggest challenge in the workplace is turnover. Our soft skills programs boost confidence, competencies, and individual satisfaction, all contributing to employees staying on jobs longer. Last but certainly not least, we see the gains in revenue. Turnover is expensive for every organization. Our programs have been proven to reduce by as much as fifty percent! That’s literally putting money back into the pockets of our clients.

What challenges do you perceive in the current landscape of employee development, and how does Success Training Institute address these challenges?

The remote workforce is growing rapidly and is changing the way we see a typical workday. It can also have adverse emotional impacts. When people don’t connect interpersonally, they lose a valuable skillset our company helps restore. Remote work is also changing the way people want to learn. Most are turned off by live training sessions that confine them to crowded conference rooms for several hours daily. They want training to adjust to their lifestyles. Our programs are mobile-friendly, video-based, and self-paced because that is the future of learning. Each lesson is 8 minutes or less because the adult attention spans are shrinking. Companies that don’t recognize these trends will lose employees in droves. Back in the day, employees adjusted to the workforce. Today, the workforce has to adjust to the employee, including training and development.

Could you elaborate on the Virtual Internship Programs offered to college students? How do these programs bridge the gap between academic learning and real-world professional skills?

Our virtual internship programs are second to none because they offer the best of all worlds. First, college students get to work remotely. Next, they gain soft skills and hard skills. Last but certainly not least, they get paid! They apply online, interview online, and are assigned a virtual supervisor. They can work in our Marketing, Content Creation, IT, Sales, or Administrative departments, which gives them real-world experience that accommodates the demands of their collegiate schedules. Many colleges are located in small towns where internship opportunities are limited. Our programs allow them to complete project-based assignments from anywhere in the world without the hassle of long commutes or the cost of new wardrobes.

The success of STI’s training is often highlighted by its quick impact on productivity and positivity. Can you share some insights into the unique instructional methods or strategies that contribute to this rapid improvement?

Two terms are important when answering this question. Pedagogy and Heutagogy. The first is the one we are most familiar with in traditional education. This is highly structured learning where students enter a classroom and are taught by one or more instructors. Everyone must learn the same thing at the same time. No exceptions. On the contrary, heutagogy is self-directed learning, which allows participants to learn based on need, interest, and other learning preferences. Most online training programs are pedagogical and shouldn’t be because that methodology is most effective in organized classroom settings. We developed heutagogical learning model called the SIPS Instructional Method. It is proven, practical, and powerful. Those who engage in our online courses see measurable gains in crucial soft skills in less than 8 minutes per lesson per day. The content is relevant and appeals to various types of learning preferences. There is a short quiz after each lesson to gauge retention, and our model has the highest user engagement rates in the industry.

As a Top Innovator in Education Technology, how do you envision the future of online training, especially in the context of soft skills development? What advice would you give entrepreneurs, HR professionals, and individuals looking to enhance their soft skills and stay competitive in today’s dynamic business environment?

I recently met one of the most accomplished and respected business leaders in the United States at a reception. During our conversation, he quickly said that Soft Skills ARE the new Hard Skills. He pointed out what he had observed over his many years in business and added that small, private colleges and universities need viable soft skills partnerships to remain relevant in the years to come. Of course, I wholeheartedly agree. For entrepreneurs, HR professionals, and business leaders across all industries would be well served to place soft skills in their rightful place: the most important skillset any professional can acquire. In a time where emotional health and wellness are more prominent than ever, we cannot overlook the importance of soft skills any longer. We are fortunate to be in the right place at the right time.

Meet The Entrepreneur Behind The Cover Of The August 2023 Issue Of MoneyCentral Magazine: Jenna Chan

Posted on August 24, 2023August 26, 2023 by Gary

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In the ever-evolving world of hair loss and skincare, one name stands out as a beacon of innovation and affordability: Jenna Chan. With over two decades of experience in the industry, 59-year-old Jenna Chan has become a trailblazer, providing accessible PRP & PRF hair loss treatments, Neo Graft Hair Transplants, injectables, and fillers across Australia. But her journey is not just about business success; it’s a tale of determination, resilience, and a mother’s unwavering commitment to her children’s future.

Jenna Chan’s story is not that of an overnight sensation but rather a lifelong dedication to her craft. With a career spanning more than 20 years, she has not only honed her skills but also refined her mission to make top-tier treatments affordable for everyone. As a single mother facing challenges head-on, Jenna has embodied the spirit of entrepreneurship, determined to reshape the skincare world.

In the wake of the Covid-19 pandemic, Jenna Chan’s Hair and Skin Science clinics experienced a surge in demand, igniting an exponential growth phase. With her finger on the industry’s pulse, she seized the opportunity and expanded her vision. Today, her clinics have become a symbol of excellence. It’s not just about numbers; it’s about giving clients the confidence to face the world with rejuvenated skin and hair.

Jenna’s journey is intrinsically tied to her aspiration to provide her children with more than she had growing up. At 59, she took the courageous step to launch her own anti-aging skincare clinic, a move that wasn’t without its challenges. As she navigated the highs and lows of business ownership and single-handedly raised her family, Jenna’s story became an embodiment of strength, determination, and unyielding love.

Hair and Skin Science’s commitment from day one has been to offer affordable, effective hair loss and skin treatments performed by medical experts. The clinics have not only fulfilled this promise but exceeded it.

With treatments carried out by medical doctors and nurses, they’ve conducted over 100,000 PRP hair loss treatments and 30,000 PRP skin treatments. These figures aren’t just statistics; they’re testaments to lives transformed and confidence restored.

In the world of skincare, Hair and Skin Science has emerged as the go-to destination for the famous ‘vampire facial.’ By harnessing the body’s own resources, the procedure rejuvenates the skin, leaving clients with a fresh and youthful appearance. This innovative technique, beloved by celebrities like Kim Kardashian, has solidified Hair and Skin Science’s reputation as an industry pioneer.

Jenna Chan’s journey has evolved into a family affair as she partnered with her son, Royce. Together, they have not only embraced success but multiplied it. With the recent launch of eight additional clinics, their collaborative efforts have brought the total number of Hair and Skin Science clinics to an impressive 25.

Jenna Chan’s story is one of passion, innovation, and family values. From her early struggles to the heights of success, she continues to leave an indelible mark on the hair loss and skincare landscape. Through affordable treatments, unwavering dedication, and love for her children, Jenna Chan is transforming not just faces but lives throughout Australia.

MoneyCentral magazine recently had the opportunity to connect with Jenna Chan to delve into her entrepreneurial journey, and here’s a glimpse into the insightful conversation.

Can you tell us about your journey in the beauty industry and how it led you to launch your own anti-ageing skincare clinic, Hair and Skin Science?

I have worked for several small cosmetic clinics for many years. Many loyal clients and friends encouraged me to open my own clinic, and they said they would support me….so I did. I opened my first clinic at 59 years old. Better late than never.

What inspired you to focus on affordable hair loss and skin treatments, performed by medical doctors or nurses, as your mission for Hair and Skin Science clinics?

Many cosmetic clinics had only focused on injectables, so I saw a gap in the market for medical cosmetic clinics offering both hair loss and skin rejuvenation treatments. Affordability is important to me as I’ve always struggled throughout my life with financial hardship, so I made it my mission to make our services accessible to the majority of people living in Australia. Everyone deserves to feel happy and confident!

With the exponential growth of Hair and Skin Science after the Covid-19 pandemic, can you share some insights into the strategies that contributed to your success during challenging times?

Thankfully, in Australia, the government was helpful in providing some financial support to pay staff wages and clinic rents. We did our best to pivot during the pandemic. However, our core service is in-clinic. We were able to provide hair regrowth & skin products to patients during the lockdowns.

My son and I had strategised to expand rapidly during the reopening post-pandemic. We saw this as an opportunity to sign leases at great prices and push ahead while other businesses were being very conservative.

How did you manage to navigate the financial hardships and highs and lows of doing business while being a single mother raising two young children?

It was tough being a single mother throughout the years. Truthfully, before Hair and Skin Science launched in April 2017, I didn’t have much to my name at all. I’m now almost 65 years old, and my life is completely different from what it was only seven years ago. It’s never too late to go after your dreams!

The ‘vampire facial’ has become a popular treatment at Hair and Skin Science. Could you explain how this procedure works and what makes it stand out from other skincare treatments?

One of our most popular skin treatments is the vampire facial, which became famous because of Kim Kardashian.

The procedure is performed in four simple steps:

1. A registered nurse takes a small sample of your blood.

2. This blood is spun in a centrifuge, separating the platelets (growth factors) from the red blood cells.

PRP solution is applied using tiny injections combined with microneedling.

Vampire facials combine the powers of micro needling and PRP. During a traditional micro needling treatment, needles create tiny incisions in the skin, stimulating the skin to repair itself with new collagen and elastin. However, in a vampire facial, this is coupled with platelet-rich plasma, which contains growth factors to help stimulate repair.

Opening 25 clinics in Australia in such a short period of time is a remarkable achievement. What were the key factors that enabled you to expand your business to this scale?

There are three key factors that I never lose sight of while building Hair and Skin Science. One is customer satisfaction, affordability, and employee satisfaction. I do my best to address these three core factors while continuing to expand continually.

Can you elaborate on your partnership with your son, Royce, in running the business? How has this collaboration contributed to the success of Hair and Skin Science?

Royce and I are like Ying and Yang! I’m so lucky that we work well together and have complementary skills. Royce is very good at brand building, marketing, and finance. I’m really good at being hands-on and internally operating clinics and empowering key staff. It’s important to find a business partner with a different skill set to grow the business to its full potential. In my opinion, if you’re about to start a business with a friend or relative, I’d make sure that your skills are complementary and not overlapping too much.

Hair and Skin Science clinics have performed an impressive number of PRP hair loss and skin treatments. What sets your clinics apart in terms of customer satisfaction and results?

We have built a culture at Hair and Skin Science of putting the customer first and always doing the best we can to provide an affordable service that provides excellent hair and skin rejuvenation results.

We also have unique treatment protocols exclusive to Hair and Skin Science. These strict protocols are used by all our medical doctors and registered nurses.

What has been the most rewarding part of your journey as a business owner in the beauty industry, and how do you measure the impact of your work on your clients?

Being able to develop and nurture our registered nurses into leadership positions and give them opportunities to further their careers and aspirations. It is so satisfying to watch it unfold! Happy registered nurses mean happy patients! We measure the impact of our work through online reviews and word of mouth. If you’re doing a great job, patients will refer their friends and relatives.

Your story is truly inspiring, showcasing that it’s never too late to chase your dreams and achieve success. What advice would you give to aspiring entrepreneurs, especially those who face challenges like financial constraints or age-related concerns?

Never, ever give up. You cannot fail if you never give up. There are many people who became successful entrepreneurs much later in life. Age is not a reason not to go for your dreams. You have the experience and wisdom that many young people do not. I also see having financial constraints as an advantage! It forces you to get creative and really squeeze as much as you can out of every dollar. These skills that you develop will set you up for continued success.

Meet The Rising Star Behind The Cover Of The July 2023 Issue Of MoneyCentral Magazine: Darrin Henson

Posted on July 26, 2023August 7, 2023 by Alex

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When it comes to longevity and success in the entertainment industry, few names shine as brightly as Darrin’s. With an illustrious career spanning over three decades, this award-winning talent has left an indelible mark on the world of entertainment. Known for his collaborations with legendary stars such as Michael Jackson, Prince, Jennifer Lopez, Britney Spears, NSYNC, Xscape, and Jagged Edge, Darrin has worked on some of the biggest projects in the industry.

From gracing the silver screen in fan favorites like “Soul Food” and “Stomp The Yard” to captivating audiences with his performances in current shows like “The Family Business” and “Double Cross,” Darrin has proven time and time again that he is a force to be reckoned with. But rather than resting on his laurels, Darrin continues to evolve and take command of his career in new and exciting ways.

One of his notable endeavors is his passion for storytelling. Darrin is not only focused on his own journey but also on creating opportunities for rising talent within the TV and film industry. By telling stories that truly matter to him, he aims to make a lasting impact and inspire others to pursue their dreams fearlessly. His dedication to nurturing talent and fostering creativity sets him apart as a true visionary in the industry.

Additionally, Darrin’s creativity knows no bounds. He is currently in negotiations with major networks and streaming services for a documentary that promises to offer an intimate and compelling look into his life and career. This forthcoming project is set to captivate audiences and shed light on the remarkable journey that has brought Darrin to where he is today.

In an exclusive interview with MoneyCentral Magazine, Darrin opened up about his remarkable journey in the industry. He shared insights, anecdotes, and reflections on the challenges and triumphs he has encountered along the way. From his humble beginnings to his meteoric rise, Darrin’s story is one of perseverance, passion, and an unwavering commitment to his craft.

When did your entrepreneurial flair first reveal itself?

As an entrepreneur, it really kicked in when I was about 18 years old. I was traveling to Japan and commissioned for a certain amount of money. Once I got there, I saw many opportunities, but I had to manage my schedule more effectively. I realized that I could make more money if I managed my time properly. That is when my flair for entrepreneurship kicked in.

What did your life look like before being an entrepreneur?

It looked like a guy from the Bronx who had a lot of big dreams, creativity, and energy – and it was dispersed all over the place. In other words, I had a lot of ideas that were just ideas. As an entrepreneur, I was able to make those ideas work. When I put those ideas to work, they started manifesting material gain through money and resources. So, we all have ideas, but until we can utilize them to help other people, then chances are, they will just continue to be dreams and ideas. I figured out that when you put your ideas to work, and they help someone else, you can create value for yourself and earn from that.

As a choreographer, actor, and author, what is it that motivates and drives you?

As a choreographer, it was creating dance steps that the whole world would do. As an actor, it’s being able to make people feel, and as an author, it is bringing information to the masses that helps them become more of what they want to be.

In a word, describe your life as an entrepreneur and explain why.

Expanding: As an entrepreneur, I sold dance steps. As an actor, I sold emotion, and as an author, I sell philosophy and ideas. I am still growing and expanding, and my business is growing as I continue to do so.

What were your top three motivations for becoming a choreographer, actor, and author?

Michael Jackson for choreographer. For acting, it was Denzel Washington, John Travolta, and Charlton Heston. As an author, it was Walter Mosley. These people motivated and inspired me to pursue success in these three areas. I saw their success and their greatness, and that motivated me to want to be successful and great.

What do you put your success down to?

I attribute my success to consistent learning. I am a perpetual student.

What would you say are the key elements for starting and running a successful business?

It would help if you had a well-thought-out business plan and a great team to help you execute it.

What are the three biggest challenges you have faced growing the business, and how did you overcome them?

Marketing to a diversified audience, growing the brand beyond the black diaspora and protecting the brand from being stolen.

I overcame them by 1) Making the effort to engage with audience members from different backgrounds by asking them questions and learning about what their needs were 2) Being able to speak different languages. I speak French, Spanish and Japanese. That helped me to sell to different audiences. I want to be able to inspire people of all races. When we are really trying to assist society in growing, we need to expand our consciousness to learn how to communicate with all kinds of people. Language is a key way to do that. Interestingly, sometimes people of other backgrounds are surprised. And to that, I say: “Utilizing the tools of education will surprise the uneducated and the educated when used properly.” 3) Copywriting and Trademarking. Anyone can be inspired by your product, use the phrases and work you have created, and make their products just like yours. You want to protect your brand from being hurt if you feel it is of value. You don’t want it to be used in any way you didn’t intend for it to be used.

What do you hope to see happen in the near future for small businesses worldwide?

That they grow into large businesses. I don’t believe in starting a business and, ten years later, still calling it a small business. If it remains small, it means you still need to grow it. I also hope that people find and learn the value of small businesses. I think when you are paying attention to the consumer and creating an answer to their needs, you create value. We create value for ourselves and our businesses if we listen and create products and services that people need and want to support.

Meet The Entrepreneur Behind The Cover Of The April 2023 Issue Of MoneyCentral Magazine: Julius Abraham

Posted on April 4, 2023April 6, 2023 by Alex

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Julius Abraham holds the position of Managing Director at Direct Mortgages South Coast and is also an accredited Mortgage Broker.

Julius has a comprehensive corporate background in finance and compliance and personal experience in purchasing, selling, and renovating properties. Although he had been interested in real estate for some time, it was not until his first renovation project proved successful that he realized the significant rewards that property investment could bring.

Julius developed a passion for research and problem-solving during his corporate tenure, which he now applies as a Mortgage Broker. The role demands extensive analysis and interpretation of data to ensure each home loan application is written in an attractive manner for the lender. While each application is unique and can pose challenges, Julius finds it immensely rewarding when clients express joy and satisfaction, knowing that he has provided a financial solution for them. His regular community work also fuels his passion for serving others.

Julius prioritizes establishing an honest and transparent relationship with his clients as a Mortgage Broker. His primary objective is to assist, educate, and motivate individuals seeking to initiate or expand their property portfolio to achieve their objectives expeditiously. Julius firmly believes that property investment is a means to attain financial freedom.

MoneyCentral magazine recently caught up with Julius to discuss his journey in the industry, and here’s what went down:

What are you currently doing to maintain/grow your business?

My primary focus was to partner up with as many reputable key professionals in the Finance and Real Estate Industry and to maintain consistency through networking. This has allowed me to partner with local Buyers Agents, Real Estate Agents, Accountants, Conveyancers, and Financial Planners. Doing so has allowed my business to present at various events and has increased exposure to a wider audience.

What social media platforms do you usually use to increase your brand’s awareness?

Facebook and Instagram have been the main social media platforms to promote my business. My brand focuses on providing education and general advice about property and finance. This ranges from helpful tips and strategies for achieving goals and raising awareness.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid advertising can be helpful; however, “word of mouth” has created the most leads for my business. A stranger will likely engage with you after an introduction or referral from a mutual contact. We are drawn to connection.

What is the toughest decision you had to make in the last few months?

The toughest decision was taking that “leap” of starting my own business and becoming my own boss. Not knowing where a journey can lead is very scary. Uncertainty is a scary mindset. I had to accept that this journey was going to be challenging, not just emotionally but also financially. However, knowing I had the support of family, friends, and members of the finance and property industry ie mentor, other mortgage brokers, business owners, and other key professionals, their guidance and advice has helped ease a lot of the stress that one would succumb starting a new business.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Marketing your brand doesn’t have to come at a cost. Free social media and graphic design platforms such as Facebook, Instagram, and Canva have been very effective for my business. Fortunately for me, through educational articles and advice from others, I have not made any significant money mistakes.

What new business would you love to start?

From here, I would like to expand my knowledge and experience within property and finance and progress into property development. What I am learning from this experience and the people I continuously meet throughout this journey as a Mortgage Broker I know will help me transition into this field.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I had big aspirations and goals to dive into this field at 110% and give up my day job. Initially, I took unpaid leave from my day job to primarily focus on Mortgage Broking. It wasn’t long until I realized that not having a consistent income was detrimental to starting a new business. Receiving consistent income alleviated the stress of the cost of living and other financial commitments and allowed me to focus on the day-to-day running of the business. I admit it is challenging to juggle a day job and manage a business, however, I have learned to handle my time effectively to avoid burnout.

What is the best advice you have ever been given?

“Your rewards in life will always be in direct proportion to your contribution or service” – Earl Nightingale.
“Any person who contributes to prosperity must prosper in turn.” ― Earl Nightingale.

What advice would you give someone who wants to enter your field?

Focus on helping others and being of ‘value’ to others. Mortgage Broking is rewarding as the role allows you to provide a service, to not only write up home loans but also improve the quality of life for an individual. Maintaining this mindset will enable you to overcome challenges and have that edge to propel you further in your Broking journey.

Meet The Entrepreneur Behind The Cover Of The August 2022 Issue Of MoneyCentral Magazine: Carl Runefelt

Posted on August 20, 2022August 20, 2022 by Alex

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With the crazy crypto boom around the world, there is a bit too much information to process, and hard to take your pick. But few special people have both the understanding as well as the belief. “Carl Runefelt” is one such individual. The billionaire has made his fortune with considerate assessment and belief in the law of attraction. The golden boy from the crypto industry shares an exclusive interview for the readers of MoneyCentral magazine.

Carl is very firm about his vision of crypto being the only currency we will use in the future. He has always believed that one bitcoin can be worth millions in the extended imminent stripe. He has invested in more than four hundred crypto startups, making him possibly the world’s largest crypto angel investor. With a following of over five million subscriptions across all social media platforms, Runefelt is prompting more and more people to share his journey, lifestyle, and reliance on the decree of magnetism. His youtube channel has been one of the most significant apparatuses in his accomplishment and distinction.

Runefelt, who hails from Sweden, dropped out of school early as he had a hard time focusing because of attention deficit disorder (ADD). He started working at a department store for a living, but within two years, he realized that he could never be successful or make his parents proud if he continued in that profession.

The founder of The Moon Group’s faith is in the law of attraction. He believes firm visions of your future can lead to possibilities of all your goals and dreams. The know-how of leveraging the internet to mint money and the ability to foresee the future of digital money have allowed him to climb up the success ladder.

Carl says, “I began to picture myself as a rich, cheerful and effective individual.” He even pretended that he was successful even though he was still working at the grocery store. He always took the train to his job, but he imagined driving a Ferrari in his head. He also started to look for yachts for sale online, envisaging that he was ready to purchase one. His life changed in just a couple of years more than he thought or most people would think could be possible.

Runefelt says, “There is no similarity between then and now.” He started probing for methods to get successful; he ran over a few speculations and meetings with fruitful individuals. What struck him more than anything else was the “law of attraction.”

Twenty-seven-year-old Runefelt mentally transformed himself into a successful person. From where he was, to where he is now, and where he’s headed. It’s been a shift of mindset and approach towards life. Self-belief and optimism about the future gave him the enthusiasm, courage, and strength required to overcome the barriers.

Carl did his research on cryptocurrency extensively a few years back, both online and by pouring through whatever literature was available at the time. He concluded that cryptocurrencies such as Bitcoin, Ethereum, and altcoins are designed to work as a medium of exchange. Educating people frequently about the traders and investors would be necessary and became his life’s purpose. Being a millennial, Runefelt realised the power of the digital world early on.

In no time, he created a YouTube channel, TheMoonCarl, to disseminate adequate and correct information about the control and value of cryptocurrencies, educating people on its nuances and how it’s competing against a broken system.

Runefelt says, “My life completely changed in just a couple of years, more than I thought or what most could even think possible. There’s no comparison between now and then. Being with people who share your ideals and goals is important; your company matters.”

He believes achieving success isn’t a matter of luck; it’s a decision. He says: “I thank myself every day. I decided to become the person I am today because I wasn’t happy with who I was before. The way to become whoever you want is to believe in your mind that you’re already that person. Act as if it’s already your reality, and you’ll attract it.”

The entrepreneur wants to be remembered for his extensive career. Wealth creation is no longer a motivating factor; he wants to contribute to society through philanthropic ventures. He says: “I want to be remembered as a great person who did great things. I already know that I’ll be one of the wealthiest people in the world, so it’s no longer a big motivator anymore. I want people to remember me as someone who did well for other people.”

In recent times, Carl announced his official partnership with Formula 2 & driver Ralph Boschung. An avid fan of racing, Runefelt’s multi-million-dollar sponsorship puts his name “The Moon” at the forefront of Formula 2. Runefelt says, “Bringing mass crypto adoption is my goal for 2022. Not only do I wish to bring more awareness to crypto but also to children with disabilities.” Carl himself is donating 30,000 USD every race to his charity for helping children in need and is motivating people to do so as well over a QR code printed on the car’s nose. “Formula 2 gives me a platform for both subjects that are near and dear to my heart. Crypto has built my wealth over the years, which has allowed me to make major donations to foundations that help children with major disabilities such as Down Syndrome, which my little brother has.”

Carl Runefelt, a serial entrepreneur and renowned crypto leader, is set to launch another exciting blockchain project, CryptoJobs.com. CryptoJobs.com aims to revolutionize the Web3 job space with an innovative employment platform for job seekers and employers. The platform will offer a sustainable solution to the existing job market problems and provide long-term benefits to its early supporters.

Meet The Entrepreneur Behind The Cover Of The June 2022 Issue Of MoneyCentral Magazine: Dr. Apollo Emeka

Posted on June 9, 2022June 9, 2022 by Gary

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Dr. Apollo Emeka is a leadership and organizational coach and consultant with a vision to see everyone reach their full potential for good. If you saw Apollo as a kid, you probably wouldn’t expect he’d grow into the type of guy who’d be fortunate enough to start, grow, and run his own business. In fourth grade, he essentially stopped going to school and officially opted for the GED at 17 years old. Few would have thought he would ever earn a doctorate, join the FBI, become a Green Beret, or become a successful entrepreneur.

Apollo continuously took unconventional and sometimes counterintuitive steps to achieve success. He distilled what he learned as he reached milestone after milestone and distilled it into a system that helps others achieve seemingly impossible personal and professional feats. Apollo is the ultimate coach, consultant, and accountability partner to help high-performers stay focused on the strategies and actions they commit to.

MoneyCentral Magazine recently caught up with Apollo to discuss his journey in the industry, and here’s what went down:

Could you please tell our readers a brief background about yourself and how you became a leadership and organizational coach?

Growing up, I didn’t go to many schools and never graduated high school. Despite my unconventional start, I had ambitious hopes and dreams. I knew if I had any chance of accomplishing greatness, I’d have to do it unconventionally. By the time I was 36, I had accomplished nearly everything I had set out to do when I was 18.

I battled my way through community college, then went on to earn a BA and a doctorate from USC. I served in the FBI for six years; I became a Green Beret and did Special Forces work worldwide, built and sold a business, and started a family. My ability to accomplish so many big tasks in such a short time frame drew the attention of a friend and fellow entrepreneur, Chris, who asked me to consult on his business. That was 2016, and he was my first client. I’ve always had a passion for growth and performance improvement, but it was Chris who helped me see that I could build another business out of that passion.

Is there a particular moment that comes to mind when you realized leadership coaching was your calling?

Some leaders energize and empower teams, and other leaders create chaos and stress. Like most people, I’ve worked for both types of leaders, which made me understand the impact leadership can have on people and outcomes within organizations.

When I attended the Special Forces qualification course, I learned how transferable leadership skills are. I came out the other end of that 15-month course completely transformed. I figured if I could learn all of these skills, anybody could. I carry the philosophy into my own company and help other entrepreneurs embody the same skills.

How did you get into this line of work? What qualifies you to be a leadership and organizational coach?

Coaching is such a strange profession right now. There are coaching certifications you can earn in a matter of hours online and others that take months of study, in-person meetings, and supervised coaching sessions. But I believe that anyone can be a coach in areas where they are knowledgeable.

Every single member of a Special Forces team is a coach in their areas of expertise. My specialty was communications, so I regularly coached my teammates on radio operations. I’d also get coached by our medics on things like hemorrhage control and get coached by our engineers on the safe handling of explosives. I believe that what qualifies one to be a coach is the proven experience in impacting the desired outcomes of the person they are coaching. And that if you are a member of a team that has skills that others don’t, it is your obligation to coach them.

So, what qualifies me to be a coach? I have a track record of personal accomplishments despite daunting obstacles. I’ve built and sold a business, I’ve coached across language and cultural differences worldwide as a Green Beret, and my doctoral work focused on organizational development and leadership. Every time I help clients achieve their goals, I become a little more qualified. Being a great human is all about continuous learning and development. Coaches have an even greater obligation to continuous improvement. I never stopped learning.

What are some primary issues that you see your clients going through?

All of our clients want to shift their team culture to incorporate diverse perspectives and generate high-performance results. Their challenges range from managing change and its fear to understanding what skills and systems will drive high-performance. Even as teams become more diverse, the status quo is a powerful cultural force that prevents diverse perspectives and ideas from being leveraged to their fullest potential. As a result, innovation efforts fall flat, things feel overwhelming, calendars are packed, and organizations plunge into a reactive fire-fighting mentality. Our services are designed to help our clients overcome these challenges and achieve consistent success.

What is the most difficult part of your job?

The most difficult part of the job is also the most fun. Unlike most coaching and consulting agencies, our goal is to build capacity within the companies we work with. We’re not trying to be the smartest people in the room; instead, we aim to help our clients become stronger, better, faster versions of themselves. When clients have a growth mindset, their ability to generate high-performance results improves quickly and dramatically. On the other hand, working with some clients feels a bit like trying to coach a couch potato to run a marathon. It doesn’t do any good for us to run the marathon for them. But that’s also the fun part because everyone gets super pumped when the couch potato not only crosses the finish line but becomes a motivator and coach themselves. That’s a cultural shift!

Another big challenge is that we are committed to outcomes, not deliverables. We don’t get tunnel vision on completing a deliverable at all costs, even when we know it won’t move the needle. We stay focused on the desired outcome and constantly engage in reflection and retrospection with our clients to understand how we need to pivot our activities to get the results we all want.

What form of marketing has worked well for your business throughout the years?

I take two approaches to marketing: passive and active. Our passive efforts consist of thought leadership content. We’ve gotten a surprising amount of business from videos and blog posts that resonate with people.

My active marketing approach is hyperfocused networking. I’m not talking about going to the Chamber of Commerce meeting and swapping business cards, then having ten lunch meetings to keep in touch. I have a list of companies we want to work with, and I actively ask happy clients and close personal connections to make introductions with the pretext of working together. I’m surprised by how few people take this direct approach. It’s how we’ve generated the bulk of our business.

What is the toughest decision you had to make in the last few months?

In the last few months, we had to make the tough decision to end our work with a client once I realized our values weren’t in alignment. Our company values are courage, inclusion, authenticity, intention, and growth, and we take them very seriously. This client didn’t display the courage necessary to generate the ambitious results they said they wanted. It felt like we wanted to hit their goals more than they did. It also became painfully clear that this client was not committed to inclusion which is inconsistent with the makeup of our company and the vision of the world we seek to co-create.

We don’t expect the companies we work with to mirror our values. We look for companies with complementary values that create magical synergies to foster close working relationships and create mind-blowing results. That type of synergy is what we have with the rest of the leaders and teams we work with.

What new business would you love to start?

I’m completely obsessed with our current business, and I’ve prioritized exciting ways we’re going to grow and expand to serve more people even better.

That said, if I were starting a business today, it would probably be in the mental health space. Emotional intelligence is so important, and most people are never explicitly taught how to develop it. Couple that with the increasingly complicated nature of just being a human, and you get a massive market need and an opportunity to do some real good in the world.

What is the best advice you have ever been given?

The selection process for Special Forces is a physically, mentally, and emotionally daunting three-week event. On the first day of selection, a crusty old medic with a thick Boston accent addressed around 500 other soldiers hoping to qualify for Special Forces and me and said, “I know you’re all here because you think you want to be hard. But there’s hard smart, and there’s hard stupid. If you’re about to hurt yourself or get injured, just stop and come see me.” He paused a moment and then exclaimed, “Don’t be hard f***ing stupid!”

That quote really hit me. I hear that thick Boston accent every time I think that I might be pushing myself too hard. You can’t fight if you’re broken!

What advice would you give to a newbie Entrepreneur setting up their first business?

People tend to focus too much on admin and operations early in the business formation stage. Like, “Should it be an LLC or an S-Corp?”Or, “What kind of software should I use?” The only thing you should be thinking about early on is, “How am I going to create massive amounts of value?” It means finding a big problem you can solve for someone or a massive opportunity you can seize.

If you can create an opportunity for someone to save or gain $10 in value, you can easily charge them $1. That math works into the millions. If you can create an opportunity for someone to save or gain $10million in value, you can charge them $1million. Before you think about what you’re going to sell, identify a target market and talk to them about their challenges and hopes. Once you’re really clear on the size of the value there, you can start building your product or service to create massive value and capture a portion of that.

Meet The Entrepreneur Behind The Cover Of The May 2022 Issue Of MoneyCentral Magazine: Steven Cravotta

Posted on May 17, 2022May 17, 2022 by Gary

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Steven Cravotta is the self-taught creator and developer of the original Wordle app, a word-based puzzle app he uploaded to the Apple’s App Store when he was 18. He eventually abandoned the entire project because it averaged merely one or two downloads per day in the four years since he uploaded the app.

Fast forward to last December; after checking the app’s stats, he shockingly noticed it had 500,000 downloads in just five days! After investigating the source of the spike in downloads, he realized that thousands of people looking for the web-only game “Wordle,” created by software engineer Josh Wardle, were downloading his app by mistake.

“I was doing one-two downloads a day, and then all of a sudden, a couple of weeks ago, I checked my developer dashboard, and the graph just went vertical, and I was getting 50,000 downloads every day,” Cravotta told ABC News.

Instead of keeping all the proceeds for himself, Cravotta reached out to Wardle and offered to team up with him to impact the world positively. Cravotta decided to donate $50,000 of the app’s revenue to Boost West Oakland – an organisation that provides free tutoring and mentorship for children in Oakland, Calif.

MoneyCentral Magazine recently caught up with Steven to discuss his journey in the industry, and here’s what went down:

What are you currently doing to maintain/grow your app?

Currently, I am marketing Puff Count on TikTok. I make videos educating viewers on the dangers of smoking nicotine and then offer a solution to help them quit. You can check out my TikTok account here: www.tiktok.com/@puffcount.

What social media platforms do you usually use to increase your brand’s awareness?

TikTok, Instagram, and YouTube are all platforms I utilize to increase Puff Count’s awareness. TikTok has been the most successful platform thus far.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

In my opinion, paid advertising is getting less and less effective every year. Apple’s new privacy updates have made tracking users exponentially harder, which is a great thing for privacy, but bad news for paid ad platforms.

What is your main tactic when it comes to making more people aware of your app and engaging your customers? How did your app stand out?

My main tactic is posting as much content as I can on TikTok. Creating TikToks costs me virtually nothing but my time, so my customer acquisition cost is $0. Puff Count stands out from the crowd because, unlike other quit smoking apps, it will guide you through the process of reducing your usage to make quitting more achievable.

What form of marketing has worked well for your app throughout the years?

Organic marketing has worked well for all of my mobile apps. Because the margins on mobile apps are slim, you have to get creative in the way you market.

What is the toughest decision you had to make in the last few months?

Removing the paywall from Puff Count. I want to make quitting nicotine accessible for anyone and everyone who wants to, and that requires me to make Puff Count a completely free application.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

There are no mistakes, only lessons. I learned that your product would never be perfect; you just have to keep moving fast and listening to customer feedback.