Cover Photography by: Bilgaer Photography
Mr. Gino-o, the visionary fashion brand known for its innovative approach to traditional Filipino attire, proudly announces the unveiling of its latest collection during The Miss Mardi Gras International Queen 2024 Pageant. The brainchild of Albert Prias, Mr. Gino-o has once again captivated the fashion world with its reinterpretation of the iconic Barong Tagalog, blending cultural heritage with modern style.
Mr. Gino-o’s latest collection, aptly named “Made For Men,” showcases a contemporary twist on the classic Barong Tagalog, seamlessly blending traditional Filipino craftsmanship with a trendy, globally relevant aesthetic. Crafted using Philippine-sourced materials such as abaca, jusi, pinya, banana fiber, inaul, inabel, and tinalak hand-woven cloths, each garment embodies the rich cultural heritage of the Philippines while catering to the international market.
“At Mr. Gino-o, we are committed to promoting Philippine products and materials while providing employment opportunities for Filipino artisans,” said Albert Prias, the creative force behind the brand. “With ‘Made For Men,’ we aim to showcase the artistic abilities of Filipinos and celebrate our cultural heritage on a global stage.”
The grand reveal of Mr. Gino-o’s latest collection took place at the Orion Function Center in Campsie, NSW, during The Miss Mardi Gras International Queen 2024 Pageant. The event, curated by Flagcom & Friends, not only celebrated beauty and talent but also served as a platform for raising awareness about issues facing the LGBTQI+ community.
“Mr. Gino-o’s collection was the highlight of the evening, showcasing the perfect fusion of tradition and modernity,” said a representative from Flagcom & Friends. “Albert Prias’s innovative vision has not only revitalized the Barong Tagalog but also promoted Philippine products and materials on a global scale.”
As the glittering lights faded and the echoes of the event lingered, Mr. Gino-o’s collection served as a reminder of the transformative power of fashion and advocacy. Through its groundbreaking designs and commitment to cultural pride, Mr. Gino-o continues to redefine the fashion landscape, one garment at a time.