90% of Startups Fail — Here’s How the Other 10% Win

Posted on by

Starting a business is exciting, challenging, and often life-changing. Yet statistics show that around 90% of startups fail, and many of those failures happen within the first few years. Understanding why startups fail—and how to avoid these pitfalls—is essential for any entrepreneur hoping to succeed in a competitive global market.

In this article, we’ll explore the common reasons startups fail, backed by data and industry insights, and offer actionable strategies to increase your odds of success.

1. Lack of Market Need

The number one reason startups fail is simple: there’s no market for the product or service. Entrepreneurs can fall in love with their ideas, but if customers don’t share that enthusiasm, the business will struggle to survive.

How to beat it:

Conduct thorough market research before launching.
Test your product with early adopters or focus groups.
Ensure your solution solves a real, pressing problem.

Pro tip: Even small validation surveys or pre-orders can provide critical insight into market demand before you invest heavily.

2. Running Out of Cash

Cash flow problems account for a significant number of startup failures. Many founders underestimate the costs of running a business, overestimate revenue, or fail to secure adequate funding.

How to beat it:

Plan a realistic budget and stick to it.
Keep track of burn rate and runway.
Explore alternative funding options like bootstrapping, angel investors, grants, or crowdfunding.

Pro tip: Always prepare for “unexpected expenses” — a contingency fund can be the difference between survival and failure.

3. Weak or Unbalanced Team

Even the best ideas can fail if the team isn’t equipped to execute. A startup requires founders with complementary skills, clear leadership, and the ability to work under pressure.

How to beat it:

Assemble a team with diverse expertise (tech, marketing, operations, finance).
Establish clear roles and responsibilities.
Seek mentorship or advisory boards to strengthen weak areas.

Pro tip: Don’t hire friends or family just because you know them. Skills, commitment, and professionalism matter most.

4. Poor Business Model

Many startups fail because they haven’t identified a viable way to make money. A great product is meaningless if there’s no sustainable revenue model.

How to beat it:

Test different monetisation strategies early.
Focus on recurring revenue, subscriptions, or high-margin services if possible.
Understand your cost structure and unit economics.

Pro tip: Validate your pricing with real customers before scaling production.

5. Ignoring Customer Feedback

Startups often fail when founders assume they know what customers want without actively listening. Ignoring feedback leads to products that don’t resonate and marketing that misses the mark.

How to beat it:

Build feedback loops into your product development process.
Use surveys, beta testing, and analytics to monitor customer satisfaction.
Be willing to pivot if necessary.

Pro tip: Feedback isn’t criticism—it’s free insight that can save your startup from disaster.

6. Ineffective Marketing and Sales Strategy

Even with a great product and sufficient funding, startups can fail if they don’t effectively reach their target audience. Without a clear marketing and sales plan, you’ll struggle to generate traction.

How to beat it:

Identify your ideal customer profile and craft targeted campaigns.
Invest in digital marketing, social media, and influencer partnerships if relevant.
Track conversion rates, retention, and engagement to optimise strategies.

Pro tip: Marketing is not optional; it’s the lifeline of growth.

7. Failure to Adapt

Markets change rapidly, and startups that fail to pivot or evolve often fall behind. Technology shifts, consumer behaviour, or competitor moves can make your original plan obsolete.

How to beat it:

Stay flexible and open-minded.
Monitor industry trends and competitors constantly.
Be ready to pivot or refine your business model when data suggests it.

Pro tip: Small, incremental changes are often safer and more effective than a complete overhaul.

8. Legal and Regulatory Issues

Many startups fail due to overlooked legal, compliance, or intellectual property issues. Ignoring these can lead to fines, lawsuits, or shutdowns.

How to beat it:

Consult a lawyer early for contracts, IP, and compliance requirements.
Understand the regulations in your industry and region.
Protect your brand with trademarks and patents if applicable.

Pro tip: Legal protection may seem expensive, but it’s an investment that can save millions down the line.

9. Burnout and Founder Fatigue

Entrepreneurship is intense. Many founders underestimate the mental and physical toll of starting a business, leading to burnout.

How to beat it:

Prioritise self-care and work-life balance.
Delegate responsibilities to trusted team members.
Build a support network of mentors, advisors, or fellow founders.

Pro tip: Sustainable growth starts with a sustainable founder.

10. No Clear Vision or Strategy

Finally, startups fail when founders lack a clear long-term vision. Without a roadmap, teams can lose direction, investors may hesitate, and opportunities may be missed.

How to beat it:

Define your mission, vision, and core values from day one.
Set measurable goals and track progress regularly.
Communicate your strategy clearly to your team and stakeholders.

Pro tip: A startup with a strong vision can pivot intelligently without losing focus.

Conclusion: How Entrepreneurs Can Beat the Odds

While the startup failure rate is daunting, it isn’t inevitable. By understanding the common reasons for failure, actively validating ideas, building a strong team, listening to customers, and staying adaptable, entrepreneurs can dramatically increase their chances of success.

Success in entrepreneurship isn’t about avoiding risk entirely—it’s about managing it smartly. Startups that thrive in 2026 will be the ones that embrace innovation, learn quickly, and persist relentlessly.

Remember: slow progress is better than no progress. With focus, adaptability, and a strong foundation, entrepreneurs can beat the odds and build ventures that last.

From Idea to Execution: How To Turn Your Vision Into a Profitable Business

Posted on by

Every successful business begins with a spark—an idea that captures the imagination, solves a problem, or fills a gap in the market. But in the entrepreneurial world, ideas alone are not enough. The difference between a fleeting thought and a thriving enterprise lies in execution. Turning your vision into a profitable business requires clarity, strategy, discipline, and adaptability.

Here’s a step-by-step roadmap to guide aspiring entrepreneurs from concept to revenue-generating success.

1. Validate Your Idea Before You Invest

The first step is ensuring your idea is viable. Validation prevents wasted resources and refines your concept.

Tips for validation:

Conduct market research to understand demand, competition, and target audience.
Engage potential customers through surveys, focus groups, or social media polls.
Launch a small pilot, prototype, or minimum viable product (MVP) to gather real-world feedback.
Analyze the responses and adjust your concept before committing to full-scale development.

Validation ensures you build a business people want, not just what you think they need.

2. Define a Clear Value Proposition

A strong business thrives on clarity of purpose. Your value proposition explains why customers should choose your product or service over alternatives.

Ask yourself:

What problem am I solving?
How is my solution unique or better than existing options?
What tangible benefits will customers experience?

Your value proposition should guide all marketing, branding, and operational decisions. The clearer your message, the easier it is to attract customers and investors.

3. Develop a Strategic Business Plan

A roadmap is essential for turning ideas into profits. A business plan should outline:

Target market and audience segments
Revenue model and pricing strategy
Marketing and sales approach
Operational structure and resource requirements
Short-term and long-term goals with measurable milestones

A strong plan not only clarifies your strategy but also builds credibility when seeking investors, partners, or funding.

4. Build a Strong Team

No entrepreneur succeeds alone. Your team can make or break execution.

Key considerations:

Hire people whose skills complement your own.
Ensure team members share your vision and commitment.
Foster a culture of collaboration, accountability, and innovation.
Leverage mentors and advisors to fill gaps in experience and perspective.

A motivated, aligned team accelerates growth and reduces execution risk.

5. Focus on Execution with Discipline

Ideas are only as valuable as the actions taken to bring them to life. Execution requires prioritization, consistency, and resilience.

Execution strategies:

Break your plan into achievable milestones and deadlines.
Track key performance indicators (KPIs) to measure progress.
Be prepared to pivot if market feedback indicates necessary adjustments.
Maintain disciplined time management and focus on high-impact activities.

Successful entrepreneurs act decisively while remaining adaptable.

6. Build a Strong Brand and Marketing Strategy

Even the best product will struggle without visibility. Branding and marketing communicate your story, value, and credibility to your audience.

Tips:

Craft a compelling brand identity that reflects your mission and differentiates you.
Use digital marketing channels to reach target customers effectively.
Engage with your audience through content, social media, and community-building.
Leverage partnerships, influencers, and press to increase visibility.

Branding is not just marketing—it’s the emotional connection customers have with your business.

7. Monitor, Iterate, and Scale

A business is never static. Continuous improvement and scaling are essential for long-term profitability.

Steps to scale:

Analyze sales, customer feedback, and operational efficiency.
Optimize processes to reduce costs and improve service.
Explore new markets, product lines, or revenue streams.
Reinvest profits into growth while maintaining quality and brand integrity.

Entrepreneurs who iterate intelligently stay ahead of competitors and turn their vision into a sustainable enterprise.

Conclusion

From idea to execution, transforming a concept into a profitable business is a journey of strategy, persistence, and smart decision-making. Validation, planning, execution, and scaling are the pillars of success, but equally important is passion—the drive to see your vision realized and to adapt as the market evolves.

Every great company started with a single idea—but only those who execute with purpose, resilience, and insight turn their vision into lasting profitability.

AI-Powered Side Hustles: How The World Is Monetising the New Tech Wave

Posted on by

Artificial intelligence (AI) has leapt from the realm of science fiction into the daily lives of professionals, creatives, and entrepreneurs. Today, it’s not just a tool for tech giants; it’s a gateway for Australians to launch innovative side hustles, diversify income streams, and even scale micro-businesses. From content creation to design and automation, AI is redefining what it means to earn outside a traditional 9-to-5.

Why AI Side Hustles Are Catching On

Several factors make AI-driven side hustles especially appealing in Australia:

Lower barriers to entry: Many AI tools offer free or affordable plans, making it accessible for anyone with a computer and internet connection.
Scalability: AI enables faster production of high-quality content, design, or services, allowing entrepreneurs to scale without proportionally increasing effort.
Flexibility: Side hustlers can work from home, evenings, or weekends, offering unmatched convenience.
Diverse opportunities: AI’s versatility spans copywriting, video production, social media management, digital products, and beyond.

“The combination of affordability, speed, and creative potential makes AI a powerful enabler for side hustles,” says Dr. Emily Tran, an AI consultant based in Sydney. “It’s no longer about coding or advanced technical knowledge; it’s about using these tools strategically to create value.”

Top AI Side Hustle Ideas in Australia

Here are some practical ways Australians are leveraging AI to generate income:

1. Content Creation & Copywriting
AI platforms like ChatGPT can draft blogs, social media posts, newsletters, and marketing copy. Freelancers refine these outputs, delivering polished content to clients.

2. Prompt Engineering & Consulting
As AI adoption grows, expertise in crafting prompts — the precise instructions that guide AI output — is increasingly valuable. Professionals can package prompt templates or offer consulting services.

3. Digital Products
AI enables entrepreneurs to create eBooks, digital planners, templates, or graphics, which can then be sold on marketplaces like Etsy or Gumroad. With minimal production costs, these products can provide passive income.

4. Faceless Video & Audio Content
AI-powered video and voice tools allow creators to produce content for YouTube, TikTok, or Instagram without appearing on camera. This appeals to privacy-conscious creators and those looking to scale quickly.

5. AI-Generated Art & Stock Images
Platforms like Midjourney allow users to produce unique visuals for licensing or sale. While the potential is high, creators must navigate copyright considerations carefully.

6. Social Media Services
Small businesses often lack the time or expertise to maintain their social presence. AI can streamline content production for captions, posts, and calendars, providing a valuable service.

Navigating Legal and Ethical Boundaries

While AI presents opportunities, entrepreneurs must be aware of the legal and ethical landscape:

Copyright considerations: Australian law requires a human author for copyright protection. Outputs generated solely by AI may not be protected, though human editing and creative input can secure rights.
Consumer and advertising laws: Misrepresentation is a risk if AI outputs are inaccurate. Transparency about AI usage can mitigate potential issues.
Privacy obligations: Processing personal data through AI tools may trigger obligations under Australian privacy law. Consent, data security, and transparency are crucial.
Ethical use: AI tools can perpetuate bias or produce content that infringes others’ rights. Vigilance and quality control are essential.

“AI is a tool, not a replacement for human judgment,” emphasises Tran. “Success comes from combining AI capabilities with expertise, creativity, and ethical responsibility.”

Launching Your AI Side Hustle: A Strategic Roadmap

Identify your niche – Focus on your strengths and market demand.
Research tools – Explore AI platforms suitable for your chosen field, considering pricing and commercial rights.
Validate ideas – Test demand through small projects or pilot clients.
Build workflows – Create prompt templates, content structures, or production pipelines to save time.
Brand and market – Establish a consistent identity and clear value proposition.
Deliver and iterate – Ensure quality, gather feedback, and refine processes.
Scale – Expand offerings, increase pricing, or diversify products and services as demand grows.

The Outlook for AI Side Hustles

Australians are already embracing AI side hustles, from freelancers producing marketing content to entrepreneurs selling AI-generated art. Earnings vary widely — from a few hundred dollars per month to substantial revenue streams — depending on skill, niche, and scaling strategy.

The key to long-term success is balance: leveraging AI to increase efficiency while ensuring human oversight, ethical practice, and value creation. As AI adoption continues to grow, the next generation of Australian side hustlers has an unprecedented toolkit to innovate and profit.

Conclusion

AI-powered side hustles are no longer a novelty; they’re a strategic avenue for income diversification in Australia. By pairing creativity, business acumen, and AI efficiency, individuals can create profitable side ventures that fit their lifestyle. In a landscape defined by rapid technological change, those who embrace AI wisely will likely find themselves ahead of the curve.

Introducing The Entrepreneur Behind The Cover Of The Latest Issue Of MoneyCentral Magazine: Indira Setia Putri

Posted on by

Download Now

When vision meets expertise, transformation follows. That’s the story of Rafieri Tech, the company co-founded in 2025 by Indira Setia Putri and her husband, both seasoned technology professionals with more than two decades of experience in the Information Technology industry. Together, they are rewriting the way hospitality businesses approach digital transformation, bringing to the sector a blend of technical mastery, entrepreneurial drive, and a genuine commitment to improving the guest journey.

Indira and her husband have lived and breathed technology their entire careers. From senior leadership positions to hands-on entrepreneurship, their experience covers IT sales, account management, business development, software development with a focus on RPA and AI, and expertise in networks, cloud infrastructure, managed services, security, and telecommunications. Beyond the corporate sphere, their entrepreneurial spirit has seen them create and manage ventures in hospitality and e-commerce for over 20 years, with additional exposure in the events and entertainment sector. This unique background helped them identify a critical gap in the accommodation industry: the need for seamless, integrated digital solutions that elevate efficiency while keeping the guest at the heart of the experience.

That vision is what gave birth to Rafieri Tech. Even the company’s name tells a story. “Rafi” means high, elevated, to lift, while “Eri” means blessing — together reflecting the company’s mission to uplift the guest experience through technology while providing meaningful value for hospitality operators. Headquartered in both Australia and Indonesia, Rafieri Tech has developed a proprietary platform spanning mobile apps, web, and software, specifically tailored for hotels, resorts, and hospitality providers. This end-to-end solution transforms operations, streamlines booking workflows, and redefines the guest journey from check-in to check-out. Beyond software, Rafieri Tech also collaborates with hospitality providers to deliver tailored cybersecurity advisory services and strategic system integration.

Operating with agile principles, Rafieri Tech delivers flexible, results-driven solutions for properties of all sizes, from boutique hotels to multi-property resorts. The company adapts to the needs of businesses, regardless of transaction volume, offering meaningful support for operators striving to enhance their guest experience and digital capabilities. Their mission is clear: to transform the guest journey through smart, intuitive, and sustainable technology.

Behind this innovation is Indira herself, a leader whose career spans more than 20 years in senior IT leadership and strategic sales, alongside 18 years of entrepreneurship. Her strengths lie in building partnerships rooted in collaboration and trust, creating opportunities, and guiding organisations through complex challenges with a steady hand. She has worked across industries as diverse as hospitality, manufacturing, wholesale, fintech, legal, IT, retail, and non-profits, supporting SMEs and corporate enterprises alike. A coach and mentor, she thrives on helping teams and individuals unlock their potential and achieve success.

Away from the boardroom, Indira is deeply passionate about women’s empowerment, gender equality, family welfare, and mental health awareness. She balances her professional achievements with her role as a mother to a 14-year-old son, while also pursuing her interests in fitness, martial arts, running, basketball, and culinary exploration.

MoneyCentral Magazine recently sat down with Indira to discuss her latest venture, exploring how Rafieri Tech is pioneering a new era for the hospitality sector, and here’s what went down:

Rafieri Tech was founded with a clear mission to elevate the guest journey in hospitality. What inspired you and your husband to take the leap from established corporate careers into launching this venture?

We’ve always shared a passion for exploring hotels and resorts with our family. Over time, we noticed a clear gap in the guest experience, particularly around check-in, in-house amenity bookings, and the lack of a seamless, integrated system that brings everything together in one place.

Personally, building a global company has always been a goal. Since I was 19, I’ve built over 20 years of experience as a professional while running my own businesses in parallel. With a career spanning corporate, SME, scaleup, and startup environments, covering sales and leadership in IT, entertainment, and business, I felt ready to channel that knowledge into creating something of our own. Since becoming an entrepreneur in 2011, I’ve been driven by the idea of solving real-world problems, and Rafieri Tech is the result of combining our professional expertise with our shared love for hospitality.

With over two decades in IT and entrepreneurship, you’ve worked across multiple industries. What unique challenges and opportunities have you found in applying advanced technology like AI and RPA to the hospitality sector?

One of the biggest challenges in applying AI and RPA to hospitality lies in shifting human perception. Too often, these technologies are seen as a threat to jobs rather than as enablers that enhance productivity and streamline business processes. In reality, human contribution remains irreplaceable, especially in hospitality, where trust and relationships are at the heart of the guest experience. For example, in sales, people still buy from people, and many deals are still closed over a casual lunch or dinner.

On the flip side, in areas with high volumes of repetitive transactions, RPA can deliver significant efficiencies, but it still requires human oversight from architects and developers. The real opportunity comes when hospitality businesses view advanced technology as a strategic ally, solving operational challenges while allowing their teams to focus on what they do best: creating memorable guest experiences.

CHECKiN+ is your flagship solution for smart check-in, in-house booking, and guest engagement. How did you design it to be both intuitive for guests and operationally efficient for hotels?

We designed CHECKiN+ with a dual focus: enhancing the guest journey while streamlining operations for hospitality businesses. From the guest’s perspective, the app eliminates common pain points such as long check-in queues and complicated booking processes by offering a simple, intuitive interface to manage check-in, in-house bookings, and engagement all in one place. For operators, CHECKiN+ integrates seamlessly with existing systems, reducing manual work, minimising printing costs, and supporting sustainability practices. The result is a solution that drives operational efficiency, boosts staff productivity, and elevates the overall guest experience.

The hospitality industry has been slower to adopt integrated digital transformation compared to other sectors. Why do you think that is, and how is Rafieri Tech addressing this gap?

The hospitality industry has been slower to adopt integrated digital transformation because many businesses still rely on legacy systems, manual processes, and a strong culture of face-to-face service. For hotels, resorts, cafés, and even events, there’s often hesitation to disrupt the “human touch” that defines guest experience. Cost constraints and fragmented systems across booking, payments, and guest engagement also add to the challenge.

At Rafieri Tech, we bridge this gap by focusing on solving real operational pain points. For example, through CHECKiN+, we help hotels reduce long check-in queues, enable restaurants and cafés to streamline table or event bookings, and support retailers or pop-up stores in managing customer engagement without paper forms. By integrating digital solutions that are intuitive, scalable, and environmentally sustainable, we show hospitality businesses that transformation is not about replacing people; it’s about empowering staff, improving efficiency, and creating memorable guest experiences.

Sustainability is a key part of your mission, including advocating for paperless practices. How do you balance environmental responsibility with the operational needs of hospitality businesses?

We see sustainability and operational efficiency as going hand in hand. Many hospitality businesses still rely on paper forms, manual check-ins, or printed menus that not only create extra costs but also slow down processes. By shifting these tasks into digital workflows, we reduce paper waste while giving both guests and staff a seamless, consistent end-to-end experience. All data is securely stored in a single repository, making it easier and faster to access while ensuring compliance and accuracy.

For hotels, this means digital check-ins and e-confirmations; for restaurants and cafés, it’s online menus and bookings; and for events, it’s digital registration and ticketing. These practices not only help protect the environment but also improve productivity and guest satisfaction, proving that sustainability can strengthen, rather than compromise, hospitality operations.

Rafieri Tech operates in both Australia and Indonesia. How do you adapt your solutions to cater to different market dynamics, guest expectations, and cultural nuances?

At Rafieri Tech, we believe technology should never be one-size-fits-all. Operating in both Australia and Indonesia means understanding not just business requirements, but also cultural expectations and guest behaviours. In Australia, hospitality operators prioritise efficiency, compliance, and seamless integrations that improve scalability. In Indonesia, guest expectations lean toward personalised service, mobile-first convenience, and cultural warmth.

We adapt by tailoring our solutions to each market’s unique dynamics, whether that’s enabling paperless operations and advanced automation in Australia or creating user-friendly, multilingual platforms that enhance guest experiences in Indonesia. We also collaborate closely with hospitality businesses as part of our solution, ensuring that what we deliver is not only innovative but also practical and aligned with their operational goals. Additionally, we offer a cybersecurity advisory service to help businesses protect customer data and enhance their digital resilience. By combining global best practices with local insights, we ensure our technology feels intuitive, relevant, and impactful in every environment we serve.

Partnerships and collaboration appear to be central to your business philosophy. Could you share an example of a strategic partnership that significantly advanced Rafieri Tech’s mission?

Partnerships and collaboration are at the heart of how we operate at Rafieri Tech. As a newly launched company in July 2025, we’ve been fortunate to present our solutions to hospitality businesses and engage with influential leaders in the industry. These conversations have been invaluable in helping us understand real challenges, such as manual data handling, the need for seamless system integration, and the demand for paperless practices.

This year, we’re excited to support a few hospitality businesses with their upcoming events. These partnerships give us the opportunity to not only apply our technology in practical ways but also to work hand-in-hand with operators to solve challenges that free them to focus on what truly matters: delivering exceptional customer experiences. For us, each collaboration is more than a project; it’s a chance to advance our mission of making hospitality smarter, more sustainable, and people-focused.

You have a strong background in leadership and mentorship. How do you empower your own team to innovate and remain agile in such a fast-moving technology space?

I’m fortunate to have a strong team that not only understands our objectives, vision, and mission but also fits seamlessly into our company culture. I believe in empowering them with the independence to take ownership, the space to collaborate creatively, and the confidence to innovate within clear goals and deadlines. Open communication is especially important across cross-functional business units, ensuring everyone stays aligned and moving in the same direction. Agility is key in the fast-moving tech space, so I encourage my team to embrace change, adapt quickly, and learn continuously. At the same time, they know they have my full support, whether it’s to provide guidance, remove roadblocks, or expedite decisions, so they can focus on delivering impactful solutions with speed and confidence.

Outside of your professional achievements, you’re a passionate advocate for women’s empowerment and mental health awareness. How do you integrate these values into your business and leadership style?

As an advocate for women’s empowerment and mental health awareness, I believe there’s a direct connection between personal well-being and professional performance; they cannot be treated separately. At Rafieri Tech, we integrate this philosophy into our culture through flexible working hours and a work-from-home policy, giving our team the freedom to balance professional responsibilities with family or personal needs. I place trust in my team to manage their time effectively, while also encouraging open communication whenever challenges arise so that we can focus on solutions rather than setbacks.

Beyond daily operations, we also organise wellness events and team gatherings to raise awareness, strengthen connections, and create space for open dialogue. For me, leadership isn’t just about driving results; it’s about fostering an environment where people feel supported, valued, and empowered to thrive both personally and professionally.

Looking ahead, what’s your vision for Rafieri Tech in the next five years, and how do you see technology further transforming the guest experience in hospitality?

My vision for the next five years is to guide my team to work collaboratively, delivering results that make a real impact. Our solutions continue to help businesses overcome their challenges while building a sustainable and profitable company that remains agile and responsive to market demands, moving in step with technological advancements. In hospitality, technology will continue to transform the guest journey, from digital check-in to check-out, through a single application that integrates smart keys, AI, RFID, or even biometrics. Yet, human involvement remains essential: understanding businesses in depth, overseeing the process, and leading meaningful transformation. The future is indeed bright.

Meet The Entrepreneur Behind The Cover Of The Latest Issue Of MoneyCentral Magazine: Paola Prudence Santiago Llorando

Posted on by

Download Now

Not every woman dreams of changing the world, but Paola Prudence Santiago Llorando has always felt called to try.

From her early years as a nurse and in various roles, to becoming an award-winning entrepreneur and community builder, Paola’s journey has been marked by purpose, perseverance, and people-centred leadership.

She is the powerhouse behind Paola’s Secrets, a thriving wellness and beauty brand dedicated to helping women live younger, longer, and more confidently. But for Paola, this isn’t just about beauty—it’s about transforming lives from the inside out.

With over 27 years of success as a top Executive and Distributor in Nu Skin, she has not only built a multimillion-peso sales legacy but has also mentored countless women to step into their power, build income streams, and lead with integrity. Her story of impact earned her a feature in S4: Success Secrets of the Sales Superstars by bestselling author Ardy Roberto.

A Champion for Financial Empowerment

Beyond products, Paola’s passion lies in helping others grow financially and holistically. As the Business Development Manager for PushPOS and CloudWaitress, she supports restaurant owners across Australia to reduce third-party delivery fees and increase profits.

“I save them money through the system,” she says with quiet confidence.

Some of the restaurants working with PushPOS and CloudWaitress include Asuka Japanese Restaurant, Cuban Corner Parramatta, Thaitanic Ingleburn, Cherry Beans Café, Shapla Sweets, and New Fortune Palace Penrith, to name a few.

Paola also serves as the Community Builder for Remitly in New South Wales, promoting financial literacy and offering practical solutions for Filipino migrants while nurturing cultural connections and hope.

In addition, she advocates for earning from home and via your phone, helping families, especially women, build extra income streams while improving their health and confidence. Her mentorship empowers individuals to become financially independent through wellness-based businesses they can manage flexibly and sustainably.

Rooted in Advocacy and Service

Her journey as an advocate began at the ABS-CBN Foundation, where she served as Head of External Affairs for Bantay Kalikasan and Head of Sales and Marketing for Educational TV. Under the late Gina Lopez’s mentorship, she played a key role in the Clean Air Project and La Mesa Watershed Reforestation. She also contributed to the nationwide rollout of iconic educational programs such as Sineskwela, Hirayamanawari, and Mathtinik—shows that shaped a generation of Filipino learners.

Today, Paola continues her mission as a proud Nourish the Children Ambassador, raising awareness and delivering real solutions to hunger, poverty, and malnutrition. She also leads her personal outreach initiative, “Share the Light”, which provides support for underprivileged children and families in need.

Her community initiatives include free antioxidant health scans, disease prevention workshops, and beauty pamper sessions, empowering people to take control of their health and step into their full potential.

Accolades and Achievements

Paola’s trailblazing work has earned her multiple accolades, including:

– Toastmasters Voice Express Humorous Speech Champion
– Adhika International Women’s Day Honouree
– Inspirational Mother of the Year
– Kingdom Women Entrepreneur of the Year
– DSAP Hall of Fame Awardee for top sales performance
– Million Dollar Circle Member in Nu Skin

Yet for Paola, the most meaningful titles she holds are those of wife to Ronald Llorando and mother to five beautiful daughters: Alyssa, Patricia, Alyanna, Samantha, and Amanda—her ultimate inspiration and joy.

“Let your light so shine before others, that they may see your good works and glorify your Father in heaven.” – Matthew 5:16

Paola’s story reminds us that true wealth isn’t just measured in numbers, but in the lives we lift, the purpose we pursue, and the light we share.

Bootstrapped Branding: How to Build a Powerful Identity on a Shoestring Budget

Posted on by

In a world where branding can cost big bucks, it’s easy to assume you need a sizeable marketing budget to make an impact. But for Aussie entrepreneurs starting out with limited resources, know this: you don’t need millions to build a brand that connects. You need clarity, creativity, and consistency.

Bootstrapped branding isn’t about cutting corners — it’s about being resourceful, authentic, and strategic with what you have. Whether you’re launching a product, building a service-based business, or freelancing your way to success, here’s how to create a compelling brand identity on a lean budget — without compromising quality.

1. Begin with Purpose, Not Pixels

Before jumping into logos or colour palettes, take a step back. Why does your business exist beyond profit? What values do you stand for? Who are you trying to help, and how?

Your “why” forms the emotional core of your brand — it’s what your audience connects with. When you have a strong sense of purpose, every design decision and marketing message becomes easier and more meaningful.

2. Give Your Brand a Personality

If your brand were a person, how would it behave? Would it be cheeky and full of energy? Calm and nurturing? Bold and straight-talking?

Defining your brand personality helps guide everything — your tone of voice, your social captions, your customer service style, and even your product packaging. Consistency in personality is what helps you stand out and build long-term recognition.

3. Speak the Same Language Everywhere

From your website copy to your Instagram DMs, your brand’s tone should feel familiar and unified. Whether you’re cheeky, warm, or down-to-earth, stick to a consistent voice across all channels.

This doesn’t mean being robotic — but it does mean ensuring that every touchpoint feels like it’s coming from the same “person”. Over time, this builds trust, professionalism, and connection.

4. Design It Yourself — the Smart Way

You don’t need to hire a graphic designer straight away. Use free or low-cost tools like Canva, Looka, or Coolors.co to create a basic logo, choose your fonts and colours, and build a visual toolkit.

Stick to a few key colours and two typefaces, and use them consistently. This visual discipline helps you look polished and professional, even on a tight budget.

5. Templates Are Your New Best Friend

Platforms like Canva, Figma, and Adobe Express offer thousands of free templates for social posts, flyers, email headers, business cards and more.

By using templates and tweaking them to suit your brand, you’ll save hours of design work while keeping your brand look cohesive. Plus, it’s perfect for non-designers who still want to show up online in a polished way.

6. Choose Your Channels, Then Commit

You don’t need to be on every platform. In fact, spreading yourself too thin is one of the biggest branding mistakes new businesses make.

Pick one or two platforms where your audience is most active — maybe that’s Instagram and TikTok, or LinkedIn and Facebook. Show up consistently with value-driven content, and build a loyal following over time.

7. Be Real With Your Visuals

Generic stock photos just won’t cut it anymore. Customers want to see the real faces, places, and personalities behind the business.

Use your smartphone to take high-quality photos — behind the scenes, your workspace, your products in action, happy customers. Or use free photo libraries like Unsplash or Pexels that offer more authentic, high-res options.

8. Let Others Tell Your Story

Social proof is incredibly powerful — and it doesn’t cost a cent. Encourage happy customers to leave reviews, tag you in posts, or submit testimonials.

User-generated content adds credibility to your brand, shows potential customers you’re legit, and builds a community around your business. Don’t be afraid to ask for it — most satisfied customers are more than happy to support small businesses.

9. Team Up to Level Up

Collaborations are a brilliant way to grow your brand reach without spending a dollar. Partner with other small businesses or creators who share your values or target audience.

Whether it’s a joint giveaway, a co-hosted event, or a shared Instagram Live, collaborations give you access to new audiences while adding extra value for both communities.

10. Branding Is a Journey — Not a One-Off Project

Your first attempt at branding won’t be perfect. And that’s okay. What matters most is staying authentic and open to improvement.

Gather feedback, test new ideas, evolve your visuals and messaging — but always stay aligned with your core purpose. Brands that succeed are not the ones that start perfect — they’re the ones that stay consistent while learning and growing.

Final Word

Building a powerful brand on a budget is 100% achievable. In fact, bootstrapping forces you to be clearer, more creative, and more connected to your audience than big-budget brands often are.

So if you’re launching your business from your kitchen table, using Canva, and relying on your mobile phone — know that you’re not at a disadvantage. You’re doing it the modern way. The real way. The authentic way.

And that’s a brand people will remember.

Meet Kimberly McLeod: The Woman Redefining Family Fun with Creativity, Connection, and Screen-Free Play

Posted on by

Kimberly McLeod, the vibrant creator of The Best Ideas for Kids, has made an incredible impact on parents, teachers, and childcare professionals around the globe. Known for her genius-level creativity and knack for curating simple, engaging, and meaningful activities for children, Kimberly’s platform has become a go-to source for hands-on learning and fun. With more than 2.7 million loyal followers on Instagram and Facebook, her reach continues to grow—and so does her influence.

Her work has been featured on TODAY, Good Housekeeping, and other major outlets, cementing her place as one of the most trusted names in family entertainment and educational content.

Creative Fun Without the Sugar Rush

One of Kimberly’s standout ideas is a refreshing twist on traditional seasonal gift-giving: encouraging families to skip the sugar overload and instead fill gift baskets with enriching activities. From craft kits and DIY projects to STEM toys and logic games, she promotes the idea that gifts can both entertain and educate. These alternatives keep children creatively stimulated long after the festivities are over, giving them meaningful ways to engage with the world around them.

It’s this thoughtful, practical approach that has won the hearts of busy families looking to make lasting memories without relying solely on screen time or sugary snacks.

A New Book to Spark Conversations and Laughter

Kimberly’s latest release, The Ultimate Book of Would You Rather Questions: 1001 Family-Friendly Challenges for Kids, Teens and Adults, is more than just a book—it’s an invitation to laugh, connect, and get silly. Packed with quirky, imaginative, and sometimes hilariously gross questions, it’s designed to bring people together through shared conversation and creativity.

Themed sections like “Eww,” “Make Believe,” “Animals,” and “Food” make it easy for readers to choose their favourite topics or explore new ones. With no right or wrong answers, the book is perfect for long car rides, family dinners, rainy afternoons, or anytime a screen-free moment is needed.

From One Viral Craft to an Online Empire

Kimberly’s journey began simply—sharing crafts she made with her son online. A few viral successes later, she realised she had tapped into something special. Drawing inspiration from classic crafts and her own childhood, Kimberly reinvents timeless favourites using everyday materials—think paper rolls, bubble wrap, and handprints. She’s a big advocate for recycled art, showing how common household items can be transformed into colourful, imaginative masterpieces.

Connecting Through Simplicity and Fun

Despite her massive audience, Kimberly’s philosophy remains grounded: keep things simple, practical, and fun. Her website is packed with printable activities that parents can set up quickly—perfect for giving children something engaging to do while adults tackle other tasks. And her community loves it. Even celebrities like Mindy Kaling and Alanis Morissette follow her for ideas.

Real Life Inspiring Real Content

Living just outside Toronto with her family, Kimberly uses her real-life experience as a mum to shape the content she creates. Her focus on practical, screen-free activities couldn’t be more relevant. In a world where balancing technology and real-world connection is an everyday challenge, Kimberly’s work is a reminder that creativity, conversation, and hands-on fun can go a long way.

A Lasting Legacy of Joy and Connection

Kimberly McLeod isn’t just creating crafts—she’s building a legacy of joy, connection, and creativity. Through her wildly popular site, ever-growing social platforms, and now her bestselling book, she’s empowering families to spend quality time together in fun and meaningful ways.

Whether you’re a parent, teacher, or caregiver, Kimberly’s ideas are a breath of fresh air—offering families the chance to unplug, play, and reconnect through the power of imagination.

How to Accelerate Business Growth: A Practical Guide for Small Business Owners

Posted on by

Growing a small business in today’s fast-paced, competitive environment can feel like steering a ship through ever-changing waters. With shifting consumer behaviour, new technologies, and emerging competitors, small business owners must not only stay afloat but find smart ways to accelerate growth. Whether you’re a sole trader or running a team, this article will walk you through practical strategies tailored to the unique challenges faced by small Australian businesses.

1. Clarify Your Vision and Refine Your Business Plan

Before you pour resources into growth strategies, take a step back and ensure your business has a clear vision. What problem are you solving? Who are your ideal customers? What do you want your business to look like in five years?

Once you’ve defined this vision, refine your business plan. A solid, adaptable business plan serves as your growth roadmap—it helps you prioritise efforts, measure progress, and attract investors or lenders if needed. Ensure your plan includes updated financial forecasts, marketing strategies, and operational goals.

2. Strengthen Your Online Presence

In Australia, over 90% of consumers research online before making a purchase. Whether you’re selling products or services, a strong online presence is non-negotiable. Here’s how to boost it:

Optimise your website: Ensure it’s mobile-friendly, fast, and easy to navigate. Include clear calls-to-action and relevant information about your offerings.
Leverage SEO: Use search engine optimisation to improve visibility. Think local—include keywords specific to your area.
Engage on social media: Choose platforms where your audience is active (e.g. Instagram for lifestyle brands, LinkedIn for B2B). Consistent, valuable content builds brand loyalty and drives traffic.
Google Business Profile: A free and essential tool to boost local visibility, especially for service-based businesses.

3. Understand and Delight Your Customers

Successful business growth hinges on deep customer understanding. Go beyond demographics—delve into their behaviours, needs, and pain points. Use tools like surveys, customer interviews, and feedback forms to gather insights.

Then, exceed expectations. Offer personalised service, respond quickly to inquiries, and go the extra mile. Word-of-mouth remains one of the most powerful marketing tools in Australia, especially in regional communities.

4. Invest in Marketing That Works

You don’t need a massive budget to market effectively. Focus on channels that offer the best return on investment:

Email marketing: Still one of the most effective tools for nurturing customer relationships.
Content marketing: Share blogs, videos, or how-to guides to position your business as an industry expert.
Paid advertising: Try Google Ads or Facebook Ads with modest budgets and test campaigns to see what converts best.
Referral programs: Reward loyal customers who bring in new business.

Track results closely. Use analytics to understand what’s working and adjust accordingly.

5. Diversify Revenue Streams

One way to boost business growth is by reducing dependency on a single income stream. Think about:

Introducing complementary products or services.
Creating online courses or workshops.
Offering subscription-based models.
Licensing intellectual property.

Diversification not only drives growth but also increases business resilience.

6. Build Strategic Partnerships

Partnerships can open doors to new markets and customers. Collaborate with complementary businesses to cross-promote services or bundle offerings. For example, a local café might partner with a florist to offer “brunch and blooms” packages.

Networking events, local business chambers, and trade associations are great places to find like-minded businesses.

7. Streamline Operations and Embrace Technology

Efficiency is key to scaling. Automate repetitive tasks, digitise paperwork, and use cloud-based tools to streamline collaboration and communication.

Some tools to consider:

Xero or MYOB for accounting.
Trello or Asana for task management.
Square or Shopify for e-commerce.
Mailchimp for email marketing.

Technology saves time, reduces errors, and allows you to focus on growth-driving activities.

8. Hire Smartly and Build a Strong Team Culture

As your business grows, you may need to delegate more responsibilities. Hire people who not only bring skills but also align with your values. Invest in training and development, and create a culture of open communication, recognition, and flexibility.

A motivated team is your most powerful growth engine.

9. Manage Finances Wisely

Rapid growth can strain finances. Keep a close eye on cash flow, reduce unnecessary expenses, and avoid overextending credit. Work with an accountant or financial advisor to explore options such as:

Business loans or grants (look into those offered by the Australian Government).
Tax incentives like the Instant Asset Write-Off.
Reinvesting profits into high-impact areas.

A financially sound business is in the best position to seize growth opportunities.

10. Stay Agile and Embrace Continuous Improvement

Markets evolve. Consumer preferences change. Competitors emerge. The most successful small businesses are those that stay agile and adapt quickly. Regularly review performance metrics, assess what’s working, and be willing to pivot strategies.

Encourage innovation within your team. Celebrate small wins, learn from setbacks, and keep pushing forward.

Final Thoughts

Accelerating business growth as a small business owner doesn’t happen overnight—but with a clear plan, a customer-first mindset, and a willingness to evolve, it is well within your reach. Surround yourself with mentors, stay informed, and back yourself. In Australia’s dynamic business landscape, small businesses have the agility and heart to make a big impact.

The Return-to-Office Issue: What Entrepreneurs Need to Know

Posted on by

In recent years, the work environment has undergone a massive transformation, particularly for entrepreneurs. The COVID-19 pandemic forced many businesses to adapt to remote working models quickly, and since then, hybrid and fully remote work have become more common. However, as the world shifts to post-pandemic recovery, many companies, both large and small, are pushing for a return to the office.

For entrepreneurs, this new demand raises a number of complex questions. Should they follow the trend of bringing their teams back to physical workplaces, or should they continue to embrace remote work? Here’s an in-depth look at the issue from an entrepreneurial perspective.

The Push for a Return to Office

Many companies, especially in industries such as finance, consulting, and tech, are starting to encourage employees to return to the office, albeit in a hybrid model. After all, some argue that the office is still a hub for collaboration, innovation, and culture-building.

1. Maintaining Company Culture

One of the strongest arguments for the return to the office is the preservation of company culture. Entrepreneurs often struggle with creating and maintaining a company culture when teams are scattered across different locations. While digital tools like Slack and Zoom can help facilitate communication, they cannot replicate the spontaneous interactions that occur in a physical office.

Entrepreneurs who have seen their companies thrive in a remote setting may find it challenging to maintain the same level of camaraderie and collaboration without face-to-face contact. In offices, impromptu brainstorming sessions and casual conversations can help spark new ideas, something that’s harder to replicate through a screen.

2. Increased Productivity and Accountability

For many, working from home means working with fewer distractions. But for others, the blurred lines between home and office life can lead to decreased productivity. This is where the return to the office comes in: it offers a clear distinction between work and personal time, helping employees stay focused and more accountable.

Entrepreneurs who run small businesses or startups may also find it easier to maintain oversight and track progress when everyone is under the same roof. In a remote environment, it can be harder to gauge employee engagement, leading to potential gaps in communication and performance.

3. The Economic Impact of Empty Offices

As companies grapple with the question of whether to bring people back to the office, some have to face the financial consequences of empty office spaces. Commercial property leases are a significant expense for many businesses, and entrepreneurs may find that keeping an office empty is no longer financially viable, especially if they were previously reliant on in-person workspaces.

The desire to reduce costs and maximise office space is also being driven by the wider economic pressures of inflation and rising operational costs. For entrepreneurs, the choice to bring employees back into physical office spaces might be a matter of financial practicality as much as it is about work culture.

The Entrepreneur’s Dilemma: To Return or Not to Return?

For entrepreneurs who have adopted flexible working arrangements, the question of whether to return to the office is more than just about keeping up with industry trends. Here are some key considerations for entrepreneurs in the age of hybrid work:

1. Flexibility Is Key

The COVID-19 pandemic proved that remote work can work for a large number of industries. For entrepreneurs, especially in the early stages of their businesses, offering flexibility in where and how people work can be a major competitive advantage. Talented individuals are increasingly looking for jobs that allow them to balance their professional and personal lives. Entrepreneurs who are adaptable and allow hybrid or remote work options are more likely to attract and retain top talent.

2. Technology as a Bridge

Technology has revolutionised the way we work, and for entrepreneurs, this means the tools available to manage remote teams are more sophisticated than ever. Project management software, real-time collaboration platforms, and even virtual reality meetings are making it easier to run businesses remotely while still staying connected with employees.

However, the challenge comes in ensuring that the technology is effectively utilised. Entrepreneurs must invest time and resources into finding the right tools for their business to keep their teams engaged and productive while working remotely.

3. Communication Is More Critical Than Ever

Whether employees are in the office or working from home, communication is key. Entrepreneurs must be proactive in ensuring that their teams remain aligned and well-informed. This means regular check-ins, clear and concise communication, and fostering an open dialogue where employees feel comfortable sharing ideas and concerns.

For those who are reluctant to return to the office, it’s essential to create an environment where communication flows seamlessly regardless of location. This could mean adapting the way meetings are held or rethinking the structure of team-building events to ensure everyone, whether remote or in the office, feels included.

The Future of Work: Hybrid is Here to Stay

While some companies are pushing for a full return to the office, many others are adopting a hybrid model, recognising the benefits of both in-person and remote work. Entrepreneurs are increasingly realising that flexibility is the future, and that different employees have different needs and preferences when it comes to their working environment.

The pandemic has accelerated the shift towards hybrid work, and for entrepreneurs, this could mean offering a combination of in-office and remote work options. This flexibility could help attract top talent from a broader geographical area, without sacrificing the company’s culture or productivity.

In the end, the decision to return to the office or continue working remotely is a deeply personal one for both employers and employees. Entrepreneurs must consider factors like their business model, company culture, team dynamics, and financial constraints before making any major decisions.

Conclusion

The return-to-office debate is far from over, and entrepreneurs are at the heart of it. Whether it’s the push to rebuild company culture or the necessity of meeting economic pressures, the way forward is unclear for many small and growing businesses. However, one thing is certain: the future of work will likely not be a one-size-fits-all solution. The most successful entrepreneurs will be those who embrace flexibility, continuously reassess their strategies, and stay attuned to the evolving needs of their teams.

Ultimately, for entrepreneurs, the goal isn’t necessarily to return to the office – it’s to find the best approach that supports their business’s growth, culture, and the well-being of their employees. In that sense, the future of work looks like a blend of both the old and new, with a healthy dose of adaptability.

From Viral Sensation to Culinary Star: The Rise of Abi Marquez

Posted on by

At just 24 years old, Abi Marquez, widely known as the “Lumpia Queen,” has taken the culinary world by storm, redefining Filipino cuisine and bringing it to a global audience. With an unmatched passion for food, creativity, and digital storytelling, Abi has become a household name, captivating millions with her modern take on traditional Filipino dishes. Her meteoric rise in the food industry and social media space has earned her numerous accolades, including being named to Forbes’ “30 Under 30 Asia” in 2024, receiving a James Beard Award nomination, and securing TikTok’s Creator of the Year for Food in 2023.

A Digital Culinary Sensation

Abi’s journey to culinary stardom is a testament to the power of passion and perseverance. With over 8.3 million followers across TikTok, Instagram, Facebook, and YouTube, she has transformed everyday Filipino dishes into viral sensations. One of her most famous creations, the “Peach Mango Lumpia,” garnered over 31 million views, solidifying her reputation as a culinary innovator. Her ability to reinvent classic dishes with a playful twist has made her one of the most influential food content creators in the world today.

Beyond just recipes, Abi’s content is a heartfelt tribute to Filipino culture. Each video she posts serves as a love letter to her heritage, encouraging food lovers worldwide to explore and appreciate Filipino cuisine. By making traditional dishes more accessible and fun, she has inspired countless aspiring chefs and content creators to embrace their culinary roots.

The Lumpia Queen’s Culinary Beginnings

Born and raised in Laguna, Philippines, Abi’s love for cooking started at an early age. She pursued a degree in Hotel, Restaurant, and Institution Management from the University of the Philippines, where she graduated in 2022. Interestingly, her journey into content creation began with song covers, but she soon discovered her true calling in the kitchen. Once she shifted her focus to food, her social media presence exploded, leading her to become one of the most recognized faces in digital culinary content.

Her now-iconic nickname, the “Lumpia Queen,” stemmed from her unique ability to reinvent and incorporate Lumpia—a beloved Filipino spring roll—into a variety of dishes. What started as a simple experiment quickly turned into a brand-defining concept that propelled her to fame.

Viral Fame and Accolades

Abi’s influence extends far beyond social media, earning her prestigious industry recognition. In addition to making Forbes’ 30 Under 30 list, she was the People’s Voice Winner at the 28th Webby Awards and has collaborated with world-renowned chefs and celebrities. Her partnerships with rapper Saweetie, food influencer “Uncle Roger,” Michelin-starred chef Kevin Lee, and celebrity chef Andre Rush have further established her as a leading voice in the food industry.

Each collaboration has brought new dimensions to her culinary journey, allowing her to merge tradition with modernity while staying true to her Filipino roots. These experiences have provided her with invaluable insights into different approaches to food, content creation, and business strategies in the culinary space.

Staying True to Filipino Heritage

Despite her rapid success, Abi remains deeply connected to her roots. She attributes her achievements to the support of her followers, her family, and the rich culinary traditions of the Philippines.

“I always remind myself that awards are just symbols,” Abi shares. “What truly matters is making a difference and staying true to why I started in the first place. Filipino cuisine is more than just food; it’s about bringing people together and celebrating our culture. That’s what I want to share with the world.”

For Abi, balancing creativity with authenticity is key. She ensures that every dish she reinvents remains rooted in tradition, preserving its cultural essence while adding a fresh perspective. Through research, experimentation, and constant feedback from her audience, she continues to elevate Filipino food while respecting its origins.

What’s Next for Abi Marquez?

Abi shows no signs of slowing down. With multiple exciting projects in the pipeline, she plans to further expand her influence in the food industry.

In late 2023, she hosted her first-ever meetup for fellow food creators, fostering a community where content creators can exchange ideas and inspire one another. Encouraged by its success, she aims to make it an annual event to continue promoting Filipino cuisine on a larger scale.

Abi is also set to explore new content formats, including travel-based culinary adventures where she highlights lesser-known Filipino dishes and their rich histories. Additionally, she has hinted at the possibility of launching her own cookbook and a line of Filipino-inspired food products.

With her unwavering passion, boundless creativity, and deep love for her culture, Abi Marquez is not just a food content creator—she is a culinary force reshaping the global perception of Filipino cuisine. As she continues to break barriers and set new trends, one thing is clear: the Lumpia Queen’s reign is far from over.