5 Things To Consider Before Investing In A New Business

For any investor, the essential thing is to see a return on their investment. The primary reason why investors put their money into a business is to make more money. However, the company investing data demonstrate that this is not always the case. Many investors have lost money as a result of a company concept that appeared to be “infallible.”

Investment is a business facet that necessitates meticulousness and a broad basis of financial understanding. Anyone who enters this profession must be willing and prepared to learn many vital measures for successful investing. This post will go over “5 things you need to know before investing in a new business.

1.    Understand The Business Structure Completely

One of the essential things to know before investing is understanding business structure. A thorough grasp of the business structure is one of the things to know before investing in a new firm. This is significant because it will impact how the IRS and legal system evaluate liabilities and earnings.

When you begin to understand the company structure thoroughly, you will be able to predict the likelihood that the firm will fail. According to the Business Administration – about half of small enterprises fail within their first five years.

Understanding the business structure will assist you in determining if you will be personally liable for any unpaid debts or liabilities if the firm fails. As a result, we usually urge potential investors to consider carefully minimizing their responsibility.

2.    Recognize The Importance Of Patience

Before investing in a firm, you should know that you may not see any profits for several years. That’s why we refer to it as comprehending the essence of patience. Any prospective investor must realize that investments are similar to seeds planted in a firm.

They, like seeds, require a certain amount of time before they begin to produce excellent harvests. You should be aware that the longer your cultivation period, the greater your profits. When you invest as a new investor in a business, you should know that the startup will require all the funds it can receive. That’s why patience is something significant that an investor must do before investing in a new business.

3.    Conduct Your Research

Knowing the importance of all factors to consider before investing in a new business is essential. Before investment, do as much research as you can. This implies you must be familiar with the background of everyone involved in the business’s management. Before investing essential resources in a firm, you should research the industry and market competition.

In reality, you should request a thorough written business plan that includes the company description, market study, SWOT analysis, financial strategy, marketing methods, and so on. Making your study will assist you in determining whether the company has an actual plan to carry out its grandiose aspirations.

4.    Interacting With Customers

Besides financial factors to consider before investing, interaction with customers is also essential. It is also beneficial to converse with consumers or customers. Collect as much consumer information as possible. First, we recommend speaking with at least 3 to 5 people who use that business or product.

The explanation for this is straightforward. You’re attempting to gain personal knowledge of how that thing feels and how valuable it is. You would also receive pertinent information on any flaws in the product or service that should be addressed.

5.    Make A Diversification Strategy

It is essential to develop and implement a diversification strategy. As a private investor who only invests in two or three firms, your chances of success are small. According to Kauffman Foundation research, the standard technique is to have roughly 7 to 10 investments.

As a result, it is critical to determine how much you plan to devote to your asset class. The objective of diversifying your assets is to reduce risk while increasing your chances of success.

Last Thoughts

Follow the above five things you need to know before investing in a new business. The secret to successful business investment is avoiding investing money you cannot afford to lose. As a result, we recommend that you should not invest in a company where the only way out is through an initial public offering. Before investing, you should learn how to invest wisely.

5 Surefire Ways To Take Advantage Of A Falling Property Market

Challenging economic circumstances, including rising inflation, steep interest rate hikes, and a looming recession ahead, have caused the property market to decline. The buying ‘frenzy’ of the pandemic property boom is over, and home buyers and investors alike are feeling wary about making the life-changing decision to purchase property in this economic climate.

Lloyd Edge, Founder and Managing Director of Aus Property Professionals, says, “Already property prices have fallen in major capital cities like Sydney and Melbourne, and we should expect to see the market slow by a further 10 percent to 15 percent in the next few months. For savvy property investors and home buyers, the declining market presents an opportunity to get better value for their money.”

Lloyd has recently launched his second best-selling property book Buy Now: The Ultimate Guide to Owning and Investing in Propertywhich includes practical tips for people looking to buy a house, whether in a boom or bust market and strategies for how to make the best of the economic circumstances that you’re in and use it your advantage.

Lloyd says, “I began my own property journey at the age of 28, buying a one-bedroom flat on a teacher’s salary of no more than $70,000 per year. At the time, I had no idea I was going to become a serious property investor. Fast-forward almost two decades later and I’ve grown my portfolio to 18 properties worth $15 million. I had to persevere and learn a lot of hard lessons along the way, and now I want to share my knowledge and help people find the same success in property as I have.”

For prospective buyers, particularly first home buyers or aspiring property investors, Lloyd shares his top advice from Buy Now that will help you to break into the market and get better value for your deposit:

  1. Look for below market value properties: A buyer who pays under the perceived market value of a property will have made instant equity on the property, meaning that they’ve made a profit from day one and can use this equity to keep building their property portfolio. To find a below market value property, one way is to use a buyer’s agent. A buyer’s agent can help you buy under market value because of their negotiation skills, contacts with local real estate agents in their areas of expertise, and their ability to uncover off market gems. However, you can also do it yourself by researching the recent sales of similar properties in the same area and seeing if you can negotiate a better deal with the real estate agent.
  1. Motivated sellers: So how do you find a below market value property and snap it up quickly for a bargain price? One way is to buy a property from someone in need of a quick sale. It could be because they’ve bought another house and need to close the sale on their current property quickly, or they could be a developer looking for a quick sale to pay off outstanding debts. However, this advice comes with a word of warning, as some sellers may want to sell fast because there is something wrong with the property, so it’s always advisable to do an in-person inspection and commission a full property report and pest inspection.
  1. Be willing to negotiate terms: In cases of motivated sellers, if you can be flexible on the settlement terms of your contract, this can put you a head above other potential buyers, as flexibility is a strong negotiations tool to bring to the table. If you are able to settle in as little as 21 days instead of the standard 35 or 42 days or offer an unconditional offer with no cooling off period at all, you could find yourself getting a much better deal on a property, and it will make your offer look far more attractive, even if you’re not necessarily the highest bidder.
  1. Be proactive with finances: Before you begin your property hunt, the first person you should speak to is a mortgage broker. A mortgage broker will be able to tell you what your borrowing capacity is, as well as help you secure pre-approval on your loan- this will ensure you don’t miss out on properties while submitting your paperwork and waiting for the banks or brokers to get back to you. If your finance is ready to go, you’ll have the option of making an unconditional offer. You’ll also be aware of any other conditions the seller has included in the contract, so where possible you can accommodate these for a greater chance of success.
  1. Be known to local agents: If you’re ready to go, reach out and get in touch with local real estate agents. Let them know your buying criteria and budget, ask to be contacted with off-market opportunities and when new properties are listed. Ask to be added to their mailing list, so you’re one of the first to know about new listings and to inspect a suitable property when it becomes available.

Lloyd says, “One of my favourite mantras is ‘No-one ever got ahead by waiting.’ Too often I’ll meet people who say they’re not quite ready to buy just yet, they’re waiting for property prices to drop or interest rates to go down. Meanwhile, while they’re waiting property prices start to rise again, and they’ve missed out on the opportunity to get better value for their money. My advice to people in this situation would be buy when you can afford to, when your finances are in order, and ultimately, you’ll be better off in the long run.” 

This article was sourced from a media release sent by Kathleen Quere @agent99pr.com

Five Strategies Businesses Can Implement To Adapt To The New Normal

SKYBIZ, the business solutions arm of SKY Cable Corporation, partners with Microsoft’s Crayon Software Experts Philippines, Inc. to help entrepreneurs and enterprise owners shift and grow amid today’s digital age of doing business as it conducted a special webinar event, showcasing the features of the all-in-one business suite Microsoft 365.

Alongside the introduction and demonstration on how to use Microsoft 365 to help in aiding business operations in today’s times, the event, in line with SKYBIZ’s ongoing Grow Together campaign, shared business tips and factors to consider to sustain work progress and productivity.

Here are some key takeaways from the webinar hosted by SKYBIZ and Crayon Software Experts Philippines, Inc. that would help small, medium, and large enterprises grow their ventures to new heights in today’s age of digital transformation:

1) Business alteration and reset

Indeed the pandemic has changed our way of living, including how we do business.

According to Crayon Philippines’ solutions architect Danica Francisco, many businesses are finding ways to make their businesses thrive amid these uncertain times, ushering the new normal in how we communicate and transact with our clientele.

“We’ve seen how businesses changed and shifted focus on making their ventures thrive. I’m not only talking about the large enterprises, even the small businesses. Here, we could see the resiliency of these businesses, some didn’t make it, but others thrived in today’s times,” Francisco shared.

Shifting to digital could be beneficial for many business owners in order to cope with the ongoing new normal set-up and make operations accessible and run more smoothly.

2) People are the driving force behind progress

Despite the ongoing shift in today’s digital transformation, people are still pivotal in driving success for all businesses.

With this in mind, companies and smaller businesses alike should continue addressing the needs of their employees to establish trust and bolster rapport in boosting work productivity.

Plus, considering a more work-friendly set-up for workers, including the implementations of work-from-home or hybrid arrangements, would be beneficial in promoting work productivity and safety.

“It is important for organizations and companies to address their current needs. We know that it is difficult to go to work due to these uncertain times with COVID affecting the transport sector. We need to think of how we can help our people to stay motivated at work,” Francisco added.

3) Real-time collaboration

One of the worries of business owners is how flexible working set-ups would hamper real-time collaboration, with employees now working apart from one another to maintain their safety.

But with the help of modern technology, including the Microsoft 365 business suite, businesses can run smoothly as usual with real-time collaboration applications that would help them interact with one another and continue doing their work together virtually.

Another vital factor to note in virtual real-time collaboration is to introduce a user-friendly interface so all employees, whether tech-savvy or not, can seamlessly conduct business activities without the worry of being left behind.

4) Strengthening digital security

Going digital may also introduce new risks, including cyber threats that would potentially affect one’s business.

From stealing personal information to breaching bank funds, investing in additional digital security measures is key to protecting all crucial data from hackers and other digital perpetrators alike.

5) Taking note of costs

Shifting to digital may also be heavy on the pockets of most businesses.

With costs in the equation, it is apt to find an all-in-one solution to cut costs while enjoying the benefits of virtual real-time collaboration and digital security.

This is where Microsoft 365 enters, providing a business suite for collaborating through its Teams app with access to all of the essential Microsoft Office applications, which is helpful in documenting and presenting their day-to-day progress.

Plus, its security features also ensure companies and business ventures that their vital information is locked in within their system to avoid potential digital threats, whether on mobile or on their computers.

Together with SKYBIZ’ reliable internet connectivity, users can fully utilize Microsoft 365 and integrate it in their day-to-day activities at ease.

Upon subscribing to SKYBIZ’s BIZBB PRO Fiber, it comes with speeds of up to 200 Mbps and free access to Microsoft 365, plus gift vouchers from Grab or ABS-CBN Dash to help in sustaining business growth in today’s digital age.

Business owners can also subscribe to SKYBIZ’s BIZTastic Bundeals, which also come with fiber business internet connectivity, plus access to Microsoft 365 and a free ABS-CBN Dash voucher. Promo is extended until June 30, 2022.

To know more about SKYBIZ’s internet plans and promo updates, visit www.skybiz.com.ph.

5 Effective Ways To Market Your Website In 2022

Now that you’ve got your website up and running, the next issue on your mind will undoubtedly be how to advertise your website. Is it possible that if a website is made on the internet but is not connected anyplace, no one will ever see it?

Suppose you’re curious about how to advertise a new business website, and you’re still in the early phases of your business. In that case, you’re probably scared that the only efficient approach to increase visitors will be to spend a fortune on ads.

Fortunately, there are several ways to advertise a business site available. This piece will look at a few ways to promote your business website in 2022.

1.    Search Engine Optimization

The most important bit you can do to promote your website is to use SEO or search engine optimization. If you don’t keep your website search engine friendly, you risk it becoming lost in the flow of information. There are over 2 billion websites on the internet, and more are being created every second.

There are thousands of online ways to promote a business that may help you enhance your website’s SEO, so you don’t need to pay an SEO consultant. Most SEO issues on your website may be resolved by yourself with a few basic tweaks.

There are two significant factors to consider when it comes to your website’s SEO: on-page SEO and off-page SEO.

Everything viewable on your website is referred to as on-page SEO. This includes content, pictures, videos, meta descriptions, responsive design, and even your website’s structure.

Off-page SEO refers to what goes on behind the scenes of a website. This includes things like who is linked to your site, how authoritative it is, and how engaged readers are with it.

2.    Social Media

Social media is the most popular free means of marketing new websites for a good reason. Platforms with billions of users, such as Facebook, Twitter, and Instagram, make it simple to interact with other local companies and advertise your own. These all social media platforms help you with how to advertise your business website.

However, before you begin using social media, you should examine your company’s brand voice, whom you’re marketing to, and whom you’re attempting to reach. If you have enough money to spend on advertising your website, Facebook Ads are the best way to market your business on social media.

Facebook Ads include many targeting choices, making it simple to narrow down your target demographic. You may also opt to target folks who are friends of your existing followers or who follow specified other pages.

3.    Guest Blogging

Guest blogging is a terrific strategy to promote your business and get connections to your new underused website. To demonstrate your competence, you publish a guest post for a reputable blog in your sector (or a related one). You’ll be able to route traffic from a trustworthy source back to your new website by linking back to it at least once in each guest post.

Whether you’re a new business or in marketing, you may find it tough to get a guest posting place on some websites due to circumstances beyond your control. Given that guest blogging for other publications used to be a hugely popular SEO practice, many websites either thoroughly scrutinize who guest writes for them or don’t accept entries.

The most important thing to remember with guest blogging is that it is less about SEO and more about developing connections with the publication and your audience. This is one of the best ways to promote your business website.

4.    Content Marketing

Information marketing is one of the best ways to advertise your business site since it boosts your SEO while also producing content that your target audience will find beneficial. A popular fallacy is that to perform content marketing, you must blog, but this is not always the case. While blogs are the tried-and-true content marketing channel, you can also make videos, launch a podcast, or even start a newsletter centered on your work.

An important point to remember about content marketing is that the information you publish must be helpful, intriguing, or entertaining to your target audience. Doing a lot of keyword research before you start is the most significant way to ensure you’re answering people’s queries.

5.    Email Marketing

If you want a tried-and-true way to promote directly to your consumers, email marketing is a terrific alternative. Establishing an email marketing campaign is simple once your business site is fully operational and many email marketing services are available for free or at a small fee.

The amazing thing about email marketing is that people don’t even have to visit your website to sign up for your email newsletter, so you can start advertising your new website before it ever goes live. Most email marketing programs let you share a signup URL with your subscribers so they may join your email list without having to visit your website.

Final Words

Now you don’t have to worry about how to advertise a new business website. Some of the methods discussed above will be more appropriate for your website than others, but they should all help you take it to the next level. Every website marketing approach we’ve covered will assist you in getting the word out about your site.

Photo by picjumbo.com

Can You Really Use Netflix’s Global Smash Hit Series Squid Game To Teach Economics??

First-year business and economics students all over the world may soon be using Netflix’s global smash hit series Squid Game to learn complex economic theories.

A new paper by the Monash Business School has revealed how integrating the strategies of the smash-hit dystopian series Squid Game can revolutionise the way students learn game theory, one of the most challenging concepts of introductory economics.

Researchers from the Monash Business School have developed a range of innovative and interactive teaching tools based on insights from Squid Game to provide educators and students with a fresh approach to teaching and learning one of the most demanding topics at the introductory economics level.

And from semester one, first-year microeconomics students at the Monash Business School will use the Squid Game insights.

“Game theory is important because it helps us understand decision making in strategic situations,” says Associate Professor Wayne Geerling from the Monash Business School and co-author of the paper “Using Squid Game to Teach Game Theory”.

“The players in Squid Game are a metaphor for companies, and we have examined the strategic interactions of Squid Game in comparison to real-life business. How do players, ie companies, interact. Game theory has a lot of real-world applications, analysing how actions influence others and the strategic implications of such.”

Associate Professor Geerling has identified a number of scenes from the immensely popular television series that can be used to teach game theory principles. He has developed a series of teaching guides that can be adopted or adapted by any instructor anywhere around the world.

The economics profession has been notorious for its continued reliance on ‘chalk and talk’ to deliver lectures. Still, a significant amount of research pioneered by Associate Professor Geerling and his colleagues has focussed on innovative ways to teach economics concepts.

“Many students struggle to think in a strategic manner when the material is taught through traditional methods alone. Pop culture, such as Squid Game, can be used as an effective medium to break down barriers to learning because it taps into everyday life and allows students to see connections between abstract theory and real-world applications,” he says.

Squid Game revolves around 456 players, all of whom are heavily indebted, risking their lives to play a series of six children’s games against each other – with a deadly twist. The reward for the winner is a sizeable bounty. For everyone else, the consolation prize is death.

In Squid Game the players are making decisions in real time without full information and to survive they must work out their optimal strategies to maximise their chances of winning.

Just like the cut-throat real world of business.

“The Netflix series focuses on six games, we’ve chosen three of those to represent the best practical applications of game theory for students,” says Associate Professor Wayne Geerling.

Using Squid Game to teach game theory reflects Associate Professor Geerling’s passion for revolutionising how we teach economics and promote active learning techniques in class using pop culture.

“Despite the growth in teaching resources and the ability for educators to integrate innovative teaching practices into their curriculum more easily, the vast majority of educators continue to teach using a traditional lecture.”

This article was sourced from a media release sent by Medianet

Editorial credit: DANIEL CONSTANTE / Shutterstock.com

The Life Of An Entrepreneur: One On One With Serial Entrepreneur Gila Kurtz

Gila Kurtz is a #1 international best-selling author and serial entrepreneur who found her deepest passion in working with dogs and their people. Following a career in education, she built a successful dog training business and then co-founded the award-winning, highly recognizable lifestyle brand for dog lovers, Dog is Good. Along with her husband, Jon, Gila took the Dog is Good brand from start-up to a seven-figure company.

She is the recipient of several business awards, including recognition as one of the top 25 women of influence in the pet industry, Woman of the Year by the Women in the Pet Industry Network, and was featured in Success Magazine, Forbes Magazine, and on the Grow Wire Show.

Author of Fur Covered Wisdom…A Dog Can Change the Way You See the World, Gila’s dog-centric approach to life, leadership, and relationships is authentic and immediately relatable. She utilizes her skills as a canine expert and compelling teacher to engage audiences in “muttnificent mastery” and inspires individuals to “fetch a life worth barking about.”

MoneyCentral magazine recently caught up with Gila to discuss her journey as an entrepreneur, and here’s what went down:

When did your entrepreneurial flair first reveal itself?

After marrying an “officer and a gentleman”, I quickly realized that maintaining my chosen profession as a teacher would be challenged by the moves that occurred every two years. I decided to launch a business selling lingerie at home parties. As I experienced success, I began looking for other businesses that I could easily transport from move to move. As often happens, with every experience new doors open and those doors opened to the roads which paved the way to where I am today as an entrepreneur.

How did your life look like before being an entrepreneur?

My life did not look that much different. I am a lifelong learner and have always spent time focused on personal growth and development. I have always focused on delivering more than expected. I have always made my health and values a priority.

As an entrepreneur, what is it that motivates and drives you?

The desire to make a difference and have a positive impact on the world and community around me.

In one word, describe your life as an entrepreneur and explain why.

Magnetic: I attract what I focus on …and I focus on attracting only good people into my life, only good opportunities to align with, and I stay committed to my vision to change lives one dog at a time.

What were your top three motivations for starting your business?

Create something stylish and meaningful that highlights the dog-human bond.

Build a family business.

Make a difference.

What would you say are the key elements for starting and running a successful business?

– Take time to identify the bigger picture vision and get clear on why you want to create your business.

– Identify and focus on revenue-generating activities

– Align with people who share your core values

– Never worry about the “how”…Identify the “ who”

– Ask for help

What are the three biggest challenges you have faced growing the business and how did you overcome them?

– Costly manufacturing disasters: found new manufacturers, shifted strategy on growing sales.

– COVID: regrouped, assessed core verticals, and leaned in on what was working.

– Team: early on we did not have the right people in the right places…learned to hire for values and work ethic.

What form of marketing has worked well for your business throughout the years?

Word of mouth, b2c conversations, email marketing, and Facebook.

As you grew the business, what have been some of the most important leadership lessons you have learned?

I am a bottleneck for growth if I don’t empower others around me. Lead by example, empower others, trust but verify. I hold the vision – but I don’t know everything…learn from the experts I bring to the team.

What is the best advice you have ever been given?

Focus on where you are going…not on where you are at.

What advice would you give to a newbie Entrepreneur setting up their first business?

Know where you want to go and who you need to help get you there. Get a mentor, fast.

Top 3 Best Business Ideas For Every Aspiring Entrepreneur For 2022

Being your own boss sounds just so enticing that most people leave the corporate world to start their own business. With the promise of time flexibility, an ideal effort-to-income proportion, and the chances of limitless growth, more and more individuals are venturing into the business scene and tinkering with their entrepreneurial instincts.

If you have been considering starting your own business but don’t know where to look for ideas, then this should be a good read.

Make Money from your Hobbies

There’s probably nothing more fun than making money from something that you already enjoy doing for free. Hobbies such as photography, sewing, cooking, and even gardening are a few niches that can turn into promising businesses. The key is making time to learn beyond the basics and to hang out with people who can help you improve your hobby and turn it into a moneymaking craft. If you simply like taking photos, then you may want to take extra photography workshops and become an events photographer in the long run. Occasions like birthdays, showers, and weddings happen all year round so if you take it seriously, your hobby may just land you frequent bookings for the whole year.

Craig Jenkins-Sutton, the owner of Topiarius, considered himself a green thumb and did gardening only as a hobby. He had no formal landscape training but his love for designing gardens has turned into a business with average annual revenue of $1.2 million. Megan Duck had a similar story from sewing. From her first project of sewing ornate linings for the coffins of her employer’s Halloween décor to the silk chandeliers that she made for The Mirage in Vegas, her average annual income from her sewing and rental business is now at $6 million. Both have been featured on the site Entrepreneur.com, and they continue to inspire new breeds of entrepreneurs across continents.

Turn your Network into a Pool of Talents

The 21st century has definitely changed the business landscape in terms of offshore and outsourced projects. From BPOs building operations facilities in Asian countries, to Western brands banking on offshore talents for services like accounting, design, translation, IT jobs, etc., you cannot argue that there is indeed a growing demand for a diverse and competent workforce who can get the job done without having to think of added operational expenses and employee benefits.

If you are one of the rare people who have quite a diverse network of skilled people, then this simple “advantage” can be turned into a thriving business. Third party vendors like agencies are becoming lucrative businesses because they bank on a local pool of talents those offshore providers are looking for. For instance, if you are an engineering major, you may have a lot of connections with a similar crowd. You may find it surprising that there are actually dozens of real estate companies who are looking for freelance teams who can do structural drawings and renderings on their behalf. A lot of Japanese, Chinese, and Korean students also run online to find English teachers who can teach from home. If you have friends or relatives who fit the bill, then you may want to connect them with these students. The trick is finding legitimate providers and matching them with the skills of the people who are already in your existing network. Just be sure that all terms and fees are set at the beginning to maintain a smooth and professional workflow for everybody. Remember, you want to build bridges while helping people and earning in the process. The last thing on your list is a fatal mismatch that can give your “agency” negative publicity. If your “hires” provide quality service, then referrals can come pouring in. Good output always translates to better business transactions.

A Pocketful of Passion

Most of us have passions. Genuine passion means loving something on a deeper and more profound level than just a hobby that you simply enjoy. Some develop a different passion for vintage cars and end up with an auto shop that specializes in car restoration. Your passion for instruments or the performing arts such as dancing, acting or singing can be turned into conceptualizing a small school where you can help more people share and develop the same passion as yours.

Terry Finley had an intense passion for horse racing which prompted him to buy his first horse at $5,000. With a lot of learning and advice from the pros, he has managed to build a business with 55 syndicated horses and 550 investors who also earn when their chosen horses are sold, bred, and even when they win those infamous horse races. Terry has mastered the art of the trade and decided to share his passion with the same people who loved the things that he was into. In the process, he was able to start West Point Thoroughbreds, a label that now earns around $6 million annually.

While being an entrepreneur takes a lot of technical strain in terms of cash flow, permits, and marketing strategies, newbies have to realize that they definitely need to start somewhere. They can start small, but at least take the first step and test the waters with one foot. Starting a business and building a label empire does not happen overnight but when you start to take off, you’ll realize that you’ve built a business that will be positively rewarding even after retirement age. By then, you’ll realize that those paperwork, sleepless nights, and zero months have finally become worth it.

CAMILLA AND MARC Have Launched A Global Campaign Dedicated To Changing The Face Of Ovarian Cancer.

CAMILLA AND MARC have launched Ovaries. Talk About Them. 2022, a global campaign dedicated to changing the face of the deadliest female cancer – ovarian cancer.

There is still no test for ovarian cancer, despite it affecting millions of women each year, with close to 300,000 new cases annually, worldwide. Women deserve a test. Women deserve not to feel shame about their body parts. Women deserve to not be dismissed when they know something is not right with their bodies.

This year, CAMILLA AND MARC is announcing a cumulative $1 million fundraising goal as part of its Ovaries. Talk About Them campaign, which is now in its third year. Every single dollar raised through the campaign will go directly to Associate Professor Caroline Ford’s team at the UNSW Ovarian Cancer Research Group, who are working to have an early detection test move to clinical trials in the next four years. If successful, it will be a simple blood test made available to women globally at their regular GP visit each year.

To date Ovaries. Talk About Them. has raised a remarkable AU$544,000 enabling the UNSW Ovarian Cancer Research Centre to employ two key scientists as well as a full-time research nurse.

Creative Director Camilla Freeman Topper said, ““Ovarian Cancer is the deadliest female cancer – yet still, there is no test. Women deserve a test. My mother passed away 28 years ago, and statistics have barely changed, largely due to funding and awareness. Through this bold campaign, we are driving a new conversation for ovarian cancer so that women can feel confident to talk about their bodies, and rightly claim what they deserve as a basic healthcare right.”

“Women’s health issues have been overlooked and underfunded for too long. Ovarian cancer is a devastating and deadly disease, frequently diagnosed too late. Women deserve better and I’m proud to be part of a global movement shining a light on this disease and leading research to improve outcomes for all women. Funding from this campaign will directly fund research in my lab towards an early detection test for ovarian cancer,” said A/Prof Ford.

CEO Marc Freeman said, ““Ovarian cancer is desperately under-funded and the awareness remarkably low for a disease that is the deadliest female cancer. We want to change that through this powerful campaign. Through the work that we are doing, we aim to change the face of ovarian cancer, through bold and honest conversations so that women worldwide can get the early detection test they deserve.”

Ovaries. Talk About Them. 2022 is a poignant campaign focussed on the message “women deserve better”.

The Ovaries. Talk About Them 2022 capsule collection comes in a palette of deep navy and cream and is defined by two unisex sweaters, two unisex t-shirts, children’s t-shirt, a cap, and canvas tote. This is the first year a kid’s option is included in the collection, ensuring the message is universal and touches every generation.

The capsule collection is now available online and at all CAMILLA AND MARC boutiques nationwide for a limited time while stocks last. 100% of all sales will be donated directly to the cause.

Champion change through social media with the tags #OvariesTalkAboutThem #CAMILLAANDMARC

Visit https://www.camillaandmarc.com/collections/ovaries-talk-about-them

This article was sourced from a media release sent by Medianet

Meet The Entrepreneur Behind The Cover Of The June 2022 Issue Of MoneyCentral Magazine: Dr. Apollo Emeka

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Dr. Apollo Emeka is a leadership and organizational coach and consultant with a vision to see everyone reach their full potential for good. If you saw Apollo as a kid, you probably wouldn’t expect he’d grow into the type of guy who’d be fortunate enough to start, grow, and run his own business. In fourth grade, he essentially stopped going to school and officially opted for the GED at 17 years old. Few would have thought he would ever earn a doctorate, join the FBI, become a Green Beret, or become a successful entrepreneur.

Apollo continuously took unconventional and sometimes counterintuitive steps to achieve success. He distilled what he learned as he reached milestone after milestone and distilled it into a system that helps others achieve seemingly impossible personal and professional feats. Apollo is the ultimate coach, consultant, and accountability partner to help high-performers stay focused on the strategies and actions they commit to.

MoneyCentral Magazine recently caught up with Apollo to discuss his journey in the industry, and here’s what went down:

Could you please tell our readers a brief background about yourself and how you became a leadership and organizational coach?

Growing up, I didn’t go to many schools and never graduated high school. Despite my unconventional start, I had ambitious hopes and dreams. I knew if I had any chance of accomplishing greatness, I’d have to do it unconventionally. By the time I was 36, I had accomplished nearly everything I had set out to do when I was 18.

I battled my way through community college, then went on to earn a BA and a doctorate from USC. I served in the FBI for six years; I became a Green Beret and did Special Forces work worldwide, built and sold a business, and started a family. My ability to accomplish so many big tasks in such a short time frame drew the attention of a friend and fellow entrepreneur, Chris, who asked me to consult on his business. That was 2016, and he was my first client. I’ve always had a passion for growth and performance improvement, but it was Chris who helped me see that I could build another business out of that passion.

Is there a particular moment that comes to mind when you realized leadership coaching was your calling?

Some leaders energize and empower teams, and other leaders create chaos and stress. Like most people, I’ve worked for both types of leaders, which made me understand the impact leadership can have on people and outcomes within organizations.

When I attended the Special Forces qualification course, I learned how transferable leadership skills are. I came out the other end of that 15-month course completely transformed. I figured if I could learn all of these skills, anybody could. I carry the philosophy into my own company and help other entrepreneurs embody the same skills.

How did you get into this line of work? What qualifies you to be a leadership and organizational coach?

Coaching is such a strange profession right now. There are coaching certifications you can earn in a matter of hours online and others that take months of study, in-person meetings, and supervised coaching sessions. But I believe that anyone can be a coach in areas where they are knowledgeable.

Every single member of a Special Forces team is a coach in their areas of expertise. My specialty was communications, so I regularly coached my teammates on radio operations. I’d also get coached by our medics on things like hemorrhage control and get coached by our engineers on the safe handling of explosives. I believe that what qualifies one to be a coach is the proven experience in impacting the desired outcomes of the person they are coaching. And that if you are a member of a team that has skills that others don’t, it is your obligation to coach them.

So, what qualifies me to be a coach? I have a track record of personal accomplishments despite daunting obstacles. I’ve built and sold a business, I’ve coached across language and cultural differences worldwide as a Green Beret, and my doctoral work focused on organizational development and leadership. Every time I help clients achieve their goals, I become a little more qualified. Being a great human is all about continuous learning and development. Coaches have an even greater obligation to continuous improvement. I never stopped learning.

What are some primary issues that you see your clients going through?

All of our clients want to shift their team culture to incorporate diverse perspectives and generate high-performance results. Their challenges range from managing change and its fear to understanding what skills and systems will drive high-performance. Even as teams become more diverse, the status quo is a powerful cultural force that prevents diverse perspectives and ideas from being leveraged to their fullest potential. As a result, innovation efforts fall flat, things feel overwhelming, calendars are packed, and organizations plunge into a reactive fire-fighting mentality. Our services are designed to help our clients overcome these challenges and achieve consistent success.

What is the most difficult part of your job?

The most difficult part of the job is also the most fun. Unlike most coaching and consulting agencies, our goal is to build capacity within the companies we work with. We’re not trying to be the smartest people in the room; instead, we aim to help our clients become stronger, better, faster versions of themselves. When clients have a growth mindset, their ability to generate high-performance results improves quickly and dramatically. On the other hand, working with some clients feels a bit like trying to coach a couch potato to run a marathon. It doesn’t do any good for us to run the marathon for them. But that’s also the fun part because everyone gets super pumped when the couch potato not only crosses the finish line but becomes a motivator and coach themselves. That’s a cultural shift!

Another big challenge is that we are committed to outcomes, not deliverables. We don’t get tunnel vision on completing a deliverable at all costs, even when we know it won’t move the needle. We stay focused on the desired outcome and constantly engage in reflection and retrospection with our clients to understand how we need to pivot our activities to get the results we all want.

What form of marketing has worked well for your business throughout the years?

I take two approaches to marketing: passive and active. Our passive efforts consist of thought leadership content. We’ve gotten a surprising amount of business from videos and blog posts that resonate with people.

My active marketing approach is hyperfocused networking. I’m not talking about going to the Chamber of Commerce meeting and swapping business cards, then having ten lunch meetings to keep in touch. I have a list of companies we want to work with, and I actively ask happy clients and close personal connections to make introductions with the pretext of working together. I’m surprised by how few people take this direct approach. It’s how we’ve generated the bulk of our business.

What is the toughest decision you had to make in the last few months?

In the last few months, we had to make the tough decision to end our work with a client once I realized our values weren’t in alignment. Our company values are courage, inclusion, authenticity, intention, and growth, and we take them very seriously. This client didn’t display the courage necessary to generate the ambitious results they said they wanted. It felt like we wanted to hit their goals more than they did. It also became painfully clear that this client was not committed to inclusion which is inconsistent with the makeup of our company and the vision of the world we seek to co-create.

We don’t expect the companies we work with to mirror our values. We look for companies with complementary values that create magical synergies to foster close working relationships and create mind-blowing results. That type of synergy is what we have with the rest of the leaders and teams we work with.

What new business would you love to start?

I’m completely obsessed with our current business, and I’ve prioritized exciting ways we’re going to grow and expand to serve more people even better.

That said, if I were starting a business today, it would probably be in the mental health space. Emotional intelligence is so important, and most people are never explicitly taught how to develop it. Couple that with the increasingly complicated nature of just being a human, and you get a massive market need and an opportunity to do some real good in the world.

What is the best advice you have ever been given?

The selection process for Special Forces is a physically, mentally, and emotionally daunting three-week event. On the first day of selection, a crusty old medic with a thick Boston accent addressed around 500 other soldiers hoping to qualify for Special Forces and me and said, “I know you’re all here because you think you want to be hard. But there’s hard smart, and there’s hard stupid. If you’re about to hurt yourself or get injured, just stop and come see me.” He paused a moment and then exclaimed, “Don’t be hard f***ing stupid!”

That quote really hit me. I hear that thick Boston accent every time I think that I might be pushing myself too hard. You can’t fight if you’re broken!

What advice would you give to a newbie Entrepreneur setting up their first business?

People tend to focus too much on admin and operations early in the business formation stage. Like, “Should it be an LLC or an S-Corp?”Or, “What kind of software should I use?” The only thing you should be thinking about early on is, “How am I going to create massive amounts of value?” It means finding a big problem you can solve for someone or a massive opportunity you can seize.

If you can create an opportunity for someone to save or gain $10 in value, you can easily charge them $1. That math works into the millions. If you can create an opportunity for someone to save or gain $10million in value, you can charge them $1million. Before you think about what you’re going to sell, identify a target market and talk to them about their challenges and hopes. Once you’re really clear on the size of the value there, you can start building your product or service to create massive value and capture a portion of that.

Market leading KPMG family business consultants launch Lineage Group – Australia’s first and only business family office

Market-leading KPMG family business consultants launch Lineage Group – Australia’s first and only business family office 

A new Australian advisory firm specialising in working with successful business families has just launched in Melbourne.

Lineage Group is spearheaded by KPMG alumni Michelle De Lucia, Dominic Pelligana, and Andrew Muscara.

After decades of leading family businesses at KPMG, and having grown up in family businesses, the group fully understands what it’s like to spend their lives around both kitchen and boardroom tables.

70% of Global GDP comes from family businesses, yet few acknowledge the incredible commitment and contribution they make to our economy and society. Lineage Group believes family businesses are the optimal business model, and treat them with the respect and understanding they deserve.

“Within a large firm, we saw how family businesses can be treated like a transaction, with little investment in a relationship. The very thing that families thrive on. And so do we.” says Partner Michelle De Lucia. “Our successful track record of delivering for families comes from taking the time to truly understand them, inside and out.”

Lineage has a close relationship with Australia’s most established and successful business families, including the Victor Smorgon Group. This powerfully connected network allows Lineage clients – 1st to 5th generation business families – to benefit from the collective knowledge and know-how accumulated from decades of effectively leading business, family and investments.

“We have the ability to connect them to opportunities and networks they couldn’t achieve on their own.” says Lineage Partner Andrew Muscara “Our experience strengthens families through business and business through families.”

Partner Dominic Pelligana adds “Nobody in the market knows family business better than us. We use our deep insights and connections to help families achieve what they want personally and commercially.”

“We’re looking forward to operating in our new business model, offering broader and dedicated support to our business families including: M&A, capital structure optimisation, strategic & financial planning, family office, philanthropy & social impact, and next generation transition and development”.

This article was sourced from a media release sent by Medianet