Online Marketing Archives - MoneyCentral Magazine

Market knowledge

Prior to endeavor online, you should first know your target audience. The moment you have effectively learned who your target market is, it will be easier to start for you at that point. Once you already identified the market that you will deal with, it will improve your chance of learning about the marketing strategy that you will use in your business. Market knowledge is the foundation of any marketing technique whether doing an online or physical transaction.

Responsive website

A responsive website is composed of images, videos, and other important elements of an operational website. Your site should have a series of capturing leads that can help you gain potential customers that you might not be expecting at first. A website can be compared to a virtual brochure wherein you will have a catalog of your products and services. Having your own website will surely help in establishing a good business identity for your business.

Content

Your content means a lot in online marketing. In most cases, a business can easily be identified through its content which is why it is necessary for you to come up with high-quality content. Internet marketing is a broad area in the virtual world wherein you are most likely to encounter a series of competitors in the same niche as yours. A business has a higher possibility of getting known in the market because the content is easier to contribute online.

Quality design

Aside from the fact that you need to have quality content for your site, it is as well essential for it to have a creative design to attract potential customers. A good design for your website is a great investment that will give you higher chances of increasing the number of your audience. You should make it to a point that you invested in quality design to make it more comfortable for your customers to deal effectively with you. Paying attention to great design is a way for you to arrive at the best results for your business.

Learning about these elements of online marketing is the first step towards a successful marketing plan over the Internet. Making money online goes on a careful procedure in order to increase your sales at the end of the day. When you work on each of these elements, you will be able to produce more sales and revenue by the end of the year. In this case, you can call your business truly a success.

According to the U.S Bureau of Labour, 15% of new businesses are unable to survive through their first year of operation, and only 50% make it past 5 years. Hence for any new business to stay afloat, it is important to drum up a crowd and customers. Considering the fast-paced and intricately connected world of the 21st century, entrepreneurs must understand and make full use of targeted web marketing.

In the United States, the online marketing industry’s current growth rate stands at 20%. Using web marketing allows businesses to advertise based on the audience’s interests and reach people across physical boundaries – this is especially useful for companies providing services that can be exchanged via phone/ email or where transportation costs of the physical goods are low.

Web marketing is the portal to personalized communication with the audience, at lower pricing and higher returns than print advertising. Keeping costs low on advertising will allow some wiggle room in expenses and open up the opportunity to re-invest in the business. Keeping funds focused on more important things such as the actual good/service of the company will allow for overall improvement, which will, in turn, leads to more customers.

Spending as little as $5 per day for paid advertisements on Facebook for paid advertising can increase post reach by over 750 people, while the average cost per impression on social media can be as low as $0.38. These impressions are important because it imprints your brand in the viewer’s brain subconsciously, which causes them to gravitate towards your product without actually realizing it.

An experiment was conducted in 1957 in which during a movie the phrase “Drink Coca-Cola” was flashed multiple times and speed too high to be recognized by the conscious mind. At the end of the movie, coke sales at the concession stand rose to over 50% percent. This method of ‘subliminal advertising’ is similar to the idea of paying for increased impressions on social media – just entering an idea into a person’s subconscious can be enough to attract them towards your product. For example, just seeing the word ‘coke’ in this article, will increase your chances of having a coke, as opposed to any other drink, the next time you reach for a soda can.

Aside from paid marketing, many businesses also maintain a social media presence in the form of Facebook pages or twitter/Instagram accounts. As of 2015, there were nearly 30 million small businesses worldwide running pages on Facebook. Though statistics don’t support organic social media marketing as useful in gaining new traction, it is still significant in keeping current and past customers engaged with the company.

Researchers in Canada found that our attention spans have fallen from 12 seconds to 8 seconds in the past 15 years. This means that readers can no longer be expected to remember information from print ads and recall them while making choices. Having a web presence ensures that the audience is directly linked to your business and is continuously reminded of your goods/services.