Few people embrace change with ease and move effortlessly across situations that may be as varied as can be. It probably comes from an assiduously cultivated capacity to evolve and grow. And to look at different circumstances as opportunities for growth, just clad in different garb! Guruji Shrii Arnav is someone who conducts meditations in ochre robes with as much as ease with which he makes his way in a boardroom, sporting a Zegna suit.
Sought after by global tycoons, world leaders, life coaches, celebs, key decision-makers, and also the normal folks in day to day life for his guidance and wisdom, Guruji’s life is a shining example of serving with humility and wielding success with compassion.
There were some great accomplishments early on for him indicating that mediocre wasn’t for him – from being an academically brilliant student to winning the Competition Success Review Mr. Super Brain Contest in the year 1999, a prestigious competition held then at the national level in India.
Never one to shy away from breaking the mold, he let go of a conventional and logical career choice in high finance, he took on a spiritual commitment and initiated his endeavours to start an organisation that would help individuals overcome obstacles of different kinds, optimise life and experience greater joy.
He set up his web presence as early as in 1996 with a single page on Yahoo Geocities which migrated to his website astromandir.com in the year 2000, fully functioning as an e-commerce site and accepting web-enabled payments – this at a time when the internet in India was a novelty!
In 2008, when the entire world was reeling with the recession and a global financial crisis, he took a bold decision and launched www.Gemstoneuniverse.com, a web portal providing the top quality natural, treatment-free, precious gemstones.
His vision paid off and the site now has a monthly reach of 4 million unique targeted viewers including those on social media. The online retailing business of astrological gemstones has undergone a tremendous makeover and even more impressive reach and acceptance. He is widely credited with revolutionizing Gemstone e-commerce and standardizing Gem Therapy worldwide.
He is the author of the magnum opus on jyotish gemstones and planetary gem therapy – “The Secrets of Jyotish Gems: A Guide to the Fundamentals of Sacred Astro Gemology of India” which was published by Har-Anand.
It is a book that has met with great success, being well received by the gemstone and gem therapy aficionados. The book was first released by the former President of India, Hon’ble Dr. Pranab Mukherjee, and several heads of state and dignitaries worldwide.
Guruji Shrii Arnav is a beacon, a Vedic Guru who chose to illumine the path of true knowledge for all who are willing. However, his aura and acclaim are not limited to the extensive Vedic knowledge or spiritual abundance that surrounds him. He is also an entrepreneur who is at complete ease with the tide of the times and has a phenomenal grasp of a wide array of skills.
While the term Vedic may have Hindu connotations, his unique way of weaving the universal wisdom into the thread of particularistic traditions has established a deep connection between his ideas and an audience of diverse religions and nationalities. It is amazing how people relate to him with absolute ease and comfort. Guruji Shrii Arnav has found international acclaim and has followers across the globe who, have been touched deeply by his compassion and ability to positively influence and affect their lives.
He helps people of all faiths and backgrounds to seek answers to the most complex questions of their lives. He uses the knowledge and practical wisdom offered by the Vedas and other spiritual texts, complemented with the scientific detail provided by gemology, astrological charts, and his own spiritual capacity – to prove successfully the power of varied specific factors combined together that can positively affect every individual’s life.
Here are some candid answers from the man sporting many hats:
COVID has turned the world upside down. How are you and your organisation coping with it?
Forces of nature and unprecedented events have occurred time and again and history is replete with incidents. True, that it has caught the world unawares and put all of us in a bind but human beings have survived because of adaptability. We are also learning and adapting to new ways. There’s an increased use of technology and the digital medium has become the star.
The good news is that we have not had to lay off anyone, we’re taking care to ensure the well-being of the people who work in the far-flung mining areas as well. A successful entrepreneur always ensures that a fire situation doesn’t arise. And this can be done by adopting the 7R’s/ 7R Model – Rapid action, Remote functioning ability, reasonably risk-free activity/ initiative, real value delivered to clients, reputation, result orientation, readiness for any challenge. These are the values that I and my organisation believe in and follow, ensuring success.
What strategy do you adopt for marketing?
“A successful entrepreneur always ensures that a fire situation doesn’t arise. And this can be done by adopting the 7R’s/ 7R Model – Rapid action, Remote functioning ability, reasonably risk-free activity/ initiative, real value delivered to clients, reputation, result orientation, and readiness for any challenge.”I think that any company’s or individual’s performance is the best and most effective marketing. A demonstration is definitely better than instruction. Doing something and bringing tangible results rather than messaging only is a bigger validation of what an organisation is all about. It inspires more confidence and credibility. If you look at Gemstoneuniverse, we have then been awarded the top exporter of natural coloured gemstones in our state consistently for the last 10 years.
The quality of your product and service is equally important. Gemstoneuniverse ensures that only the ethically sourced, conflict-free gemstone is made available to the clients so that they enjoy their gem completely.
I also believe that the people I hire are the biggest marketing mechanism for my business. Each one is a veritable brand ambassador living the core value and principles.
What is a big challenge that you have faced professionally?
Well, the gemstone industry and quite specifically the coloured gemstone industry is quite unique in nature and as a result, its challenges are also quite different. Gemstoneuniverse is engaged in the trade of natural precious, treatment-free gemstones which effectively means that we are looking at the top two percent – that is the highest grade gemstones.
In this scenario, communicating colour on the internet across various devices and displays becomes a veritable challenge. Understand that you have an exceptional precious mineral commodity and each variety of mineral responds differently to light. A ruby will behave differently as compared to an emerald. A Chrysoberyl cat’s eye needs to be captured differently and so does a pearl. Each hue, each tone must be communicated through an exact picture/video to the client.
I am quite happy to say that despite the inherently challenging nature of the coloured gemstones, today we have the best pictures and videos on the Internet providing the viewer with the best image and videos, quite comparable to what a gemmologist may want to look at!
What is your advice to entrepreneurs or individuals interested in creating wealth or looking at sustained growth?
The one piece of advice to achieve this objective is to believe in these three words –niche, niche, niche. There is tremendous wisdom in specialising in a definite area. It is all about achieving mastery in that ONE thing and you will be able to reap great benefits. When you bring exceptional value to a client, the client might just stop putting the price ahead of value. This is when you have commanded his or her complete attention as well as loyalty. If you have entered into the mind space in such a manner, you will have cemented your position.
What are the future plans for Gemstoneuniverse?
Gemstoneuniverse already has a global footprint but we are looking for establishing physical stores in different parts of the world. We would also be interested in strategic partners who can leverage our expertise and help expand the business globally, while at the same time upholding our core values. There is an ambitious plan of starting the Indian Institute of Gem Therapy and also on cards is a foundation that will assist in making a hospital offering free service and also a meditation Centre.
What is a spiritual message that you would like to give out?
There is no one size fits all formula that can be handed out to soothe humanity. The one thing though that works universally is that Love Heals. With love, compassion, and empathy there is a lot that can be achieved.
Each individual is unique and therefore the suggestions made for the well-being and growth of every individual are unique too.
I would like the readers to check out the latest book by our Senior Director and Life Coach Abhijita Kulshrestha, Cosmic Sutra: A handbook of Healing, wherein 7 minutes of your day are required for different meditations and affirmations along with spiritual exercises for a period of 108 days.
These 108 days can be the key to powerful personal change! You can follow Gemstoneuniverse by visiting our website: gemstoneuniverse.com
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