Advertising vs Marketing: What’s the difference?

Business owners often overlook the monumental difference between marketing and advertising. From colossal highway billboards, full-page print ads, recurrent radio ads, and primetime television airtime, there seems to be a lot more advertising than marketing strategies. While we acknowledge that both are of equal importance, a sense of balance and a strong distinction is necessary to come up with calculated strategies that will ultimately address the growth of any business.

Delineation: Advertising vs. Marketing

Advertising is a single constituent of the whole marketing plan. If marketing were to be a metaphor, it would be that big pie, and advertising is but a slice of the whole piece, together with other slices such as promotion and branding. Advertising is the clear articulation of the promises that you want to tell your customers. You advertise to create interest in your product or service. You make the customers want or need what you’re offering. Effective advertising will initiate the ultimate action plan – buying your product and generating repeat customers. It HAS to invoke a purchase or the actual consumption of your goods or your services. This will be the measure of its success.

Advertising involves ad placement in different mediums such as TV, radio, newspaper, direct mail, and the Internet. The placement, frequency, layout, and content should be concise, clear, and commercially captivating. It should make your product stand out and be memorable at the same time.  With the plethora of competitors in the market, appeal is definitely imperative.

Marketing, on the other hand, is the bigger picture. Marketing is a system of strategies that are geared towards knowing your market better. It is a process where you focus on why people buy. What makes them shell out 100 dollars on lingerie and only 10 dollars on food? What kind of branding will get their attention? Will gold packaging really make them get your product when placed right next to a competitor in the supermarket? Marketing entails a closer look at your target demographics and their buying motives. Before you even advertise, you need to lay the basics of an effective ad that will capture your target market. From competitor research, sales strategies, media planning, pricing, advertising, distribution, and customer support, every detail needs attention and research to come up with a seamless marketing plan. All these factors should have a unified purpose to reach your business’s bottom line.

The Cliché Syndrome

In both advertising and marketing, you simply can’t use any more clichés and platitudes. A lot of advertisers and marketing professionals get stuck in hackneyed taglines like “We go the extra mile” or “Best in Business since 1910.” These are empty words that have become so trite that consumers are not buying them anymore. If you are in the process of making a marketing plan, be sure that you stick to concepts that will differentiate you from the rest of the people offering the same thing in the market.

Another common clichéd indication in a business is the use of seemingly important announcements with absolutely ZERO market value. For instance, a restaurant spends on advertising by displaying a big banner that says “Under New Management” or “Newly Renovated.” To the owner, this might seem like a significant feat or maybe even a big difference in customer perception. But to ordinary bystanders, this sign says nothing more than management troubles in the past. If the owner had taken the time to do market research, he would have known that people who eat in his restaurant come back because of the organic produce or the freshly squeezed juices that they don’t find in nearby food establishments.

This is the best example of poor advertising without market research because there’s definitely no market for “Conveniently Located,” “Newly Renovated,”  “Wide Selection.” Not even for “Under New Management.” J

8 Surefire Ways You Can Save Money As Prices Soar

Recent data released by the Australian Bureau of Statistics showed prices climbing by 6.1% in the June quarter, driven primarily by the increasing cost of food and fuel.

Especially for those with kids, financial outgoings such as education, grocery, and days out can set you back.

Nick Drewe, money-saving expert at Australian discounts platform, WeThrift, shares his top tips on how you can cut your everyday costs. From energy bills to travel and grocery shopping, he shares his top tips below.

1. Keep checking your bills regularly: As some energy suppliers have been known to either make changes to tariffs or make mistakes when charging customers, it’s always a good idea to check your regular household bills.

With winter approaching, those who continue to work from home or have flexible conditions may opt to not return to the office Therefore, bills for water, energy and mobile data are likely to increase.

2. Reduce activities and classes: Whilst it is important for a child to have a routine, there seems to be pressure around keeping children busy with activities from a young age.

If you can’t quite afford every single activity, why not keep it simple and cost-free and encourage time to play in the backyard, playgrounds and explore the local creek. Children enjoy picnics, playdates and time at the beach, which will help reduce time spent in the car and spending money on petrol, entry fees, registration, tuition fees, uniforms or costumes.

3. Have a cap on present spending: Once your child starts school, they will begin to get more invitations to birthday parties. While this is lovely, this can also get expensive. Decide on a limit for presents early on and stick to it, unless it is a close friend where you may want to spend more.

Simple gift ideas that can work for both genders could be a pencil case filled with nice new stationery, a piece of sports equipment or a water pistol. 

Also, start collecting generic things throughout the year and put them in a gift collection cupboard. You never know, they may come in handy.

4. Choose inexpensive holidays: Once you have children, it is not as easy to travel interstate and overseas. Camping, particularly with young children, is fairly inexpensive to do once you are set up with some gear. 

Children love to ride their bikes around, meet other kids and roam the extra space, which is a great way for families to interact without spending too much money.

5. Share school trips with other parents: The cost of petrol adds up when taking the kids to school every day, and being able to do alternative trips with other parents nearby will definitely help cut your costs. 

If you can arrange to do alternative days or even alternate between the morning and afternoon drop off, this will cut your journeys in half. 

6. Look for discount codes before ordering takeaways: If you’re treating the family to a well-deserved takeaway at the weekend, before clicking ‘checkout’ on sites like Deliveroo or Menulog, it’s always worth a search on voucher sites for any discount codes or free delivery incentives that could knock your basket price down. 

Also, always check your emails for any promotional vouchers that may have been sent following your last order. Often delivery couriers will offer customers small incentives ahead of their next purchase, to retain their loyalty and avoid them being tempted to order elsewhere.

Deliveroo customers have the option to ‘Refer a friend, which will secure both of you $10 off your next order.

7. Time your grocery trips wisely: Try to time your grocery trips for when your local stores are likely to have just added yellow ‘reduced’ stickers to stock that needs to be sold that day. Making the most of these heavily discounted deals will help you to fill your freezer up with discounted meat, fish, and freezer meals for cheaper food options in the coming days and weeks.

Normally workers will start discounting products that are about to pass their sell-by-date later on in the afternoon or early evening, so a food shop after work is the perfect time to grab a  bargain.

Many supermarkets also have clearance sections where products that cannot be sold at their RRP or may have damaged packaging can be found. Just make sure to check you are happy with the item and that the goods aren’t compromised before heading to the checkout.

8. Cancel any unnecessary direct debits: Now is the perfect time to log on to your online banking and scour your direct debits and standing orders to see if you can cancel anything that’s become an unnecessary spend. 

Whether it be a gym membership you aren’t quite getting your money’s worth for, or a streaming service you signed up for during lockdown that you no longer make the most of, cutting these small outgoings will make a difference to your bank balance in the long run.

Also, make sure all of your monthly direct debits look correct, and if there are any questionable outgoings from your account to immediately address it.

Source: https://www.wethrift.com/tag/australia 

Swarovski Finally Unveils Its New Retail Landscape In Melbourne

For over a year, Swarovski has been on a spellbinding journey with the reimagining of the brand and their retail stores. Commencing with the rollout of 27 Instant Wonder stores around the globe in 2021, the magical transformation has evolved into the culmination of an exciting new retail concept, with the first Australian store to be unveiled on Melbourne Collins Street this month.

“Our New Retail Landscape is an incredible ode to the creativity, and the result of Swarovski’s strong new vision, a realm where science and magic meet. Playful, aware, and always boldly chic our aim is to reflect desires and dreams in the physical space of our stores, and to underline our new age of crystal living,” says Giovanna Engelbert, Creative Director at Swarovski.

WELCOME TO A NEW RETAIL LANDSCAPE

Designed to ignite imaginations, each entrancing store pays homage to the shimmering beauty of crystal, reflecting the uniquely captivating charm of the city itself. Mesmerising metallic finishes and fluted glass combine with chrome and silk touches throughout.

To reflect the brand’s new visual identity, overseen by the beloved Swarovski Swan, guests will be welcomed into a sensorial retail space to discover an array of tempting and tantalising crystal treasures.

Encouraging exploration and self-expression, different areas in the stores are colour-blocked in Swarovski’s signature new brand hues. With myriad octagons adorning the walls in a breathtaking display of product and pattern, the entire concept is a tribute to the wonder of crystal itself.

Packages wrapped up with signature gross-grain silks and velvets for the final flourish add to the entire spellbinding experience.

Its sumptuous New Retail Landscape beckons you in an absolute feast for the senses, promising a world filled with magic and special moments.

STEP INTO BRILLIANCE AT MELBOURNE COLLINS STREET

Located in the heart of Melbourne’s premier luxury destination, the Collins Street store will be 125sqm and themed in the new Swarovski blue. The colour represents water as a life force, an integral element in the production of crystal and the inspiration behind Waterschool, Swarovski’s global water education program. Emotionally blue evokes a sense of calm, tranquility and power−qualities that are embodied within the store concept and customer experience.

ABOUT SWAROVSKI

Swarovski is a place where magic and science meet.

Swarovski unifies all parts of its organisation under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group.

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.

Five Ways To Protect Yourself Against Cyber Threat

As the summer season is underway, people are increasingly taking holidays. Whether holidaymakers have chosen the beach, the countryside, the mountains, or an urban setting, one thing is certain: no one is immune to having their devices stolen or hacked while away from home. Cybersecurity experts at NordVPN provide travelers with seven tips for a cyber-secure holiday.

Back up your data

“My whole life is on my phone” — if this phrase sounds like something you would say, remember to make sure you have your phone’s contents backed up before you leave. After all, no one is safe from losing their phone or having it stolen. This also applies to the SD cards of your cameras.

Safe payment methods

Instead of your main bank card, use a separate prepaid debit card abroad. This card can be topped up with any amount you want. That way, if your card details are stolen, you won’t lose all the money you store there.

Take a portable charger with you

Don’t go out without your portable charger or a charging cable. Why not? Simply because charging stations can be a playground for cybercriminals. A USB/lightning cable can be modified by a malicious person, like in this demo made by a hacker in 2019.

Avoid public Wi-Fi

Using mobile data while traveling is always a good idea because it is encrypted. However, if you have no choice and need to use public Wi-Fi, don’t forget to use a VPN. This tool will protect you from cybercriminals, who can retrieve your personal data through a public network. They later sell the stolen data on the dark web.

Do not post your photos in real-time

Posting a picture of your plane tickets can make your social media followers jealous. But more than that, doing so puts you at risk. It’s a perfect way for cybercriminals to find out your personal data and use it later for various malicious purposes. It’s also worth remembering that posting your holiday photos while you’re still away can be dangerous and can lead to robbery in your home. Whether your account is followed by hundreds of thousands of people or just a few, stay vigilant in all circumstances.

Keep your documents secure

Many people make a photo or a copy of their ID or passport in case they lose their documents. But this is not the most secure way to deal with your documentation. Unencrypted ID or passport scans and photos that you store on your phone can get leaked. Then you run the risk of your identity documents ending up on the dark web. A recent study by NordVPN showed that the American ID card had an average price of $76.45 on the dark web. The average price for an American passport was worth $20.77.

Use unique passwords

Create new passwords before you go abroad. If you have used the same password for all your accounts and one of them gets hacked, it puts the others at risk. Don’t hesitate to use a password manager such as NordPass. It will help you create sophisticated passwords to make life difficult for hackers.

“No one is safe from hackers, who are becoming increasingly creative in stealing and selling your data. It is worth remembering that a data leak can also happen to the service providers you use (hotels or transportation companies often get hacked). So don’t hesitate to ask how they store your data or what kind of encryption and other cybersecurity tools they use before giving your data to these companies,” Daniel Markuson, a cybersecurity expert at NordVPN, recommends.

Meet The Entrepreneur Behind The Cover Of The August 2022 Issue Of MoneyCentral Magazine: Carl Runefelt

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With the crazy crypto boom around the world, there is a bit too much information to process, and hard to take your pick. But few special people have both the understanding as well as the belief. “Carl Runefelt” is one such individual. The billionaire has made his fortune with considerate assessment and belief in the law of attraction. The golden boy from the crypto industry shares an exclusive interview for the readers of MoneyCentral magazine.

Carl is very firm about his vision of crypto being the only currency we will use in the future. He has always believed that one bitcoin can be worth millions in the extended imminent stripe. He has invested in more than four hundred crypto startups, making him possibly the world’s largest crypto angel investor. With a following of over five million subscriptions across all social media platforms, Runefelt is prompting more and more people to share his journey, lifestyle, and reliance on the decree of magnetism. His youtube channel has been one of the most significant apparatuses in his accomplishment and distinction.

Runefelt, who hails from Sweden, dropped out of school early as he had a hard time focusing because of attention deficit disorder (ADD). He started working at a department store for a living, but within two years, he realized that he could never be successful or make his parents proud if he continued in that profession.

The founder of The Moon Group’s faith is in the law of attraction. He believes firm visions of your future can lead to possibilities of all your goals and dreams. The know-how of leveraging the internet to mint money and the ability to foresee the future of digital money have allowed him to climb up the success ladder.

Carl says, “I began to picture myself as a rich, cheerful and effective individual.” He even pretended that he was successful even though he was still working at the grocery store. He always took the train to his job, but he imagined driving a Ferrari in his head. He also started to look for yachts for sale online, envisaging that he was ready to purchase one. His life changed in just a couple of years more than he thought or most people would think could be possible.

Runefelt says, “There is no similarity between then and now.” He started probing for methods to get successful; he ran over a few speculations and meetings with fruitful individuals. What struck him more than anything else was the “law of attraction.”

Twenty-seven-year-old Runefelt mentally transformed himself into a successful person. From where he was, to where he is now, and where he’s headed. It’s been a shift of mindset and approach towards life. Self-belief and optimism about the future gave him the enthusiasm, courage, and strength required to overcome the barriers.

Carl did his research on cryptocurrency extensively a few years back, both online and by pouring through whatever literature was available at the time. He concluded that cryptocurrencies such as Bitcoin, Ethereum, and altcoins are designed to work as a medium of exchange. Educating people frequently about the traders and investors would be necessary and became his life’s purpose. Being a millennial, Runefelt realised the power of the digital world early on.

In no time, he created a YouTube channel, TheMoonCarl, to disseminate adequate and correct information about the control and value of cryptocurrencies, educating people on its nuances and how it’s competing against a broken system.

Runefelt says, “My life completely changed in just a couple of years, more than I thought or what most could even think possible. There’s no comparison between now and then. Being with people who share your ideals and goals is important; your company matters.”

He believes achieving success isn’t a matter of luck; it’s a decision. He says: “I thank myself every day. I decided to become the person I am today because I wasn’t happy with who I was before. The way to become whoever you want is to believe in your mind that you’re already that person. Act as if it’s already your reality, and you’ll attract it.”

The entrepreneur wants to be remembered for his extensive career. Wealth creation is no longer a motivating factor; he wants to contribute to society through philanthropic ventures. He says: “I want to be remembered as a great person who did great things. I already know that I’ll be one of the wealthiest people in the world, so it’s no longer a big motivator anymore. I want people to remember me as someone who did well for other people.”

In recent times, Carl announced his official partnership with Formula 2 & driver Ralph Boschung. An avid fan of racing, Runefelt’s multi-million-dollar sponsorship puts his name “The Moon” at the forefront of Formula 2. Runefelt says, “Bringing mass crypto adoption is my goal for 2022. Not only do I wish to bring more awareness to crypto but also to children with disabilities.” Carl himself is donating 30,000 USD every race to his charity for helping children in need and is motivating people to do so as well over a QR code printed on the car’s nose. “Formula 2 gives me a platform for both subjects that are near and dear to my heart. Crypto has built my wealth over the years, which has allowed me to make major donations to foundations that help children with major disabilities such as Down Syndrome, which my little brother has.”

Carl Runefelt, a serial entrepreneur and renowned crypto leader, is set to launch another exciting blockchain project, CryptoJobs.com. CryptoJobs.com aims to revolutionize the Web3 job space with an innovative employment platform for job seekers and employers. The platform will offer a sustainable solution to the existing job market problems and provide long-term benefits to its early supporters.

5 Things To Consider Before Investing In A New Business

For any investor, the essential thing is to see a return on their investment. The primary reason why investors put their money into a business is to make more money. However, the company investing data demonstrate that this is not always the case. Many investors have lost money as a result of a company concept that appeared to be “infallible.”

Investment is a business facet that necessitates meticulousness and a broad basis of financial understanding. Anyone who enters this profession must be willing and prepared to learn many vital measures for successful investing. This post will go over “5 things you need to know before investing in a new business.

1.    Understand The Business Structure Completely

One of the essential things to know before investing is understanding business structure. A thorough grasp of the business structure is one of the things to know before investing in a new firm. This is significant because it will impact how the IRS and legal system evaluate liabilities and earnings.

When you begin to understand the company structure thoroughly, you will be able to predict the likelihood that the firm will fail. According to the Business Administration – about half of small enterprises fail within their first five years.

Understanding the business structure will assist you in determining if you will be personally liable for any unpaid debts or liabilities if the firm fails. As a result, we usually urge potential investors to consider carefully minimizing their responsibility.

2.    Recognize The Importance Of Patience

Before investing in a firm, you should know that you may not see any profits for several years. That’s why we refer to it as comprehending the essence of patience. Any prospective investor must realize that investments are similar to seeds planted in a firm.

They, like seeds, require a certain amount of time before they begin to produce excellent harvests. You should be aware that the longer your cultivation period, the greater your profits. When you invest as a new investor in a business, you should know that the startup will require all the funds it can receive. That’s why patience is something significant that an investor must do before investing in a new business.

3.    Conduct Your Research

Knowing the importance of all factors to consider before investing in a new business is essential. Before investment, do as much research as you can. This implies you must be familiar with the background of everyone involved in the business’s management. Before investing essential resources in a firm, you should research the industry and market competition.

In reality, you should request a thorough written business plan that includes the company description, market study, SWOT analysis, financial strategy, marketing methods, and so on. Making your study will assist you in determining whether the company has an actual plan to carry out its grandiose aspirations.

4.    Interacting With Customers

Besides financial factors to consider before investing, interaction with customers is also essential. It is also beneficial to converse with consumers or customers. Collect as much consumer information as possible. First, we recommend speaking with at least 3 to 5 people who use that business or product.

The explanation for this is straightforward. You’re attempting to gain personal knowledge of how that thing feels and how valuable it is. You would also receive pertinent information on any flaws in the product or service that should be addressed.

5.    Make A Diversification Strategy

It is essential to develop and implement a diversification strategy. As a private investor who only invests in two or three firms, your chances of success are small. According to Kauffman Foundation research, the standard technique is to have roughly 7 to 10 investments.

As a result, it is critical to determine how much you plan to devote to your asset class. The objective of diversifying your assets is to reduce risk while increasing your chances of success.

Last Thoughts

Follow the above five things you need to know before investing in a new business. The secret to successful business investment is avoiding investing money you cannot afford to lose. As a result, we recommend that you should not invest in a company where the only way out is through an initial public offering. Before investing, you should learn how to invest wisely.

5 Surefire Ways To Take Advantage Of A Falling Property Market

Challenging economic circumstances, including rising inflation, steep interest rate hikes, and a looming recession ahead, have caused the property market to decline. The buying ‘frenzy’ of the pandemic property boom is over, and home buyers and investors alike are feeling wary about making the life-changing decision to purchase property in this economic climate.

Lloyd Edge, Founder and Managing Director of Aus Property Professionals, says, “Already property prices have fallen in major capital cities like Sydney and Melbourne, and we should expect to see the market slow by a further 10 percent to 15 percent in the next few months. For savvy property investors and home buyers, the declining market presents an opportunity to get better value for their money.”

Lloyd has recently launched his second best-selling property book Buy Now: The Ultimate Guide to Owning and Investing in Propertywhich includes practical tips for people looking to buy a house, whether in a boom or bust market and strategies for how to make the best of the economic circumstances that you’re in and use it your advantage.

Lloyd says, “I began my own property journey at the age of 28, buying a one-bedroom flat on a teacher’s salary of no more than $70,000 per year. At the time, I had no idea I was going to become a serious property investor. Fast-forward almost two decades later and I’ve grown my portfolio to 18 properties worth $15 million. I had to persevere and learn a lot of hard lessons along the way, and now I want to share my knowledge and help people find the same success in property as I have.”

For prospective buyers, particularly first home buyers or aspiring property investors, Lloyd shares his top advice from Buy Now that will help you to break into the market and get better value for your deposit:

  1. Look for below market value properties: A buyer who pays under the perceived market value of a property will have made instant equity on the property, meaning that they’ve made a profit from day one and can use this equity to keep building their property portfolio. To find a below market value property, one way is to use a buyer’s agent. A buyer’s agent can help you buy under market value because of their negotiation skills, contacts with local real estate agents in their areas of expertise, and their ability to uncover off market gems. However, you can also do it yourself by researching the recent sales of similar properties in the same area and seeing if you can negotiate a better deal with the real estate agent.
  1. Motivated sellers: So how do you find a below market value property and snap it up quickly for a bargain price? One way is to buy a property from someone in need of a quick sale. It could be because they’ve bought another house and need to close the sale on their current property quickly, or they could be a developer looking for a quick sale to pay off outstanding debts. However, this advice comes with a word of warning, as some sellers may want to sell fast because there is something wrong with the property, so it’s always advisable to do an in-person inspection and commission a full property report and pest inspection.
  1. Be willing to negotiate terms: In cases of motivated sellers, if you can be flexible on the settlement terms of your contract, this can put you a head above other potential buyers, as flexibility is a strong negotiations tool to bring to the table. If you are able to settle in as little as 21 days instead of the standard 35 or 42 days or offer an unconditional offer with no cooling off period at all, you could find yourself getting a much better deal on a property, and it will make your offer look far more attractive, even if you’re not necessarily the highest bidder.
  1. Be proactive with finances: Before you begin your property hunt, the first person you should speak to is a mortgage broker. A mortgage broker will be able to tell you what your borrowing capacity is, as well as help you secure pre-approval on your loan- this will ensure you don’t miss out on properties while submitting your paperwork and waiting for the banks or brokers to get back to you. If your finance is ready to go, you’ll have the option of making an unconditional offer. You’ll also be aware of any other conditions the seller has included in the contract, so where possible you can accommodate these for a greater chance of success.
  1. Be known to local agents: If you’re ready to go, reach out and get in touch with local real estate agents. Let them know your buying criteria and budget, ask to be contacted with off-market opportunities and when new properties are listed. Ask to be added to their mailing list, so you’re one of the first to know about new listings and to inspect a suitable property when it becomes available.

Lloyd says, “One of my favourite mantras is ‘No-one ever got ahead by waiting.’ Too often I’ll meet people who say they’re not quite ready to buy just yet, they’re waiting for property prices to drop or interest rates to go down. Meanwhile, while they’re waiting property prices start to rise again, and they’ve missed out on the opportunity to get better value for their money. My advice to people in this situation would be buy when you can afford to, when your finances are in order, and ultimately, you’ll be better off in the long run.” 

This article was sourced from a media release sent by Kathleen Quere @agent99pr.com

Five Strategies Businesses Can Implement To Adapt To The New Normal

SKYBIZ, the business solutions arm of SKY Cable Corporation, partners with Microsoft’s Crayon Software Experts Philippines, Inc. to help entrepreneurs and enterprise owners shift and grow amid today’s digital age of doing business as it conducted a special webinar event, showcasing the features of the all-in-one business suite Microsoft 365.

Alongside the introduction and demonstration on how to use Microsoft 365 to help in aiding business operations in today’s times, the event, in line with SKYBIZ’s ongoing Grow Together campaign, shared business tips and factors to consider to sustain work progress and productivity.

Here are some key takeaways from the webinar hosted by SKYBIZ and Crayon Software Experts Philippines, Inc. that would help small, medium, and large enterprises grow their ventures to new heights in today’s age of digital transformation:

1) Business alteration and reset

Indeed the pandemic has changed our way of living, including how we do business.

According to Crayon Philippines’ solutions architect Danica Francisco, many businesses are finding ways to make their businesses thrive amid these uncertain times, ushering the new normal in how we communicate and transact with our clientele.

“We’ve seen how businesses changed and shifted focus on making their ventures thrive. I’m not only talking about the large enterprises, even the small businesses. Here, we could see the resiliency of these businesses, some didn’t make it, but others thrived in today’s times,” Francisco shared.

Shifting to digital could be beneficial for many business owners in order to cope with the ongoing new normal set-up and make operations accessible and run more smoothly.

2) People are the driving force behind progress

Despite the ongoing shift in today’s digital transformation, people are still pivotal in driving success for all businesses.

With this in mind, companies and smaller businesses alike should continue addressing the needs of their employees to establish trust and bolster rapport in boosting work productivity.

Plus, considering a more work-friendly set-up for workers, including the implementations of work-from-home or hybrid arrangements, would be beneficial in promoting work productivity and safety.

“It is important for organizations and companies to address their current needs. We know that it is difficult to go to work due to these uncertain times with COVID affecting the transport sector. We need to think of how we can help our people to stay motivated at work,” Francisco added.

3) Real-time collaboration

One of the worries of business owners is how flexible working set-ups would hamper real-time collaboration, with employees now working apart from one another to maintain their safety.

But with the help of modern technology, including the Microsoft 365 business suite, businesses can run smoothly as usual with real-time collaboration applications that would help them interact with one another and continue doing their work together virtually.

Another vital factor to note in virtual real-time collaboration is to introduce a user-friendly interface so all employees, whether tech-savvy or not, can seamlessly conduct business activities without the worry of being left behind.

4) Strengthening digital security

Going digital may also introduce new risks, including cyber threats that would potentially affect one’s business.

From stealing personal information to breaching bank funds, investing in additional digital security measures is key to protecting all crucial data from hackers and other digital perpetrators alike.

5) Taking note of costs

Shifting to digital may also be heavy on the pockets of most businesses.

With costs in the equation, it is apt to find an all-in-one solution to cut costs while enjoying the benefits of virtual real-time collaboration and digital security.

This is where Microsoft 365 enters, providing a business suite for collaborating through its Teams app with access to all of the essential Microsoft Office applications, which is helpful in documenting and presenting their day-to-day progress.

Plus, its security features also ensure companies and business ventures that their vital information is locked in within their system to avoid potential digital threats, whether on mobile or on their computers.

Together with SKYBIZ’ reliable internet connectivity, users can fully utilize Microsoft 365 and integrate it in their day-to-day activities at ease.

Upon subscribing to SKYBIZ’s BIZBB PRO Fiber, it comes with speeds of up to 200 Mbps and free access to Microsoft 365, plus gift vouchers from Grab or ABS-CBN Dash to help in sustaining business growth in today’s digital age.

Business owners can also subscribe to SKYBIZ’s BIZTastic Bundeals, which also come with fiber business internet connectivity, plus access to Microsoft 365 and a free ABS-CBN Dash voucher. Promo is extended until June 30, 2022.

To know more about SKYBIZ’s internet plans and promo updates, visit www.skybiz.com.ph.

5 Effective Ways To Market Your Website In 2022

Now that you’ve got your website up and running, the next issue on your mind will undoubtedly be how to advertise your website. Is it possible that if a website is made on the internet but is not connected anyplace, no one will ever see it?

Suppose you’re curious about how to advertise a new business website, and you’re still in the early phases of your business. In that case, you’re probably scared that the only efficient approach to increase visitors will be to spend a fortune on ads.

Fortunately, there are several ways to advertise a business site available. This piece will look at a few ways to promote your business website in 2022.

1.    Search Engine Optimization

The most important bit you can do to promote your website is to use SEO or search engine optimization. If you don’t keep your website search engine friendly, you risk it becoming lost in the flow of information. There are over 2 billion websites on the internet, and more are being created every second.

There are thousands of online ways to promote a business that may help you enhance your website’s SEO, so you don’t need to pay an SEO consultant. Most SEO issues on your website may be resolved by yourself with a few basic tweaks.

There are two significant factors to consider when it comes to your website’s SEO: on-page SEO and off-page SEO.

Everything viewable on your website is referred to as on-page SEO. This includes content, pictures, videos, meta descriptions, responsive design, and even your website’s structure.

Off-page SEO refers to what goes on behind the scenes of a website. This includes things like who is linked to your site, how authoritative it is, and how engaged readers are with it.

2.    Social Media

Social media is the most popular free means of marketing new websites for a good reason. Platforms with billions of users, such as Facebook, Twitter, and Instagram, make it simple to interact with other local companies and advertise your own. These all social media platforms help you with how to advertise your business website.

However, before you begin using social media, you should examine your company’s brand voice, whom you’re marketing to, and whom you’re attempting to reach. If you have enough money to spend on advertising your website, Facebook Ads are the best way to market your business on social media.

Facebook Ads include many targeting choices, making it simple to narrow down your target demographic. You may also opt to target folks who are friends of your existing followers or who follow specified other pages.

3.    Guest Blogging

Guest blogging is a terrific strategy to promote your business and get connections to your new underused website. To demonstrate your competence, you publish a guest post for a reputable blog in your sector (or a related one). You’ll be able to route traffic from a trustworthy source back to your new website by linking back to it at least once in each guest post.

Whether you’re a new business or in marketing, you may find it tough to get a guest posting place on some websites due to circumstances beyond your control. Given that guest blogging for other publications used to be a hugely popular SEO practice, many websites either thoroughly scrutinize who guest writes for them or don’t accept entries.

The most important thing to remember with guest blogging is that it is less about SEO and more about developing connections with the publication and your audience. This is one of the best ways to promote your business website.

4.    Content Marketing

Information marketing is one of the best ways to advertise your business site since it boosts your SEO while also producing content that your target audience will find beneficial. A popular fallacy is that to perform content marketing, you must blog, but this is not always the case. While blogs are the tried-and-true content marketing channel, you can also make videos, launch a podcast, or even start a newsletter centered on your work.

An important point to remember about content marketing is that the information you publish must be helpful, intriguing, or entertaining to your target audience. Doing a lot of keyword research before you start is the most significant way to ensure you’re answering people’s queries.

5.    Email Marketing

If you want a tried-and-true way to promote directly to your consumers, email marketing is a terrific alternative. Establishing an email marketing campaign is simple once your business site is fully operational and many email marketing services are available for free or at a small fee.

The amazing thing about email marketing is that people don’t even have to visit your website to sign up for your email newsletter, so you can start advertising your new website before it ever goes live. Most email marketing programs let you share a signup URL with your subscribers so they may join your email list without having to visit your website.

Final Words

Now you don’t have to worry about how to advertise a new business website. Some of the methods discussed above will be more appropriate for your website than others, but they should all help you take it to the next level. Every website marketing approach we’ve covered will assist you in getting the word out about your site.

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Can You Really Use Netflix’s Global Smash Hit Series Squid Game To Teach Economics??

First-year business and economics students all over the world may soon be using Netflix’s global smash hit series Squid Game to learn complex economic theories.

A new paper by the Monash Business School has revealed how integrating the strategies of the smash-hit dystopian series Squid Game can revolutionise the way students learn game theory, one of the most challenging concepts of introductory economics.

Researchers from the Monash Business School have developed a range of innovative and interactive teaching tools based on insights from Squid Game to provide educators and students with a fresh approach to teaching and learning one of the most demanding topics at the introductory economics level.

And from semester one, first-year microeconomics students at the Monash Business School will use the Squid Game insights.

“Game theory is important because it helps us understand decision making in strategic situations,” says Associate Professor Wayne Geerling from the Monash Business School and co-author of the paper “Using Squid Game to Teach Game Theory”.

“The players in Squid Game are a metaphor for companies, and we have examined the strategic interactions of Squid Game in comparison to real-life business. How do players, ie companies, interact. Game theory has a lot of real-world applications, analysing how actions influence others and the strategic implications of such.”

Associate Professor Geerling has identified a number of scenes from the immensely popular television series that can be used to teach game theory principles. He has developed a series of teaching guides that can be adopted or adapted by any instructor anywhere around the world.

The economics profession has been notorious for its continued reliance on ‘chalk and talk’ to deliver lectures. Still, a significant amount of research pioneered by Associate Professor Geerling and his colleagues has focussed on innovative ways to teach economics concepts.

“Many students struggle to think in a strategic manner when the material is taught through traditional methods alone. Pop culture, such as Squid Game, can be used as an effective medium to break down barriers to learning because it taps into everyday life and allows students to see connections between abstract theory and real-world applications,” he says.

Squid Game revolves around 456 players, all of whom are heavily indebted, risking their lives to play a series of six children’s games against each other – with a deadly twist. The reward for the winner is a sizeable bounty. For everyone else, the consolation prize is death.

In Squid Game the players are making decisions in real time without full information and to survive they must work out their optimal strategies to maximise their chances of winning.

Just like the cut-throat real world of business.

“The Netflix series focuses on six games, we’ve chosen three of those to represent the best practical applications of game theory for students,” says Associate Professor Wayne Geerling.

Using Squid Game to teach game theory reflects Associate Professor Geerling’s passion for revolutionising how we teach economics and promote active learning techniques in class using pop culture.

“Despite the growth in teaching resources and the ability for educators to integrate innovative teaching practices into their curriculum more easily, the vast majority of educators continue to teach using a traditional lecture.”

This article was sourced from a media release sent by Medianet

Editorial credit: DANIEL CONSTANTE / Shutterstock.com