Meet The Man Behind The Cover Of The January 2021 Issue Of MoneyCentral Magazine: Bryan Legend

Bryan Legend is an Australian self-made millionaire, entrepreneur, and the founder/CEO of Clever Defi Pty Ltd. Legend is literally living up to his name as he’s conquered the Cryptocurrency world; a niche that drives uncertainty to the minds of most investors and entrepreneurs.

For the period of 8 years that Bryan has been in Cryptocurrency, he’s mastered the art and craft to near perfection. An embodiment of strategic planning and execution, Bryan has hit gold in this field with his innate crypto-oriented mindset, the evidence of which can be seen from the successful start-up companies he has created from scratch, complemented by his estimated net worth of roughly 2.6 million dollars.

The crypto industry has experienced substantial growth over the past few years, making millionaires and billionaires in the process. “Crypto itself isn’t going anywhere, but most Crypto’s are. What I mean by that is the future of Cryptography and Blockchain is here to stay, but 99% of the Crypto projects that exist today won’t be around in the near future because they are simply not geared the right way in a decentralized manner”, Bryan remarked.

As an entrepreneur, Bryan is one of the most brilliant minds among his peers. In retrospect to his beginner days, it’s been evident that Bryan Legend has always had the inbred ability in sales and an unmatched intuition in negotiations. Bryan Legend dropped out of high school at an early age to pursue higher goals, and he discovered these brilliant traits in his early 20’s and nurtured his gift to productivity by training others in ‘the art of the sale’; employing a direct approach to sales with proven results.

Bryan is a firm believer in branding, a concept on which his business success is built upon. He believes that the way people perceive your company is a direct reflection of how they will engage with you. “Always put emphasis on your brand image by building a trusted name in your industry and making sure your customers come first.”, says Bryan.

With widespread attention from interested parties scattered from around the globe, Bryan’s company, Clever Defi Pty Ltd, is into Decentralized Finance (Defi), with the goal to shake things up’ in the financial industry.

CLEVER DEFI is an innovative new DEFI Protocol that works on the blockchain by automatically distributing set interest payments to eligible beneficiaries of CLEVER Token (CLVA). Storing your wealth offers to pay much greater interest rates than primitive bank technology, which is far outdated.

“I believe that all financial institutions and financial products should be designed to appropriately ‘suit up’ for the rapid change the digital age is bringing upon us. We are offering more decentralized services whereby giving the empowerment to users, and the public is where my total focus is now toward.”, said Bryan of his company’s services.

MoneyCentral Magazine recently caught up with Bryan to discuss more about his company and his journey as an entrepreneur here’s what went down:

What would you consider as your greatest accomplishment as an entrepreneur?

Being able to work for myself and pave my own path by not having to follow anybody else’s rules is an inborn need and being lucky enough to be semi-retired at the age of 37 is something to be grateful for as my main accomplishment. Also, I have always been very materialistic at heart so being able to afford a few expensive toys isn’t such a bad thing either.

What do you think makes you successful in your field?

If I believe in something whole-heartedly and set a goal to accomplish it because of that same belief, I will find myself giving up all other life priorities and dedicate my sole efforts to accomplishing that task. Namely, starting a new business concept or enterprise.

I will give 110% focus on doing everything in my power to make sure it is successful and being productive with my time allows me to navigate those waters. Not getting distracted with any outside events that would cause me to lose focus and not letting the sight of that goal until it is complete, allows me to stay motivated throughout the whole process.

Can you tell us more about CLEVER DEFI? What is it all about?

Clever DeFi is the first truly decentralized protocol giving power to the many, rather than the few, and offers a new decentralized finance (DeFi) token with an innovative design that uses Blockchain to distribute secure interest payments to holders on a 14-day cycle. Each cycle offers up to 11% compound interest and with all 888 scheduled cycles to complete in just over 34 years. Clever Token (CLVA) has been programmed to meet a forecasted average ROI of 80.60% per annum.

It can be looked at as the new, improved, and smart way to store your wealth.

How long did it actually take to develop CLEVER DEFI?

The idea concept was initially thought of by myself in an entrepreneurial brainstorming session in early 2019. Not long after the first stepping stones were put into place by putting together the building blocks of what was to become as CLEVER. The name brand CLEVER speaks for itself and commands an expectation from the public that the protocol is smart, all-knowing, and intelligently designed.

Architecturally, there has been a lot of involvement from developers in constructing the programming code that goes in hand in hand with deployment of the CLEVER Protocol that has taken many weeks of rigorous testing and auditing to make sure it proves to be exactly what we say it is and does what we say it does.

How can we get more information about CLEVER DEFI?

The easiest and best way is to visit https://clva.com, where you will find all the information to learn more or perhaps invest.

5 Effective Sales Strategies And Tactics to Close Deals Faster

In a world where generation after generation we have been raised to obtain a good-paying job to support the family, a man’s personal pursuit for happiness had to be put on the back burner. Today, things are so much more different than anyone could have imagined. With the advancements in technology and the World Wide Web, societies began to morph, and new ideas paved the way for new opportunities. Entrepreneurs began emerging with the tools now available for them to research, communicate, and market their ideas.

Now you have the chance to be your own boss and actually have a shot at turning what you love to do into a paying job. However, your success can’t be achieved alone. Rome wasn’t built in a day, and it definitely wasn’t built by one man. No matter what your new business endeavor is, you may at some point need to deal with investors, business partners, clients, and consumers. You depend on these entities to support your endeavor, but you have to win them over first. In business terms, you have to “close the deal” and come to an agreement on something.

Clients agree to pay a specific price for a service or product you agree to provide.

Investors agree to fund an idea that you agree to pursue.

It might be harder to close the deal with one person over another, but the one thing that they all have in common is the fact that they are just humans, like you. One thing to remember is that if you can capture someone’s attention in a positive way, they are more likely to want to back up your idea. This brings us to the first way to seal the deal with your investor or client.

Believe in Yourself

Investors especially look for someone who can convince them that the idea is worthy and a solution. If you have a great idea but lack confidence in your execution for bringing your idea to life, you’ll quickly lose their interest. Your goal is to convince your investors that you believe wholeheartedly in your pursuit. Your enthusiasm and energy play a big role in how you can convey this.

Most of the decisions that we make as individuals are based on some level of personal preference. The next four ways that can help you close a deal related to capturing the attention of investors and clients by appealing to their senses and emotions

Visual Appeal

What we see affects how we think and feel. A presentation can highly benefit from visual stimuli, such as blueprints, logos, graphs, or sketches. Whatever it may be, giving your audience something to look at will keep their mind on the concept of your idea. There is even proof that specific colors can enhance our mood, thus affecting our decisions.

Verbal Appeal

An art form in itself, being able to eloquently communicate through language to your audience is a quality that will surely impress anyone. It’s a common human characteristic that we judge others based on the way they word things and their tone of voice. Also, don’t try to overpower a conversation. Always ask for feedback or input from whomever it is that you are speaking to.

Emotional Appeal

We see it everywhere in advertisements on tv, in magazines, and on billboards. A situation is presented to you that makes you feel an emotion. This same concept can be brought into luring a client to your product or service. Be careful not to lean towards a sad or upsetting reason to try and convince your audience.

Logical Appeal

Facts and data talk. People like to see evidence of success or at least why you believe you will succeed. Doing your research on competition, consumer data, location, and product/service practicality are like science to the business mind. It looks like clear evidence to them as to why you believe you can succeed.

Each of these ways can stand out on its own if utilized in the right way to highlight your idea as an entrepreneur. Create your game plan and find an angle that you want to use to grab the attention of your audience. Typically, within the first ten minutes, an investor or client has already made a decision in their head on whether or not they want to close the deal with you. It’s not always about the final statement. The willingness for your audience to close a deal is a culmination of their entire experience with you.

Meet The Man Behind The Cover Of The December 2020 Issue Of MoneyCentral Magazine: Rodney Foster

Rodney Foster is the CEO of a multimillion-dollar wine company known as “Edelheiss Wine” – he’s also a famous cast member of the hit TV show “Marrying Millions” which airs on The Lifetime Network.

The idea for Edelheiss Wine came about while he was on a vacation in St. Moritz, Switzerland after attending an event called Polo Snow Cup on Ice. Before he traveled to Switzerland, a colleague previously mentioned to him that he should try a certain wine in Switzerland that they typically serve warm like hot tea or coffee. The second day he was in Switzerland he eventually found a restaurant that serviced this type of wine – it was called a “Mulled Wine.” Rodney has never tasted warm wine before until his first visit to Switzerland so he wasn’t sure how he initially felt about it.

Mulled Wine didn’t really impress Rodney initially, but after the second and third time he tried it – that’s when something clicked. He fell in love with the wine and that’s when he started thinking of ways to bring Mulled Wine into the US soil. He also wanted to create mulled wine but using better ingredients as well as making a more organic version.

The next step was to create a name for this product. A contact Rodney met in Switzerland suggested the name “Edelheiss” – it was supposed to be a twist to the white flower that grows in the Alps of Switzerland and which is called “Edelweiss.” That same contact introduced Rodney to his brother in law who was very knowledgeable about wines. He met the brother in law via Facebook – they immediately clicked and that person eventually became Rodney’s business partner.

His new business partner sent Rodney a family recipe to recreate the wine according to his taste. After much experimentation, Rodney’s mother’s suggestion of adding some peach brandy to the mix took the wine to another level – it became a Fortified Wine which many people can enjoy at just room temperature in a wine glass but then you can also heat it up like a mulled wine and eve make Sangrias with it.

MoneyCentral magazine recently caught up with Rodney to discuss his journey and here’s what went down:

What are you currently doing to maintain/grow your business?

Due to the pandemic, Covid-19 protocols, and mandates, our team has developed various social media campaigns to heighten our online presence utilizing all platforms. We are participating in virtual wine events, zoom interviews for Edelheiss Wine, sponsoring celebrity’s events on zoom, and promoting the brand on Lifetime’s Marrying Millions television series. We also executed a relaunch, rebranding our entire product line ( Signature Red, Sparling, White, Sparkling Rose’ and Riesling) and our website, www.edelheisswine.com.

What social media platforms do you usually use to increase your brand’s awareness?

We use Instagram, Facebook, Twitter, we are about to start using Tik Tok, and Snapchat. One of the main ways we increase brand awareness is by word of mouth.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Our experience with paid advertising has been a pleasant one. Paid advertising has brought awareness to the brand. It works perfectly for our current and potential clientele.

What is your main tactic when it comes to making more people aware of your brand?

Our tactical approach to ensuring brand awareness of Edelheiss Wine is engaging with customers on social media, in-store tastings, hosting virtual tastings, and other intimate experiences. We are always exploring ideas to promote the brand. We stand out because we have immersed ourselves into mainstream media, maintaining a high-quality product, and remaining culturally-driven.

What form of marketing has worked well for your business throughout the years?

Marketing that worked for Edelheiss throughout the years is again social media, publications, t-shirts, hoodies, and simply educating people about wine and about the Edelheiss brand, specifically.

What is the toughest decision you had to make in the last few months?

The toughest decision I had to make within the last year was deciding to buy my business partner out of Edelheiss Wine. Our goals and drives were not the same. We no longer shared the same ideals and passion to drive the brand forward.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

One of the money mistakes I made growing Edelheiss is not using FedEx, UPS, or any Air Freight to ship a large shipment of Edelheiss Wine. I mean not to ship 20 cases or more, it’s just too expensive.

What new business would you love to start?

Though I am in the process of starting my own Hemp Vodka and other infused beverages, expanding into food pairing opportunities with my current brand, I am also preparing to launch my production firm to produce my own documentaries/reality shows for television and also my own Luxury Lifestyle brand.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

If I could go back in time when I started Edelheiss Wine, I would just not listen to people who would make decisions when it comes to when I have to pay for services. A lot of decisions I made in the past were learning lessons and some failures, but that’s how you grow from those mistakes.

What is the best advice you have ever been given?

The best advice I was given was to do your own research. This allows us to be educated about our approaches and ventures, but also saves us so much time and money.

What advice would you give to a newbie Entrepreneur setting up their first business?

Do your research on what is it that you are going to do or create. If they are going to create a product look into where the funds will come from if you don’t have a pot of gold to pull funds from.


5 Ways to Manage Your Physical And Mental Well-Being During COVID-19

The world has certainly been turned upside down over the last couple of months. These unprecedented times have tested people and the impact of the pandemic will be seen for a long time. This has, however, given people a good opportunity to get to grips with their physical and mental wellness. If you are someone who exercises regularly then you will understand how important it is to a human being’s stability. Our emotional status is often very closely linked with our physical state.

Think about it, if you have a stressful day at work it is compounded by any physical ailment you may be experiencing. Stress is exponentially increased when we are out of balance with our bodies and the current situation has led to a lot of stress going around. We need to make sure that we are keeping tabs on our physical and mental well-being. This article will give you 5 tips for maintaining yourself during a pandemic and hopefully teach you to deal with stress a lot easier.

Here are 5 steps to get you going throughout the day:

Step 1: Wake up and make your bed.

Step 2: Eat a well-balanced breakfast.

Step 3: Take a moment to plan your day (without using your phone or technology).

Step 4: Pick a time to put on your exercise shoes and do it.

Step 5: Put on your shoes.

You do not have to be lifting weight or going for 2 hour runs every day. Simple exercises with simple movements can have a massive impact on your health and mental state. A good rule of thumb is that you should aim for half an hour of exercise every day. Regular exercise has proven to increase your brain’s ability to process serotonin and norepinephrine. These are the hormones in your brain that manage your ability to deal with stress. Simple exercise and getting the blood flowing can have a tremendous impact on your mood and stress levels. Another vital impact of exercise is that it will give you more energy. It may seem like a contradiction but the more energy you use, the more you actually have. If you spend all day on the couch your body will become accustomed to that lifestyle and you will find it harder and harder to get up and get going. During a pandemic, it is absolutely crucial that you keep your energy levels up because it is hard enough to deal with a lockdown in a normal state, doing it while feeling tired and lethargic is much harder. Give yourself the boost you need by training your body and your mind.

Maintaining a healthy mindset is so important at this time. Everyone is dealing with the pandemic in different ways and you will find that those who are able to cope with the hardships are probably those people who have regular exercise routines. Taking care of your body creates a positive atmosphere and you will find that your mental state improves with each day that you spend on the go. You do not have to become a world-class athlete; you just need to get your body moving. Even a simple walk around the block can have massive effects on your well-being.

Introducing Luke Garrett: An Upcoming Investor Who’s On The Verge Of Achieving Financial Freedom

There are several young investors right now who are making their way to becoming rich by getting into smart investments and one such upcoming investor who’s on the verge of achieving financial freedom at such a young age is Luke Garrett.

Luke grew up in a small town just outside of Liverpool, England, with mixed Middle Eastern and British roots from his mother’s side.

From an early age, he has always been fascinated with the mechanics of how business works, he’s always wondering why people buy things the way they do, or what makes one service better than another – pretty much pushing the boundaries of both service and products.

His mentality actually evolved from his grandfather who was a successful businessman himself. Back then he would always tag along with his grandfather on his day-to-day dealings just watching, listening, and learning.

Having thought long and hard about how he could build, maintain and expand wealth, he looked at those on the Forbes List whom he considered to be innovators, trailblazers, and visionaries for inspiration and he saw a pattern: these innovators took something simple and made it so much better for everyone. They all came from varied backgrounds and are considered leaders in their respective fields. Luke figured out that these trailblazers all had a clear common factor when it comes to their investments and assets: it’s real estate.

Luke currently works at NED Capital, a company that is one of the most respected and service focused banks in England and he’s passionate about helping people get into real estate to achieve financial freedom. MoneyCentral magazine recently caught up with Luke to discuss his journey as an investor and here’s what went down:

What was the process for you to finding what you wanted to do?

I regard myself as being extremely fortunate in that I knew the path I wanted to take from an early age. This gave me focus and precision.

My academic “career” ended at 16, and I vividly remember getting home from the last day of school and whilst my friends were busy planning parties, I was on the internet searching for my first investment property, calling estate agents, making connections, speaking to my parents about financing these projects!

Whilst my passion was driving my motivation, I quickly realized that passion wasn’t enough, you needed capital.

I decided to get a job in a local barbershop. 6 months on, I saw an opportunity in the fast-growing male grooming industry. 18 months later at the age of 19, I opened my own male grooming salon. My focus was, again, on quality of service, the materials I used, and the time – all differentiators in my mind.

This experience gave me the impetus to launch into the property development market.

The reality for me is that finding out what I wanted to do was a process, not an event. A man cannot be pregnant but can learn how to be a great parent!

What has been the most memorable experience of being in the property industry so far?

So far, it must be the moment I completed the purchase of my first property and receiving the keys. People look at these things as a sacrifice, but to my mind, this was part of my investment into my future.

What was ironic is that whilst my friends were traveling, at university, taking vacations, I was working hard and trying to create my future.

It reminds me of some great advice I received: The thorns on a bush are there to protect the beauty of the roses. In other words, be aware of the challenges and plan for the solutions to them as the objective is worth it.

Not all experiences are positive ones, and these are the ones I benchmark myself against – for example, because of my relatively young age in an industry where people often quote the number of decades they have been involved in, I was not taken seriously. I turned this negativity into a positive and which will hopefully encourage other younger people to enter the industry. There is no minimum bar to entry in real estate!

Who have been the most interesting people you’ve met so far?

I have found that some people are in “transmit” mode, others are in constant “receive” mode. Those that have influenced me have been my first employer later to be my business partner. He was the first person to instill the importance of self-education and success, which was a solid foundation and a great path to follow.

Property is about the presentation of the product, gaining insights into what a buyer or me, as a developer/investor, wants, the goals, and objectives. My grandfather has been instrumental in teaching, then guiding, and now watching from afar and asking me for advice! To me, that is a humbling moment.

What makes your organization different than your competitors?

In four words: Attention to detail and specialization.

At NED Capital, specializing in a niche market is the easiest way to make the competition irrelevant. We are in a highly favourable position to be self-funded and therefore have a reputation to be able to move and close deals, sometimes within hours, but usually within a few short days.

Decision making is key – our structure is designed from the bottom up to empower decisions to be made by individuals, not computers.

By narrowing down your target audience to a specific group, you can be considered an expert in your niche and easily become the best in your field. For me this is luxury.

I try to find out everything possible about the areas I am looking to invest in, their income, the cost of schooling, the average spend on leisure, crime rates, even the ratio of single to married people!

But what is unique at our company is this: investment targets are set not by return, but by spend, in other words, we MUST invest our portfolio budgets each year. That, to me, is unicorn-like!

What has been the most valuable lesson you’ve learned while in the property industry. This can be about the industry or about yourself.

Great question!

Lessons never arrive without a “plus one”, nor does success – a team effort is critical.

The property industry is a powerful economic, cultural, and emotional force. I always remember that the decisions I make can affect not only my own future but those of others, the surrounding area, and a generation to come.

My biggest lessons have been to trust the wrong people, resulting in wasted time and money – all equaling lost opportunities. However, I am so grateful for those lessons as without CO2 we can’t have O2!

Who has impressed you most with what they’ve accomplished?

Perhaps I am inverting the question here, but I respect and admire people who have made mistakes equally with those I laude.

There is a humility in being able to learn from someone who has “made it” and then “lost it”. Their journey has created turbulence within themselves.

My most admired person is definitely all my teachers at school who constantly drummed it into me to follow my ambitions – one was always careful never to call them “dreams”, but ambitions that can be realized through hard work and surrounding myself with smart people.

Tell us about something you are proud of – about your greatest challenge.

Achieving what I have achieved without going to university.

I see too many people my age buying into the illusion that if you don’t go, your life will be ruined – that you will end up trapped in some other mundane occupation.

The truth is, even with a university degree, there is no guarantee of progress, you will just begin your ‘career’ four or five years later, tens of thousands of pounds in debt. I wanted to break this mould through hard work, sacrifice, and dedication.

Overall, there is no “greatest” challenge, it is all about life’s stages, motivations, and innovative thinking. This forms my mental attitude.

What is the best advice you have ever been given?

Always be prepared to walk away from a negotiation, but with dignity and respect. This is distinctly different than walking away with frustration.

You can’t bring emotions into deals.

Trust your numbers. Be open to scrutiny.

Too many people become emotionally attached to deals and this is the absolute worst thing you can do. Always be prepared to walk away!

What takes up too much of your time?

A relentless inability to switch off. The constant strives to better my business and those with who I interact with. I am, and this is a cliché we have all heard, my own worst critic!

What does being a successful real estate entrepreneur entail?

I passionately believe in three main attributes:

● Drive and determination – you will encounter challenges and disappointment almost every day. Remember that you have the ability to bounce back and push forward. Not everyone has that ability.

● Calculated risks – everyone is familiar with the term “no risk no reward” but the risk has to be mitigated with thorough due diligence. This enables you to not maximise profits, it is the maximisation of opportunities that results in profits, not the other way around. People look at the bottom line, where the detail is in the approach and opportunity to that approach.

● Building relationships – the single most absolute constant trait in real estate is building long-lasting relationships for mutual benefit.

This will be the backbone of your organisation, having people contact you first before anyone else is always my objective. Then, and only then, can you be confident they will go the extra mile for you.

Meet The Man Behind The Cover Of The October 2020 Issue Of MoneyCentral Magazine: Tendul Raj

A serial entrepreneur, Tendul Raj is a leading expert in the Bitcoin, Blockchain, and Crypto industries. He is on a personal mission to develop a culture of entrepreneurship, helping start-ups achieve their full potential as well as ] expand existing companies. His overall mission is to foster a society of economically independent individuals who are engaged citizens, contributing to the improvement of their communities across the world. In fact, he has built a career revolutionizing the financing industry across the globe and he currently consults and advises for a range of multi-million dollar companies.

Born and raised in Pondicherry, Tendul’s entrepreneurial journey started when he was 22. Soon after graduating from college, he started planning to start his own company. During the crucial stages of starting his new business, Tendul experienced sleepless nights for several weeks as he worked tirelessly day and night establishing the new company. Finally, after all the struggles and hardships, Nextazy Solutions Pvt Ltd was born. He also decided not to limit Nextazy with just a single vision – he wants Nextazy Solutions to provide blockchain solutions and AI-related services.

Tendul now focuses on the Blockchain industry and offers advice, consulting services, connections to Blockchain experts, and investor relations strategies.

MoneyCentral magazine recently caught up with Tendul to discuss his journey as an entrepreneur and here’s what went down:

What are you currently doing to maintain/grow your business?

Currently, my team and I are working on two big technologies – Blockchain and Artificial Intelligence. I was so driven towards Blockchain technology that I decided to provide Blockchain-related product solutions and services. AI is my new favorite. It has been three years since I developed an unconditional bond with AI. Learning AI helped me grow my business and myself.

What social media platforms do you usually use to increase your brand’s awareness?

All social media platforms are good. Each platform follows different algorithms and has its own advantages and disadvantages. I always prefer Instagram and Linkedin to increase brand awareness.

I use Instagram not only for brand awareness, but also to convey my ideas, innovations, messages, showcase the work we’re doing, and above all interact with interesting people. And I prefer Linkedin to connect with other businesses and like-minded people.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

I do have experiences in paid advertising like Google ads, social media ad campaigns, sponsored content, and other things. I suggest that emerging businesses should make use of paid advertising for better reach.

What is your main tactic when it comes to making more people aware of your brand?

When I started Nextazy, I made sure that all my strategies were unique and innovative. My priority is always customer satisfaction and that way my brand’s reach increases overtime. Even today, I tell my colleagues that if you can drive one potential customer towards you, driving a hundred will be a piece of cake.

What form of marketing has worked well for your business throughout the years?

Businesses these days are getting more customers, but they are not providing quality services. This should change. Each business needs different marketing strategies to prosper. But one strategy is common for all and that’s customer satisfaction. In our company, we work for the betterment of customers and this has been working well for these many years.

What is the toughest decision you had to make in the last few months?

I would say the toughest circumstances rather than the toughest decisions. Due to this Covid-19 pandemic, working from home has become mandatory. Since it’s a new thing for most of my people, it was difficult to maintain and increase productivity. Besides, keeping them motivated was also tedious initially. But luckily, this has reduced greatly by now.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

I’ve made a lot of mistakes, but money mistake, there’s only one and that’s hiring the wrong people. Actually, these people are not wrong. They are just not suited for our environment and work culture. Unfortunately, I’ve repeated this mistake again and again, which cost me a lot of money.

What new business would you love to start?

I would love to step foot in deep-sea research. Many governments and private firms are already indulged in outer space exploration looking for habitable planets and other things. But most of the Earth itself is yet to be discovered. More than 90 percent of our oceans and seas remain untouched. I’m pretty sure there are so many fascinating things down there. I want to explore and enjoy them.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Your past does not define your present or future so I will not disturb my past by changing anything, rather, I would just enjoy every single moment. I will be more and more confident in keeping my next step, those that made me who I am today.

What is the best advice you have ever been given?

Two things stand apart as the best advice I’ve ever got. One is, whatever you do, whether it may be personal or business, do it 100%, and never back down. Second, help others to build their path. Motivate them, stand with them, and never turn your back on them.

What advice would you give to a newbie Entrepreneur setting up their first business?

“Don’t let others convince you while choosing an idea.” Newbie entrepreneurs these days find it difficult to motivate themselves. They hide in the comfort zone, which will eventually break. First, I advise all newbies to come out of their comfort areas. The real struggle begins there. There will be countless failures, insults, frustration, mistakes, and too many other things to handle.

But always remember the things above are temporary. You control the construction; design it as you want it to be. When it comes to business, I would say only one thing: focus on the end-users’ perception, instead of focusing on yours. It’s the only way your business will shine.

8 Effective Ways To Drive More Traffic To Your Website

Every company or business has its own website or online portal because it is important to keep track of every person who visits your website because each person could be a potential customer. So, how exactly and effectively can you attract more customers to boost your site traffic? Below is a tell-all guide on how to be successful in driving more traffic to your website.

A simple secret to help you in your endeavour is to follow the trade secrets that work for your closest competitors. Why would you want to waste time trying to experiment with new techniques without knowing if they will work for your company, industry, or domain? The following techniques will explain to you how to “steal” their keywords and backlinks in order to leapfrog traffic on your website. All you have to do is follow the steps enumerated below:

1. Your website functionality: You need to make important and effective tweaks on your website and use the maximum number of tools available online to boost your ranking among your competitors.

2. Competition: Find out who your real competitors are and who can turn out to be tough competitors in the near future. Keeping close tabs on this information can give you a good perspective about what you have to do to stay ahead of them in the rat race.

3. Keywords: SEM Rush is one of the best tools that help with the researching of keywords. Using the appropriate keywords can increase your website traffic by increasing the number and frequencies of hits to your site.

4. Organic Rankings: This will give you an insight into the most remote areas of your closest competitors and using this information, you will know where exactly to increase your focus.

5. Building links: You need to go through the websites of your closest competitors so see their link building processes. Tweaking it to your advantage will ensure more traffic flowing into your own website.

6. Advertising: Compare all the strategies by your top three or top five competitors and see what works in your domain or industry. Use the same strategy to suit the needs of your website and those of your customers and potential clients as well.

7. Social media marketing and management: The largest number of hits happen in social networking domains due to a large number of people present in this space. It is also easier to carve a niche for yourself in this space since it gives you more space for creativity and innovation.

8. Reporting tools: Use such tools to generate important data about your website and where you can channel your attention in order to stay at the top of the ranking charts.

SEM Rush is a tool that helps you with improving the traffic to your web site. This tool helps you to zero in on the most common comprehensive words related to your domain and business. Using these words on your website and blog will automatically increase the number of hits to the website thus, considerably increasing the traffic. This, in turn, means that you will have more potential clients who will later turn into loyal customers.

Search engine traffic makes a big difference as the browsers will naturally go in for the website at the top of the search list since it is closest to what they are searching for. With this tool, you can understand the drawbacks of your website, its speed, and areas of improvement. Collect benchmark data to give you a better idea about the closest competing website to compare with your own. Remember that more paid searches might cause a drag in the speed of your website. Organic searches being higher in number compared to your paid searches can help in the ranking of your website analytically. Also, check the number of keywords that are distributed in the blog and content section as keywords when placed strategically will help your website have a better rank in the search list.

Following the tips above can help attract more organic traffic into your website – all you have to do is be consistent and committed to your goals.

Entrepreneur Spotlight: Introducing Dr. DL Wallace – The CEO Of Success Training Institute

Dr. DL Wallace is a Soft Skills Training and Development Expert with more than 20 years of experience in employee development, entrepreneurial development, organizational efficiency, and business strategy.

He is currently the CEO and founder of Success Training Institute (STI), the worldwide leader in superior soft skills training. Founded in 2012, Success Training Institute is an award-winning, education technology company based just north of Dallas, Texas. It currently serves colleges and universities, workforce commissions, school districts, and corporations from various industries. The customized learning platforms developed by STI include pre and post-assessments, individualized learning plans, access to data and analytics, and more. Their services are geared towards corporations and individuals looking to improve personnel through training in compliance, leadership, problem-solving, team building, customer service, and more.

Success Training Institute offers plans for entrepreneurs, college students, sales and HR professionals, and more. Priced to fit almost any budget, certifications can be earned in weeks, and most see improvements within days. Success Training Institute offers online programs designed to empower the workforce. The power-packed, 8-minute video segments can be taken on demand and have been proven to make immediate impacts on productivity, positivity, and efficiency on behalf of employees at all levels who complete the training.

Success Training Institute also offers college students the opportunity to increase their marketability after graduation through its Virtual Internship Programs. Students who are selected earn soft skills certifications to boost their resumes, earn extra money for college, and can work remotely.

Success Training Institute is recognized as a Top Innovator in Education Technology and cutting edge online training. With original content, unique and proven instructional method, and an evergreen library, STI is changing the professional landscape for students and companies worldwide.

MoneyCentral Magazine recently caught up with Dr. DL Wallace to discuss the hi journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I was inspired to launch the Success Training Institute in 2012 when I was the Executive Director of a Charter School I founded. During this time, I noticed the challenges new teachers were having interacting with students, parents, and each other. It became readily apparent that college didn’t equip them with the soft skills needed to succeed in the real world. Therefore, I developed and tested a soft skills curriculum on these educators and it worked even better than I expected. It literally revolutionized the culture, morale, and productivity of two campuses in the inner cities of Dallas/Fort Worth. It worked so well, we tested on our students and their parents. We got the same great results. I embraced the opportunity and the rest is history.

What are you currently doing to maintain/grow your business?

As a Black-Owned Minority Business Enterprise, we always feel as if we’ve got to be far better than the competition. Therefore, we’ve developed partnerships with numerous state agencies. We customize programs for colleges and universities, public and charter schools, local workforce boards, and more. By tapping into the vast government market, it has opened many doors for our company and given us added credibility. Also, we’re the only Ed-Tech company in the space that offers home-based business owners and other professionals the opportunity to earn money with us by referring retail and corporate business. Our Affiliate Program has helped us expand to other countries and keeps our pipeline filled with leads.

What social media platforms do you usually use to increase your brand’s awareness?

Our company is active on Facebook and Instagram. However, we’d like to do even more on social media because we realize the power of those platforms. Some people rely on social media for their news and information. We have plans on becoming much more active as our nation and the rest of the world to heal from the recent civil unrest and the global pandemic.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

We’ve had so much success with our Affiliate Programs and word of mouth that social pay per click campaigns have not been on our radar. Recently, we hired an organization to focus more on ads and we expect it will do well because of the growing need for online soft skills training.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Our company has seen great success with our philanthropic initiative that provides a soft skills training scholarship to the less fortunate when our paying clients earn certifications. The Global Success Initiative allows all our customers to participate in the betterment of our world. We are the only company in the world that offers a one to one match with education! Imagine unlocking the door for at-risk teens, families in poverty disabled veterans, and others to grow just by earning certifications that improve your own life and career. This initiative has really enhanced our brand, our credibility, and fulfills our mission.

What form of marketing has worked well for your business throughout the years?

For us, marketing begins and ends with relationship building. We take the time to get to know our potential clients. We spend time with them and cultivate a long term relationship that ultimately leads to a long term contract. Also, the success of our Affiliate Program has been a major boost; mainly because of the earnings potential of members can earn just by referring those in their circles. Our commissions on corporate deals range from 10% – 30% and those checks are impressive.

What is the toughest decision you had to make in the last few months?

Expanding our business overseas was a tough decision. The countries that need our product most have the greatest problems with internet connectivity. Additionally, laws and regulations in other countries are much tougher than those in the US. However, we could not deprive people of the chance to enhance their lives and grow their incomes by acquiring the soft skills they need to succeed.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Most of the time when business leaders think of money mistakes, we tend to focus monies that were spent unwisely. However, we actually learn just as much from what we don’t spend. One of the things I would change is not spending more money by adopting cryptocurrency policies. We’re finally turning the corner in this area. However, if we would have spent the money on the technology required to accept cryptocurrencies like Bitcoin two or three years ago, we’d be experiencing historic returns on our investment. We know now.

What new business would you love to start?

Training is one of my deepest passions and I’ve always wanted to teach others how to train. Therefore, we launched a new division of our company that allows professionals to become certified soft skills trainers. It’s 100% online and we even help them with leads on training in live settings. We’ve made it affordable and offer all the support to help our certified trainers succeed. It’s a great way for life coaches, public speakers, educators, and others to earn money with this valuable new skill. I’m excited to live out another chapter of my dreams.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

It may sound like a cliché but I have no regrets about any aspect of the journey with Simply Success. The lessons I’ve learned along the way were priceless and helped our company improve. In business, you either win or you learn and every learning experience is a necessary one if you want to grow. Thomas Edison learned valuable lessons from each failed attempt at the lightbulb. Like Edison, every lesson got me closer to the groundbreaking company we have today.

What is the best advice you have ever been given?

One of my mentors told me: “Whatever you do best, do most.” This advice helped me focus on leveraging my training and professional development skills. Doing this consistently led to the birth of the Success Training Institute.

What advice would you give to a newbie Entrepreneur setting up their first business?

Three Things. First, take the time to organize. Write your plans and goals, do your homework, and identify your resources. Organization is time-consuming but well worth the effort. Next, don’t be afraid. Fear limits your ability to focus, take risks, and make aggressive decisions. Move with confidence and never with caution. Last and certainly not least, don’t quit. Business success is very similar to running a marathon. Most people have the physical strength to run 26 miles with the proper training. However, many lack the mental toughness to keep running. Business success is based on our ability to keep running.

5 Demand Generation Best Practices to Boost Your Brand’s Awareness

Building a long-term relationship with your customers is as tough as keeping your product in demand. We are all aware that the industry trends come and go so as an entrepreneur so you need to be able to sustain this rapid change.

To be successful in your chosen field, you have to maintain your brand awareness no matter how many large competitors come your way. Following these five practices will help you sustain the challenge and succeed in the long run.

Be consistent in proper communication with your customers

Always be attentive to your customers. As soon as your customers start to express their thoughts about your business, you need to respond as soon as you can so that your customers can feel that their concerns are being heard. This will help you produce the right product that your customers need. A customer will feel happy and satisfied whenever he/she receives the exact product he/she ordered and it arrives without a delay. Especially when the order is packed neatly and every piece is in good condition. This will urge him/her to reorder again and refer you to his/her friends and family.

Provide exceptional customer service

Handling a simple customer query can greatly affect your customer’s decision to buy your product. Aside from this fact, doing an extra mile for the customer will also let him/her feel they are truly valued. To ensure the order arrives correctly, make sure you keep in touch with your customers so you can also check if they encounter any problems associated with their order.

By doing this, you can provide an effective resolution in the early stages. Providing good customer service is a continuous process because your customers may change their minds instantly if you are not able to meet their expectations before, during, and after your transaction.

Be innovative and creative

Both of these qualities can produce a brand that is always tempting to the eyes and attracts the attention of your buyers. Millennials are always looking for new things. From the product you first use at your startup, never be afraid to perform an experiment so you can discover new things to improve your brand. You can always use the same product because you have already built your reputation with that one. You just need to be creative to enhance it so it continues to stand out among other trends.

Learn new sales strategies

Offering tempting promotions can be one of the best sales strategies you can incorporate into your business. This is the traditional way most entrepreneurs are still using because it is proven to be effective. Just make sure the discounts you offer will still generate an income though. You can also use other marketing channels to get better results and maintain your status in the industry.

Create sales metrics

A sales report can help you evaluate the aspects of your product which still requires your effort and attention. This is a smarter method to help you analyze if your sales strategy is effective or not. Your sales metrics also allow you to determine the marketing channel which contributes more to your revenue and which one should be eliminated if it is not working effectively. This is also helpful when you have other sales plans to promote additional income for the company.

Entrepreneur Spotlight: Introducing Brazillian Entrepreneur Rafael Dos Santos

Rafael dos Santos is a Brazillian entrepreneur who hails from London, UK. ​When he initially moved from Brazil to London, his lack of language skills and ​British qualifications stopped him from getting a good job. He became a kitchen porter and glass collector in various pubs to survive. In 2003 an opportunity came along and he got into the real estate industry. He started managing and letting rooms in houseshares in 2003 and by 2014 He had 50 houses in his portfolio and 15 employees. He successfully exited his first property business which he ran for 12 years and now he runs a marketing and PR agency as well as a media club.

MoneyCentral Magazine recently caught up with Rafael to discuss his journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

​I was originally born in Brazil and I migrated to London in 2001 to learn English. I worked for Microsoft as a support analyst while in Brazil but when I moved to London the lack of language skills and ​British qualifications meant that I couldn’t get a good job. I became a kitchen porter and glass collector in pubs to pay for my living. In 2003 an opportunity came along and I got into the real estate industry. I started managing and letting rooms in houseshares in 2003 and by 2014 I had 50 houses in my portfolio and 15 members of staff. I had successfully exited my first business and I decided to take a year off in 2015 to travel the world. Now, I’ve been to 52 countries (and counting) and I am running a successful marketing and PR agency specialising in helping migrant entrepreneurs. Behighprofile.com is where you can find information about my business and rafaeldossantos.com is my personal website.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

Success means different things to different people. For me, success today is being able to help other migrants to improve their lives through entrepreneurship.

I help them grow their businesses by running a marketing campaign (via email and video distribution) and also getting them featured in newspapers and magazines in the UK.

IN 2016 I was featured in the Sunday Times as ‘Top 100 Most Inspiring Entrepreneurs in the UK’ and also got invited to give a TEDx Talk titled “What it takes to be a migrant entrepreneur’.

Life has not been easy tho. In 2016 I had the worst year of my life, I suffered from depression, lost a lot of money, my coworking space ‘mi-hub’ closed down because of BREXIT. I suffered badly until early 2017 where I started to recover. I’m back in good form now and running another business that is becoming a success.

What are you currently doing to maintain/grow your business?

​The main source of customers if events. I run events twice a month and do some Facebook advertising. I started my agency 8 months ago and I am now recruiting my 2nd employee. It’s expanding fast.​

What social media platforms do you usually use to increase your brand’s awareness?

​Facebook is number 1 – you can’t beat it. I do a bit of Instagram and twitter but I have a very active community on Facebook and an engaged community is 100x better than any other social media. I do a lot of videos on Facebook and also Facebook LIVE. I am now also broadcasting my events live, you can watch them here: High Profile Club

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

​I know people say that online advertising is good but events a is where the money is for me. I get most of my clients after they attend my events and see me in action. It helps if you are a good public speaker and if you run an event that actually shares good content to the audience. To organise an event just to promote your business does not work. You must share content that people feel that it was worth going to your event. For online tactics, as I mentioned before I have a Facebook community page and I give a lot to the community (opportunities to be featured in magazines, free advice, etc). The more you share your IP the more people know how knowledgeable you are, the more they want to work with you. I also have a book called ‘Moving abroad, one step at a time’, this helps to increase my credibility. ​I have also given a TEDx Talk which was awarded in the South of England as one of the most-watched (at the time):  Ted Talk. I use public speaking as one of the tactics to gain visibility and credibility.

What form of marketing has worked well for your business throughout the years?

​Facebook advertising, email marketing followed by phone calls or meetings, video marketing (social media) and events – The combination of these 4 tactics is a recipe for success, for any business, in my opinion. You can see that even online businesses are running events to bring people together. Look at Airbnb now, running events in many cities.

What is the toughest decision you had to make in the last few months?

I had to split from a business partner. I think we rushed into ‘getting married’ without even having dated. But lesson learned and we are okay now. But any ‘break up’ is difficult.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Don’t try to grow too quickly. Many opportunities will come long and entrepreneurs tend to say yes to everything. It’s okay to say NO to some offers. Make sure you have a goal but don’t try to run before you can walk. You can lose a lot of money by trying to run too quickly when you don’t have the structure to manage the business.​

What new business would you love to start?

I am starting a membership club for entrepreneurs so they get more media exposure, network more and build confidence in public speaking. I started HIGH PROFILE MEDIA CLUB 2 years ago and I now have several paying members. We’re working with one of the members to be featured in Forbes online.​

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

​I would not have tried to grow my property business so quickly. I didn’t have enough experience, I didn’t have the right staff to manage the larg building I took on board… It was a disaster! But luckily, my business survived.​

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

​Invest more in media. Invest less in paid advertising and more in PR.

PR gives much more credibility than paid advertising so if you want to be seen as an expert, you need to have more media exposure. TV, radio, magazines, newspapers and online. The more you are featured the more you attract opportunities.​

What is the best advice you have ever been given?

​Trust your instincts and don’t regret a decision once it has been made.

What advice would you give to a newbie Entrepreneur setting up their first business?

1 – Attend as many events as you physically can. Your network is your NETWORTH.
2 – Look out for a mentor. Mentoring is a fantastic way to keep you on track. Entrepreneurship can be a lonely journey.
3 – Find good partners that complement what you do so you can work as a team.