5 Things To Consider Before Investing In A New Business

For any investor, the essential thing is to see a return on their investment. The primary reason why investors put their money into a business is to make more money. However, the company investing data demonstrate that this is not always the case. Many investors have lost money as a result of a company concept that appeared to be “infallible.”

Investment is a business facet that necessitates meticulousness and a broad basis of financial understanding. Anyone who enters this profession must be willing and prepared to learn many vital measures for successful investing. This post will go over “5 things you need to know before investing in a new business.

1.    Understand The Business Structure Completely

One of the essential things to know before investing is understanding business structure. A thorough grasp of the business structure is one of the things to know before investing in a new firm. This is significant because it will impact how the IRS and legal system evaluate liabilities and earnings.

When you begin to understand the company structure thoroughly, you will be able to predict the likelihood that the firm will fail. According to the Business Administration – about half of small enterprises fail within their first five years.

Understanding the business structure will assist you in determining if you will be personally liable for any unpaid debts or liabilities if the firm fails. As a result, we usually urge potential investors to consider carefully minimizing their responsibility.

2.    Recognize The Importance Of Patience

Before investing in a firm, you should know that you may not see any profits for several years. That’s why we refer to it as comprehending the essence of patience. Any prospective investor must realize that investments are similar to seeds planted in a firm.

They, like seeds, require a certain amount of time before they begin to produce excellent harvests. You should be aware that the longer your cultivation period, the greater your profits. When you invest as a new investor in a business, you should know that the startup will require all the funds it can receive. That’s why patience is something significant that an investor must do before investing in a new business.

3.    Conduct Your Research

Knowing the importance of all factors to consider before investing in a new business is essential. Before investment, do as much research as you can. This implies you must be familiar with the background of everyone involved in the business’s management. Before investing essential resources in a firm, you should research the industry and market competition.

In reality, you should request a thorough written business plan that includes the company description, market study, SWOT analysis, financial strategy, marketing methods, and so on. Making your study will assist you in determining whether the company has an actual plan to carry out its grandiose aspirations.

4.    Interacting With Customers

Besides financial factors to consider before investing, interaction with customers is also essential. It is also beneficial to converse with consumers or customers. Collect as much consumer information as possible. First, we recommend speaking with at least 3 to 5 people who use that business or product.

The explanation for this is straightforward. You’re attempting to gain personal knowledge of how that thing feels and how valuable it is. You would also receive pertinent information on any flaws in the product or service that should be addressed.

5.    Make A Diversification Strategy

It is essential to develop and implement a diversification strategy. As a private investor who only invests in two or three firms, your chances of success are small. According to Kauffman Foundation research, the standard technique is to have roughly 7 to 10 investments.

As a result, it is critical to determine how much you plan to devote to your asset class. The objective of diversifying your assets is to reduce risk while increasing your chances of success.

Last Thoughts

Follow the above five things you need to know before investing in a new business. The secret to successful business investment is avoiding investing money you cannot afford to lose. As a result, we recommend that you should not invest in a company where the only way out is through an initial public offering. Before investing, you should learn how to invest wisely.

5 Surefire Ways To Take Advantage Of A Falling Property Market

Challenging economic circumstances, including rising inflation, steep interest rate hikes, and a looming recession ahead, have caused the property market to decline. The buying ‘frenzy’ of the pandemic property boom is over, and home buyers and investors alike are feeling wary about making the life-changing decision to purchase property in this economic climate.

Lloyd Edge, Founder and Managing Director of Aus Property Professionals, says, “Already property prices have fallen in major capital cities like Sydney and Melbourne, and we should expect to see the market slow by a further 10 percent to 15 percent in the next few months. For savvy property investors and home buyers, the declining market presents an opportunity to get better value for their money.”

Lloyd has recently launched his second best-selling property book Buy Now: The Ultimate Guide to Owning and Investing in Propertywhich includes practical tips for people looking to buy a house, whether in a boom or bust market and strategies for how to make the best of the economic circumstances that you’re in and use it your advantage.

Lloyd says, “I began my own property journey at the age of 28, buying a one-bedroom flat on a teacher’s salary of no more than $70,000 per year. At the time, I had no idea I was going to become a serious property investor. Fast-forward almost two decades later and I’ve grown my portfolio to 18 properties worth $15 million. I had to persevere and learn a lot of hard lessons along the way, and now I want to share my knowledge and help people find the same success in property as I have.”

For prospective buyers, particularly first home buyers or aspiring property investors, Lloyd shares his top advice from Buy Now that will help you to break into the market and get better value for your deposit:

  1. Look for below market value properties: A buyer who pays under the perceived market value of a property will have made instant equity on the property, meaning that they’ve made a profit from day one and can use this equity to keep building their property portfolio. To find a below market value property, one way is to use a buyer’s agent. A buyer’s agent can help you buy under market value because of their negotiation skills, contacts with local real estate agents in their areas of expertise, and their ability to uncover off market gems. However, you can also do it yourself by researching the recent sales of similar properties in the same area and seeing if you can negotiate a better deal with the real estate agent.
  1. Motivated sellers: So how do you find a below market value property and snap it up quickly for a bargain price? One way is to buy a property from someone in need of a quick sale. It could be because they’ve bought another house and need to close the sale on their current property quickly, or they could be a developer looking for a quick sale to pay off outstanding debts. However, this advice comes with a word of warning, as some sellers may want to sell fast because there is something wrong with the property, so it’s always advisable to do an in-person inspection and commission a full property report and pest inspection.
  1. Be willing to negotiate terms: In cases of motivated sellers, if you can be flexible on the settlement terms of your contract, this can put you a head above other potential buyers, as flexibility is a strong negotiations tool to bring to the table. If you are able to settle in as little as 21 days instead of the standard 35 or 42 days or offer an unconditional offer with no cooling off period at all, you could find yourself getting a much better deal on a property, and it will make your offer look far more attractive, even if you’re not necessarily the highest bidder.
  1. Be proactive with finances: Before you begin your property hunt, the first person you should speak to is a mortgage broker. A mortgage broker will be able to tell you what your borrowing capacity is, as well as help you secure pre-approval on your loan- this will ensure you don’t miss out on properties while submitting your paperwork and waiting for the banks or brokers to get back to you. If your finance is ready to go, you’ll have the option of making an unconditional offer. You’ll also be aware of any other conditions the seller has included in the contract, so where possible you can accommodate these for a greater chance of success.
  1. Be known to local agents: If you’re ready to go, reach out and get in touch with local real estate agents. Let them know your buying criteria and budget, ask to be contacted with off-market opportunities and when new properties are listed. Ask to be added to their mailing list, so you’re one of the first to know about new listings and to inspect a suitable property when it becomes available.

Lloyd says, “One of my favourite mantras is ‘No-one ever got ahead by waiting.’ Too often I’ll meet people who say they’re not quite ready to buy just yet, they’re waiting for property prices to drop or interest rates to go down. Meanwhile, while they’re waiting property prices start to rise again, and they’ve missed out on the opportunity to get better value for their money. My advice to people in this situation would be buy when you can afford to, when your finances are in order, and ultimately, you’ll be better off in the long run.” 

This article was sourced from a media release sent by Kathleen Quere @agent99pr.com

Five Strategies Businesses Can Implement To Adapt To The New Normal

SKYBIZ, the business solutions arm of SKY Cable Corporation, partners with Microsoft’s Crayon Software Experts Philippines, Inc. to help entrepreneurs and enterprise owners shift and grow amid today’s digital age of doing business as it conducted a special webinar event, showcasing the features of the all-in-one business suite Microsoft 365.

Alongside the introduction and demonstration on how to use Microsoft 365 to help in aiding business operations in today’s times, the event, in line with SKYBIZ’s ongoing Grow Together campaign, shared business tips and factors to consider to sustain work progress and productivity.

Here are some key takeaways from the webinar hosted by SKYBIZ and Crayon Software Experts Philippines, Inc. that would help small, medium, and large enterprises grow their ventures to new heights in today’s age of digital transformation:

1) Business alteration and reset

Indeed the pandemic has changed our way of living, including how we do business.

According to Crayon Philippines’ solutions architect Danica Francisco, many businesses are finding ways to make their businesses thrive amid these uncertain times, ushering the new normal in how we communicate and transact with our clientele.

“We’ve seen how businesses changed and shifted focus on making their ventures thrive. I’m not only talking about the large enterprises, even the small businesses. Here, we could see the resiliency of these businesses, some didn’t make it, but others thrived in today’s times,” Francisco shared.

Shifting to digital could be beneficial for many business owners in order to cope with the ongoing new normal set-up and make operations accessible and run more smoothly.

2) People are the driving force behind progress

Despite the ongoing shift in today’s digital transformation, people are still pivotal in driving success for all businesses.

With this in mind, companies and smaller businesses alike should continue addressing the needs of their employees to establish trust and bolster rapport in boosting work productivity.

Plus, considering a more work-friendly set-up for workers, including the implementations of work-from-home or hybrid arrangements, would be beneficial in promoting work productivity and safety.

“It is important for organizations and companies to address their current needs. We know that it is difficult to go to work due to these uncertain times with COVID affecting the transport sector. We need to think of how we can help our people to stay motivated at work,” Francisco added.

3) Real-time collaboration

One of the worries of business owners is how flexible working set-ups would hamper real-time collaboration, with employees now working apart from one another to maintain their safety.

But with the help of modern technology, including the Microsoft 365 business suite, businesses can run smoothly as usual with real-time collaboration applications that would help them interact with one another and continue doing their work together virtually.

Another vital factor to note in virtual real-time collaboration is to introduce a user-friendly interface so all employees, whether tech-savvy or not, can seamlessly conduct business activities without the worry of being left behind.

4) Strengthening digital security

Going digital may also introduce new risks, including cyber threats that would potentially affect one’s business.

From stealing personal information to breaching bank funds, investing in additional digital security measures is key to protecting all crucial data from hackers and other digital perpetrators alike.

5) Taking note of costs

Shifting to digital may also be heavy on the pockets of most businesses.

With costs in the equation, it is apt to find an all-in-one solution to cut costs while enjoying the benefits of virtual real-time collaboration and digital security.

This is where Microsoft 365 enters, providing a business suite for collaborating through its Teams app with access to all of the essential Microsoft Office applications, which is helpful in documenting and presenting their day-to-day progress.

Plus, its security features also ensure companies and business ventures that their vital information is locked in within their system to avoid potential digital threats, whether on mobile or on their computers.

Together with SKYBIZ’ reliable internet connectivity, users can fully utilize Microsoft 365 and integrate it in their day-to-day activities at ease.

Upon subscribing to SKYBIZ’s BIZBB PRO Fiber, it comes with speeds of up to 200 Mbps and free access to Microsoft 365, plus gift vouchers from Grab or ABS-CBN Dash to help in sustaining business growth in today’s digital age.

Business owners can also subscribe to SKYBIZ’s BIZTastic Bundeals, which also come with fiber business internet connectivity, plus access to Microsoft 365 and a free ABS-CBN Dash voucher. Promo is extended until June 30, 2022.

To know more about SKYBIZ’s internet plans and promo updates, visit www.skybiz.com.ph.

5 Effective Ways To Market Your Website In 2022

Now that you’ve got your website up and running, the next issue on your mind will undoubtedly be how to advertise your website. Is it possible that if a website is made on the internet but is not connected anyplace, no one will ever see it?

Suppose you’re curious about how to advertise a new business website, and you’re still in the early phases of your business. In that case, you’re probably scared that the only efficient approach to increase visitors will be to spend a fortune on ads.

Fortunately, there are several ways to advertise a business site available. This piece will look at a few ways to promote your business website in 2022.

1.    Search Engine Optimization

The most important bit you can do to promote your website is to use SEO or search engine optimization. If you don’t keep your website search engine friendly, you risk it becoming lost in the flow of information. There are over 2 billion websites on the internet, and more are being created every second.

There are thousands of online ways to promote a business that may help you enhance your website’s SEO, so you don’t need to pay an SEO consultant. Most SEO issues on your website may be resolved by yourself with a few basic tweaks.

There are two significant factors to consider when it comes to your website’s SEO: on-page SEO and off-page SEO.

Everything viewable on your website is referred to as on-page SEO. This includes content, pictures, videos, meta descriptions, responsive design, and even your website’s structure.

Off-page SEO refers to what goes on behind the scenes of a website. This includes things like who is linked to your site, how authoritative it is, and how engaged readers are with it.

2.    Social Media

Social media is the most popular free means of marketing new websites for a good reason. Platforms with billions of users, such as Facebook, Twitter, and Instagram, make it simple to interact with other local companies and advertise your own. These all social media platforms help you with how to advertise your business website.

However, before you begin using social media, you should examine your company’s brand voice, whom you’re marketing to, and whom you’re attempting to reach. If you have enough money to spend on advertising your website, Facebook Ads are the best way to market your business on social media.

Facebook Ads include many targeting choices, making it simple to narrow down your target demographic. You may also opt to target folks who are friends of your existing followers or who follow specified other pages.

3.    Guest Blogging

Guest blogging is a terrific strategy to promote your business and get connections to your new underused website. To demonstrate your competence, you publish a guest post for a reputable blog in your sector (or a related one). You’ll be able to route traffic from a trustworthy source back to your new website by linking back to it at least once in each guest post.

Whether you’re a new business or in marketing, you may find it tough to get a guest posting place on some websites due to circumstances beyond your control. Given that guest blogging for other publications used to be a hugely popular SEO practice, many websites either thoroughly scrutinize who guest writes for them or don’t accept entries.

The most important thing to remember with guest blogging is that it is less about SEO and more about developing connections with the publication and your audience. This is one of the best ways to promote your business website.

4.    Content Marketing

Information marketing is one of the best ways to advertise your business site since it boosts your SEO while also producing content that your target audience will find beneficial. A popular fallacy is that to perform content marketing, you must blog, but this is not always the case. While blogs are the tried-and-true content marketing channel, you can also make videos, launch a podcast, or even start a newsletter centered on your work.

An important point to remember about content marketing is that the information you publish must be helpful, intriguing, or entertaining to your target audience. Doing a lot of keyword research before you start is the most significant way to ensure you’re answering people’s queries.

5.    Email Marketing

If you want a tried-and-true way to promote directly to your consumers, email marketing is a terrific alternative. Establishing an email marketing campaign is simple once your business site is fully operational and many email marketing services are available for free or at a small fee.

The amazing thing about email marketing is that people don’t even have to visit your website to sign up for your email newsletter, so you can start advertising your new website before it ever goes live. Most email marketing programs let you share a signup URL with your subscribers so they may join your email list without having to visit your website.

Final Words

Now you don’t have to worry about how to advertise a new business website. Some of the methods discussed above will be more appropriate for your website than others, but they should all help you take it to the next level. Every website marketing approach we’ve covered will assist you in getting the word out about your site.

Photo by picjumbo.com

Top 3 Best Business Ideas For Every Aspiring Entrepreneur For 2022

Being your own boss sounds just so enticing that most people leave the corporate world to start their own business. With the promise of time flexibility, an ideal effort-to-income proportion, and the chances of limitless growth, more and more individuals are venturing into the business scene and tinkering with their entrepreneurial instincts.

If you have been considering starting your own business but don’t know where to look for ideas, then this should be a good read.

Make Money from your Hobbies

There’s probably nothing more fun than making money from something that you already enjoy doing for free. Hobbies such as photography, sewing, cooking, and even gardening are a few niches that can turn into promising businesses. The key is making time to learn beyond the basics and to hang out with people who can help you improve your hobby and turn it into a moneymaking craft. If you simply like taking photos, then you may want to take extra photography workshops and become an events photographer in the long run. Occasions like birthdays, showers, and weddings happen all year round so if you take it seriously, your hobby may just land you frequent bookings for the whole year.

Craig Jenkins-Sutton, the owner of Topiarius, considered himself a green thumb and did gardening only as a hobby. He had no formal landscape training but his love for designing gardens has turned into a business with average annual revenue of $1.2 million. Megan Duck had a similar story from sewing. From her first project of sewing ornate linings for the coffins of her employer’s Halloween décor to the silk chandeliers that she made for The Mirage in Vegas, her average annual income from her sewing and rental business is now at $6 million. Both have been featured on the site Entrepreneur.com, and they continue to inspire new breeds of entrepreneurs across continents.

Turn your Network into a Pool of Talents

The 21st century has definitely changed the business landscape in terms of offshore and outsourced projects. From BPOs building operations facilities in Asian countries, to Western brands banking on offshore talents for services like accounting, design, translation, IT jobs, etc., you cannot argue that there is indeed a growing demand for a diverse and competent workforce who can get the job done without having to think of added operational expenses and employee benefits.

If you are one of the rare people who have quite a diverse network of skilled people, then this simple “advantage” can be turned into a thriving business. Third party vendors like agencies are becoming lucrative businesses because they bank on a local pool of talents those offshore providers are looking for. For instance, if you are an engineering major, you may have a lot of connections with a similar crowd. You may find it surprising that there are actually dozens of real estate companies who are looking for freelance teams who can do structural drawings and renderings on their behalf. A lot of Japanese, Chinese, and Korean students also run online to find English teachers who can teach from home. If you have friends or relatives who fit the bill, then you may want to connect them with these students. The trick is finding legitimate providers and matching them with the skills of the people who are already in your existing network. Just be sure that all terms and fees are set at the beginning to maintain a smooth and professional workflow for everybody. Remember, you want to build bridges while helping people and earning in the process. The last thing on your list is a fatal mismatch that can give your “agency” negative publicity. If your “hires” provide quality service, then referrals can come pouring in. Good output always translates to better business transactions.

A Pocketful of Passion

Most of us have passions. Genuine passion means loving something on a deeper and more profound level than just a hobby that you simply enjoy. Some develop a different passion for vintage cars and end up with an auto shop that specializes in car restoration. Your passion for instruments or the performing arts such as dancing, acting or singing can be turned into conceptualizing a small school where you can help more people share and develop the same passion as yours.

Terry Finley had an intense passion for horse racing which prompted him to buy his first horse at $5,000. With a lot of learning and advice from the pros, he has managed to build a business with 55 syndicated horses and 550 investors who also earn when their chosen horses are sold, bred, and even when they win those infamous horse races. Terry has mastered the art of the trade and decided to share his passion with the same people who loved the things that he was into. In the process, he was able to start West Point Thoroughbreds, a label that now earns around $6 million annually.

While being an entrepreneur takes a lot of technical strain in terms of cash flow, permits, and marketing strategies, newbies have to realize that they definitely need to start somewhere. They can start small, but at least take the first step and test the waters with one foot. Starting a business and building a label empire does not happen overnight but when you start to take off, you’ll realize that you’ve built a business that will be positively rewarding even after retirement age. By then, you’ll realize that those paperwork, sleepless nights, and zero months have finally become worth it.

Top 5 Things All Small Business Owners Should Be Doing Every Single Month

At the end of each month, every business owner should be reflecting on what they have accomplished and then planning for the next month’s success. This applies to both their personal and professional lives.

If you’re a business owner wishing for an even more successful year, consider adopting each of the things every business should do listed below.

1.    Recognize Your Value Drivers

One of the main points of small business must-haves is understanding your value drivers. Understanding what resonates with your audience, whether you’ve been in the company for five months or five years, is a significant element in deepening engagement, brand loyalty, and repeat buyers, readers, or watchers. Knowing what works doesn’t feel evident at times, but don’t scrimp on the facts.

Examine your previous six months of business—where did your clients or viewers come from? Which of your products, services, or blog posts was the most popular? Make a comprehensive list of all the places you collect data, such as social media, email marketing, accounting software, and your website.

2.    Create Client Personas

You’re in a better position to revisit your dream customer now that you have a more profound knowledge of your value drivers. You most likely did this to some level when you first started your firm. However, as you gain experience, your clientele will alter and adapt. In those first few years, you learn a lot and have a much better feel of who your primary consumer is.

3.    Refresh Your Digital Presence

Now that you’ve got an amazing idea of who your ideal customer is, it’s time to align your digital presence accordingly. Your social media, website, and message come in the list of things needed to start a business. All should be entirely consistent with your primary mission, target audience, and overall business objectives. If you’ve been in the game for a long, or if you’re swiftly developing a better understanding of your target audience, it’s time for a refresh.

4.    Invest in the CEO

One of the best things every business should invest in is the boss. As a business owner, it’s tempting to place yourself at the bottom of the priority list. You’re a one-woman show for many of us, the Chief Do-er, planner, Executive Assistant, and so on. When that is the case, and everything relies on you, it is even more critical to invest in yourself.

You are your own company. This can take a variety of forms, but now is a good moment to consider what investing in your company’s CEO entails. It might indicate that you’re ready to set new boundaries.

5.    Carry Out Your Accounting

Nothing is worse than arriving at the end of the year and having to slog through an entire year’s worth of accounting in one sitting. Adding this to your business monthly checklist will make your future self pleased. Sign up for Quick books and establish a separate bank account and Paypal account to keep your company and personal costs separate.

If you plan to sell anything on your website, you should use a separate payment gateway such as Stripe. Use a scanning app to scan your actual receipts as soon as you get them. Make accounting files separated by year, then a month.

Final Thoughts

Hopefully, the things listed in this article can assist you in developing and implementing successful plans to help your company succeed this month. The stronger these five variables are, the more likely you are to succeed.

Top 5 Ways To Raise More Funds For Your Business In 2022

Finding the required capital to build their enterprises is one of the most challenging issues entrepreneurs confront. Startups must cope with various charges, whereas established organizations must fund development and working capital. Because money does not grow on trees, you may fund your business in multiple ways.

We will love to see your business flourish and make a big difference, which is why we’ve listed five specific ways to raise more funds for your business in this article.

1. Bootstrapping

Bootstrapping is a popular way to raise money for a business. This entails gathering together any personal assets you may obtain to fund your firm. Using what you have rather than borrowing or generating money is a good strategy in many circumstances. In fact, several entrepreneurs continue to bootstrap their businesses until they become successful.

This can be advantageous since it eliminates the need for large loans and monthly payments. Investing some of your own money generally makes investors and lenders more inclined to cooperate with you.

2. Family And Friends

If your money is insufficient, you can turn to those closest to you. Before pursuing external finance, this is frequently a practical first step. Because they are less likely to demand tight repayment conditions or high-interest rates, family members and friends may be simpler to persuade than anonymous lenders. They are the best sources of funding for the business.

Borrowing from friends and relatives entails its own set of dangers. Your connections may suffer if the enterprise fails or takes considerably longer than expected to return the debt. Before approaching your friends and relatives for funding, you should complete a business strategy. In this manner, you can explain exactly what you’re doing and how you’ll generate money for them.

Ensure that you have all of the loan conditions written out. This contains the amount you are receiving, the interest rate, and the needs and deadline for repayment.

3. Angel Investors

Angel investors can also help you to raise more funds for your business. Angel investors are groups or individuals that put their own money into the enterprises of others. They stand apart because they prefer to invest in firms in their early phases of development and are constantly on the lookout for the next business to invest in.

Angel investors have backed many of today’s most successful technology businesses, including Yahoo and Google. An angel investor is regularly somebody who has made progress in one region and looks for new possibilities in a similar field or different organizations. Angel investors might not only provide funding to get your firm off the ground, but some may also opt to advise you. They may also use their current industry relationships to open doors for your company.

4.  Crowdfunding

Since the 1990s, businesses have used the internet to promote and sell their products. However, during the previous ten years, the internet has also become a new source of finance, and it has become one of the most acceptable methods to raise more funds. This allows you to obtain cash from websites where investors worldwide may support your business.

You will be asked to start a campaign, set a fundraising goal, and provide rewards for donors who pledge a particular amount of money, such as early access to items, discounts, etc. You then generate funds for the campaign over a set period.

5.  Loans

Banks and other financial entities can provide loans. This is one of the oldest ways to raise money for business growth; however, many people dislike it. To obtain a loan, somebody may ask you to demonstrate that you have begun developing traction and making money. You may also be required to show a thorough business strategy.

Lenders can be confident in your capacity to repay loans, including interest, based on your company’s financial projections.

Final Words

There are several ways to raise more funds. Entrepreneurs must assess the pros and drawbacks of several funding alternatives to determine which one offers the most flexibility at the lowest cost. There are several choices for funding your business, so don’t be disheartened if one does not work out. You may quickly get the financing you need to take your business to the next level by exhibiting diligence and resourcefulness.

5 Surefire Tips To Set Yourself Up For Success Every Single Day

Do you feel unsatisfied with your life or career? Maybe you’ve been on the road for years that just doesn’t seem right. Take some time to think about what is most important to you. Whatever your definition of success is, there are some daily routines that might help you attain it. Success, on the other side, does not come without work. When we have a good attitude, we can do so much more. Here are five things that will set yourself up for success every day.

1.    Make A Morning Ritual For Yourself

Creating a morning routine that you complete every day upon awakening is one of the most efficient strategies to set yourself up for success every day. Choose activities that will help you feel focused and balanced so that you may start your day from a position of inner peace (Yoga, Breathwork, meditation, journaling, and stretching are great ones to play around with.) Your morning routine might last as little as five minutes or as long as an hour.

2.    Consume Healthy Foods Throughout The Day

That’s not to mean you should abandon your good eating habits after breakfast. While there is no such thing as a perfect diet because everyone’s body is different, it’s safe to say that most of us function best when we consume a lot of plant-heavy, unprocessed meals. Add healthy foods daily routine to become your best self.

3.    Follow A Schedule

Set limits on how much time you spend working and, more significantly, avoid working every day as much as feasible. Its obvious that set goals and achieve success. Make time to exercise, meditate, cook, spend time with loved ones, get some fresh air, and do whatever else is essential to you. This will make you more efficient and effective when you spend time at your desk and help you to set yourself up for success.

4.    Avoid Procrastination And Multitasking

Concentrate on one activity at a time and give it your undivided attention. Put your phone in another room when you’re working, so you’re not tempted to check social media. Don’t check your email when you’re out with pals. As a consequence, you will feel a lot more productive and empowered.

5.    Move Around Often

Moving your body may provide you with the energy and confidence you need to succeed in all aspects of your life. You don’t have to spend hours at the gym every day; focus on one sort of action that you love and stick to it.

Taking pauses during the workday to go for a bit of stroll around the block can help give your mind a rest and refresh your body. Often, the best ideas arrive when you’re on the move and away from the computer. Moving around is the best way of setting up for success.

Final Thoughts

Make the productivity mentioned above ideas a part of your routine. Practicing these consistent behaviors will assist in setting the tone for a good day. If you follow these suggestions, you will notice your physical and emotional health benefits. We are confident that these suggestions will help you live a better life.

The City of Sydney and NSW Government are planning to help small business owners bounce back from the pandemic

Experts from some of Australia’s most established and fastest-growing companies have joined forces with the City of Sydney and the NSW Government to help small businesses, creatives, retailers, and hospitality owners bounce back from the pandemic.

The City, in partnership with the State Government, is hosting a series of nine webinars that will guide businesses on how to sell online, create cost-effective branding solutions, and use the big platforms to accelerate growth.

The Reboot 2022 Small Business Series kicked off on the 29th of March and featured experts from some of Australia’s most successful companies including RedBalloon, Shop You, news.com.au, and Eucalyptus.

Lord Mayor Clover Moore said the initiative will help support businesses to develop new, innovative ways of thinking and working to ensure they can prosper and grow post-pandemic.

“The past two years have been extraordinarily challenging for our retailers, businesses, and the hospitality sector and recovery will take time, adaptability, and the willingness to consider new ways of doing business,” the Lord Mayor said.

“We’ve engaged industry experts and developed a series of webinars that will help these businesses to upskill, learn and navigate a path forward in a post-pandemic world.”

With a focus on digital content skills and growing customers and brands, the webinars will provide inspiring stories and practical examples to help businesses learn, innovate and grow in 2022.

The Reboot series is proudly supported by the NSW government’s Business Connect program which provides advice and support to help businesses get off the ground, adapt and grow.

Minister for Small Business Eleni Petinos said the partnership between the City of Sydney and the NSW Government will expand opportunities for small businesses to access support through the Business Connect network.

“Small businesses are the lifeblood of the economy, their importance in providing jobs and services to the local community cannot be overstated,” Ms. Petinos said.

“Business Connect has helped almost 44,000 businesses since the program began in 2017. It provides a network of accredited business advisors who provide expert, professional and independent advice on how to run a small business.

“With webinars on topics such as driving growth and nailing your marketing, the Reboot series is highly relevant for small businesses as they move on from COVID-19 restrictions and the challenges of the past two years, including the recent floods.”

The series includes:

Brand Building, Naomi Simson, co-founder, RedBalloon

Content that drives clicks – Lisa Muxworthy, editor-in-chief, news.com.au 

26 April, 12 pm–1 pm 

Creating content and getting your content out there is not easy. Learn to build an audience and create content that drives attention and customer conversions, which content drives the biggest click-throughs, and how to pitch to media.  

How to create storytelling content that really connects – Wayne Quilliam, Aboriginal artist, and digital creator  

3 May, 12 pm–1 pm

In a digital world, storytelling is the stuff high-growth brands are made of. To stand out, a great brand, product or service is not enough. Learn the importance of stories in the digital world, how businesses create their stories and how to translate stories into imagery and video online to capture attention. Nailing your marketing mix – Sandradee Makejev, founder, St Frock, Kelly Slessor, CEO, Shop You and Sina Klug, founder, Nutie Donuts 

10 May, 12 pm–1 pm

To drive more sales and grow your audience, the guest speakers will give advice on which channels, content, and audience growth strategies they have used for success. Learn about some of the biggest challenges they have faced due to growth as well as some of their most successful campaigns. The speakers will share insights into how to grow followers that love you, which channels should you invest in , and insights into conversion, content, and paid advertising.  

The digital word of mouth: growth with Instagram – Mya Nichol, Instagram expert and coach  

17 May, 12 pm–1 pm 

Learn the secret of the Instagram algorithm and how to grow your social media channel. With the average person spending 142 minutes a day on social media, learn tips from the expert on how to accelerate your business.  

Driving growth with online search – Kelly Slessor, CEO, Shop You

24 May, 12 pm–1 pm 

Learn about search, Google My Business, search engine optimisation (SEO), driving traffic, and generating more leads. Participants will also learn how to land on the front page of Google, use free and paid digital marketing and how to improve visibility. 

Growth hacking – Tim Doyle, founder, Eucalyptus  

31 May, 12 pm–1 pm

Learn how Australia’s fastest-growing companies are accelerating their customer base and get insights on how to effectively market your business and grow your customer base quickly. 

“There’s no better time to start a business than right now because of the access to technology and customers online,” Kelly Slessor, CEO ShopYou said.

“As part of the Reboot series, we’ll share with businesses and start-ups the wealth of information and research online that can actually help make a business more sustainable and successful.

“The series has been curated to ensure that participants can learn practical tips and have a plan or ideas they can take away and implement. This is a great opportunity to learn from and interact with some great minds who have set up or worked in small business and worked their way through the challenges to success.”

For more details on the Reboot webinar series, visit whatson.cityofsydney.nsw.gov.au.

This article was sourced from a media release sent by Medianet

The 4 Types Of Influencer And How Brands Successfully Work With Each

Influencers can be broadly split into four categories: mega-influencers, macro-influencers, micro-influencers and nano-influencers; with the differences between the four categories being so much more than just their amount of followers and how much money they command for promoting a product, service or offering on their social platforms. 

The experts at performance marketing platform Affise have analysed the four different types of influencers, looking at the benefits of working with individuals that fall under each term, whilst providing expert tips on how brands can successfully utilise partnerships and make the most out of collaborations with each:

Mega-Influencers

Mega-influencers usually have a following of at least 1 million and most often fall into the category of ‘celebrity’, with many of them being actors and actresses, musicians, reality TV stars, comedians or sports icons. The other type of mega-influencer is the social media influencer like @zoella that have worked their way to the top of the social ladder after years of connecting with their audiences and in turn, gained their own celebrity status and normally other entrepreneurial business ventures along the way.

Benefits of working with a mega-influencer?

1. Instant brand awareness

One post from a mega-influencer – especially if it’s organic content – has the ability to elevate a brand to new realms of fame, and will make your offerings a hot topic amongst followers and fans looking to emulate their favourite influencers lifestyles.

2. Massive followingsYour product or brand has the opportunity to reach millions of people and potential new customers that you’re currently not able to tap into. You also have the opportunity to grow your own social followings significantly with a well-executed mega influencer collaboration, especially if you make the choice to work with individuals who share similar core beliefs and focuses to your brand. 

3. Diverse audiences 

Due to their large following, mega-influencers usually have very diverse audiences that have aligned with them for a multitude of different reasons. This allows you as a brand to connect with a totally new range of audiences and demographics through the partnership.

4. Less time consuming 

One post from a mega-influencer, although likely to cost you a significant amount of money, can achieve instant results for your brand, which makes it an appealing option for brands that want effective results but don’t have the time to put into an influencer marketing strategy. 

How to work with them?

  1. Understand the need for mega influencers – Outline the reasons behind why your brand and influencer marketing campaigns require the presence of a mega influencer. 

  2. Choose your mega-influencer wisely – If you have a particular influencer in mind, it’s important to gauge if and why they are right for your brand. You can do this by analysing their content, looking at the types of brands they are currently working with, the tone of the content they are promoting and the type of audience they are already successfully targeting with their paid promotions. 

  3. Be prepared to pay the price for a mega-influencer – Collaborating with a mega-influencer can be extremely costly, so it’s important to evaluate your budget and set a realistic cost likely to be accepted by your influencer and their wider management team who will be communicating on their behalf. 

  4. Set a clear brand objective and brief – If your mega-influencer is fully aware of your objective it will help them to post the right type of content that will create the desired message and (hopefully) results you are expecting from the partnership.

  5. Cover all areas – When using a mega-influencer the magnitude of the detrimental impact to your brand if the collaboration goes wrong is huge, so it’s important to give your influencer clear instructions on the promotion to avoid any social blunders. 

Macro-Influencers

Macro-influencers have a lower level of fame than mega-influencers but are still very popular and famous on social media with a following of 100,000 to 1 million followers. This type of influencer has usually built up their social media presence over a matter of years through continuously sharing content and building connections with their audience, a good example of this is the Mancunian style blogger @meganellaby (222k followers).

Benefits of working with a macro-influencer?

1. Large following 

A macro-influencers large following allows their message to have a wider reach and present your brand’s message to a number of potential new customers.

2. Highly professional 

Due to having built their career on the basis of brand collaborations, macro-influencers have a highly professional approach to brand partnerships, making them an ideal and straightforward choice for many brands.

3. Easy to work with 

Macro-influencers are extremely easy to work with and need little guidance as they already know what they’re doing and what’s expected of them from a brand, making the process smooth running with minimal effort required brand side.

4. Trusted 

After continuously connecting with their audience for years, their following often feel like they’ve been on this journey of growth with them and have a lot of trust in the macro-influencer and what they promote, especially when promoted content looks organic and fits in seamlessly amongst their platform’s current aesthetic.

How to work with them?

  1. Find the perfect match – A macro-influencers audience follows them solely because they love the content and community they have curated from scratch. So when collaborating with a macro-influencer, it’s a good idea to partner with one that shares similar interests and core values as your brand.

  2. Do your competitor research – Macro-influencers often promote a variety of brands and ads on their social platforms as it’s their primary source of income. It’s therefore important to do your research into the influencer you’re choosing to ensure they aren’t working with any competitor brands.

  3. Prepare your budget – Whilst macro-influencers aren’t as expensive as mega-influencers they can still come at quite a hefty cost depending on their level of fame, followers and engagement, so it’s important your budget can accommodate this before contacting any mega-influencers.

  4. Decide your goals – Are you looking for brand awareness, engagement, conversions to sales? It’s important to be clear about what you want to achieve from a partnership with a macro-influencer upfront. They are highly professional and will be very experienced in making the most out of what a brand needs, so be clear on your intentions.

Micro-Influencers

One of the most common types of influencer is the micro-influencer, an example being @BronteKingg with 53.1k followers who posts about fashion, beauty, and all things university-related as she’s the founder of @galswhograduate.

This type of influencer is a common choice amongst brands due to them being extremely cost-effective and having a more engaged and niche following. Their communities are usually smaller, at between 10,000 and 100,000 followers, but they have fiercely loyal, dedicated, and often regional followings which can benefit brands immensely.

Benefits of working with a micro-influencer

1. Affordable 

Collaborating with a micro-influencer is a more affordable way for a brand to work with an influencer, due to their smaller following meaning their collaboration costs are lower. Often, if a micro-influencer is passionate about your brand, product or offering, they will accept payment in the form of a gift.

2. High engagement rate

If you’re looking for a high engagement rate from the partnership, micro-influencers usually have a higher engagement rate than bigger influencers. That’s because they are much closer and more engaged with their audience, often responding to direct messages and comments and developing personal friendships with their ‘fans’.

3. Credible and trusted

Micro-influencers are deemed trustworthy and credible by their audience due to the majority of their content being organic and them not collaborating with too many brands, this makes them a great choice to begin a partnership with due to how authentic the content will look amongst their feeds.

4. Niche audiences

If you want to target a specific audience then micro-influencers are the gateway. They will usually have a topic or category their content falls into that their following is interested in, this can be anything from mental health, fashion, baking, gardening, home interiors, parenting or travel.

How to work with them?

  1. Establish a connection – You need to develop a connection with them before you begin working with them. Show your interest by following them on social media first and engaging in their posts as a brand before you promote your own product or partnership to them.

  1. Define the collaboration – It’s important to be clear on the type of content you want them to create, from an Instagram video to a TikTok, and that they have an understanding of who you are as a brand. 

  1. Create a campaign-specific hashtag – One way to run a successful micro-influencer campaign is to create a hashtag and work with a lot of influencers to promote your products using the hashtag. This is a great way to tap into a lot of different audiences and get your brand trending.

  2. Longer collaborations – When working with micro-influencers, longer partnerships are more successful than one-off promotional posts. Their audiences are more likely to engage with the promotion if they see the influencer consistently discussing your brand or product over a period of time.

Nano-Influencers

Newly recognised as an important influencer on the scene is the nano-influencer. This type of influencer is very close to the small community they have built and whilst their audience is significantly smaller than other influencers with only 10,000 followers or less, they have arguably the most engaged audience. @carlajian and @kandiewanderlust are great examples of nano-influencers that have their own niches and highly-engaged audiences. @carlajian (8,503 followers) is a mommy and wellness blogger that regularly discusses both topics on her posts, whilst @kandiewanderlust (8,129 followers) is a travel blogger that combines her love of travel with her signature pastel colour scheme that’s primarily lilac on her social platform. 

Benefits of working with a nano-influencer

1. Authentic 

Due to nano-influencers building a close relationship with their following, their posts are considered to be more authentic and trusted, making the promotions they deliver appear to be of genuine interest to the influencer.

2. Low cost 

As nano-influencers have smaller followings, they also have a lower price point for collaborations, making them a low-cost way for you as a brand to work with influencers.

3. High engagement rate

Nano-influencers have a first-hand relationship with their followers, which results in a much higher engagement rate, as their following views them almost like a friend and is supportive of their content.

4. More flexible

Nano-influencers are more flexible to the terms and conditions of the partnership you are presenting as a brand, making them easier to collaborate with.

5. Go the extra mile

As many nano-influencers are quite new to partnering with brands, they will often go above and beyond to create high-quality content that will really impress the brand they are working with.

How to work with them?

  1. Finding your nano-influencer – You can search for your nano-influencer on social platforms by using niche-specific hashtags, for example searching #nanoinfluencer followed by the word travel, to find influencers in that category. 

  2. Give more guidance – As nano-influencers are newer to partnering with brands, it’s important that you plan your collaboration in detail, defining the offer and your overall expectations from the partnership.

  3. Instagram takeovers – This allows the nano-influencer to take over the brand’s social media channel, posting stories and posts as themselves, alongside advertising the takeover on their own channel. This is a great way to generate new followers for your brand and help your brand connect with new audiences. 

  4. Convert them to brand ambassadors – As nano-influencers haven’t usually taken part in many partnerships previously, it’s a great opportunity for your brand to turn them into a brand ambassador, growing your brand and theirs together at the same time. 

Source: www.affise.com

This article was sourced from a media release sent by Sophie Clinton @ JBH

Photo by George Milton from Pexels