Entrepreneur Spotlight: Find Out More About Taylor Lou

Multi-six figure entrepreneur, Taylor Lou Dixon is a certified Image Consultant, and Business Mentor who’s helped hundreds of women stand out in a crowded market by sustainably scaling their online businesses through her reinvention process – finding their “It Factor.”

Taylor Lou has been an online entrepreneur since 2014 and started two successful online businesses before the age of 25. Understanding that entrepreneurship can take us down a road of self-discovery, she uncovered her authentic self and integrated this type of journey into her mentorship programs. Her special sauce is through her identity mapping process which taps into her client’s “It Factor”s through self-discovery practices and strategy. This allows them to utilize their gifts, strengths, passions, and purpose in their businesses to ultimately attract more growth and success for their brands.

In her process of personal, brand, and business reinvention, she guides her clients to become thought leaders in their industries by gaining clarity on their most Natural Essence (special qualities that make us stand out), Convicted Message (a message that we can share with confidence) and Embodied Medicine (a contribution that we can share, create and/or teach that’s deeply unique to us); which together becomes their “It Factor.” Through this method, Taylor Lou has helped female entrepreneurs make more money and skyrocket their impact across many different online industries. She offers online courses, workshops, high-level group programs, private mentorship, and 1:1 immersions. Taylor Lou is a master-level trained NLP Practitioner, Certified Life and Success Coach, and Hypnotherapist with a passion for personal growth and spirituality. She offers online courses, workshops, high-level group programs, private mentorship, and immersions.”

MoneyCentral Magazine recently caught up with Taylor Lou to discuss her journey as an entrepreneur and here’s what went down:

What are you currently doing to maintain/grow your business?

Our #1 focus is always continuing to add value to our current customers and offerings. In addition to our ongoing organic social media marketing efforts, our business continues to grow through referrals and returning customers because of this commitment to create a quality and “rave-worthy” customer experience. We have also built simple funnels to move our customers up the value ladder of what we offer. It’s really easy for someone to get started with one of our entry-level products, see immediate value, and then feel ready to invest in our supportive services at a higher level.

What social media platforms do you usually use to increase your brand’s awareness?

Instagram is the main platform we use to connect with our customers. We also use Facebook and Pinterest as supporting platforms.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Our team just started preparing paid advertising campaigns for one of our signature products, The Content Creatrix Bundle. Previously, we’ve been able to scale to multiple six figures using all organic social media marketing and word of mouth.

What is your main tactic when it comes to making more people aware of your brand? How did your business stand out?

Magnetic personal branding and consistent social content marketing are our creating channels for business growth. Personal branding is one of the best ways to create a community online, make money by solving your community’s problems, and feel creatively fulfilled. Relationship marketing is so powerful when utilized through social media. People are craving authentic role models and guidance online. Because of this, I’ve created a methodology called “The ‘It-Factor’ Method” to help online business owners understand their inherent magnetism, message, and gifts so that they can stand out online and make money doing what they love.

What form of marketing has worked well for your business throughout the years?

Organic social media marketing has generated the overwhelming majority of new leads in our business. Consistently showing up giving value to my audience, sharing my life and expertise, and inviting them to be a part of the magic within my paid communities. I’m so passionate about helping fellow business owners understand their “It-Factor” because it’s been massively crucial to helping me scale my own business in a way that feels authentic.

What is the toughest decision you had to make in the last few months?

The last few months in business have brought about some big (and at times) difficult changes for our team. We have decided to simplify our product suite and business plan as much as possible- which means releasing things we used to offer, cutting things out of our marketing plan, and hitting the pause button on future new projects. This decision was made with the intention of working smarter, not harder, and creating deeper refinement and mastery with our signature services. As a creative, this was a difficult decision because I always have so many ideas and projects that I want to take action on right away. However, this can often create overcommitment and undue stress on our small team.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

The biggest struggle I’ve had in my coaching business with money is a tendency towards overgiving and undercharging. Especially in the beginning of running in-person events and retreats, it was so easy to go over budget because I love showering my clients with the best of the best! It’s really important to understand your numbers and understand that you are running a real business. Overgiving and undercharging leads to resentment and disruption over time.

What new business would you love to start?

I would love to start a business designing high-quality, “on-brand” physical backgrounds for video calls. As a branding expert, I love helping people to curate the experience of their brand- whether it be through their clothing style, online presence, or even home decor. I think this would be a huge hit, especially among the female entrepreneur crowd!

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would put less pressure on myself to be an “overnight” success. I would give myself so much compassion and view the entrepreneurial path as a marathon, not a sprint. This probably would have led to less burnout, stress, and overwhelm in the beginning.

What is the best advice you have ever been given?

Your genius is where you’re always in flow’ is a quote from my business mentor, Katerina Satori. It took me a long time to realize the more I focused on my true zone of genius, the more successful my business would become (and the more fulfilled I would feel). I always considered myself a “jill-of-all-trades” in the online business world. I have a wide range of interests, passions, and expertise. After a while, I started to realize that this was holding me back in a major way. I was spending a lot of time in roles and projects that weren’t aligned with the things that come the most naturally to me. Once I began to specialize more in my business, I saw huge jumps in income and a deep passion for my work.

What advice would you give to a newbie Entrepreneur setting up their first business?

GET SUPPORT! There are so many amazing resources out there for people wanting to start their own business. You do not have to do this on your own. Find a support system of people who really want to see you succeed and have the experience and resources to help you get where you want to go. Trust me, you will be so thankful you have a roadmap, even if that means investing early on. It’s 100% worth the time you’ll spend trying to figure out everything on your own.

Meet The Woman Behind The Cover Of The July 2021 Issue Of MoneyCentral Magazine: Sue Turner

Photo Credit: Tony Palliser (Studio 49)

Download Now

Susan (Sue) Turner came from a wonderful family with a mother who was a head nurse and a beauty queen; her father loved to sing at weddings and was also known as an unbeaten famous boxer as well as a long-distance runner.

Sue has been married to Steven Turner for 31 years and together they have eight children who have grown up to be amazing adults. She’s also a proud grandmother of 12 grandchildren and has been a French bulldog breeder for 15 years. Her main profession is in the beauty industry – she runs her own beauty salon.

When Sue was only seven years old, she won the little miss MS multiple sclerosis pageant; this started her journey towards her passion as a beauty queen. From there, she worked tirelessly with her mother in many charities. In fact, her charity hours amount to around 60.000 hours and she has raised over $100,000.00 in 2018/2019 through various car shows. Some of the charities she supports include Domestic violence association Sydney, MS multiple sclerosis, Child’s vision Australia, Breast cancer foundation, Wesley mission, Salvation Army, Cystic fibrosis foundation, Starlight foundation, and Destiny Rescue.

She is the director for the “I hear voices” parent support form for addiction and has worked alongside the justice system to help prevent criminal activities. She also has her own show car – a Subaru WRX my05. This car has been used in the event to raise much-needed money at various car shows around Australia.

Sue is a global mentor within the pageant industry to all beauty queens worldwide as a featured public figure influencer. She has also won many awards as a beauty queen including Mrs. Earth Air Australia 2017, Mrs. International Global Australia 2018, Mrs. international Global Australia 2018, Humanitarian International 2018, Woman of the World 2018 and AGSA’s International Beauty Queen of the year 2019.

Sue’s passion has led her worldwide, seeing firsthand many disturbing events such as famine and disease. Because of that, she helps many other situations around the world. Sue is currently the CEO of GEQ (Global Elite Queens) magazine and her vision is to give voice to those who inspire to become the best they can in their industry. MoneyCentral magazine recently caught up with Sue Turner to discuss her journey as an entrepreneur and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

As a young girl, I grew up in the outback of Western Australia in 1979. My father as a youngster was a barber in the army and my mother was a nurse and an outstanding figure in her community. After school I was offered a part-time job, working in a hair salon. On weekends I worked at the local vets. I then decided after a few years that a job in the beauty industry would be my call. My parents then sent me to Victoria and set me up with an apprenticeship in hairdressing where I gained work at one of Victoria’s most prestigious hair salons then later at Bogart’s. At the time, Bogarts became my doorway to runway modeling. And then by accident, we were short of models at a fashion event in St Kilda Melbourne so I was asked to fill in, and this led to an exciting new venture into glamour and fashion.

For many years I enjoyed the limelight until I decided to take on another degree, a university degree in skin therapy. This led to an opportunity to run my own business in the beauty industry. My degree is grade 1 level esthetician skin therapist. For 22 years I owned my business growing and building a foundation with an outstanding perspective in the beauty industry. I maintained my business by being a leader in my field and also in a growing dominant industry by developing and growing my brand and sharing my platform to create a future I have passed onto my 2 daughters.

My business has reached its target in achieving what I’d set out to do and that’s to be able to share this wonderful opportunity with my own daughters giving them both the strategies and the opportunity to support their own business in the future with absolute success.

My daughter Alycia is now an internationally recognised Sfx makeup artist with her own brand and my youngest daughter became an international beauty queen also giving her the incentive to become a partner in the beauty industry.

Why do you think social media is important in business?

Being active in social media can lead to attracting customers, allowing you to get customer feedback and building customer loyalty. It can also help increase your market reach, including international markets and increase revenue by building customer networks and advertising.

What is the toughest decision you had to make in the last few months?

As we all are suffering at the hands of the pandemic, we all have had to make a few changes in the way we run our businesses. Sadly there have been drastic changes in our industry with a loss in revenue. This has been the hardest decision I’ve had to face in over 22 years. Many people are in the same situation as me and these are tough times ahead for us all.

What new venture would you like to start?

I’m looking at expanding my horizons on a new venture working with missing persons. I have a current platform with crimes against humanity missing persons in Australia. This platform will enable me to work with the crime task forces in seeking closure for many families. Recently, last November, I was awarded the Mother Teresa award at the Australian parliament for her work with missing persons.

If you could go back in a time machine what would you do differently?

I love who I am so I do not think I’d do anything different. I’ve succeeded in the pathway I chose based on a future I envisioned for myself. I basically accomplished what I feel is a successful venture from a woman’s point of view. My target was to pass on my legacy to my children and in saying that, I’ve successfully done just that. Mission complete.

What is the best advice you have ever been given?

To never say never and always be one step ahead. Follow your heart and your dreams and it will eventually work out. Stick to your plan and do not look back because the future is yours. My advice to others ia be to remember who you are – no one can do or appreciate what you yourself has to offer. Be yourself and be content In who you are.

What advice would you give someone who wants to follow in your footsteps?

If you have a dream, follow it and do not be afraid as fear can take over so many baby steps one step at a time. Be vigilant – my all-time favourite saying is to be your own kind of beautiful.

Entrepreneur Spotlight: Find Out More About Fashion CEO Brittany Benton

Fashion CEO Brittany Benton is about to launch an online series called “The Boutique Secret” aimed at helping new Entrepreneurs

Today, 54% of Gen-Z want to be an influencer according to a study by Morning Consult. That number is sure to rise, which means that a lot of people will be forgoing traditional careers and turning themselves into a brand. While thousands of content creators are making fortunes selling products and running their businesses on social media, there are far more who have lost fortunes.

Brittany Benton has launched an online series called “The Boutique Secret” aimed at helping young entrepreneurs and brands avoid common career-ending pitfalls, and learn how to get a business started far more successfully.

Brittany Benton, CEO, and founder of the hot new fashion line Benton1988 has persevered through immense obstacles and took massive risks but still triumphed. Since their launch in 2019 Benton1988 has sold millions of dollars of clothes and has amassed hundreds of thousands of followers on social media.

After spending years running every aspect of her business from her living room, with no employees or financial security to back her up in case it didn’t work out, Brittany has gained experience that she knows will be very valuable to anyone else thinking about becoming an entrepreneur.

Brittany’s online series of videos found here are a series of “how-to” videos designed to walk entrepreneurs through a variety of topics they need to know before they get started. Topics like how to start a business with little to no money, how much money to spend on Facebook ads, a vendor list in LA and abroad, and several other extremely helpful resources.

“The fans of my brand have been so supportive this entire journey and our team has heard from so many of them who want to run their own businesses like me one day. It’s inspiring and pushes us to reach a higher standard every day, so we can show these people that they can make millions of dollars doing what they love as well.” Brittany said when reached out for comment.

According to our sources, several massive influencers and models in Hollywood have reached out to Brittany about potential collaborations for global campaigns with her fashion line, because they see her product as an easy sell. In a relatively short time span Benton1988’s bold styles, empowering outfits, and Brittany’s captivating personality have convinced the fashion industry and fans online that her products are the next big thing.

You can follow Brittany on Instagram @the.brittany.b and Benton1988 @benton.1988 to learn more about their upcoming announcements and high-profile collaborations.

Meet The Entrepreneur Behind The Cover Of The June 2021 Issue Of MoneyCentral Magazine: Aaron Villa

Download Now

Aaron Villa is a crypto analyst and a self-made millionaire – he’s the founder and CEO of A1PHA Trading & Investing. He is a cryptocurrency trader and blockchain expert, certified by the blockchain council. He has been a crypto coach since 2017 and is deeply knowledgeable. He has created multiple courses, formed mastermind groups, and shared a lot of informational tools and tips regarding cryptocurrency.

MoneyCentral magazine recently caught up with Aaron to discuss his journey as an entrepreneur and here’s what went down:

When did your entrepreneurial flair first reveal itself?

I first realized my entrepreneurial flair when I was in college, I got involved with a lot of networking businesses. Also, I watched my parents build and grow their business as a child which influenced me to become an entrepreneur. When I became a Registered Nurse in the USA two years into my career I realized that it was not for me and that I did not want to work for someone else. I wanted my freedom and to be able to do the things I want to do whenever I wanted.

How did your life look like before being an entrepreneur?

Before becoming an entrepreneur I was working full time as a Registered Nurse. I did 12-hour shifts 3-4 times a week. On top of that, I also began my MSN degree to become an Acute Nurse Practitioner. And on my free time, I worked on learning and educating myself everything about investing in cryptocurrency and blockchain technology.

As an entrepreneur, what is it that motivates and drives you?

As an entrepreneur, I am motivated to prove to myself constantly that I can be successful in all aspects of life. Achieving those goals and growing as a person.

In one word, describe your life as an entrepreneur and explain why.

Exciting. My life as an entrepreneur has been exciting because every day I wake up knowing that I am going to do something I love and am passionate about. I get excited to create new things, connect with new people, see new places, and learn along the way. It also excites me to know that I can also spend more time with my family more as I pursue these things.

What were your top three motivations for starting your business?

1. Freedom to be able to handle my own time.

2. Passion, which allowed me to work day in and day out without getting tired.

3. To be able to create my own future by following my own timeline and pursuing all the goals that I set out to do.

What do you put your success down to?

My success is because of my passion, dedication, and consistency. Also having the right mindset and the right partner (my wife) who constantly guides me throughout my journey.

What would you say are the key elements for starting and running a successful business?

The three elements to running a successful business are first of all loving what you do, valuing relationships with people, and remembering your why. I also believe that the more you give, the more opportunities and blessings that come back to you. So giving back to your community is also important.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

The biggest challenge at first was lack of time and dealing with uncertainties.

When I started A1PHA trading and investing I was also still working as a Nurse. I enjoyed teaching clients about cryptocurrency but I didn’t put much time in. Instead of focusing on doing what I wanted, I had to fulfill my responsibilities at my job. I was a bit uncertain about going all-in with my business because I was used to having a steady income coming in monthly as a Nurse. But as soon as I took that leap of faith to grow and really focus on my business, that’s when I realized that I could actually do this and quit my job. And so far I don’t regret my decision and I never looked back.

Does the loneliness of the entrepreneur really exist?

Yes, it can be lonely at times, but being alone while doing what you are passionate about can be addicting because I can spend countless hours doing what I love without any distractions.

As you grew the business, what have been some of the most important leadership lessons you have learned?

Leadership lessons that I’ve learned are to delegate by outsourcing, managing your time wisely, and learning how to take breaks.

I want to see more small businesses being started and being successful because I myself support small local businesses. I find that in a way, I am contributing to my community and helping another individual no matter how big or small.

You can follow Aaron on Instagram via these links: Alpha Trading I Aaron Villa

Entrepreneur Spotlight: Find Out More About Bestselling Author And Speaker, Midori Verity

Midori Verity helps driven professionals break through the mental challenges that have slowed them down, and unlock their potential. She’s a best-selling author, speaker, and show host.

She has a degree in Communications and Sociology from the University of California, Davis. Midori is also a Certified Behavioral Specialist. She’s proud to be an Advisor for the global organization, Women Network, and an active board member for Child Parent Institute in Santa Rosa, CA. Midori’s been featured on FoxNews, CBS, Martha Stewart Weddings, Thrive Global, and many other media.

StarCentral Magazine recently caught up with Midori to discuss her journey in the industry and here’s what went down:

When did your entrepreneurial flair first reveal itself?

My mom had a flower-arranging business. She was incredibly gifted, but she was more focused on giving her products away. I remember wanting her to become successful. However, she was happier doing beautiful flower arrangements and sharing them with the world.

This experience probably was the igniter to my entrepreneurial path. I so greatly wanted to see her receive the financial value of what she produced.

How did your life look before being an entrepreneur?

I started working at around 14 years old. I always had the drive to learn all I could at every job I had. One of my first jobs was at Heller’s Baby News. I made the manager train me on closing out the books at night. I also soaked in all he told me about merchandising, pricing, and Mr. Heller’s business success.

As an entrepreneur, what is it that motivates and drives you?

I love the adrenaline of creating something of value and raising it to success. It’s really my only hobby and what I’m good at (laughs)!

I’ve learned to align my core values, motivations, and Zone of Genius (natural gifts) with my businesses. That has been a huge game-changer in my success.

In one word, describe your life as an entrepreneur and explain why.

Exhilarating.

As an entrepreneur, my brain never shuts down. I’ve learned to think bigger and push myself past boundaries. The thrill of the journey is what makes my life exhilarating.

What were your top three motivations for starting your business?

I’ll talk about my Mindset Coaching business because it was the first business I made sure was in complete alignment with my Personal Mission Statement, which states “My journey through life is uplifting and fun while using my optimism and skills to inspire others to achieve their potential.”

Core values: I help people breakthrough mental challenges and rewire their mindsets to unlock their potential

Passion: There’s nothing I love more than watching people who feel stuck, overwhelmed, or even depressed step into a more empowered and happier version of themselves.

Zone of Genius (natural talents): Inspiring others and showing them how to transform their minds and therefore transform their lives is a second sense for me.

What would you say are the key elements for starting and running a successful business?

Test, test, test! Make sure your concept is something that’s needed before launching. You can test it by simply going to where you think your clients hang out and ask them.

Make sure you factor in confirmation bias, which means that we often twist things around to confirm what we want to believe.

The second most important element is to get professional help in creating the foundation of your business. You can waste a ton of time, money, and sleep if you don’t have a solid business plan.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

Finding clients. I had to do a lot of trial and error before I found what worked. Once again, learning my Zone of Genius was of incredible value because it taught me to focus on what I’m good at and avoid what I stink at!

Closing sales. I had sales scripts and went to expensive classes. All it did was stress me out. Once I threw the scripts out and started listening only with my heart did everything change.

Shiny objects. I’ve disciplined myself to stay uber-focused on my 90-day goals. I even use a system that Google, Intuit, and Bill Gates Foundation uses called OKR’s – objectives and key results, which has been a massive game changer!

What form of marketing has worked well for your business throughout the years?

Word of mouth and live interviews. People get to see my authentic personality when I’m speaking on camera or a podcast. Then they know if they want to work with me, or they can’t stand me.

As you grew the business, what have been some of the most important leadership lessons you have learned?

Have a clear mission and vision statement that your entire organization knows and lives by. I train my leaders to consistently question if new ideas are in alignment with our vision and mission.

Big Fat Hair Goals. This creates excitement for my team. We implement the OKR system to make this all work.

What is the best advice you have ever been given?

Delegate all that you are not gifted at or slows you down. Spend 80% of your time working on the most important elements of your business that you love doing.

What advice would you give to a newbie Entrepreneur setting up their first business?

This goes back to my earlier answer of test your concept and get a mentor.

Entrepreneur Spotlight: Find Out More About Andrea Franco

Andrea is an Intuitive Business Mentor and Coach that helps female entrepreneurs create wildly successful online companies through organic and strategic approaches. Her entrepreneurial journey started in my mid-20s when she built a successful media company. While running this business, she knew that my purpose as an entrepreneur was much bigger than being behind the scenes. This was when the Intuitive Boss Babe brand was born. Since my launch in early 2020, she has generated over $500,000 in cash and helped women scale their businesses to their first six-figure and multiple six-figure years. Thus far, she has served thousands of women to grow their confidence, gifts, and businesses.

MoneyCentral Magazine recently caught up with Andrea to discuss her journey as an entrepreneur and here’s what went down:

When did your entrepreneurial flair first reveal itself?

I created a Twitter that ended up receiving 175,000 followers from my desire of wanting to help women from around the world. I helped women with their relationships and even screen-printed t-shirts. Each shirt was sold through my Twitter, where I would get checks in the mail per purchase! From there, I saw how easy it could be to build a company when you put your time and energy into it. Little did I know that this experience was just the start of my entrepreneurial journey.

How did your life look like before being an entrepreneur?

My life before becoming an entrepreneur included college classes and waiting tables. I started my journey going after my Bachelor’s Degree in Psychology which wasn’t achieved, however, the path I decided to go down led me towards more impact, income, and magic than I ever thought possible. I worked so many jobs trying to find my purpose and passion and quickly realized that it was never going to be working for someone else. Going to EMT school, and then going to school for psychology helped me step into my own path of changing lives, and showed me that I could create it all on my own.

As an entrepreneur, what is it that motivates and drives you?

What motivates and drives me is the inner knowing that I was put on this earth to change people’s lives. I love coaching, and I love watching what happens when someone fully commits to themselves, their visions, and their goals. I believe that an impact-driven business creates a timeless brand and business. I know what it feels like to be broken, wounded, and unsure of the next steps, and I know for a fact that I am here to help women streamline that process as well as call in more ease at a rapid rate.

In one word, describe your life as an entrepreneur and explain why.


Transformational. When I first started my entrepreneurial journey, my life looked completely different. Watching the impact of my business on people’s lives, and how transformational the work we do together is, will never cease to amaze me. And not only has it transformed other’s lives, but it has completely changed my life forever. I now get to run a company that has my heart and soul in it, while changing the world every single day. I have the honor of supporting incredible humans who are doing life-changing work in their entrepreneurial journeys.

What were your top three motivations for starting your business?

My top three motivations for starting my business were impact, transformation, and growth. I knew that I could impact millions with the business, and the intuitive approach that I take, to help create successful brands. I also knew that I could help people grow their wealth, abundance, and overall happiness through the mindset and transformational work that we do together which is why I include that in everything I create.

What would you say are the key elements for starting and running a successful business?

I would say the key element for starting and running a successful business is creating a solid foundation first. When you start from a foundation that is filled with clarity, impact, and drive, you create a long-standing brand and business. Make sure you have a clear onboarding system and growth plan, and you will be off to an amazing start. If you ever need support, hire a mentor or coach to support you. When you commit to your business, there are going to be moments when you feel terrified of the next steps, like those big investments. Always trust yourself.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

First, would be the opinions of others. I grew up in an old-fashioned Italian family around a lot of people who were not in entrepreneurship. So, when I decided to go for it and spend the money that I didn’t have, for a dream that no one but me believed in, it seemed crazy to everyone around me. I felt extremely alone. But I persisted, and now I am more successful and happy than I’ve ever been.

Second, would be organization. When I first started my business, things were messy. It was hard trying to find the flow of things. The back end, the links, the programs, the diversifications can get overwhelming to do on your own. My Online Business Manager was someone who changed my life and really helped add structure and organization to my business. I couldn’t do it without my support and team, but this obstacle definitely lit a fire under me to work on my own flow and be the CEO of my business.

The last would be to surrender. In this industry, it is taught that we should always be going bigger and bigger, but the truth is that business is sometimes ebbs and flows. You have to surrender to the ebbs and flows and know where you are in your own journey. Sometimes I am in a massive creation and planning mode, and other times I’m on fire selling non-stop. Learning my unique personal flow and business flow has changed everything for me so that I can surrender to continue to catapult my income, as well as manage my energy properly.

What form of marketing has worked well for your business throughout the years?

The best form of marketing I have found since starting my online business is organic marketing on social media. I love creating a community through my private Facebook group, The Intuitive Boss Babe. I have grown this group to over 4,000 members that I attribute to the majority of my half a million dollars profit in 2020. Organic marketing is also a great way to get started and call in those soul-aligned clients. Providing value and connecting organically has proven successful for me time and time again.

As you grew the business, what have been some of the most important leadership lessons you have learned?

The most important leadership lesson that I’ve learned is that you should set your boundaries early. You should be “filling up your cup” as much as you pour out when it comes to leadership because an over-exhausted leader can quickly burn out. In my opinion, we need more leaders who care about themselves, as much as they care about everyone else. When we give from an empty cup, it is easier to get overwhelmed. The more that you care for yourself, and are really aligned with your bigger vision, the more momentum you have to go further in your business. In order to grow your brand, boundaries with everyone in your life are critical, whether it be personal or business-related.

What is the best advice you have ever been given?

The best advice I have ever received was to never listen to the opinions of others, and do what makes you happy. When I started entrepreneurship, it caused some of my close family members and friends to try and talk me out of following my dreams. If I had listened, I would have never gotten here. Even though the journey may have looked different than what others expected, I would have never found the success that I have today if it wasn’t for me trusting myself and following my own personal happiness.

What advice would you give to a newbie Entrepreneur setting up their first business?

Focus on creating free value, and being consistent so that your audience can get to know and trust you. When working in an industry that is mainly run online, creating brand awareness and trust should be one of your first focuses as a new entrepreneur. Be willing to make mistakes and learn from them. When you don’t give up, and instead learn from your mistakes and successes, your business becomes limitless. Hold the vision and commit to your evolution.

The Top 5 Challenges For Entrepreneurs During COVID-19

The world continually challenges us to be our best possible selves, but how can entrepreneurs best ensure that they are prepared for these challenges?

From company conduct to company communication and the impact imposed by COVID-19, we will discuss the best responses for entrepreneurs to take.

Keep reading for 2 more challenges that entrepreneurs must consider in their future plans as well.

Company Communication

The COVID-19 pandemic has revolutionised the way that we work. We have begun to take to our desks at home to get the job done, and this has severely impacted the ability of your company to communicate with each other. As workers are no longer in a concentrated area in their offices, entrepreneurs are becoming increasingly worried as to how best to meet company targets.

A great way to boost communication methods is through the use of video streaming services such as Zoom. This allows the concentration of your team into one area once again, and assuming no technical difficulties, allows the re-establishment of clear communication.

Company Conduct

Consumers are becoming increasingly interested in a company’s position on social issues, and this is a crucial challenge to entrepreneurship. If you are unable to understand what your consumers want, it might be difficult for your company to appear reliable.

As an entrepreneur, by gauging an understanding of consumer wants in your approaches to things, you may be able to implement more environmentally friendly initiatives, for example, showing consumers that you are a company that cares about the wider issues and not just about business.

Company Competitiveness-

As an entrepreneur, you will always be competing against the next best person, but COVID-19 has severely changed the way that we do business. It is not worth targeting your marketing strategies to things that people are only going to see if they enter your stores, as online purchasing has skyrocketed.

For this reason, it is crucial that you develop your social media presence and begin creating a presence on there that your consumers can interact with, allowing you to remain more competitive in a much more difficult world.

Company Health

Whilst doing business is the primary goal of any entrepreneur, considering that your workers, and yourself, need to take care at such a critical time is also crucial to productivity and overall happiness. This is because it can actually damage internal relations if people are dissatisfied, making this a top priority matter.

Taking frequent breaks is a great way to look after yourself, and understanding that some workers may be more affected than others shows your willingness as an entrepreneur to be considerate and caring of your workforce.

Company Finances

Finally, money may be tight at the moment due to the impositions of the pandemic, and it is important to realise that asking for help is necessary at this time.

If you have loans, speak to your bank about potential extensions, and tap into your network to see if they are willing to support you in any way possible.

Meet The Man Behind The Cover Of The December 2020 Issue Of MoneyCentral Magazine: Rodney Foster

Rodney Foster is the CEO of a multimillion-dollar wine company known as “Edelheiss Wine” – he’s also a famous cast member of the hit TV show “Marrying Millions” which airs on The Lifetime Network.

The idea for Edelheiss Wine came about while he was on a vacation in St. Moritz, Switzerland after attending an event called Polo Snow Cup on Ice. Before he traveled to Switzerland, a colleague previously mentioned to him that he should try a certain wine in Switzerland that they typically serve warm like hot tea or coffee. The second day he was in Switzerland he eventually found a restaurant that serviced this type of wine – it was called a “Mulled Wine.” Rodney has never tasted warm wine before until his first visit to Switzerland so he wasn’t sure how he initially felt about it.

Mulled Wine didn’t really impress Rodney initially, but after the second and third time he tried it – that’s when something clicked. He fell in love with the wine and that’s when he started thinking of ways to bring Mulled Wine into the US soil. He also wanted to create mulled wine but using better ingredients as well as making a more organic version.

The next step was to create a name for this product. A contact Rodney met in Switzerland suggested the name “Edelheiss” – it was supposed to be a twist to the white flower that grows in the Alps of Switzerland and which is called “Edelweiss.” That same contact introduced Rodney to his brother in law who was very knowledgeable about wines. He met the brother in law via Facebook – they immediately clicked and that person eventually became Rodney’s business partner.

His new business partner sent Rodney a family recipe to recreate the wine according to his taste. After much experimentation, Rodney’s mother’s suggestion of adding some peach brandy to the mix took the wine to another level – it became a Fortified Wine which many people can enjoy at just room temperature in a wine glass but then you can also heat it up like a mulled wine and eve make Sangrias with it.

MoneyCentral magazine recently caught up with Rodney to discuss his journey and here’s what went down:

What are you currently doing to maintain/grow your business?

Due to the pandemic, Covid-19 protocols, and mandates, our team has developed various social media campaigns to heighten our online presence utilizing all platforms. We are participating in virtual wine events, zoom interviews for Edelheiss Wine, sponsoring celebrity’s events on zoom, and promoting the brand on Lifetime’s Marrying Millions television series. We also executed a relaunch, rebranding our entire product line ( Signature Red, Sparling, White, Sparkling Rose’ and Riesling) and our website, www.edelheisswine.com.

What social media platforms do you usually use to increase your brand’s awareness?

We use Instagram, Facebook, Twitter, we are about to start using Tik Tok, and Snapchat. One of the main ways we increase brand awareness is by word of mouth.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Our experience with paid advertising has been a pleasant one. Paid advertising has brought awareness to the brand. It works perfectly for our current and potential clientele.

What is your main tactic when it comes to making more people aware of your brand?

Our tactical approach to ensuring brand awareness of Edelheiss Wine is engaging with customers on social media, in-store tastings, hosting virtual tastings, and other intimate experiences. We are always exploring ideas to promote the brand. We stand out because we have immersed ourselves into mainstream media, maintaining a high-quality product, and remaining culturally-driven.

What form of marketing has worked well for your business throughout the years?

Marketing that worked for Edelheiss throughout the years is again social media, publications, t-shirts, hoodies, and simply educating people about wine and about the Edelheiss brand, specifically.

What is the toughest decision you had to make in the last few months?

The toughest decision I had to make within the last year was deciding to buy my business partner out of Edelheiss Wine. Our goals and drives were not the same. We no longer shared the same ideals and passion to drive the brand forward.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

One of the money mistakes I made growing Edelheiss is not using FedEx, UPS, or any Air Freight to ship a large shipment of Edelheiss Wine. I mean not to ship 20 cases or more, it’s just too expensive.

What new business would you love to start?

Though I am in the process of starting my own Hemp Vodka and other infused beverages, expanding into food pairing opportunities with my current brand, I am also preparing to launch my production firm to produce my own documentaries/reality shows for television and also my own Luxury Lifestyle brand.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

If I could go back in time when I started Edelheiss Wine, I would just not listen to people who would make decisions when it comes to when I have to pay for services. A lot of decisions I made in the past were learning lessons and some failures, but that’s how you grow from those mistakes.

What is the best advice you have ever been given?

The best advice I was given was to do your own research. This allows us to be educated about our approaches and ventures, but also saves us so much time and money.

What advice would you give to a newbie Entrepreneur setting up their first business?

Do your research on what is it that you are going to do or create. If they are going to create a product look into where the funds will come from if you don’t have a pot of gold to pull funds from.


Entrepreneur Spotlight: Find Out More About Helen Getts, The CEO Of Topfoxx

Growing up without any influence to have a strong business mindset, being an entrepreneur didn’t come as an idea to Helen Getts until at a much later time in her life. Raised by young parents who came from a communist country, it’s not something that was really on the table for her.

Growing up, she had to be independent, which was a great life lesson for her but which also lead her to struggle during her teenage years and eventually drop out of high school. But that hiccup in her life didn’t discourage Helen at all. She managed to get her act together – she got her GED (General Educational Development) and continued her studies at a 4-year Business University, where she received high academic achievement.

While in college, similar to most students, she took on several oddball jobs. These jobs eventually took a toll on Helen which in turn pushed her to find a better way to earn money – and that’s through selling products she loves online. After a period of time, she realized she didn’t want to just earn from this side hustle – she wanted to turn it into an actual full-time business. As a result, she ended up dropping everything else and she has been working on the e-commerce sphere now for the last 6 years.

In the first two years of being in business, Helen failed in all the things she tried, followed by three years of struggling to break even. It was only really this year that her company Topfoxx got a big break. As with many startups, she had an apartment-turned-stockroom with only four sunglasses designs to start. In a span of four years, Topfoxx has now grown into an all-female team of eight and carries over 70+ eyewear designs in styles and colours made to fit every unique personality. The Topfoxx brand has also built a community of over 260,000 followers (Boss Babes!) on Instagram alone and their designs are loved by top fashion and beauty influencers. Celebrities such as actress Brittany Snow, Kardashian’s make-up artist Hrush Acheyam, country singer Raelynn, and more have been spotted in their Topfoxx sunnies. You can also find Topfoxx on notable fashion publications such as InStyle, Elite Daily, Bustle, and more.

MoneyCentral Magazine recently caught up with Helen to discuss her journey to entrepreneurship and here’s what went down:

What are you currently doing to maintain/grow your business?

We are a company that goes beyond just selling eyewear – Topfoxx has become an online community of over 260,000. Our brand presence is strong because our message on women empowerment is strong. It resonates with our mostly-female audience, especially when we collaborate with women of confidence and inspiration. It’s also the ladies who share Topfoxx love with their community that aids in our brand’s growth. Even as we aim to inspire women, we actually get our inspiration from these women themselves. Supporting each other is part of our core and has helped our business grow with the community being with us every step of the way.

What social media platforms do you usually use to increase your brand’s awareness?

We engage a lot with our community on Instagram, which is where most of our audience are active users. Instagram is a visual and interactive platform, which is important for us as an eyewear company because we want to show how our frames are made to fit a diverse group of women.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

We make sure that our content is fun, fresh, and relevant to our community. Topfoxx is more than just a brand of sunglasses – with everything going on in the world, we want to be a daily dose of positivity for everyone out there.

Aside from engaging our audience with inspiration, we have only collaborated with influencers who share the same values as ours. Our only two collaboration collections were with individuals who give back and make an impact on their community like we do.

We know we can be very selective in who we work with because we want our partnerships to be intentional and in line with our mission to help in any way a startup business can. In this sense, we only needed to be true to our purpose to create the influence that we only hoped to achieve.

What is the toughest decision you had to make in the last few months?

With the recent pandemic situation, we had to temporarily shut down our operations due to this. While we had the option to continue, the safety of our employees is a top priority. Of course, this had an impact on our day-to-day functions, most especially the timely delivery of our customers’ orders.

Eventually, as more safety measures were rolled out and we had more information on how to go about our new normal, we gradually set up a system where we can continue working without compromising our team’s health. Having the right perspective on the whole situation goes to show that we made the right decision before slowly restarting.

What new business would you love to start?

To be honest, it is not easy to build a business, let alone sustain it. At this point, I am very happy with how I’ve built Topfoxx, and to nurture this further is something I would love to do instead of starting a new one. But I do have some ideas in mind for the future; it’s not clear yet but I’ve been thinking about what I can contribute or create as an individual before I leave this earth that will be sustainable and will have a positive impact in the world. It doesn’t necessarily have to be a product—it could be a service, we will see.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

As a business owner, I am very hands-on in almost every department. But one thing I would have done differently when I was starting is to learn how to delegate tasks. I enjoy being a part of each process, but it can be quite exhausting, especially wanting to do everything on my own at first to save up on overhead costs.

While old habits die hard and I still like to be involved in the nitty-gritty, I do have full trust in my team and I’m happy that each one has their own abilities/expertise that helps grow our brand. Each person is an asset and I value them for their unique contributions.

What is the best advice you have ever been given?

Don’t take things personally. When I started out, I would listen to every opinion—including criticisms— that came my way about my business and how I should be running it. Eventually, I learned to filter these and know when to heed advice. It’s important to be open to constructive suggestions and what others are saying, but you can’t let every word affect you. Someone will always have something to say, but no one knows your business as well as you do. What’s best will always be your decision.

What advice would you give to a newbie Entrepreneur setting up their first business?

Don’t be overindulgent when you start a business—get rid of all the frou-frou. It’s very tempting to go all-out: a prime office space, hiring a big team, getting upgrades, and living glamorously before the business has taken off can be a recipe for disaster. These add-ons can always come at a later time, but you need to focus on what’s important, which is to grow and sustain the business with your available resources. There’s nothing wrong with going big, but do make sure it doesn’t take the focus away from your main goal of sustaining what you have started.

Meet The Man Behind The Cover Of The November 2020 Issue Of MoneyCentral Magazine: Dylan Ogline

Dylan Ogline Lives the Vagabond Lifestyle of a Laptop Entrepreneur … And He Wants You to Join the Club, Fast!

Dylan Ogline is used to being underestimated. It’s laughable, considering he built Ogline Digital into a 7-figure business by offering only one service—direct response digital marketing—and doing it very well.

But among his fellow entrepreneurs, he is something of an oddity. There’s definitely an “Old Guard”—usually overweight, undertanned, and light on passport stamps—that doesn’t understand what he does.

When networking at business conferences, he sometimes describes Agency 2.0, his training program to teach aspiring entrepreneurs to do what he did—build a lean, niched-down solopreneur digital agency offering high-ticket services.

The “Old Guard” Boomers and post-Boomers at those conferences like to tell him he is a fool. How could he leave so much money on the table?

He should (they explain) offer a full suite of digital marketing services. Ogline Digital shouldn’t let its clients shop anywhere else! He should hire a team of graphic designers, and a team of coders, a team of SEO specialists, and get a shiny downtown office for them all to commute to—five hours in traffic to break their spirits good and proper.

For a mere $1,000,000 in extra expenses, he could be making $1,000,500 more in revenue! Five hundred extra dollars in profit to brag about on the ambulance ride to the cardiac ward!

Dylan doesn’t feel like a fool. He recently returned from nearly two months in Southeast Asia. Spending most of his time in Thailand, living in a highrise condo, and losing himself on the streets of Bangkok or the forest trails of Chiang Mai. It was his first “mini-retirement,” inspired by Tim Ferriss’ The Four-Hour Workweek and Ferriss’ own favorite book, Vagabonding by Rolf Potts. He followed that trip up with nearly another month in Europe with his longtime girlfriend.

During his travels, he ran Ogline Digital from his laptop. An avid hockey player, he’s in amazing shape, looking barely 21 of his 31 years. And he knows he’s onto something that touches the dreams of Millenial and Gen Z entrepreneurs, who measure success, not in the size of the bank account, but the size of the adventure.

Dylan was never going to wind up in a cubicle. A high-school dropout and self-described “unemployable entrepreneur,” he started his first business as a teenager in rural Pennsylvania. Inspired by reading Robert Kiyosaki’s Rich Dad, Poor Dad, he was able to arrange an importer deal with a supplier of sophisticated European cell phones, which were rare in the pre-smartphone and iPhone era. The European supplier had no idea that he was doing business with a 14-year-old.

When the shipments arrived, Dylan flipped the phones on eBay for a profit. It was all going swimmingly until his payment processor discovered his age and shut him down.

A different family might have exhorted their errant son to get his head out of the clouds and get a “real job.” But Dylan actually comes from a family of business owners.

But the youngest Ogline is still the black sheep. His father and brother belong to that Old Guard, valuing hard work instead of smart work, revenue growth instead of a lifestyle. As a result, Dylan’s father worked himself into three heart attacks. Dylan fears that his older brother, who loaned him Rich Dad, Poor Dad in the first place, is headed to a stress-induced heart attack as well.

But that doesn’t stop them from scoffing at their globe-trotting family member, as if his million-dollar agency is somehow a fluke … like he needs to “grow up” and open a business he hates, like “working men” do.

Agency 2.0, which trains first-time business founders to build a laptop lifestyle from the ground up, is Dylan’s long bet that a younger generation wants to skip the heart attacks and do it the Dylan way. “2.0” doesn’t refer to the version of his program—in fact, the current version of the training program is the third iteration.

Rather, “Agency 2.0” is meant to imply a new way of thinking about a digital marketing agency—lean, automated, bare-bones, micro-niche. Dylan teaches students to offer so much value that they can retire their day jobs and become digital nomads after closing just a few clients.

To learn more, MoneyCentral Magazine caught up with Dylan, fresh off a mountain trail in his Denver Airbnb—far from his adopted home base of Orlando, but closer to home than Bangkok. Here’s what went down:

So, your training program is called “Agency 2.0,” and not because it’s your second version, but because it outlines a new approach to agencies. With that in mind, what is “Agency 1.0?”

The “1.0” way of thinking is a bloated agency with a ton of expenses, salaried employees … you have an office, you’re doing one-off projects for your clients, these huge, massive creative projects for your clients. Reinventing the wheel all the time.

“Agency 2.0” is pretty much the exact opposite—a slim, sleek, scrappy business model. Very little expenses, no office, independent contractors-if any team members. And you’re doing retainer-type work. The beauty of it all is-if your client is spending $5,000 on ads per month and you start to get things rolling for them and they increase spend to say… $50,000/month, the amount of work actually becomes less. So the higher your income is off an individual client, the less work you’re typically putting into it.

Is there any danger of students getting into the business and finding that they’re competing with each other—too many people offering the same service?

The truth is that if you do everything for everybody, we’ve already hit market saturation on that.

Here is the key – if you’re managing ads for a plumbing and heating company, and a car dealership, and a doctor, and also building websites for restaurants, and then you’re also doing SEO, you don’t really become good at anything. It is incredibly difficult to become the best in the world at everything.

It is damn near impossible to become the best person in the world at “digital marketing.” It is relatively easy to become the best person in the world at “digital marketing for plastic surgeons in the southeast”.

There’s a million different niches, and a million different ways you can slice them up. People naturally have a scarcity mindset, and if you are an agency doing everything for everyone, you should have a scarcity mindset! Because it’s going to be really difficult.

But if you are specifically helping plastic surgeons on the east coast—or whatever, that’s a random niche I just came up with—the truth is that you probably couldn’t handle more than five clients. And if you have five clients and you get them going, you can have a six-figure agency, no problem.

I have a seven-figure agency off of less than ten clients. So the concept of scarcity is backward thinking. We could easily add another 10,000 niched-down agencies, and there’s no way we would reach market saturation. Not even close. There are over 30 million small businesses in the United States alone and growing. Sure not all of them are going to be looking to add on the services of a digital agency but they are ALL looking to grow.

What drove you to be an entrepreneur and start businesses from such a young age?

For me, when I got into business, it wasn’t because I wanted to have a Lamborghini and a few Rolexes. Those were not the things that drove me. What drove me was that I didn’t want to be poor. I didn’t want to worry about how I’m going to pay the water bill or the electric bill.

I grew up in Pennsylvania, in an older house with what felt like zero insulation. I remember freezing my ass off at night in the middle of winter because it was an old house, it was expensive to heat, and my parents, justifiably so, didn’t want to spend the money. So all I cared about was f*cking heat!

Why did you decide to offer a training program? What was the journey there?

I had a lot of teachers that influenced me, a lot of coaches, a lot of mentors. I don’t believe anybody is self-made. That is a ridiculous concept. Sure I have worked hard. Sure I have made a few smart plays. But if it weren’t for those people teaching me things, or my brother just having that book laying around, I wouldn’t be where I am. So at a younger age, I knew I wanted to do some kind of coaching or teaching.

With [Ogline Digital], if a client is doing half a million in sales a year, and we onboard them, get their marketing working, and they make a million in sales next year … that’s really cool. But that didn’t change the business owner’s life. They’re just making more money.

I had a student who joined my training program last year or the beginning of this year. She joined the program in like, December or January. At the time I charged something like $500 to get on board. A month later, I talked to her on one of the group calls. You could hear the tears in her voice, where … that was, like, her last $500. Her and her husband were struggling. But within a few weeks of joining the program, she got her first client, and with the money she got from that first client, she was able to buy her kids’ birthday presents. Then she went on to build a successful agency. That changed her life. It changed everything about her life.

So to say that I am slightly more passionate about this training program and helping people is putting it lightly. The personal fulfillment I get is just … it’s hard to put into words.

What mistakes do you think business owners make that you try to correct in Agency 2.0?

Even if you’re not building an agency—even if you have some kind of product that you’re going to dropship to people or whatever … something they get wrong is that, as fast as possible, you need to focus on getting the cash register to ring. That is, making sales.

I see people who, outside of starting a digital agency, they have some kind of product that they’re going to ship and sell … they’ll spend two years, like, a long time, getting their Facebook page started. Getting public relations going. Getting nice business cards. Getting a fancy logo. All these unnecessary things. When they actually try to get customers and try to get sales, it flops, because they don’t have product/market fit.

Getting the cash register to ring as fast as possible is what any digital entrepreneur needs to focus on. That’s the only way to prove product-market fit, by someone actually give you money for your product or service. You don’t want to waste a lot of time on unnecessary things because the truth is that you’re probably going to fail the first time.

You have to move fast and remain flexible. I probably say “move fast” about a hundred times in the first week of my program!

Is the Digital Nomad life everything you thought it would be?

This is an incredibly good question! I was mentoring this younger guy recently … probably a year or so ago. He’s, like, 19 or so, maybe an 18-year-old kid. And he works a dead-end job, fast food or Dunkin’ Donuts or something similar. This is in the small town in Pennsylvania. And he’s like “I can’t do this. I can’t spend the rest of my life in this small town. I want to ‘see the world.’”

So he basically asked me the same thing—he’s like “Is it everything I think it will be?”

And I was like, “The vision that you have of how cool it will be, wherein your head you’re imagining standing on the balcony of your condo in some random city in Asia and looking at this city that you have a month, two months to explore … an infinite amount of time to explore, and you don’t have to go to work tomorrow … you still have to work, but you can do what you want, whenever you want, as long as you keep your business going …”

“You have absolutely no idea just how awesome it is. What your expectations are, they are wrong. It’s so far beyond what you could possibly imagine. Having that freedom is beyond what money can buy. Words cannot describe how amazing it is.”