, Author at MoneyCentral Magazine

The Return-to-Office Issue: What Entrepreneurs Need to Know

Posted on by

In recent years, the work environment has undergone a massive transformation, particularly for entrepreneurs. The COVID-19 pandemic forced many businesses to adapt to remote working models quickly, and since then, hybrid and fully remote work have become more common. However, as the world shifts to post-pandemic recovery, many companies, both large and small, are pushing for a return to the office.

For entrepreneurs, this new demand raises a number of complex questions. Should they follow the trend of bringing their teams back to physical workplaces, or should they continue to embrace remote work? Here’s an in-depth look at the issue from an entrepreneurial perspective.

The Push for a Return to Office

Many companies, especially in industries such as finance, consulting, and tech, are starting to encourage employees to return to the office, albeit in a hybrid model. After all, some argue that the office is still a hub for collaboration, innovation, and culture-building.

1. Maintaining Company Culture

One of the strongest arguments for the return to the office is the preservation of company culture. Entrepreneurs often struggle with creating and maintaining a company culture when teams are scattered across different locations. While digital tools like Slack and Zoom can help facilitate communication, they cannot replicate the spontaneous interactions that occur in a physical office.

Entrepreneurs who have seen their companies thrive in a remote setting may find it challenging to maintain the same level of camaraderie and collaboration without face-to-face contact. In offices, impromptu brainstorming sessions and casual conversations can help spark new ideas, something that’s harder to replicate through a screen.

2. Increased Productivity and Accountability

For many, working from home means working with fewer distractions. But for others, the blurred lines between home and office life can lead to decreased productivity. This is where the return to the office comes in: it offers a clear distinction between work and personal time, helping employees stay focused and more accountable.

Entrepreneurs who run small businesses or startups may also find it easier to maintain oversight and track progress when everyone is under the same roof. In a remote environment, it can be harder to gauge employee engagement, leading to potential gaps in communication and performance.

3. The Economic Impact of Empty Offices

As companies grapple with the question of whether to bring people back to the office, some have to face the financial consequences of empty office spaces. Commercial property leases are a significant expense for many businesses, and entrepreneurs may find that keeping an office empty is no longer financially viable, especially if they were previously reliant on in-person workspaces.

The desire to reduce costs and maximise office space is also being driven by the wider economic pressures of inflation and rising operational costs. For entrepreneurs, the choice to bring employees back into physical office spaces might be a matter of financial practicality as much as it is about work culture.

The Entrepreneur’s Dilemma: To Return or Not to Return?

For entrepreneurs who have adopted flexible working arrangements, the question of whether to return to the office is more than just about keeping up with industry trends. Here are some key considerations for entrepreneurs in the age of hybrid work:

1. Flexibility Is Key

The COVID-19 pandemic proved that remote work can work for a large number of industries. For entrepreneurs, especially in the early stages of their businesses, offering flexibility in where and how people work can be a major competitive advantage. Talented individuals are increasingly looking for jobs that allow them to balance their professional and personal lives. Entrepreneurs who are adaptable and allow hybrid or remote work options are more likely to attract and retain top talent.

2. Technology as a Bridge

Technology has revolutionised the way we work, and for entrepreneurs, this means the tools available to manage remote teams are more sophisticated than ever. Project management software, real-time collaboration platforms, and even virtual reality meetings are making it easier to run businesses remotely while still staying connected with employees.

However, the challenge comes in ensuring that the technology is effectively utilised. Entrepreneurs must invest time and resources into finding the right tools for their business to keep their teams engaged and productive while working remotely.

3. Communication Is More Critical Than Ever

Whether employees are in the office or working from home, communication is key. Entrepreneurs must be proactive in ensuring that their teams remain aligned and well-informed. This means regular check-ins, clear and concise communication, and fostering an open dialogue where employees feel comfortable sharing ideas and concerns.

For those who are reluctant to return to the office, it’s essential to create an environment where communication flows seamlessly regardless of location. This could mean adapting the way meetings are held or rethinking the structure of team-building events to ensure everyone, whether remote or in the office, feels included.

The Future of Work: Hybrid is Here to Stay

While some companies are pushing for a full return to the office, many others are adopting a hybrid model, recognising the benefits of both in-person and remote work. Entrepreneurs are increasingly realising that flexibility is the future, and that different employees have different needs and preferences when it comes to their working environment.

The pandemic has accelerated the shift towards hybrid work, and for entrepreneurs, this could mean offering a combination of in-office and remote work options. This flexibility could help attract top talent from a broader geographical area, without sacrificing the company’s culture or productivity.

In the end, the decision to return to the office or continue working remotely is a deeply personal one for both employers and employees. Entrepreneurs must consider factors like their business model, company culture, team dynamics, and financial constraints before making any major decisions.

Conclusion

The return-to-office debate is far from over, and entrepreneurs are at the heart of it. Whether it’s the push to rebuild company culture or the necessity of meeting economic pressures, the way forward is unclear for many small and growing businesses. However, one thing is certain: the future of work will likely not be a one-size-fits-all solution. The most successful entrepreneurs will be those who embrace flexibility, continuously reassess their strategies, and stay attuned to the evolving needs of their teams.

Ultimately, for entrepreneurs, the goal isn’t necessarily to return to the office – it’s to find the best approach that supports their business’s growth, culture, and the well-being of their employees. In that sense, the future of work looks like a blend of both the old and new, with a healthy dose of adaptability.

Top 10 Industries Set to Explode in 2025: Opportunities for Emerging Entrepreneurs

Posted on by

As we usher in 2025, the entrepreneurial landscape is well and truly alive and kicking for those ready to innovate and seize emerging trends. With global technological shifts, consumer behaviour, and environmental priorities, specific industries are poised for unprecedented growth. Here are the top 10 industries set to explode in 2025, offering immense potential for entrepreneurs.

Renewable Energy and Sustainability

The global push towards net-zero carbon emissions continues to gain momentum. Entrepreneurs can explore opportunities in solar panel manufacturing, wind farm development, energy storage solutions, and sustainability consulting. Emerging niches like carbon offset platforms and eco-friendly construction materials are also ripe for disruption.

Artificial Intelligence and Automation

Artificial Intelligence (AI) is definitely set to explode in 2025; AI-powered tools are expected to become even more integral to business operations, automating repetitive tasks and enabling smarter decision-making. Entrepreneurs can delve into AI-driven software development, machine learning solutions, or robotics tailored for agriculture, logistics, and manufacturing.

Health and Wellness Tech

Post-pandemic, the focus on health and wellness remains strong; therefore, entrepreneurs can capitalise on the thriving fitness culture by creating solutions that combine technology with physical activity, such as AI-powered fitness trainers or remote physiotherapy platforms.

AgriTech and Food Innovation

As the global population grows, sustainable agriculture and food production are becoming critical priorities. AgriTech—the use of technology in farming—offers endless opportunities, including precision agriculture, vertical farming, and automated irrigation systems. Entrepreneurs can also focus on developing plant-based or lab-grown meat products to cater to the increasing demand for sustainable food options.

E-commerce and Direct-to-Consumer Brands

E-commerce is still booming, with consumers continuing to favour online shopping for convenience and variety. Entrepreneurs can carve out niches in direct-to-consumer (DTC) brands, particularly in personalised products, subscription services, or eco-conscious offerings. Platforms supporting local artisans or promoting locally-made products will likely resonate strongly with consumers.

EdTech and Online Learning

The online learning industry witnessed significant growth during the pandemic, and it’s showing no signs of decline. Entrepreneurs can develop platforms for specialised learning, such as vocational training or upskilling for specific industries. There’s also room for growth in Indigenous-focused education platforms and resources tailored to rural communities.

Electric Vehicles and Smart Transportation

With electric vehicles (EVs) becoming more mainstream, the supporting infrastructure for electric vehicles, such as charging stations and battery technologies, is a lucrative area for entrepreneurs. Innovative transportation solutions, including ride-sharing apps and AI-powered traffic management systems, also present opportunities. Long distances between urban centres make EV innovation particularly appealing for reducing carbon footprints.

Entertainment and Content Creation

Content consumption is at an all-time high, with digital platforms continuing to dominate. Entrepreneurs can tap into gaming, podcasting, video streaming, and virtual reality (VR) entertainment opportunities. Localised content creation focusing on unique cultural aspects could set new ventures apart in a crowded marketplace.

Cybersecurity and Data Privacy

As digital adoption increases, so do cybersecurity concerns. The need for robust data protection solutions is growing, with businesses and individuals alike seeking to safeguard their information. Entrepreneurs can develop affordable cybersecurity tools for small businesses or specialised solutions for industries connected to healthcare and finance, where data security is an absolute must.

Sustainable Fashion and Circular Economy

The fashion industry is significantly transforming towards sustainability, driven by conscious consumers. Entrepreneurs can explore eco-friendly fashion lines, rental or resale platforms, and biodegradable or recycled materials innovations. The circular economy—emphasising reuse, recycling, and minimising waste—offers further opportunities to align with environmentally conscious consumers.

Final Thoughts

2025 promises to be a year of transformation and growth across various industries. For entrepreneurs, the key to success is identifying trends early, leveraging local strengths, and prioritising sustainability and innovation. Whether you’re looking to launch a start-up or pivot an existing business, these 10 industries provide a roadmap to thriving in the ever-changing business landscape. With determination, creativity, and adaptability, the opportunities are limitless.

The Power of Branding: How to Make Your Business Stand Out in a Competitive Market in 2025

Posted on by

In today’s fast-paced and highly competitive business landscape, standing out is more important than ever. With new businesses emerging daily and digital platforms making it easier for consumers to access a variety of products and services, effective branding has become the key to success. A strong brand is more than just a logo or colour scheme—it’s the identity of your business, the emotions it evokes, and the trust it builds with customers.

If you want your business to thrive, you need to create a brand that resonates with your audience and differentiates you from competitors. Here’s how to harness the power of branding and make your business truly unforgettable.

1. Understanding the Fundamentals of Branding

Branding is not just about aesthetics—it’s about perception. A strong brand conveys your business’s values, personality, and mission while making an emotional connection with your audience. The fundamental elements of branding include:

Brand Identity – Your logo, colours, fonts, and overall visual representation.
Brand Voice – The way you communicate with your audience, whether it’s professional, playful, authoritative, or friendly.
Brand Values – The principles that define your business, such as sustainability, innovation, or customer service.
Brand Promise – What customers can always expect from you, such as high quality, reliability, or personalised service.

When these elements are aligned, they create a powerful and cohesive brand that leaves a lasting impression.

2. Defining Your Unique Value Proposition (UVP)

Your Unique Value Proposition (UVP) is what sets you apart from competitors. It answers the question: Why should customers choose you over someone else?

To define your UVP:

Identify what makes your business different (e.g., superior quality, affordability, sustainability).
Understand your target audience’s pain points and how you solve them.
Clearly communicate the benefits of your product or service in a compelling way.

Your UVP should be at the core of all your branding efforts, ensuring consistency in how your business is presented across all platforms.

3. Creating a Powerful Website: Your Digital Branding Hub

In today’s digital age, your website is one of the most crucial aspects of your brand. It’s often the first interaction potential customers have with your business, so it needs to be memorable, user-friendly, and aligned with your brand identity.

Key Elements of a Strong Website:

1. A Clean, Professional Design

Use high-quality images, a consistent colour scheme, and an intuitive layout.
Ensure your branding elements (logo, fonts, and colours) are cohesive.

2. Clear Messaging & Strong Copywriting

Your homepage should immediately communicate who you are, what you do, and why it matters.
Use engaging and persuasive language that aligns with your brand voice.

3. Mobile Responsiveness

With the majority of online visitors accessing websites via mobile devices, it’s essential to optimise your site for seamless performance across all screen sizes. A responsive design ensures a smooth and user-friendly experience, whether viewed on a smartphone, tablet, or desktop.

4. Fast Loading Speed

A slow website can drive visitors away. Optimise images, use caching, and choose a reliable hosting provider.

5. Easy Navigation & Call-to-Action (CTA)

Make it simple for users to find what they need.
Include clear CTAs (e.g., “Buy Now,” “Contact Us,” “Book a Consultation”).

6. Search Engine Optimisation (SEO)

Use relevant keywords, meta descriptions, and high-quality content to rank higher on search engines.
Regularly update your blog with valuable information to attract organic traffic.

Your website is the digital face of your brand. Investing in its design, functionality, and content will reinforce your brand’s credibility and help convert visitors into loyal customers.

4. Leveraging Social Media for Brand Growth

Social media is one of the most powerful tools for brand awareness. To effectively use social media:

Be consistent with your brand’s tone and messaging.
Engage with your audience through comments, polls, and live sessions.
Collaborate with influencers or industry experts to expand your reach.
Use visually appealing content that aligns with your brand identity.

A strong social media presence can build a loyal community around your brand and create word-of-mouth marketing opportunities.

5. Building Brand Loyalty & Trust

A great brand doesn’t just attract customers—it retains them. To build long-term brand loyalty:

Offer exceptional customer service that exceeds expectations.
Be transparent and authentic in all communications.
Encourage and showcase customer testimonials and reviews.
Provide exclusive offers or loyalty programs to reward repeat customers.

Customers who trust and connect with your brand are more likely to become advocates, referring others and strengthening your brand’s reputation.

6. Staying Relevant & Evolving with the Market

A successful brand is never stagnant. To ensure longevity in the market:

Stay updated on industry trends and consumer behaviour.
Regularly assess your branding and adjust when necessary.
Be open to rebranding if your business evolves or your target audience shifts.

Companies like Apple, Nike, and Coca-Cola have remained relevant for decades because they continuously innovate while staying true to their core brand identity.

Final Thoughts: The Power of a Strong Brand

Branding is more than just a marketing tool—it’s the essence of your business. A well-defined brand builds recognition, establishes trust, and creates emotional connections with customers. By developing a powerful website, leveraging social media, and delivering exceptional experiences, your brand can thrive in even the most competitive markets.

Invest in your brand today, and watch your business stand out, attract loyal customers, and achieve long-term success.

Top 10 Things Every Investor Should Look for in a Property in 2025

Posted on by

Investing in property is a big decision, offering the potential for long-term wealth generation and financial security. However, not all properties are created equal when it comes to investment potential. Here are the key factors to consider when evaluating an investment property.

1. Location, Location, Location

The old adage still rings true: location is paramount. The property’s location will heavily influence its rental appeal and long-term value. Look for areas with strong demand for rentals, such as those near:

Public transport: Proximity to train stations, bus stops, or light rail can boost a property’s desirability.
Schools: Properties within sought-after school catchment areas are particularly appealing to families.
Employment hubs: Locations near business districts or industrial areas attract tenants who want to live close to work.
Lifestyle amenities: Consider properties near parks, shopping centres, cafes, restaurants, and beaches.

Research the suburb’s growth potential, historical property values, and any planned infrastructure projects that may increase demand in the area.

2. Rental Yield and Capital Growth

A successful investment property strikes a balance between strong rental yield and potential for capital growth.

Rental yield is the annual rental income relative to the property’s market value. High rental yield can provide steady cash flow, especially for first-time investors.
Capital growth is the increase in property value over time. While rental income can cover expenses, capital growth is where long-term wealth is generated.

Research the suburb’s rental vacancy rates and average rents to ensure the property aligns with your financial goals.

3. Property Type and Layout

The type of property you choose—whether it’s a house, apartment, townhouse, or duplex—will impact tenant appeal and maintenance costs. Consider the following:

Target market: Understand the demographics of the area. Are you appealing to families, young professionals, or students?
Practical layout: Properties with versatile and functional layouts are more appealing to tenants. Features such as multiple bedrooms, built-in wardrobes, and open-plan living spaces tend to attract renters.
Low-maintenance properties: Look for properties with durable fittings, modern kitchens, and easy-to-maintain gardens to reduce ongoing maintenance costs.

4. Affordability and Financing

Ensure the property fits within your budget, not only for the purchase price but also for ongoing costs such as:

Loan repayments
Council rates
Strata fees (for apartments or townhouses)
Insurance
Property management fees

Speak with a mortgage broker to figure out your financing options and pre-approval status. It’s also wise to have a financial buffer to cover unexpected expenses.

5. Quality of the Neighbourhood

The quality of the neighbourhood plays a crucial role in tenant satisfaction and property value. Investigate factors such as:

Crime rates in the area
Cleanliness and upkeep of surrounding properties
Accessibility to public spaces and recreational areas
Community amenities, such as libraries and community centres

A well-maintained, safe neighbourhood will attract more tenants and ensure steady demand.

6. Development and Zoning Regulations

Check the local council’s development and zoning regulations to ensure there are no restrictions or surprises that could impact your investment. Also, assess the potential for future development nearby. Large developments, such as high-rise apartments, could increase competition for tenants, while upgrades to infrastructure may enhance the area’s appeal.

7. Condition of the Property

Before buying, always arrange for a thorough building and pest inspection. Structural issues, water damage, or pest infestations can be a big problem down the line. If you’re purchasing an older property, consider the potential cost of renovations or updates to meet tenant expectations.

8. Tax Benefits and Depreciation

Investment properties can offer tax advantages, including negative gearing and depreciation on the property’s structure and fittings. Speak with an accountant or financial advisor to understand the tax implications of your purchase and how to maximise benefits.

9. Future Market Trends

Property markets can fluctuate, so it’s important to keep an eye on current and future trends. Consider factors such as:

Trends in population expansion and the movement of people into the area
Interest rate changes and their impact on borrowing capacity
Shifts in tenant preferences, such as demand for sustainable or energy-efficient homes

Keeping informed about the broader market will help you make a well-timed purchase and adapt to changes in the property landscape.

10. Property Management

If you don’t plan to manage the property yourself, hire a reputable property manager to handle tenant applications, rent collection, and maintenance. An effective property manager can save you time and stress while ensuring your investment runs smoothly.

Final Thoughts

Investing in property requires thorough research, and a clear understanding of your financial goals. By looking at factors such as location, rental yield, property type, and market trends, you can make an informed decision and set yourself up for long-term success.

Remember, no investment is without risks, so take the time to consult with professionals and seek advice tailored to your circumstances.

New Year, New Hustle: How to Set Smarter Goals for Your Startup in 2025

Posted on by

The dawn of a new year is always a great time to reset, refocus, and refine your approach to business. For startups, 2025 presents an exciting opportunity to embrace fresh strategies and smarter goal-setting techniques to ensure sustained growth in an ever-changing global market. But how can entrepreneurs craft meaningful goals that lead to tangible results? Here are actionable insights to help your startup thrive this year.

Why Goal-Setting Matters for Startups

Startups operate in an inherently dynamic environment. Without clearly defined goals, it can be easy to lose focus amidst the demands of day-to-day operations. Goals provide direction, align teams, and establish benchmarks for success. Setting smarter goals doesn’t just benefit internal operations; it also reassures investors, attracts talent, and fosters a strong brand image.

The SMART Framework

One of the most effective ways to set goals is by applying the SMART framework. The goals should be:

Specific: Define what you want to achieve in 2025. Avoid vague objectives.
Measurable: Use metrics or indicators to track progress.
Achievable: Set clear and achievable goals that are challenging yet realistic.
Relevant: Ensure your goals align with your startup’s broader mission and vision.
Time-bound: Establish deadlines to create urgency and accountability.

For instance, instead of saying, “We want to grow our customer base,” a SMART goal would be, “We aim to acquire 500 new customers by the end of Q2 2025 through targeted social media campaigns and referral incentives.”

Align Goals with Market Trends

The business landscape in 2025 is evolving rapidly. Startups that anticipate and adapt to emerging trends will have a competitive edge. Consider aligning your goals with the following global trends:

Sustainability: Prioritise eco-friendly practices and products.
Digital Transformation: Embrace automation, AI, and blockchain to streamline operations.
Remote Work Culture: Innovate solutions for distributed teams.
Health and Wellness: Tap into the growing consumer focus on well-being.
Inclusivity and Diversity: Build goals around creating a more inclusive workplace or product offering.

Break Goals into Milestones

Large goals can often feel overwhelming. Breaking your goals down into small wins can make the process more attainable and less daunting. For example, if your goal is to expand into international markets, milestones could include:

Conducting market research in Q1.
Partnering with local distributors in Q2.
Launching a marketing campaign in Q3.

Each milestone acts as a checkpoint, keeping your team motivated and ensuring you stay on track.

Focus on Agility

In the startup world, agility is paramount. While long-term goals are important, 2025 will likely bring unexpected challenges and opportunities. Build flexibility into your goal-setting process by:

Regularly reviewing goals and adjusting them as needed.
Encouraging team input to identify blind spots or areas for improvement.
Staying informed about market conditions and competitor movements.

Leverage Technology

In 2025, startups have access to an array of technological tools to streamline goal-setting and execution. Consider integrating these tools:

Project Management Software: Tools like Trello, Asana, or Monday.com can help organise tasks and track progress.
Analytics Platforms: Use tools like Google Analytics or Tableau to measure performance metrics.
CRM Systems: Platforms like HubSpot or Salesforce ensure your customer goals are data-driven and effective.

Foster a Culture of Accountability

Goal-setting is only effective if everyone in your organisation takes ownership. Create a culture of accountability by:

Clearly communicating goals across all levels of your startup.
Assigning specific responsibilities to team members.
Holding regular check-ins to keep up-to-date on your progress and address roadblocks.

Celebrate Wins—Big and Small

Acknowledging achievements, no matter how minor, fosters a sense of progress and motivates your team. Celebrations could range from a simple team shoutout in a meeting to hosting a small event for hitting a significant milestone. Positive reinforcement is key to maintaining morale and momentum.

Measure, Evaluate, and Iterate

Setting goals is not a “set and forget” exercise. Regularly measure your progress, evaluate outcomes, and iterate where necessary. Consider implementing quarterly reviews to:

Assess what’s working and what isn’t.
Identify new opportunities.
Ensure alignment with your startup’s overarching strategy.

Final Thoughts

As you step into 2025, remember that smarter goal-setting isn’t just about defining what you want to achieve but also about building a roadmap to get there. By setting SMART goals, staying agile, leveraging technology, and aligning with market trends, your startup can navigate the complexities of the year ahead with confidence and purpose.

New year, new hustle—make 2025 the year your startup achieves unprecedented success.

5 Surefire Ways To Determine If Your New Business Idea Will Rock The Market

Posted on by

When planning a startup, every entrepreneur wants to make sure his/her business idea becomes profitable. This is to make sure your investment is paid off and your effort is worthy of your time. Choosing a business can be a tough one because of the risks you need to consider. For a new entrepreneur, these precautionary measures can help you decide about the first things you need to do before entering the world of business.

Choose a business based on your strength and personal interest.

Venturing into a totally unknown business is a very big challenge. Choosing a product or service near your personal interest will actually help you gain knowledge on how it works and how most people are likely to use them. You can visualize the satisfaction of your upcoming customers by comparing it to your personal experience as well. This way, you can determine the pros and cons of using the product personally.

Map out the areas of high demand

Products from each area vary depending on the need of the consumers. You need to check if the chosen location where you want to put up a business has potential customers and competitors. Figure out the number of similar businesses in that area and verify the estimated household expenditures who may purchase your chosen product or services. You got the ideal location if the area has a high demand but has little competition.

Know your competition

Analyzing the uniqueness of your product will help you beat the competition. This is one of the most crucial parts for start-ups so it’s vital that you include it in your to-do list. Make sure the value of your product separates itself from other competition. You can evaluate the reviews done by the consumers to check their reputation, to determine if the price matches the quality of the product, and customer experience. This will help you analyze how to please your potential customers and provide their unserved needs.

Check the trends of your chosen product or service and match it with the condition of the industry

Many market research firms can help you assess the market condition based on the selected products and services you want to sell. Having a detailed report helps you get an idea if your business will stay strong not just because it is trending in the industry but because most people need your service. Keeping a longer length of stay in the industry is very important to make sure your business is untouchable no matter how many trends come and go.

Ensure the sustainability of your business model

Make sure you can meet the demand and supply of the product which are the discrete requirements of any business. A thorough pre-analysis which includes collecting information about the price proposal or cost structures, scalability of the product, and revenue models will define your business success rate. On top of these measurements, make sure you have a backup resolution in case a problem persists.

Considering these factors before starting your business will help you prevent failure in the future. These tips are very important if you are aspiring to be one of the most successful entrepreneurs in your chosen field of industry.

The Top 5 Challenges For Entrepreneurs During COVID-19

Posted on by

The world continually challenges us to be our best possible selves, but how can entrepreneurs best ensure that they are prepared for these challenges?

From company conduct to company communication and the impact imposed by COVID-19, we will discuss the best responses for entrepreneurs to take.

Keep reading for 2 more challenges that entrepreneurs must consider in their future plans as well.

Company Communication

The COVID-19 pandemic has revolutionised the way that we work. We have begun to take to our desks at home to get the job done, and this has severely impacted the ability of your company to communicate with each other. As workers are no longer in a concentrated area in their offices, entrepreneurs are becoming increasingly worried as to how best to meet company targets.

A great way to boost communication methods is through the use of video streaming services such as Zoom. This allows the concentration of your team into one area once again, and assuming no technical difficulties, allows the re-establishment of clear communication.

Company Conduct

Consumers are becoming increasingly interested in a company’s position on social issues, and this is a crucial challenge to entrepreneurship. If you are unable to understand what your consumers want, it might be difficult for your company to appear reliable.

As an entrepreneur, by gauging an understanding of consumer wants in your approaches to things, you may be able to implement more environmentally friendly initiatives, for example, showing consumers that you are a company that cares about the wider issues and not just about business.

Company Competitiveness-

As an entrepreneur, you will always be competing against the next best person, but COVID-19 has severely changed the way that we do business. It is not worth targeting your marketing strategies to things that people are only going to see if they enter your stores, as online purchasing has skyrocketed.

For this reason, it is crucial that you develop your social media presence and begin creating a presence on there that your consumers can interact with, allowing you to remain more competitive in a much more difficult world.

Company Health

Whilst doing business is the primary goal of any entrepreneur, considering that your workers, and yourself, need to take care at such a critical time is also crucial to productivity and overall happiness. This is because it can actually damage internal relations if people are dissatisfied, making this a top priority matter.

Taking frequent breaks is a great way to look after yourself, and understanding that some workers may be more affected than others shows your willingness as an entrepreneur to be considerate and caring of your workforce.

Company Finances

Finally, money may be tight at the moment due to the impositions of the pandemic, and it is important to realise that asking for help is necessary at this time.

If you have loans, speak to your bank about potential extensions, and tap into your network to see if they are willing to support you in any way possible.