Private Debt Market Expected To Double By 2025, According To Industry Experts

From a ‘fringe’ asset class to nimble backbone of Australia’s booming non-bank and construction sector, the growth of Australia’s private debt market has been nothing short of phenomenal over the last decade. And it’s not gone unnoticed globally, with US fund management giant Apollo Global Management taking a 50% stake in a local non-bank lender Max Cap this month.

“It’s certainly a sign the sector is coming of age,” says AltX Co-CEO Nick Raphaely, who founded his alternative investment platform in the aftermath of the GFC. “Investors no longer question whether the asset class has merits – they are more interested in whether the deal matches what they’re looking for in terms of risk and return.”

And what they’re looking for right now is yield.

“When we think about our mandate, our first job is to protect capital for worth clients, and in a low-interest environment they are happy to dedicate a significant proportion to private debt because it has a reasonable return,” says Nick.

Investors in this asset class can earn up to three or four times what retail investors might get on conservative fixed-income positions. For wholesale clients who can manage semi-liquidity, private debt deals, and fund structures are very attractive.

As Director of KPMG’s Debt Advisory Services, Matt McKenna has seen what he calls a “significant” emergence in private debt over the past 5 years, and non-bank lending. “Increasingly, we are seeing alternative pools of capital fund our clients’ transactions, as they seek greater levels of flexibility than more traditional financing arrangements can provide,” he says.

“From an investor perspective, there’s also limited cash returns in the current interest rate environment. So we’re seeing investors seeking out the yield they’re missing in aspects of their portfolio through other asset classes, which includes private debt funds.”

Rapid growth post-GFC

Globally, private debt is projected to increase 11.4% annually to $1.46 trillion by the end of 2025. According to Preqin, Australia’s private capital market offers one of the most attractive risk/return profiles globally, and assets under management rose steadily in 2020 to a record $77 billion.

“We estimate the commercial lending market is around $300 billion, and non-bank lending is about 10% of that,” says Domenic Lo Surdo, Joint Managing Director Stamford Capital. “I think it could easily double in the next five years.”

As one of Australia’s leading commercial brokers, Stamford Capital has seen a steady shift in borrower appetite to work with non-bank lenders. “It’s all about speed of execution and flexibility, as well as capacity to deliver on terms outside where banks are able to trade,” Domenic says.

The private debt market was effectively decimated by the GFC when government-guaranteed bank deposits ended the traditional debenture model and foreign banks exited the market. So how has the new non-bank sector grown so quickly?

“Australia has a limited number of large banks, and they can never cover the entire commercial lending landscape – they would simply be over-concentrated in one asset class,” explains Nick. “But without debt funding, the bricks and mortar of Australia simply wouldn’t exist.”

Domenic says there were no non-bank lenders operating in construction funding immediately after the GFC. “With policy and regulatory constraints on the banking sector, the private debt market has evolved to include new entrants, different products, and a growing appetite for risk. And as it matures, the price gap between the bank and non-bank capital continues to compress.”

Stamford Capital’s 2021 Debt Capital Markets Survey highlighted the intensifying competition for deals amongst non-bank lenders, with two-thirds of respondents expecting non-banks to increase construction lending activity.

Domenic says Stamford gets calls every week from new private lenders and is very careful to only work with those who will keep delivering certainty through a project. “There are opportunistic players, very short-term in their thinking. We only want to work with those who will still be around in 10 years’ time.”

Matt agrees, saying “it almost feels like every week someone is calling me from a new credit fund… while we expect the borrower demand for private debt to continue to expand, at the same time I expect to see a level of consolidation on the supply side given there are so many alternative capital providers chasing similar opportunities.”

The hunt for yield

While demand for capital has remained constant, it’s clear the supply side of the equation has taken off. “There’s a huge amount of liquidity in the market at the moment, looking to find a home,” says Matt. “Even private equity houses, which have traditionally focused on acquisitions and equity investments, are establishing credit funds to deploy excess capital into other asset classes on behalf of investors.”

“Money goes where it’s treated best, and money is getting a lot of love in private real estate debt these days,” notes Nick. He’s seeing investors funding single deals through platforms like AltX, or through funds. SMSFs and super funds are turning more and more to this asset class. Listed vehicles are also raising debt capital on the ASX.

“This will only lead to further growth and market participation,” he says.

A recent survey of AltX investors indicated that 56% intend to increase their allocation to this asset class over the next 12 months.

“Investors we speak to want to feel comfortable if they end up owning the asset,” says Nick. “And real estate is very easy to understand and clarify risk around. People tend to be a lot more patient with this asset class because there is a certain outcome.”

Matt agrees the structural protection of real estate debt is a plus for investors. “There’s a lot of familiarity with the underlying asset class, and whether it’s residential or commercial real estate investors have a better understanding of the mortgage security.”

Nick says institutional interest in private debt is an indication this asset class is at a tipping point.

“It’s like any cycle: first to engage are the early adopters, then investors with bigger cheques who want to wait and see, and eventually the institutional money arrives when it’s fully proven. We’re now fast approaching the third wave.”

About AltX

AltX (www.altx.com.au) is a market-leading alternative investment platform. Founded in 2012 and headquartered in Sydney, AltX provides bespoke access to alternative income-generating products which have traditionally been inaccessible to individual investors.  AltX has funded in excess of $2bn of transactions since inception with zero loss of investor capital.

This article was sourced from a media release sent by Medianet

Photo by RODNAE Productions from Pexels

Finalists Officially Announced For The Australian Women’s Weekly Women of the Future Awards

The Australian Women’s Weekly, in partnership with La Trobe Financial, is proud to present our six outstanding young finalists, selected from a competitive field of entrants in the ninth annual Women of the Future Awards.

Since 2013, the awards have been helping exceptional young women aged between 18 and 34 develop projects that transform lives. This year there was a spectacular array of impressive entries, with strong themes around disability, conservation, and consent.

The Women of the Future Finalists are:

·      Hannah Diviney of Missing Perspectives (NSW), a global publishing platform that seeks to address the marginalisation of women and girls across news, media, and democracy decision-making on a global scale.

·      Camille Goldstone-Henry of Xylo Systems (NSW), a cloud-based platform to connect, track and manage conservation projects.

·      Angelique Wan of Consent Labs (NSW), a youth-led not-for-profit organisation that revolutionises the discussion around sexual consent, harassment, and assault.

·      Mannie Kaur Verma of Veer Foundation (VIC), an organisation that works to prevent domestic violence and support victims in marginalised communities.

·      Molly Rogers and Emma Clegg of JAM the label (VIC), a clothing brand born out of the need for inclusive clothing for young people with disabilities.

·      Martina Ucnikova and Jessica Smith of She Runs (WA), a not-for-profit that supports women’s political and civic participation through the power of education and connection.

Their incredible stories are showcased in the December issue of The Australian Women’s Weekly, on sale Thursday, 4th November. In addition, each finalist will appear in a new a six-part series on podcast Short Black with Sandra Sully. Each Tuesday from October 26, the 10 News First acclaimed journalist, presenter and women’s advocate sits down with these emerging young entrepreneurs and campaigners to talk about their passion and determination to help make a difference.

The Editor-in-Chief of The Australian Women’s Weekly, Nicole Byers, said: “This year, we had a record number of entries and I am proud to announce our six finalists. They are inspirational, they all do incredible work, they are committed, smart, and full of excellent ideas and they’re shaping the way to help create positive change for a better future.”

The finalists will be flown to Sydney to attend the prestigious Women of the Future event on December 1, a much-anticipated date in the diary of some of Australia’s most influential and change-making women. The overall winner will be announced and receive more than $100,000 in cash and prizes to assist in reaching her business goals.

The panel of judges tasked with choosing one winner for the awards this year are: Ita Buttrose (AC OBE, Chair of the ABC); Yasmin Poole (Youth Advocate and Plan International Australia Ambassador); Julie Bishop (Australian National University Chancellor and Former Foreign Minister); Narelda Jacobs (Network 10 presenter and journalist); Tanya Plibersek (Federal Shadow Minister for Education and Women); Nicole Byers (Editor-in-Chief of The Australian Women’s Weekly and group Publisher Women’s Lifestyle & Food at Are Media); and Caterina Nesci (Director of ESG and International Partnerships at La Trobe Financial).

4 Home-Based Business Ideas That’ll Let You Work From Home

By: 

With the rise of home-based business opportunities as a result of the pandemic, more and more people are discovering ways to become entrepreneurs with their businesses based at home. Generally, if you’re resourceful enough, you can easily start working on your business ideas from home using your existing space and means. People create many types of businesses to operate from home and we’ll cover some of the most popular ideas here:

Virtual / In-Person Teacher

  • Music teacher: teach an instrument such as guitar, violin, or piano. Plan to offer your services on different teaching platforms and offer private lessons as well as group lessons.
  • Dance teacher: teach modern dance, ballet, or ballroom dancing. Offer different types of schedules for kids and adults. It is important you have all the proper equipment so your online lessons look highly professional.
  • Art teacher: teach drawing and illustration, painting, or sculpture. Define which are technique you are best at and create a schedule of all the different hours available you have.
  • Language instructor: teach Spanish, Chinese, Latin, or French. Be sure you completely dominate the language you are planning to teach.
  • Tutor: Tutor either elementary or high school students in subjects that you are degreed in, such as math, English, or chemistry.
  • Yoga instructor: teach virtual yoga and meditation techniques.
  • Blogging: Whether you decide to become a blogger and create new and rich content there are many ways to make money blogging. Creating your own blog can be a different and fun activity where you will be able to experiment with your creativity.
  • Freelancing photography: Consider the type of photography you want to do and what are the most popular requirements needed from your potential clients.

E-commerce Seller

You can operate an e-commerce company from your home. You can purchase products in bulk and sell them online. You’ll partner with a warehouse where your products will be shipped from. You can also perform all services related to e-commerce and expand as you need to. When choosing products, consider how much space you’ll need to accommodate this type of operation.

Homemade Products

Many home-based business owners sell products that they create, such as:

  • Candles: A candle company may be the best business for anyone passionate about wicks, soy blends, and achieving the perfect scent. You can offer soy candles, scented candles, beeswax candles, paraffin candles, and more.
  • Baked goods: Bakeries have been around for a long time, but recently they have grown in popularity. Entrepreneurs have taken their cakes, cupcakes, and cookies from home and open regular bakeries and restaurants, and even franchises that make. Creating cupcakes, artisan bread,  cookies, wedding cakes, and more could be a great way to start.
  • Jewelry: Making people’s personalities come alive through jewelry is a very fulfilling creative pursuit. Think about creating beaded bracelets, necklaces, earrings, rings. etc.
  • Essential oils offer many opportunities for creativity and reward. Own a business or buy wholesale oils to resell on your own.
  • A lot of people know how to knit, but it’s generally considered a new fad or lost art. It’s not clear to them how to make money with it. You can start by creating hats, scarves, mittens, or sweaters.

Services

You may base your business on providing services to customers either in person or online depending on the services you offer, which might include:

  • Makeup tutorials: Teaching how to properly use makeup and providing some confidence tips might be a loving activity, not only for you but also for your potential clients. Even showing how to apply lashes properly would be a great way to get started.
  • Dog walking: Taking care of furry babies and just having a long walk outdoors could definitely bring you great benefits.
  • Personal trainer: While training for your own personal goals, you are also helping others to achieve theirs.
  • Virtual assistant: if organizing and scheduling your day is a passion of yours, you should definitely offer these services to people that don’t have that same passion or patience as you do.
  • Clients of personal shoppers usually buy clothing and accessories for themselves. A personal shopper may work directly for a client or their stylist; other personal shopper employment is available through boutiques and departments stores.
  • Housecleaner: This is a great opportunity if you are passionate about cleaning and decluttering. These services have a high demand.

A curious fact, Recently India has become the hotspot for foreigners for starting an Indian Subsidiary and Ebizfiling is a one-stop solution for a Company Registration in India by a foreigner. Know the benefits of starting a business in India.

Home Office Essentials

When developing your business, you’ll want to create a home office where you can ‘set up shop’ and manage all the important aspects of operating your business. Here are some home office essentials to consider:

Good Lighting

Be sure that you have good lighting so that you can work without straining your eyes. You may want to have better overhead lighting installed by an electrician. Or, you can add more lamps to the space to ensure that you have great lighting even on dark and dreary days.

Adjustable Desk

An adjustable desk is ideal for a home office. You can use your desk for various tasks that may be related to your business.  A standup desk is also a great feature if you’re concerned about fitness. You’ll burn more calories by standing up to work.

Comfortable Furniture

Try to invest in a quality ergonomic office chair. You’ll be spending a lot of time in your home office, so be sure to have comfortable and supportive furnishings for yourself and anyone else who may be working with you. You may also need filing cabinets, a workbench, or other furnishings related to the type of work you perform.

Decor

Office decor may not seem essential, but it can enhance your mood each day. Remember, your office is your place of work. Decorate it in a way that inspires and motivates you to be productive. Although you don’t want to add much in the way of clutter, some thoughtful decorative pieces will add personal warmth to your office.

Plants

House plants can make your home office feel cozy and welcoming. However, that’s not all. Many houseplants feature air-purifying properties. Add plants to your office space like aloe vera or spider plants to keep the air smelling clean and fresh. Consider plants of various sizes to add a dynamic look to the space.

Equipment

You’ll likely need basic office equipment and may require other equipment or gear related to your products or services. For instance, if you perform sewing services, you will need a high-quality sewing machine. Typically, you’ll need office equipment such as:

  • Computer or laptop
  • Internet (consider business internet service) pocket wifi could also be a great option.
  • Business Phone
  • Printer
  • Copy machine
  • Headphones
  • Adding machine/calculator
  • Postage scale

These are just a few ideas. You’ll need to brainstorm to ensure you have all the equipment you need for your operation.

Quiet Space

When laying out your office, be sure to choose a space with an adequate room as well as an area where you can work without interruption. If you live in a bustling household, you’ll need a place where you can work without distractions. A quiet space away from children or the television room would be ideal.

Office Bar

Although you can always visit your kitchen, you might want to create an office bar where you have a coffee maker, healthy snacks, and even a small refrigerator to keep water or other beverages cold. This way, you can keep your work items separate from the household’s supplies.

Use these tips to create your home business. Be sure to give yourself adequate time to address each aspect of your business’s development. Once your business is up and rolling, you’ll also want to consult with an accountant to ensure that you understand your tax obligations.

Source: Porch

Photo by Andrea Piacquadio from Pexels

Home Loan Repayments 101: How To Make Home Loan Repayments As Easy As 1-2-3

A home loan is one major type of loan you will probably ever have in your entire life.  Having said that, managing a home loan would be a tedious task to accomplish every month; especially that you still have to deal with other equally important expenses.  However, there are certain things you need to be conscious or aware of in order to manage your loan home payments in an easy way.

Before applying for a home loan, you first need to formulate a strategy on your financial plan in order to successfully manage your home loan repayments.  In other words, you have to make it fit right into your monthly budget.  This way, you can make necessary adjustments ahead of time just in case some problems occur. 

Needless to say, home loans are quite a big deal; thus, it may take a big chunk out of your financial plan.  And, it is some sort of a necessary evil to deal with every month.  However, it is equally important to take note not to miss a single payment to avoid future complications and penalties.

Make your first repayment as soon as your home loan has been approved.  This will take off a big chunk of the amount from the principal even before the interest accumulates.  With this in mind, the amount of your repayment will be much lower than you have anticipated.

Coordinate with your financial institution that you prefer paying fortnightly instead of monthly.  This way, you will speed up the process of your repayments because you end up paying the equivalent of roughly 13 instead of 12.

If you have an extra monthly income that you earn from a bonus, then, it would be wise to make additional repayments.  Do this on a regular basis and you will end up reducing the cost and duration of your home loan.

Once your loan repayments will lower down due to a decrease in the interest rate; then, make sure you will not lessen your repayments.  This way you will be making a monthly extra repayment which will make you pay off your loan sooner and eventually save you money.  And, the best thing about this strategy is that you are not affecting your monthly budget because you are still deducting the same amount of money from your financial plan.

Another tip is to make arrangements with the financial institution to have your monthly income directly deducted by the amount of the home loan repayment.  This way, you will be assured that your financial obligation on your home loan will not be jeopardized.  Also, crediting companies would prefer this kind of payment system and would even give incentives—in the form of reimbursements or diminished interest rates—to their clients for timely repayment.  You can have the rest of your monthly expenses charged from your credit card with an interest-free period. 

By and large, if you are always alert with the financial movements of your monthly budget and linking them to your home loan and daily expenses; then, you will be assured of a successful and easy way of dealing with your home loan repayments.

Meet The Entrepreneur Behind The Cover Of The August 2021 Issue Of MoneyCentral Magazine: Steve Stanulis

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Steve Stanulis is an award-winning filmmaker, actor, and the founder of Stanulis films who is currently adding to the revolution of the modern-day entertainment industry with his premium content and unmatched vision.

As the world continues to evolve digitally, high-speed internet connection has paved the way for the latest addition to the entertainment industry: streaming services that allow people to watch their favourite movies or shows online.

According to Action Elite magazine, Streaming services also brought about a significant impact on the roles of actors and actresses. They are no longer tied to major movie studios and productions exclusively. Rather, they can now earn through various online platforms because the advertisers in these digital channels pay them a certain fee to promote their products to their followers.

Leveraging this new wave of digital entertainment, Stanulis established Stanulis Films in 2019. His enterprise has already showcased early success, earning the award for “Best Documentary” in the New York Independent Film Festival for his documentary “Wasted Talent”.

Stanulis made a statement of intent with that documentary, alerting the entertainment world of his vision, creativity, and drive for triumph. Stanulis followed up this maiden success by bringing home the titles of “Best Drama” and “Best Ensemble Cast” with the hit 2020 film “5th Borough.” This casting award further lends credence to Stanulis’ creativity and a keen eye for detail in finding the right people for his films.

With longevity comes experience; with experience comes greater expertise. Stanulis didn’t appear from thin air to scoop up laurels. A former NYPD Officer and A-List Celebrity security guard, Stanulis honed his craft and garnered entertainment experience as a published and credited actor (starring in projects such as The Sopranos, The Interpreter, and I Now Pronounce You Chuck & Larry).

With his expertise, a wealth of experience, ability to develop and find talent, and work ethic, Stanulis has been successfully steering the wheels of his enterprise in the right direction, creating amazing content all while staying within minimum film budgets.

Stanulis is not resting on his laurels yet, for his drive for success is new every morning. Leveraging on the rising independent film industry, the filmmaker currently has 10 upcoming films in the works through 2022, and with his precedents draped in awards and laurels, viewers have reason to be excited, for first-class entertainment is on the way.

MoneyCentral Magazine recently caught up with Steve to discuss his journey in the entertainment industry and here’s what went down:

Why Did You Decide To Be A Producer Above All Other Industry Job Roles?

I really enjoyed the business aspect of the entertainment industry. Being a producer allows you to run the show and make business decisions, which ultimately decide the success of the project.

What Was Your First Job In Film And How Did You Progress To Producer?

My first job in film was The Replacements with Keanu Reeves and Gene Hackman. I played Keanu’s backup quarterback and only had two lines, but I was hooked!

What do you look for in a script?

When reading a script, the genre, the dialogue, and character development are most important to me. Unfortunately, many writers fall short when it comes to character development.

How do you select a director?

I usually choose a director based on the genre of the film and their past success on prior projects. It’s also very important for us to be compatible and have the same creative vision.

Have you ever had to handle a difficult conflict in your career? What did you learn from it?

There have been many difficult conflicts, usually on the financial side. For instance, sometimes monies are counted on and at the last minute, investors don’t follow through. As a producer, you need to have a fallback plan and if for some reason you do not have enough time to raise the money, you have to decide where to cut the script where it doesn’t change the story.

What would you change in a movie you produced that you believe would make it better?

None- I have been blessed in the sense I have never looked back on a film or cast member and wished something was done differently.

What Film Projects Are You Working On Right Now?

We are currently shooting a project called “Monica”, starring Emily Browning and Patricia Clarkson. The film is about a transgender woman who comes home to take care of her sick mother, even though their relationship is estranged. We think the topic is timely and we are proud to be a part of this film.

Do you think it’s a good time to invest in films right now amidst this pandemic?

It’s never been a better time to invest in films, due to the fact when I first started in 1999, you either needed a theatrical release or a deal with Blockbuster. Now, there are so many platforms looking for new content. Therefore, it truly has never been a better time to have your work as a filmmaker distributed.

What Advice Would You Give To Those Hoping To Pursue A Career In Producing?

My advice would be to network, do your research, and try to find a mentor already in the business to help you learn the ins and outs. I’d also warn them that the journey is not a sprint, it’s a marathon. But if you stay motivated and remain tenacious, you will achieve all that you dream of!

Entrepreneur Spotlight: Find Out More About Fashion CEO Brittany Benton

Fashion CEO Brittany Benton is about to launch an online series called “The Boutique Secret” aimed at helping new Entrepreneurs

Today, 54% of Gen-Z want to be an influencer according to a study by Morning Consult. That number is sure to rise, which means that a lot of people will be forgoing traditional careers and turning themselves into a brand. While thousands of content creators are making fortunes selling products and running their businesses on social media, there are far more who have lost fortunes.

Brittany Benton has launched an online series called “The Boutique Secret” aimed at helping young entrepreneurs and brands avoid common career-ending pitfalls, and learn how to get a business started far more successfully.

Brittany Benton, CEO, and founder of the hot new fashion line Benton1988 has persevered through immense obstacles and took massive risks but still triumphed. Since their launch in 2019 Benton1988 has sold millions of dollars of clothes and has amassed hundreds of thousands of followers on social media.

After spending years running every aspect of her business from her living room, with no employees or financial security to back her up in case it didn’t work out, Brittany has gained experience that she knows will be very valuable to anyone else thinking about becoming an entrepreneur.

Brittany’s online series of videos found here are a series of “how-to” videos designed to walk entrepreneurs through a variety of topics they need to know before they get started. Topics like how to start a business with little to no money, how much money to spend on Facebook ads, a vendor list in LA and abroad, and several other extremely helpful resources.

“The fans of my brand have been so supportive this entire journey and our team has heard from so many of them who want to run their own businesses like me one day. It’s inspiring and pushes us to reach a higher standard every day, so we can show these people that they can make millions of dollars doing what they love as well.” Brittany said when reached out for comment.

According to our sources, several massive influencers and models in Hollywood have reached out to Brittany about potential collaborations for global campaigns with her fashion line, because they see her product as an easy sell. In a relatively short time span Benton1988’s bold styles, empowering outfits, and Brittany’s captivating personality have convinced the fashion industry and fans online that her products are the next big thing.

You can follow Brittany on Instagram @the.brittany.b and Benton1988 @benton.1988 to learn more about their upcoming announcements and high-profile collaborations.

5 Surefire Tactics For Reducing Overall Business Debt

Debt can be a drain on a business, especially if you are hoping to end the year in green, we will discuss some strategies to help you get closer to that goal.

Considering a renegotiation of loans whilst also pursuing other opportunities such as grants can be a great way to reduce or eliminate this debt.

Keep reading for three other life-saving methods to consider as well.

Renegotiating the Terms of your Current Loans

If you currently have loans that are proving difficult to pay back due to existing debt, it might be worth considering with your lender if you are able to renegotiate the terms of these loans and sort out a mutually beneficial agreement.

By expressing the hardship of the current loan on your finances, you may be able to secure an agreement to change the terms of the loan. This could be a reduction in interest rates for example, or simply changing how frequently the loans are paid, allowing you that extra time for other beneficial financial decisions to help keep your business up and running, allowing you to build towards the reduction of your debt.

Using Grant Opportunities

It is extremely likely that your business may be eligible for grants from entities such as the government or other entities with a goal in mind that you help to pursue. For example, your firm may specialise in an area that supports a key government objective, and if you believe this may be the case, it is worth getting in contact with them to explore any options available.

Further to this, in the current pandemic, you are likely to be able to access some potential grants to support you at this difficult time, and these are great at reducing your current debt.

Focusing on Eliminating the Debt as Opposed to Other Objectives

If you are in a stable position in regard to your company, and your finances appear to be the only difficulty, it might be worth diverting your attention away from other opportunities for growth to focus on eliminating your debt.

It may be worth making conservative decisions at this time, such as not hiring new employees such as marketing directors to promote your social media presence if it is relatively stable at this point in time. This allows you to focus on the task at hand, reducing extra unnecessary costs in the short term.

Focus on Increasing your Sales

However, as a business, you must run an analysis to see if the previous point is the best option, as it may be worth incurring that short term cost if it is likely to return positive results, such as increased sales, money from which can be used to pay off such debts. In which case, alternate strategies may be necessary to pursue.

Tapping into Your Networks

Finally, if you have crippling debt, consider using your network to help you. You may have family and friends who can help you pay off existing loans if they believe in the long-term success of your business.

Top 5 New Challenges Facing Entrepreneurship, and How to Rise Above Them

The world continually challenges us to be our best possible selves, but how can entrepreneurs best ensure that they are prepared for these challenges?

From company conduct to company communication and the impact imposed by COVID-19, we will discuss the best responses for entrepreneurs to take.

Keep reading for 2 more challenges that entrepreneurs must consider in their future plans as well.

Company Communication

The COVID-19 pandemic has revolutionised the way that we work. We have begun to take to our desks at home to get the job done, and this has severely impacted the ability of your company to communicate with each other. As workers are no longer in a concentrated area in their offices, entrepreneurs are becoming increasingly worried as to how best to meet company targets.

A great way to boost communication methods is through the use of video streaming services such as Zoom. This allows the concentration of your team into one area once again, and assuming no technical difficulties, allows the re-establishment of clear communication.

Company Conduct

Consumers are becoming increasingly interested in a company’s position on social issues, and this is a crucial challenge to entrepreneurship. If you are unable to understand what your consumers want, it might be difficult for your company to appear reliable.

As an entrepreneur, by gauging an understanding of consumer wants in your approaches to things, you may be able to implement more environmentally friendly initiatives, for example, showing consumers that you are a company that cares about the wider issues and not just about business.

Company Competitiveness

As an entrepreneur, you will always be competing against the next best person, but COVID-19 has severely changed the way that we do business. It is not worth targeting your marketing strategies to things that people are only going to see if they enter your stores, as online purchasing has skyrocketed.

For this reason, it is crucial that you develop your social media presence and begin creating a presence on there that your consumers can interact with, allowing you to remain more competitive in a much more difficult world.

Company Health

Whilst doing business is the primary goal of any entrepreneur, considering that your workers, and yourself, need to take care at such a critical time is also crucial to productivity and overall happiness. This is because it can actually damage internal relations if people are dissatisfied, making this a top priority matter.

Taking frequent breaks is a great way to look after yourself, and understanding that some workers may be more affected than others shows your willingness as an entrepreneur to be considerate and caring of your workforce.

Company Finances

Finally, money may be tight at the moment due to the impositions of the pandemic, and it is important to realise that asking for help is necessary at this time.

If you have loans, speak to your bank about potential extensions, and tap into your network to see if they are willing to support you in any way possible.

What Is Personal Branding And 5 Good Reasons Why It’s More Important Than Ever

Living in a digital world, it is incredibly important to focus on your personal branding. Your brand is something that will get people to talk about you. It’s what inspires people to turn to you for the particular expertise that you offer. Your personal branding is how others view you, making a significant difference in the likelihood of job prospects or selling your products or services. This article will look at the top 5 reasons why personal branding is so crucial to your success.

  1. Building an Audience

In a digital world, your audience will actually determine your value to other potential customers. For instance, imagine a popular YouTuber. A good YouTuber, one that has a solid fanbase, has a massive audience. This audience attracts new people to their audience. The same applies in the business world. People will see your value thanks to your personal branding, which means that they will be more likely to hire you or trust you to provide the quality products or services that they are looking for. Once you build an audience, you can leverage them to be more successful.

  1. Have a Competitive Edge

There is a lot of competition in the digital age, so having a strong personal brand can give you the competitive edge that you need to stand out. They want to trust someone who is an authority in their specific field. You get the credibility that you need that will make customers more likely to trust you to offer the solutions they are looking for. Strong personal branding makes you more valuable than your competition, who may not have as strong of a personal brand.

  1. Create Relationships

Connecting with other people is so important these days. You need to network and market yourself to be more attractive to prospects. Through personal branding, you can connect with other people. As you connect with people and form relationships, you can spend time nurturing these relationships. Through developing relationships and focusing on them, you create creating loyalty to your brand and increase the chances of people returning to you for your products and services.

  1. Better Networking Abilities

These days, networking is so important no matter what your industry is. If you have strong personal branding, you will be more likely to get invited to events that allow you to connect and network with others. These events can often be so important to being successful and climbing the career ladder.

  1. Better Opportunities

Probably most importantly, personal branding can unlock amazing opportunities for you. After you have created an audience, built up your authority in the industry, and formed relationships, you can start unlocking better opportunities. You can capitalize on your personal branding to get a better job, achieve your goals of being an influencer, or start getting more sales.

Personal branding is essential to helping you become more successful and advance your career. This is why it’s so important to focus on building a strong personal brand.

Fear of Rejection: How to Effectively Overcome It As An Entrepreneur

As an entrepreneur you are going to run into rejection, it’s inevitable. You might turn in a proposal that gets denied or try to sell your services and get denied. Either way, it’s important to remember your goals and keep pushing towards them. Don’t let a simple no stop you from achieving your goals. Some of the most successful people have been denied multiple times before reaching their spotlight. Just keep that in mind on this journey of entrepreneurship.

Never take it personally. Most rejections are based on the well-being of the other company. If you get rejected it’s simply because they don’t think it’s a good fit. It’s not because you suck and your company sucks. It’s literally just business. Let business be business, and don’t take it to your heart. Don’t let it affect your motivation, or ability to market yourself.

You should use rejection as a tool to figure out what your next step is or even how you could present yourself better next time. Take it as a learning opportunity and figure out what needs to change in order to land that next deal. Your goal is to be successful and grow your company, so use rejection as a tool to guide you in a better direction. Just because one person denied you doesn’t mean there’s not someone else out there that has been looking for someone just like you.

Never be afraid of rejection. Rejection is part of the growth process, and without it, you wouldn’t know where to begin, or even where you should go next. You should never fear being denied because a denial is all it is. It doesn’t affect you negatively to be rejected. If anything, you and the person that denied you are the only ones that are even aware of the rejection. You don’t have to showcase how many rejections it took until you succeeded. Just remember that each rejection leads to another possible deal. Don’t hesitate to put yourself out there in fear of being rejected. Just live for the moment and if you get denied then that’s all that has happened is you got denied. You are still an entrepreneur and you are still striving.

Another thing is don’t give your hopes up to soon. Just keep in mind that rejection is inevitable, and it’s bound to happen to you at some point while venturing as an entrepreneur. Stop hesitating to put yourself out there, because, in the end, it will be nothing but beneficial. You can’t land deals, without putting yourself out there. Regardless of rejection, you are still an entrepreneur and you still need to get your services out there. You can’t wait around and expect something to come to you because that is not realistic. Like I said, rejection is bound to happen on your journey, just don’t let it stop you from marketing your services or company. Use it as a tool to succeed.