What Is Personal Branding And 5 Good Reasons Why It’s More Important Than Ever

Living in a digital world, it is incredibly important to focus on your personal branding. Your brand is something that will get people to talk about you. It’s what inspires people to turn to you for the particular expertise that you offer. Your personal branding is how others view you, making a significant difference in the likelihood of job prospects or selling your products or services. This article will look at the top 5 reasons why personal branding is so crucial to your success.

  1. Building an Audience

In a digital world, your audience will actually determine your value to other potential customers. For instance, imagine a popular YouTuber. A good YouTuber, one that has a solid fanbase, has a massive audience. This audience attracts new people to their audience. The same applies in the business world. People will see your value thanks to your personal branding, which means that they will be more likely to hire you or trust you to provide the quality products or services that they are looking for. Once you build an audience, you can leverage them to be more successful.

  1. Have a Competitive Edge

There is a lot of competition in the digital age, so having a strong personal brand can give you the competitive edge that you need to stand out. They want to trust someone who is an authority in their specific field. You get the credibility that you need that will make customers more likely to trust you to offer the solutions they are looking for. Strong personal branding makes you more valuable than your competition, who may not have as strong of a personal brand.

  1. Create Relationships

Connecting with other people is so important these days. You need to network and market yourself to be more attractive to prospects. Through personal branding, you can connect with other people. As you connect with people and form relationships, you can spend time nurturing these relationships. Through developing relationships and focusing on them, you create creating loyalty to your brand and increase the chances of people returning to you for your products and services.

  1. Better Networking Abilities

These days, networking is so important no matter what your industry is. If you have strong personal branding, you will be more likely to get invited to events that allow you to connect and network with others. These events can often be so important to being successful and climbing the career ladder.

  1. Better Opportunities

Probably most importantly, personal branding can unlock amazing opportunities for you. After you have created an audience, built up your authority in the industry, and formed relationships, you can start unlocking better opportunities. You can capitalize on your personal branding to get a better job, achieve your goals of being an influencer, or start getting more sales.

Personal branding is essential to helping you become more successful and advance your career. This is why it’s so important to focus on building a strong personal brand.

Entrepreneur Spotlight: Find Out More About Andrea Franco

Andrea is an Intuitive Business Mentor and Coach that helps female entrepreneurs create wildly successful online companies through organic and strategic approaches. Her entrepreneurial journey started in my mid-20s when she built a successful media company. While running this business, she knew that my purpose as an entrepreneur was much bigger than being behind the scenes. This was when the Intuitive Boss Babe brand was born. Since my launch in early 2020, she has generated over $500,000 in cash and helped women scale their businesses to their first six-figure and multiple six-figure years. Thus far, she has served thousands of women to grow their confidence, gifts, and businesses.

MoneyCentral Magazine recently caught up with Andrea to discuss her journey as an entrepreneur and here’s what went down:

When did your entrepreneurial flair first reveal itself?

I created a Twitter that ended up receiving 175,000 followers from my desire of wanting to help women from around the world. I helped women with their relationships and even screen-printed t-shirts. Each shirt was sold through my Twitter, where I would get checks in the mail per purchase! From there, I saw how easy it could be to build a company when you put your time and energy into it. Little did I know that this experience was just the start of my entrepreneurial journey.

How did your life look like before being an entrepreneur?

My life before becoming an entrepreneur included college classes and waiting tables. I started my journey going after my Bachelor’s Degree in Psychology which wasn’t achieved, however, the path I decided to go down led me towards more impact, income, and magic than I ever thought possible. I worked so many jobs trying to find my purpose and passion and quickly realized that it was never going to be working for someone else. Going to EMT school, and then going to school for psychology helped me step into my own path of changing lives, and showed me that I could create it all on my own.

As an entrepreneur, what is it that motivates and drives you?

What motivates and drives me is the inner knowing that I was put on this earth to change people’s lives. I love coaching, and I love watching what happens when someone fully commits to themselves, their visions, and their goals. I believe that an impact-driven business creates a timeless brand and business. I know what it feels like to be broken, wounded, and unsure of the next steps, and I know for a fact that I am here to help women streamline that process as well as call in more ease at a rapid rate.

In one word, describe your life as an entrepreneur and explain why.


Transformational. When I first started my entrepreneurial journey, my life looked completely different. Watching the impact of my business on people’s lives, and how transformational the work we do together is, will never cease to amaze me. And not only has it transformed other’s lives, but it has completely changed my life forever. I now get to run a company that has my heart and soul in it, while changing the world every single day. I have the honor of supporting incredible humans who are doing life-changing work in their entrepreneurial journeys.

What were your top three motivations for starting your business?

My top three motivations for starting my business were impact, transformation, and growth. I knew that I could impact millions with the business, and the intuitive approach that I take, to help create successful brands. I also knew that I could help people grow their wealth, abundance, and overall happiness through the mindset and transformational work that we do together which is why I include that in everything I create.

What would you say are the key elements for starting and running a successful business?

I would say the key element for starting and running a successful business is creating a solid foundation first. When you start from a foundation that is filled with clarity, impact, and drive, you create a long-standing brand and business. Make sure you have a clear onboarding system and growth plan, and you will be off to an amazing start. If you ever need support, hire a mentor or coach to support you. When you commit to your business, there are going to be moments when you feel terrified of the next steps, like those big investments. Always trust yourself.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

First, would be the opinions of others. I grew up in an old-fashioned Italian family around a lot of people who were not in entrepreneurship. So, when I decided to go for it and spend the money that I didn’t have, for a dream that no one but me believed in, it seemed crazy to everyone around me. I felt extremely alone. But I persisted, and now I am more successful and happy than I’ve ever been.

Second, would be organization. When I first started my business, things were messy. It was hard trying to find the flow of things. The back end, the links, the programs, the diversifications can get overwhelming to do on your own. My Online Business Manager was someone who changed my life and really helped add structure and organization to my business. I couldn’t do it without my support and team, but this obstacle definitely lit a fire under me to work on my own flow and be the CEO of my business.

The last would be to surrender. In this industry, it is taught that we should always be going bigger and bigger, but the truth is that business is sometimes ebbs and flows. You have to surrender to the ebbs and flows and know where you are in your own journey. Sometimes I am in a massive creation and planning mode, and other times I’m on fire selling non-stop. Learning my unique personal flow and business flow has changed everything for me so that I can surrender to continue to catapult my income, as well as manage my energy properly.

What form of marketing has worked well for your business throughout the years?

The best form of marketing I have found since starting my online business is organic marketing on social media. I love creating a community through my private Facebook group, The Intuitive Boss Babe. I have grown this group to over 4,000 members that I attribute to the majority of my half a million dollars profit in 2020. Organic marketing is also a great way to get started and call in those soul-aligned clients. Providing value and connecting organically has proven successful for me time and time again.

As you grew the business, what have been some of the most important leadership lessons you have learned?

The most important leadership lesson that I’ve learned is that you should set your boundaries early. You should be “filling up your cup” as much as you pour out when it comes to leadership because an over-exhausted leader can quickly burn out. In my opinion, we need more leaders who care about themselves, as much as they care about everyone else. When we give from an empty cup, it is easier to get overwhelmed. The more that you care for yourself, and are really aligned with your bigger vision, the more momentum you have to go further in your business. In order to grow your brand, boundaries with everyone in your life are critical, whether it be personal or business-related.

What is the best advice you have ever been given?

The best advice I have ever received was to never listen to the opinions of others, and do what makes you happy. When I started entrepreneurship, it caused some of my close family members and friends to try and talk me out of following my dreams. If I had listened, I would have never gotten here. Even though the journey may have looked different than what others expected, I would have never found the success that I have today if it wasn’t for me trusting myself and following my own personal happiness.

What advice would you give to a newbie Entrepreneur setting up their first business?

Focus on creating free value, and being consistent so that your audience can get to know and trust you. When working in an industry that is mainly run online, creating brand awareness and trust should be one of your first focuses as a new entrepreneur. Be willing to make mistakes and learn from them. When you don’t give up, and instead learn from your mistakes and successes, your business becomes limitless. Hold the vision and commit to your evolution.

Introducing The Entrepreneur Behind The Cover Of The March 2021 Issue Of MoneyCentral Magazine: Justin Wang

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Justin Wang is the CEO of PIA (Property Investors Alliance). He is the embodiment of the self-made businessperson. From unassuming beginnings to life as a property magnate – he now personifies the paradigm for financial freedom. MoneyCentral Magazine recently caught up with Justin to discuss multiculturalism in the industry and here’s what went down:

Please Share With Us What Multiculturalism Means to You.

I came to Australia back in 1993 as a young, Chinese, Mandarin teacher. Luckily, the Australian Government heavily promotes multiculturalism in Australia and even encourages students to learn other languages. That’s why I was able to come to Australia, if the government of Australia wasn’t firm advocates of multiculturalism then there’s no chance I’d be able to go to this beautiful country. Because of my background of being Chinese, most of my staff, in the beginning, were also Chinese. But eventually, as the years went by, we expanded and opened our doors to various communities and people from different backgrounds. So now, PIA is made up of people from various backgrounds because embracing multiculturalism is important to me and my company.

Is there a way to help potential clients better understand why buying properties is a must in life?

Based on my personal experience, buying Sydney residential property is definitely the key to financial freedom. That said, making people understand the importance of our concept is a case-by-case basis because every single person has a different background and way of thinking. For example, with Chinese people, we usually follow a long-term wealth creation plan. So if you want to convince a Chinese person about getting into a long-term investment to accumulate wealth for their retirement – the key is to make them understand that buying a property is the best way to help secure the future of the next generation. That said, if you try to convince a young athlete to buy a property, for example, they won’t care too much about looking out for the next generation – they would care more about establishing their own retirement. So you really need to be flexible when it comes to convincing potential clients hailing from different backgrounds.

In your opinion, what is the most challenging aspect of working in a Multicultural Environment?

The real challenge is dealing with people of various backgrounds. Each person has their own set of cultures and traditions so the biggest challenge is making sure our message gets across despite everyone’s different nationalities. We always try our best, even though it can be quite challenging.

What Is Your Approach to Understanding the Perspectives of Clients From Different Backgrounds?

Getting your message across to people of various backgrounds may be very challenging, but I believe that the main recipe for getting your message across is “love.” It doesn’t matter what your background or nationality is, if you put yourself out there and love other people then other people will be able to genuinely feel it. Hence, I believe love is everything.

What are you doing to make sure people from different backgrounds are welcome in PIA?

Most of my staff in PIA are Chinese so I always brief them to be very sensitive when it comes to dealing with other people especially if they come from a different background to avoid any misunderstanding. I always tell them to smile and be friendly so that everyone feels welcomed in the PIA office. So far we’ve done very well because 50% of staff now are from other backgrounds while initially, it was 100% Chinese.

What are your thoughts on how the world will be different after COVID-19, and how are you moving to address that new world?

We all know that Covid-19 caused a massive disaster in the economy. But I’ve always believed that crisis actually creates opportunity. I believe this Covid-19 pandemic has woken a lot of people. When I say it has woken up other people, here’s an example: Back then when you ask someone to buy and accumulate assets to secure their financial security – they would’ve probably said no because they had a job or business so they had income coming through. Now when you talk about it in this day and age due to the effects of the pandemic, it has become important to accumulate assets as soon as possible since job or business security is not guaranteed. For example, as a real estate agent, you have to set up an office, pay for setting up the business, etc.. nowadays you can just work as a freelancer, using your car and laptop – since PIA is now online, anyone can run their business using just a laptop.

What is the greatest challenge that lies ahead for 2021?

2020 has definitely been tough for all businesses and various sectors. I believe the greatest challenge is figuring out how a business can survive or even grow in these tough times.

What opportunities do you see for 2021?

More and more people are more interested to buy in Sydney residential property despite the current situation. The traditional real estate business model is under threat so, this is a good opportunity for PIA to take over because we have a very cost-efficient model. From PIA’s current model, we are starting to create a new platform – Property Agency Alliance, to attract and empower stuggling agents to continually run their business.

5 Surefire Ways To Determine If Your New Business Idea Will Rock The Market

When planning a startup, every entrepreneur wants to make sure his/her business idea becomes profitable. This is to make sure your investment is paid off and your effort is worthy of your time. Choosing a business can be a tough one because of the risks you need to consider. For a new entrepreneur, these precautionary measures can help you decide about the first things you need to do before entering the world of business.

Choose a business based on your strength and personal interest.

Venturing into a totally unknown business is a very big challenge. Choosing a product or service near your personal interest will actually help you gain knowledge on how it works and how most people are likely to use them. You can visualize the satisfaction of your upcoming customers by comparing it to your personal experience as well. This way, you can determine the pros and cons of using the product personally.

Map out the areas of high demand

Products from each area vary depending on the need of the consumers. You need to check if the chosen location where you want to put up a business has potential customers and competitors. Figure out the number of similar businesses in that area and verify the estimated household expenditures who may purchase your chosen product or services. You got the ideal location if the area has a high demand but has little competition.

Know your competition

Analyzing the uniqueness of your product will help you beat the competition. This is one of the most crucial parts for start-ups so it’s vital that you include it in your to-do list. Make sure the value of your product separates itself from other competition. You can evaluate the reviews done by the consumers to check their reputation, to determine if the price matches the quality of the product, and customer experience. This will help you analyze how to please your potential customers and provide their unserved needs.

Check the trends of your chosen product or service and match it with the condition of the industry

Many market research firms can help you assess the market condition based on the selected products and services you want to sell. Having a detailed report helps you get an idea if your business will stay strong not just because it is trending in the industry but because most people need your service. Keeping a longer length of stay in the industry is very important to make sure your business is untouchable no matter how many trends come and go.

Ensure the sustainability of your business model

Make sure you can meet the demand and supply of the product which are the discrete requirements of any business. A thorough pre-analysis which includes collecting information about the price proposal or cost structures, scalability of the product, and revenue models will define your business success rate. On top of these measurements, make sure you have a backup resolution in case a problem persists.

Considering these factors before starting your business will help you prevent failure in the future. These tips are very important if you are aspiring to be one of the most successful entrepreneurs in your chosen field of industry.

Fear of Rejection: How to Effectively Overcome It As An Entrepreneur

As an entrepreneur you are going to run into rejection, it’s inevitable. You might turn in a proposal that gets denied or try to sell your services and get denied. Either way, it’s important to remember your goals and keep pushing towards them. Don’t let a simple no stop you from achieving your goals. Some of the most successful people have been denied multiple times before reaching their spotlight. Just keep that in mind on this journey of entrepreneurship.

Never take it personally. Most rejections are based on the well-being of the other company. If you get rejected it’s simply because they don’t think it’s a good fit. It’s not because you suck and your company sucks. It’s literally just business. Let business be business, and don’t take it to your heart. Don’t let it affect your motivation, or ability to market yourself.

You should use rejection as a tool to figure out what your next step is or even how you could present yourself better next time. Take it as a learning opportunity and figure out what needs to change in order to land that next deal. Your goal is to be successful and grow your company, so use rejection as a tool to guide you in a better direction. Just because one person denied you doesn’t mean there’s not someone else out there that has been looking for someone just like you.

Never be afraid of rejection. Rejection is part of the growth process, and without it, you wouldn’t know where to begin, or even where you should go next. You should never fear being denied because a denial is all it is. It doesn’t affect you negatively to be rejected. If anything, you and the person that denied you are the only ones that are even aware of the rejection. You don’t have to showcase how many rejections it took until you succeeded. Just remember that each rejection leads to another possible deal. Don’t hesitate to put yourself out there in fear of being rejected. Just live for the moment and if you get denied then that’s all that has happened is you got denied. You are still an entrepreneur and you are still striving.

Another thing is don’t give your hopes up to soon. Just keep in mind that rejection is inevitable, and it’s bound to happen to you at some point while venturing as an entrepreneur. Stop hesitating to put yourself out there, because, in the end, it will be nothing but beneficial. You can’t land deals, without putting yourself out there. Regardless of rejection, you are still an entrepreneur and you still need to get your services out there. You can’t wait around and expect something to come to you because that is not realistic. Like I said, rejection is bound to happen on your journey, just don’t let it stop you from marketing your services or company. Use it as a tool to succeed.

5 Good Reason Why Personal Branding is Crucial To Career Success

Living in a digital world, it is incredibly important to focus on your personal branding. Your brand is something that will get people to talk about you. It’s what inspires people to turn to you for the particular expertise that you offer. Your personal branding is how others view you, making a significant difference in the likelihood of job prospects or selling your products or services. This will look at the top 5 reasons why personal branding is so crucial to your success.

  1. Building an Audience

In a digital world, your audience will actually determine your value to other potential customers. For instance, imagine a popular YouTuber. A good YouTuber, one that has a solid fanbase, has a massive audience. This audience attracts new people to their audience. The same applies in the business world. People will see your value thanks to your personal branding, which means that they will be more likely to hire you or trust you to provide the quality products or services that they are looking for. Once you build an audience, you can leverage them to be more successful.

  1. Have a Competitive Edge

There is a lot of competition in the digital age, so having a strong personal brand can give you the competitive edge that you need to stand out. They want to trust someone who is an authority in their specific field. You get the credibility that you need that will make customers more likely to trust you to offer the solutions they are looking for. A strong personal branding makes you more valuable than your competition, who may not have as strong of a personal brand.

  1. Create Relationships

Connecting with other people is so important these days. You need to network and market yourself to be more attractive to prospects. Through personal branding, you can connect with other people. As you connect with people and form relationships, you can spend time nurturing these relationships. Through developing relationships and focusing on them, you create creating loyalty to your brand and increase the chances of people returning to you for your products and services.

  1. Better Networking Abilities

These days, networking is so important no matter what your industry is. If you have strong personal branding, you will be more likely to get invited to events that allow you to connect and network with others. These events can often be so important to being successful and climbing the career ladder.

  1. Better Opportunities

Probably most importantly, personal branding can unlock amazing opportunities for you. After you have created an audience, built up your authority in the industry, and formed relationships, you can start unlocking better opportunities. You can capitalize on your personal branding to get a better job, achieve your goals of being an influencer, or start getting more sales.

Personal branding is essential to helping you become more successful and advance your career. This is why it’s so important to focus on building a strong personal brand.

5 Professional Skills You Need To Master In 2021 For Professional Growth

Knowing how to grow in your professional life might seem daunting. Not many people know that all the tools they need to do this are already in their possession. Each person has the potential to succeed professionally, but only a few do. Make 2021 your year for professional growth by mastering our top 5 skills listed below.

  1. Motivation

The simplest, yet most effective skill you need to develop is self-motivation. When you’re motivated, you show up and do your work. Motivation can initiate, guide, and help you maintain goals. To be motivated in your profession, you need to have a personal drive to achieve work-related goals. Staying committed to this desire, being ready to act upon it, and being optimistic that you will reach it even when some rocks are thrown in your road, is the key factors to staying motivated.

  1. Flexibility

When you’re flexible, you’re valuable. No matter where you are professionally, challenges and obstacles are bound to show up on your doorstep. Even when your career is rigid, unpredictable events can come knocking any day. You should always be able to adapt and adjust easily without compromising the quality of your work if professional growth is what you’re looking to achieve.

  1. Initiative

Don’t ever sit around during work hours doing nothing. When you have nothing to do, find something to do! Being proactive and taking initiative will have a great impact on your professional growth. When it comes to your career, taking initiative can mean more than asking for extra work. Doing more than what is expected from you and identifying future problems and working on solving them is a great step in the right direction, but you can also grow this skill by working on your career plan, your confidence, requesting feedback on work already done or sharing ideas for improvement.

  1. Time Management

One of the best skills to develop is time-management. Successful careers require effective management. Knowing how to prioritize tasks and meet deadlines can push you further than you might think. Effective time-management also includes setting time aside for breaks. Relaxing every now and then will give you a much needed-boost and prevent you from getting stressed out which will be detrimental to your growth.

  1. Leadership

Never make the mistake of thinking that leadership skills should be reserved for senior-ranking professionals. Leadership includes the ability to inspire others and everyone should be able to do this if their end-goal is success. Whether you have leadership in the form of patience, empathy, and being a good listener or are able to take risks and make decisions, developing the skill unique to you can improve your professional growth drastically.

Expanding your skillset can never backfire. Whether you use these skills for professional growth or in your personal life, being able to adjust, show leadership in asking situations, stay motivated and take initiative all while making the best use of what time you have, is what will make you stand out amongst the rest.

The 5 Biggest Challenges Faced by Entrepreneurs Today

 

The world continually challenges us to be our best possible selves, but how can entrepreneurs best ensure that they are prepared for these challenges?

From company conduct to company communication and the impact imposed by COVID-19, we will discuss the best responses for entrepreneurs to take.

Keep reading for 2 more challenges that entrepreneurs must consider in their future plans as well.

Company Communication

The COVID-19 pandemic has revolutionised the way that we work. We have begun to take to our desks at home to get the job done, and this has severely impacted the ability of your company to communicate with each other. As workers are no longer in a concentrated area in their offices, entrepreneurs are becoming increasingly worried as to how best to meet company targets.

A great way to boost communication methods is through the use of video streaming services such as Zoom. This allows the concentration of your team into one area once again, and assuming no technical difficulties, allows the re-establishment of clear communication.

Company Conduct

Consumers are becoming increasingly interested in a company’s position on social issues, and this is a crucial challenge to entrepreneurship. If you are unable to understand what your consumers want, it might be difficult for your company to appear reliable.

As an entrepreneur, by gauging an understanding of consumer wants in your approaches to things, you may be able to implement more environmentally friendly initiatives, for example, showing consumers that you are a company that cares about the wider issues and not just about business.

Company Competitiveness

As an entrepreneur, you will always be competing against the next best person, but COVID-19 has severely changed the way that we do business. It is not worth targeting your marketing strategies to things that people are only going to see if they enter your stores, as online purchasing has skyrocketed.

For this reason, it is crucial that you develop your social media presence and begin creating a presence on there that your consumers can interact with, allowing you to remain more competitive in a much more difficult world.

Company Health

Whilst doing business is the primary goal of any entrepreneur, considering that your workers, and yourself, need to take care at such a critical time is also crucial to productivity and overall happiness. This is because it can actually damage internal relations if people are dissatisfied, making this a top priority matter.

Taking frequent breaks is a great way to look after yourself, and understanding that some workers may be more affected than others shows your willingness as an entrepreneur to be considerate and caring of your workforce.

Company Finances

Finally, money may be tight at the moment due to the impositions of the pandemic, and it is important to realise that asking for help is necessary at this time.

If you have loans, speak to your bank about potential extensions, and tap into your network to see if they are willing to support you in any way possible.

5 Reasons Why the Right Location Can Make or Break Your Business

When planning to start a new business, one of the first things to consider is where to launch it. Location, after all, is one of ‘The 5 Critical Elements to Make Your Business a Smashing Success’ — and for good reason. It can very well spell the difference between success or failure, and here are five considerations to show you why:

Access to the Right Talent

The geographic location of any company is important in attracting and retaining the right workforce for your business. For instance, it was a driving factor for Jeff Bezos to locate his second Amazon headquarters in Northern Virginia. The region was revealed to have the largest concentration of STEM (science, technology, engineering, math) workers in the country, and ranked as the top state for education, alongside Massachusetts. So, when deciding on your own business location, do some research on the current and future trends in the employment landscape in the area, and see how it can benefit your specific industry.

Business Requirements and Regulations

In choosing a business location, you’ll have to compare different state requirements and regulations, and determine which one would be the most favorable for your business. For instance, states like New Mexico, Delaware, and Wyoming don’t require new LLCs to submit the names of their members upon registration, which means they can be very good choices for those who want a little more privacy. Other states, meanwhile, can have extra requirements when registering. Case in point: The New York LLC publication requirement means that new businesses must publish a copy of their articles of organization in two separate newspapers within 120 days of registering. Although very much doable, it’s an extra cost that entrepreneurs must account for in the early days.

In terms of tax laws, Wyoming and South Dakota are the most tax-friendly states for businesses, as they have no individual income tax, corporate income tax, and gross receipts tax. Meanwhile, New Jersey is the worst state in terms of taxes, with the highest individual income tax rate in the country, along with high corporate, sales, and property taxes.

Cost of Living and Doing Business

A huge factor in choosing the right business location is its affordability. Real estate costs are the second largest expense for businesses, right after labor costs. Cities like New York and San Francisco are known for their expensive rent and food, so many entrepreneurs avoid settling down there if they can. Speaking to the Council for Community and Economic Research’s Cost of Living Index can help determine the most affordable states in terms of essential needs and real estate costs. For example, among the least expensive states in terms of housing, utilities, groceries, transportation, and healthcare are Arkansas and Texas.

Brand Visibility

Location can also influence the ability of a business to market itself and what competition it may face. For example, choosing a business address in Manhattan can change the perception of your business, as you’ll be able to tie your brand with the financial success and high growth commonly associated with the area. However, other key considerations like affordability and tax laws must be considered, too. So, it’s up to you and your financial plan to weigh up which factor will favor your business more.

Access to the Right Suppliers

Depending on the nature of your business, access to the best suppliers in terms of price and quality is another factor to consider when choosing the right location. Speed of delivery can have a huge impact on the productivity of your operations. This is why even though real estate and cost of living can be cheaper in smaller towns or cities, not every business is lining up to start operations there. The closer you are to the right suppliers, the faster your products and services can reach your intended markets — and the better it will be overall for you.

All in all, choosing the right location for your business depends on finding the right balance among these five factors. If some of them are conflicting, decide on which ones are more important to you and your business, and which disadvantages you can live with.

5 Marketing Strategies to Fuel Your Business Growth

Not all people who want to enter the world of business possess a booming marketing skill. This brings fear to a small business owner who finds it difficult to start with just a small capital. However, there are several ways you can learn to acquire this certain skill to make an incredible income. Most entrepreneurs experience the same feeling you have when they started their business so don’t be scared – you can be successful, too.

Highlight the benefits of your products or services

You do not have to compare your products to the competitors just to emphasize the values which make them different. Learn how to match the price based on the quality and value of your offers. In every feature of your product, associate it with its benefit. Most consumers value their money by purchasing goods that are useful and beneficial to them. Always remember the difference between buying a product because they need it or they want it.

Profile your potential customer

Base your offer on their gender, age, living status, household activities, and many other preferences so you know how to position your product or service. You may feel dismayed every time a customer ignores your direct offer due to their personal reasons. To gain their attention, ask few things which may let them express what they need so you can discover the ideal product they want. Listen to them and analyze the things they need.

Use many types of marketing platform through the powerful influence of the internet

Nowadays, social media has influenced its large number of users. In this way, your products can reach the awareness of millions of people which is the primary advantage provided by the internet. In addition, creating compelling content for your website can also attract more customers. Other forms of marketing strategy are crowdsourcing, affiliate marketing, and video marketing. Through your creativity and proper use of these tools, you can boost your sales in a short span of time.

Let customers provide their feedback or suggestions

The impression of customers is very important to help you produce a product that is efficient and valuable to many users. Use their feedback to help you meet their needs and resolve underlying issues before you spend a lot in producing products that you think will still be useful for them.

Track every single money you spent on your marketing campaign

This is very important because this will allow you to compare which of those marketing channels you use is more effective. The records will also help you analyze the resolutions you can do to improve your techniques. You can pinpoint the areas of your product which customers need and which ones needs improvement or changes. Through this guide, you can prevent the waste of money focusing on something that is not effective.