Author: Gary

3 Surefire Tips On Empowerment and How To Engage Your Employees

Posted on by Gary

With the different industries slowly opening up after being upended by the pandemic, business owners are now re-calibrating for immediate strategies to achieve their long-term organizational goals.

SKYBIZ, the business solutions arm of SKY Cable Corporation, rolls out some important tips and solutions that will help employers grow both their business and their employee’s morale in this post-lockdown era.

Encourage a favorable set-up

The remote set-up became the new standard in most businesses, employees are able to go on with their daily tasks while working in the comfort of their homes, connecting with their peers purely online. Now that a lot of industries have gone back to their pre-Covid set-up and with the hybrid work arrangement gaining popularity, business owners should allow for more flexibility for employees to get their work done either at home or in the office.

A comfortable working environment is crucial for employees’ productivity, performance, and job satisfaction. Whether you are working from home or back to the office, the physical space where work is done should be conducive for every employee to excel daily.

Engage professional and personal growth

A well-balanced life is something that both employers and employees should strive for. Businesses will continue to grow if their people also grow, hence, it’s important to make the workplace a safe place where employees can unleash their maximum potential professionally and personally.

Most companies have incorporated different activities and practices that can boost the morale of their employees. A shared activity outside the workplace like a Monday morning reflection over coffee or a Friday night sports fest will strengthen the working relationship within the company allowing employees to feel more at ease and closer with their peers.

Invest in tools that empower

With most of the work transactions and meet-ups done digitally, businesses should invest in a reliable service provider and solutions tools that will empower them to grow their business in this digital age.

SKYBIZ is extending its BizTastic BunDeals with its Biz Broadband Connect and BizFiber Connect plans that include reliable business-grade internet connection for SMEs suited for their day-to-day activities, bundled with a three-month Microsoft 365 and a voucher from ABS-CBN Dash or Grab.

5 Tips for a Safer Online Shopping Experience In 2023

Posted on by Gary

For many shoppers, the online marketplace has been one of the best features of the technological age – you get what you want without travelling to the shops and negotiating the long queues and the arduous effort of getting there. For business owners, it’s a cost-cutting strategy to get their products out without costly overheads.

However, how sure are you that you are not paying more than you think you’ve bargained for? Horror stories of buying fakes and low-standard materials have been seen on posts and other online platforms. So how do we protect ourselves from these possible threats?

It would be very hard to figure out if what you’re buying is the real thing or a triple-A imitation. So we sought out brand maven Barbs Aguirre-Miravalles, the Division General Manager for Fragrances of LUXASIA – the leading omnichannel partner for luxury beauty and lifestyle brands to reach Asia Pacific consumers for some tips to help consumers figure out what they are buying.

Find a reliable source

Most e-commerce platforms have a marketplace where in it is open to all resellers. It is difficult to spot authentic resellers from counterfeit resellers as most would put 100% authentic on their product pages. When in doubt, I recommend shopping at the retailer.com sites or brand.com sites so you can be guaranteed that the products come from the original sources.

Compare and review

It would help to read reviews, but it would still help to compare prices and product details/ specifications from the original brand websites to know what you are buying. Check the source of the products.

Beware of cheap items

Counterfeit items are sold at cheaper prices precisely because the ingredients/materials used to create this is not comparable to the authentic item. We suggest watching Netflix’s ‘Broken’ to understand the danger of counterfeit items. This is dangerous to one’s health, especially for cosmetics and ingestible. If the price is too good to be true, it probably is. You get what you pay for, so the lower money you spend equates to the quality you will receive in return.

To further help our readers, we dug deeper into precautions necessary for doing online purchases courtesy of the Australian Filipina:

Always make your purchases from a secure connection.

After clicking the link to the site, check out the prompt in the address field. It would usually read https://www, but if you read “Not Secure,” then it’s not worth your while.

Create a unique password.

If you keep on forgetting your password, get a secured password keeper like dashlane which keeps all your unique passwords that can be generated by the system or from a story of your life that no one knows about.

Be mindful of the information that you provide the sites

Identity theft is one of the most rampant crimes going around, and giving more information than you have to may just be the biggest mistake you can ever make. Standard information would be information on the payment method, shipping address, telephone number and/or email address. If the merchant asks for more, walk away.

Check the shipping details.

Some merchants charge exorbitant shipping fees that can turn a shopping bargain into an expensive mistake. Look to see if they provide tracking and insurance. Understand what carriers they use, and be particularly cautious if the item won’t be shipped within ten days.

Always remember, before you CLICK & SHOP, STOP & THINK.

Source: The Australian Filipina

Swarovski and EssilorLuxottica announce a ten-year licensing agreement

Posted on by Gary

Swarovski and EssilorLuxottica announced recently that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Swarovski Eyewear.

The agreement will be effective until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from September 2023.

This agreement combines Swarovski’s creativity and savoir-faire with the knowledge, innovation, and expertise of EssilorLuxottica.

The partnership builds on Swarovski’s luxury credentials alongside its enduring commitment to eyewear as a key fashion accessory. Swarovski Eyewear, which features designs inspired by the brand’s jewelry families, brings an additional facet to Swarovski’s customer offering, and complements its extraordinary jewelry, home décor and accessories collections.

The first collection will be developed under the leadership of Swarovski Creative Director Giovanna Engelbert and launched in time for the FW23 season.

Alexis Nasard, CEO of Swarovski, said: “We are delighted to further evolve our Swarovski Eyewear business with global leader EssilorLuxottica. This is in-line with our LUXignite strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire.”

Francesco Milleri, Chairman and CEO of EssilorLuxottica said: “We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.”

About Swarovski

Swarovski is a place where magic and science meet. Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact. For more information, please visit swarovski.com.

EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technology and the other in the craftsmanship of iconic eyewear, to set new industry standards for vision care and the consumer experience around it. Influential eyewear brands including Ray-Ban and Oakley, lens technology brands including Varilux and Transitions, and world-class retail brands including Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision are part of the EssilorLuxottica family. EssilorLuxottica has approximately 180,000 employees. In 2021, the Company generated consolidated pro forma revenue of Euro 21.5 billion. The EssilorLuxottica share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL:FP. For more information, please visit essilorluxottica.com.

This article was sourced from a media release sent by Swarovski

Editorial credit: Luca Lorenzelli / Shutterstock.com

The Life Of An Entrepreneur: One On One With Lisamarie Monaco

Posted on by Gary

Lisamarie Monaco is a National Independent Life Insurance Agent. She’s a successful entrepreneur who started with very little. She currently co-owns her business (Insuranceforburial.com) – and is a “Family Protector.”

Monaco helps seniors daily, and she ensures their loved ones are protected from financial burdens when they pass away, ensuring they receive a lump sum check at the most difficult times in their lives. We recently caught up with Monaco to discuss her journey as an entrepreneur, and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

A little about me and my background: I grew up on Long Island, New York. I worked at a Level One Trauma Center for 18 years. I have raised four children. I lived through a divorce and was unsure where life would bring me. I knew I needed to make some decisions and decided to take a leap of faith. I moved to Florida a few years ago and married my now husband, Danny Ray. We founded our company together. Although he has been in this industry for over 27 years, I have not. I was starting my life over and knew I wanted to do something meaningful and decided I wanted to help our seniors protect their loved ones from financial burdens when they pass away. That is when I became “The Family Protector.” Insuranceforburial.com was born shortly after.

What are you currently doing to maintain/grow your business?

I am currently working on preparing for Medicare open enrollment to ensure our clients have everything they need in coverage and to be certain they are in the right plan and not overpaying by even a penny. We also want to ensure they do not have any gaps in their coverage.

What form of marketing has worked well for your business throughout the years?

Search Engine Marketing and Social Media Marketing. These are great ways of building our business through the years.

What social media platforms do you usually use to increase your brand’s awareness?

The social media platforms we use the most are Facebook and Instagram. Everyone today is on Social Media. People use Facebook probably the most and not only socialize, but shop and have found us via Facebook and have reached out to us to help them obtain life insurance.

What is the toughest decision you had to make in the last few months?

The toughest decision in the last few months has been implementing more automation in our business. We have hired people to be administration assistants, but we have not had luck finding the right fit. I have decided we will utilize automation as much as possible, and in addition, I take on Administrative roles two days a week to keep up with the daily routine.

How has your business been affected by the COVID-19 pandemic?

Since the Covid-19 pandemic, the business has increased even more than ever. We are a National Telesales Agency, licensed in every state, and have clients in every state. Since the beginning of the pandemic, more people have appreciated the ease and simplicity of the online application process and voice signature application process for their life insurance needs. Our seniors can get an active policy from start to finish in 20 minutes and never have to leave their homes or have anyone come into their homes. They are safe and have their family protected by the end of that call with an approved policy!

How have you adapted your business operations in response to COVID-19 and its associated impacts?

Since Covid-19 we have adapted by keeping distance and working from our home offices. We have a few in-house agents and several remote agents that have been wonderful throughout the pandemic.

What have been some of the most important lessons you have learned because of this pandemic?

Some of the most important lessons I have learned since the pandemic is to appreciate our current clients, our clients to be, and to appreciate the business we are in. I find it an honor and a privilege to do what I do, especially with such uncertainty over the last two years. Knowing I have helped so many of our seniors get through this and help them reach their goals of final expense insurance and protect their loved ones leaving a legacy for their children and grandchildren. It is a tremendous honor on every level.s

What do you hope to see happen in the near future for small businesses all over the world?

I hope to see small businesses continue to grow by leaps and bounds in the near future all over the world. I hope for this because small businesses are people’s dreams, their creativity, desire, grit, and passion for what they do. Seeing that come to life is a beautiful thing.

What advice would you give to a newbie Entrepreneur setting up a new business in this pandemic?

Don’t overthink anything. Write out your goals. Set up a plan. Create a vision board of everything you want to achieve and take that leap. You will have sleepless nights; you will have feelings of failure at times or make mistakes; takes those as your stepping stones to greatness, and never give up. Take it from this small-town Long Island girl who started out with $58.00 in my checking account and eating Triscuit crackers. I am an example of anything, and everything is possible. Take your leap!

Prominent Buyer’s Agent launches Australia’s first ever simple step-by-step guide for everyday Aussies looking to invest in commercial property

Posted on by Gary

Chinese-Australian buyer’s agent Helen Tarrant is Australia’s number one commercial property buyer’s agent. With house prices fluctuating and interest rates continually rising, she believes it’s time Australians end our ‘love affair’ with residential property. Having built a multi-million-dollar property empire herself, Helen is finally unmasking the hidden secrets surrounding the alternative investment pathway – commercial property.

Traditionally, this property market area has felt confusing, inaccessible, and unaffordable for many investors…and this is where Helen’s new book comes in.

This Spring, Helen’s first book Cashed up with Commercial Property: A Step-by-Step Guide to Building a Cash Flow Positive Portfolio, will launch in bookstores Australia-wide. Published by Wiley, the book will be a first-of-its-kind educational guide that makes commercial property investment easy to understand and accessible to all – no matter your age, ethnicity, or background in investing.

Whilst most of us feel like we need to either win the lottery (or have cashed up family members) to get our foot on the property ladder, Helen’s own story proves this doesn’t have to be the case. After migrating to Australia from China as a young girl, Helen’s family had only $70 to their name. She moved house 9 times and worked three jobs to support her family throughout high school. After completing a Master of Laws at university, she founded her own beauty therapy business. She was burning the candle on all ends, yet still felt like she couldn’t save, or find any work life balance. It was during this time that a single moment with her landlord changed the course of her life forever…

“My landlord would show up, collect my rent, and then just go out fishing. That was all he did. His income from the rent of his tenants in our building meant he could live the life he loved. Cue my light-bulb moment…maybe I should look into commercial property. After doing some research I found that commercial property had the potential to halve my investment journey time and help me make ten times as much cash flow than investing in residential. And so, I took a leap of faith and never looked back,” Helen says.

In 2012 Helen purchased her first commercial property, a Japanese restaurant in North Sydney for $395k. Fast forward a decade, Helen’s property portfolio is worth over $30 million.  And due to the way that commercial property is geared, during that time, Helen was also able to build her income, earning an additional $20k plus in positive cash flow per week from her investments alone.

These simple ideas and lessons Helen learnt along the way was what eventually inspired her to become a buyer’s agent. Realising there were many misconceptions in the market and no one really educating everyday investors about commercial property, she found a niche providing essential education and strategies for the average Australian seeking to get their foot in the door. Helen now has helped over 1,000 Australian investors find financial freedom through commercial investment, with a total property portfolio worth over half a billion.

Cashed Up with Commercial Property is unique in its category, as it features real life case studies and practical guides for what is required to invest in commercial property. It provides helpful comparisons on investments between residential and commercial, as well as sound strategies that any Aussie can use to generate additional income as they work towards their property/investment goals.

One such case study is Sydney mum Joey. With three kids under five, Joey works as a compliance consultant while her wife, Diane, is a dentist in her own practice. “Joey first approached me when she had 11 residential properties, was negatively geared and in desperate need of some cash flow so she could support her growing mortgages and family lifestyle. Over the past three years we have helped her source excellent commercial investments that would drive a sound return and help her reach her cash flow goals. In that time, we have secured her three properties and close to $100k in passive income, and that’s after outgoing expenses,” Helen explains.

In her book, Helen debunks the biggest myths about commercial property and provides encouragement that no matter who you are or what your property goals are, she can help you on your journey. Three simple pieces of advice her book, includes:

  1. Embrace the Mindset ChangeTrying something new always comes with uncertainty and a bit of gear-shifting. But embrace the mindset changes and don’t apply the same things you know about residential, to commercial. It’s a learning curve, but the payoff (literally) is worth it.
  2. Don’t wait!Ever heard the old idiom, there’s no better time than now? Well this is completely true in commercial property. The market is always changing, so no matter who you are, I recommend getting some advice and starting now, even if it’s small, because the longer you wait, the lower the yield. Build the right strategy and don’t be afraid to go outside your comfort zone.
  3. Allow Yourself to Dream Big!We can so often feel despondent about property – whether you’ll own the dream home or are scared of being priced out of the market. But with commercials, we encourage you to dream big no matter where you’re at in your investment journey. Map out your big-picture goals, and then with the help of your team, we can help you work backward so you can figure out the best way to start now.

Cashed Up with Commercial Property is published by Wiley and is available for purchase through all good book retailers for $32.95.  For more information or to purchase a copy, visit: https://helentarrant.com/

This article was sourced from a media release sent by Medianet

Jim Thompson signals the beginning of a new chapter

Posted on by Gary
Jim Thompson, Thailand’s iconic global lifestyle brand signals a new era with the opening of Bangkok’s must-visit landmark the Jim Thompson Heritage and Creative Quarter.

 

Jim Thompson, Thailand’s iconic global lifestyle brand signals a new era with the opening of Bangkok’s must-visit landmark the Jim Thompson Heritage and Creative Quarter.

Jim Thompson, Thailand’s iconic global lifestyle brand signals a new era with the opening of Bangkok’s must-visit landmark the Jim Thompson Heritage and Creative Quarter. Inclusive of the original Jim Thompson House Museum, it features a new “Museum About the Man”, a Home Furnishings Exhibition, a café and a new Iconic Store.

Jim Thompson, Thailand’s iconic global lifestyle brand signals a new era with the opening of Bangkok’s must-visit landmark the Jim Thompson Heritage and Creative Quarter.

Local and international visitors will get to soak in the rich history and stunning architecture of what was once the residence of Jim Thompson and explore the beauty of Thai culture, silk traditions and the Thai spirit of innovation as well as discover exhibitions about the life and work of the “Silk King”.

Frank Cancelloni, Group CEO at Jim Thompson explains, “We are excited about this new chapter. This is not just any lifestyle brand; it was founded by an iconic man who revived the Thai silk industry. The project will be 100% completed by April 2023 with the opening of a restaurant, a bar and a multifunctional hall, all reflecting the spirit of Jim Thompson.”

Jim Thompson House MuseumComprising of 6 teak houses sourced by Jim Thompson from all over Thailand, his residence also became home to an extensive collection of Southeast Asian art. After his disappearance in Malaysia in 1967, his home was carefully preserved and turned into a museum.

Museum About the ManDrawn from the archives of The James H.W. Thompson Foundation, “The Man Himself” highlights the critical milestones in Thompson’s life, from his early years to the last day that he was seen. The exhibition also charts the journey of Jim Thompson fabrics from Vogue to Broadway and on to becoming Thailand’s only global lifestyle brand.

Home Furnishing Exhibition‘The Evolving World of Jim Thompson Textiles’ is an exhibition that unveils the story of the Thai Silk Company Limited and the prominent creative figures behind the company’s successes in the textile and fabric world after the mysterious disappearance of Jim Thompson in 1967.

The Iconic StoreVisually stunning, the store offers over 6,000 products and exciting collaborative projects including menswear, womenswear, bags, knick-knacks, accessories, homeware, and exclusive collections only available at this location.

The Jim Thompson Art CenterThe Art Center is a place where ideas and stories are shared through creative experiences. It is also a gathering ground for cultural communities to come together, learn, discover and exchange dialogues.

This article was sourced from a media release sent by PR Newswire.

Job postings at Coles Group Australia soar by 138%

Posted on by Gary

In contrast to increasing layoffs across all sectors, job postings at Australia-based retailer Coles Group Ltd (Coles) year-on-year (YoY) increased by 138% from 1,002 in August 2021 to 2,386 in August 2022, according to GlobalData, a leading data, and analytics company.

An analysis of GlobalData’s Job Analytics Database reveals that job postings dropped by 42% from 1,002 jobs in August 2021 to 583 jobs in December 2021. However, job postings rose in Q2 2022 by 17% compared to a 16% decline in Q1 2022.

Sherla Sriprada, Business Fundamentals Analyst at GlobalData, comments: “Coles plans to expand business through various new roles, teams, and stores. A newly created role, ‘Business Manager’, is looking for fresh produce suppliers. Also, the newly created channel services team is hiring for a ‘Technical Business Analyst.’” 

In April 2022, a newly created role, ‘Operational Privacy Manager’, is looking at operationalising the privacy framework across the Coles Group and ensuring first-line defense processes and controls are in place to minimise privacy compliance risk.  Other new roles were ‘Assistant Trade Planning Manager,’ ‘Program Manager – Network Transformation,’ and ‘Trade Support Lead.’

Cole’s e-commerce function is currently undergoing a period of transformation and growth. As a result, the retailer has posted a few roles such as ‘eCommerce Trade & Content Manager’, ‘Product Manager – Payments’, and ‘Associate Product Manager – Click & Collect Network.’

Sriprada concludes: “The retailer is also focusing on roles for the newly created stores. One such example is ‘Commercial Manager – Range Transformation’ role, which looks at developing strategic plans for optimising space allocation across the business, including sales density and macro space blueprints for new store openings.”

Notes 

  • Quotes provided by Sherla Sriprada, Business Fundamentals Analyst at GlobalData
  • GlobalData’s Job Analytics Database tracks over 29K companies globally, including 6,600+ listed entities, across industries. The dataset has over 51 million jobs in the database and has over 4.1 million active covering 20+ sectors spanning over 200 countries.
  • Job Analytics tracks daily job postings for companies globally. Hiring intentions is an excellent proxy for identifying trends and key signals at macro, sector, theme, and company level.

About GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

This article was sourced from a media release sent by Global Data

Advertising vs Marketing: What’s the difference?

Posted on by Gary

Business owners often overlook the monumental difference between marketing and advertising. From colossal highway billboards, full-page print ads, recurrent radio ads, and primetime television airtime, there seems to be a lot more advertising than marketing strategies. While we acknowledge that both are of equal importance, a sense of balance and a strong distinction is necessary to come up with calculated strategies that will ultimately address the growth of any business.

Delineation: Advertising vs. Marketing

Advertising is a single constituent of the whole marketing plan. If marketing were to be a metaphor, it would be that big pie, and advertising is but a slice of the whole piece, together with other slices such as promotion and branding. Advertising is the clear articulation of the promises that you want to tell your customers. You advertise to create interest in your product or service. You make the customers want or need what you’re offering. Effective advertising will initiate the ultimate action plan – buying your product and generating repeat customers. It HAS to invoke a purchase or the actual consumption of your goods or your services. This will be the measure of its success.

Advertising involves ad placement in different mediums such as TV, radio, newspaper, direct mail, and the Internet. The placement, frequency, layout, and content should be concise, clear, and commercially captivating. It should make your product stand out and be memorable at the same time.  With the plethora of competitors in the market, appeal is definitely imperative.

Marketing, on the other hand, is the bigger picture. Marketing is a system of strategies that are geared towards knowing your market better. It is a process where you focus on why people buy. What makes them shell out 100 dollars on lingerie and only 10 dollars on food? What kind of branding will get their attention? Will gold packaging really make them get your product when placed right next to a competitor in the supermarket? Marketing entails a closer look at your target demographics and their buying motives. Before you even advertise, you need to lay the basics of an effective ad that will capture your target market. From competitor research, sales strategies, media planning, pricing, advertising, distribution, and customer support, every detail needs attention and research to come up with a seamless marketing plan. All these factors should have a unified purpose to reach your business’s bottom line.

The Cliché Syndrome

In both advertising and marketing, you simply can’t use any more clichés and platitudes. A lot of advertisers and marketing professionals get stuck in hackneyed taglines like “We go the extra mile” or “Best in Business since 1910.” These are empty words that have become so trite that consumers are not buying them anymore. If you are in the process of making a marketing plan, be sure that you stick to concepts that will differentiate you from the rest of the people offering the same thing in the market.

Another common clichéd indication in a business is the use of seemingly important announcements with absolutely ZERO market value. For instance, a restaurant spends on advertising by displaying a big banner that says “Under New Management” or “Newly Renovated.” To the owner, this might seem like a significant feat or maybe even a big difference in customer perception. But to ordinary bystanders, this sign says nothing more than management troubles in the past. If the owner had taken the time to do market research, he would have known that people who eat in his restaurant come back because of the organic produce or the freshly squeezed juices that they don’t find in nearby food establishments.

This is the best example of poor advertising without market research because there’s definitely no market for “Conveniently Located,” “Newly Renovated,”  “Wide Selection.” Not even for “Under New Management.” J

Five Ways To Protect Yourself Against Cyber Threat

Posted on by Gary

As the summer season is underway, people are increasingly taking holidays. Whether holidaymakers have chosen the beach, the countryside, the mountains, or an urban setting, one thing is certain: no one is immune to having their devices stolen or hacked while away from home. Cybersecurity experts at NordVPN provide travelers with seven tips for a cyber-secure holiday.

Back up your data

“My whole life is on my phone” — if this phrase sounds like something you would say, remember to make sure you have your phone’s contents backed up before you leave. After all, no one is safe from losing their phone or having it stolen. This also applies to the SD cards of your cameras.

Safe payment methods

Instead of your main bank card, use a separate prepaid debit card abroad. This card can be topped up with any amount you want. That way, if your card details are stolen, you won’t lose all the money you store there.

Take a portable charger with you

Don’t go out without your portable charger or a charging cable. Why not? Simply because charging stations can be a playground for cybercriminals. A USB/lightning cable can be modified by a malicious person, like in this demo made by a hacker in 2019.

Avoid public Wi-Fi

Using mobile data while traveling is always a good idea because it is encrypted. However, if you have no choice and need to use public Wi-Fi, don’t forget to use a VPN. This tool will protect you from cybercriminals, who can retrieve your personal data through a public network. They later sell the stolen data on the dark web.

Do not post your photos in real-time

Posting a picture of your plane tickets can make your social media followers jealous. But more than that, doing so puts you at risk. It’s a perfect way for cybercriminals to find out your personal data and use it later for various malicious purposes. It’s also worth remembering that posting your holiday photos while you’re still away can be dangerous and can lead to robbery in your home. Whether your account is followed by hundreds of thousands of people or just a few, stay vigilant in all circumstances.

Keep your documents secure

Many people make a photo or a copy of their ID or passport in case they lose their documents. But this is not the most secure way to deal with your documentation. Unencrypted ID or passport scans and photos that you store on your phone can get leaked. Then you run the risk of your identity documents ending up on the dark web. A recent study by NordVPN showed that the American ID card had an average price of $76.45 on the dark web. The average price for an American passport was worth $20.77.

Use unique passwords

Create new passwords before you go abroad. If you have used the same password for all your accounts and one of them gets hacked, it puts the others at risk. Don’t hesitate to use a password manager such as NordPass. It will help you create sophisticated passwords to make life difficult for hackers.

“No one is safe from hackers, who are becoming increasingly creative in stealing and selling your data. It is worth remembering that a data leak can also happen to the service providers you use (hotels or transportation companies often get hacked). So don’t hesitate to ask how they store your data or what kind of encryption and other cybersecurity tools they use before giving your data to these companies,” Daniel Markuson, a cybersecurity expert at NordVPN, recommends.

5 Effective Ways To Market Your Website In 2022

Posted on by Gary

Now that you’ve got your website up and running, the next issue on your mind will undoubtedly be how to advertise your website. Is it possible that if a website is made on the internet but is not connected anyplace, no one will ever see it?

Suppose you’re curious about how to advertise a new business website, and you’re still in the early phases of your business. In that case, you’re probably scared that the only efficient approach to increase visitors will be to spend a fortune on ads.

Fortunately, there are several ways to advertise a business site available. This piece will look at a few ways to promote your business website in 2022.

1.    Search Engine Optimization

The most important bit you can do to promote your website is to use SEO or search engine optimization. If you don’t keep your website search engine friendly, you risk it becoming lost in the flow of information. There are over 2 billion websites on the internet, and more are being created every second.

There are thousands of online ways to promote a business that may help you enhance your website’s SEO, so you don’t need to pay an SEO consultant. Most SEO issues on your website may be resolved by yourself with a few basic tweaks.

There are two significant factors to consider when it comes to your website’s SEO: on-page SEO and off-page SEO.

Everything viewable on your website is referred to as on-page SEO. This includes content, pictures, videos, meta descriptions, responsive design, and even your website’s structure.

Off-page SEO refers to what goes on behind the scenes of a website. This includes things like who is linked to your site, how authoritative it is, and how engaged readers are with it.

2.    Social Media

Social media is the most popular free means of marketing new websites for a good reason. Platforms with billions of users, such as Facebook, Twitter, and Instagram, make it simple to interact with other local companies and advertise your own. These all social media platforms help you with how to advertise your business website.

However, before you begin using social media, you should examine your company’s brand voice, whom you’re marketing to, and whom you’re attempting to reach. If you have enough money to spend on advertising your website, Facebook Ads are the best way to market your business on social media.

Facebook Ads include many targeting choices, making it simple to narrow down your target demographic. You may also opt to target folks who are friends of your existing followers or who follow specified other pages.

3.    Guest Blogging

Guest blogging is a terrific strategy to promote your business and get connections to your new underused website. To demonstrate your competence, you publish a guest post for a reputable blog in your sector (or a related one). You’ll be able to route traffic from a trustworthy source back to your new website by linking back to it at least once in each guest post.

Whether you’re a new business or in marketing, you may find it tough to get a guest posting place on some websites due to circumstances beyond your control. Given that guest blogging for other publications used to be a hugely popular SEO practice, many websites either thoroughly scrutinize who guest writes for them or don’t accept entries.

The most important thing to remember with guest blogging is that it is less about SEO and more about developing connections with the publication and your audience. This is one of the best ways to promote your business website.

4.    Content Marketing

Information marketing is one of the best ways to advertise your business site since it boosts your SEO while also producing content that your target audience will find beneficial. A popular fallacy is that to perform content marketing, you must blog, but this is not always the case. While blogs are the tried-and-true content marketing channel, you can also make videos, launch a podcast, or even start a newsletter centered on your work.

An important point to remember about content marketing is that the information you publish must be helpful, intriguing, or entertaining to your target audience. Doing a lot of keyword research before you start is the most significant way to ensure you’re answering people’s queries.

5.    Email Marketing

If you want a tried-and-true way to promote directly to your consumers, email marketing is a terrific alternative. Establishing an email marketing campaign is simple once your business site is fully operational and many email marketing services are available for free or at a small fee.

The amazing thing about email marketing is that people don’t even have to visit your website to sign up for your email newsletter, so you can start advertising your new website before it ever goes live. Most email marketing programs let you share a signup URL with your subscribers so they may join your email list without having to visit your website.

Final Words

Now you don’t have to worry about how to advertise a new business website. Some of the methods discussed above will be more appropriate for your website than others, but they should all help you take it to the next level. Every website marketing approach we’ve covered will assist you in getting the word out about your site.

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