Mark Coronel, Sales Director at Cubecorp Projects Pty Ltd, is a distinguished figure in the real estate industry, boasting 17 years of expertise, strategic thinking, and a genuine commitment to client needs. His journey reflects enduring passion and dedication, covering various aspects of real estate, including residential and commercial sales, project management, project marketing, and investment properties.
As a visionary leader and solution provider, Mark prioritises understanding clients’ unique needs and tailoring services accordingly. His philosophy empowers clients in making informed decisions, whether in finding dream homes, securing investment opportunities, or navigating complex transactions. Mark’s track record speaks volumes, having assisted over 1,000 clients across Australia in the past five years, showcasing his professionalism, efficiency, and client-centric approach.
Beyond real estate, Mark is a mentor and guide, sharing the wisdom and insights acquired throughout his journey. His commitment to excellence and client-centricity defines his legacy in the industry, transforming real estate sales and impacting lives over his 17-year career.
MoneyCentral Magazine recently caught up with Mark to discuss his journey in the industry, and here’s what went down:
What sets Cubecorp apart from other businesses in your industry?
We are not like traditional real estate companies, whereby we don’t just sell houses and apartments. We also specialise in off-the-plan and offer many complimentary services through our different companies and networks.
Finance, Migration, Property Management, Sale and Re-sale of Residential and Commercial Properties, Development, Project Management, Architect and Design Services, Business Development and Accounting, and much more.
We are not limited to Sydney but have offerings all over Australia and in countries like Vietnam, Indonesia, China, Hong Kong, Taiwan, and the Philippines.
How do you envision the future of Cubecorp in the ever-evolving business landscape?
We are a platform for engagement. As the world and markets evolve, so do the demands of our clients. We have a mantra to never say no to opportunities straight away because it is fun to explore and create solutions we do not already have to people’s problems.
Businesses that do not innovate and continue to move forward and grow may be successful in the short term but will not survive to meet unforeseen challenges.
A big example was during the COVID-19 pandemic when many of our friends within the industry struggled to adapt and innovate and, unfortunately, had to close shop.
We envision evolving and positively impacting as many lives along the way as possible, with a target to provide jobs for 300,000 people one day!
What has been your most significant achievement or milestone with Cubecorp so far?
As an agent, I had the opportunity to win a listing for a whole apartment block, with 65 serviced apartments and parking. This was extremely challenging and rewarding, with many important lessons I have reminded myself of in recent deals!
How do you foster a positive and inclusive work culture within your organization?
It’s all about energy, in my opinion!
So, we try to put the right people in the right place and encourage personal development throughout our agents’ careers.
Everyone is different, and we encourage that. We are flexible with our work hours and opportunities but clear about our standards.
When we see there is potential in our staff, we nurture that. It’s how I was given the opportunity to become the Sales Director in a relatively short period of time.
We work hard, we play harder, and we reward excellence.
How did your entrepreneurial journey begin, and what inspired you to join Cubecorp?
For as long as I knew, I was different. I grew up in a traditional Filipino family where my values to work hard and stay honest were instilled early. But I’ve always had an appetite for more, with little side hustles through my schooling and university life that were constantly judged. But I’ve always liked to keep myself busy, and since I couldn’t find satisfaction as an engineer, I was presented with an opportunity to change my life.
Through miraculous circumstances, I was reintroduced to my university mate at Town Hall, the only place where you can get KFC Hot & Spicy, and we had a chat at his office. Don Liang is the CEO of Cubecorp, and he gave me the opportunity to sell properties on weekends. After three weekends, I resigned from my previous job and began my career in Real Estate.
Can you share any exciting upcoming projects or initiatives that Cubecorp is working on?
Absolutely, I’ll share two things if I can.
A big part of our sales offerings are in-house and land, and we all know the challenges of house and land in Sydney.
Scarcity, increased building, increasing labour costs, and a tighter finance market are driving affordability down for buyers and limiting their choices.
So, to offer more options for our clients, we are diversifying our range of investment options to Regional NSW, proudly partnering with TORO HOMES, who have exclusive investor house and land packages in over six estates, including in the Hunter Region! This is regional.
The other upcoming hot investment option is in our nation’s Capital!
This is arguably the dark horse of the property market in Australia for so many reasons, but what people want to know is how good is it? Prices under $400,000, rental guarantees of 7% for five years, AND we are working with only the BEST in the territory, GEOCON, the largest builder-developer in Canberra and the 3rd largest in Australia. I do love these guys, and I love their properties even more!
How do you balance work and personal life to ensure overall well-being?
I do get asked this a lot.
If you follow my Facebook and Instagram stories and our CEO, too, you will see the 4 a.m. wake-up, the everyday hustle, the late checkouts from the office, and the fun times with my kids.
I have a family of 4; my daughter Zaza is 6, Henry is 4, and my wife works with me… yes! It can be done… mind you, we do work in different services.
This is not just work for me; it’s a lifestyle. Sometimes, Henry joins me for meetings and inspections, even handing out flyers.
How do I juggle it all? If it’s not on the calendar, it’s likely not a priority.