Author: Gary

5 Effective Ways To Market Your Website In 2022

Posted on by Gary

Now that you’ve got your website up and running, the next issue on your mind will undoubtedly be how to advertise your website. Is it possible that if a website is made on the internet but is not connected anyplace, no one will ever see it?

Suppose you’re curious about how to advertise a new business website, and you’re still in the early phases of your business. In that case, you’re probably scared that the only efficient approach to increase visitors will be to spend a fortune on ads.

Fortunately, there are several ways to advertise a business site available. This piece will look at a few ways to promote your business website in 2022.

1.    Search Engine Optimization

The most important bit you can do to promote your website is to use SEO or search engine optimization. If you don’t keep your website search engine friendly, you risk it becoming lost in the flow of information. There are over 2 billion websites on the internet, and more are being created every second.

There are thousands of online ways to promote a business that may help you enhance your website’s SEO, so you don’t need to pay an SEO consultant. Most SEO issues on your website may be resolved by yourself with a few basic tweaks.

There are two significant factors to consider when it comes to your website’s SEO: on-page SEO and off-page SEO.

Everything viewable on your website is referred to as on-page SEO. This includes content, pictures, videos, meta descriptions, responsive design, and even your website’s structure.

Off-page SEO refers to what goes on behind the scenes of a website. This includes things like who is linked to your site, how authoritative it is, and how engaged readers are with it.

2.    Social Media

Social media is the most popular free means of marketing new websites for a good reason. Platforms with billions of users, such as Facebook, Twitter, and Instagram, make it simple to interact with other local companies and advertise your own. These all social media platforms help you with how to advertise your business website.

However, before you begin using social media, you should examine your company’s brand voice, whom you’re marketing to, and whom you’re attempting to reach. If you have enough money to spend on advertising your website, Facebook Ads are the best way to market your business on social media.

Facebook Ads include many targeting choices, making it simple to narrow down your target demographic. You may also opt to target folks who are friends of your existing followers or who follow specified other pages.

3.    Guest Blogging

Guest blogging is a terrific strategy to promote your business and get connections to your new underused website. To demonstrate your competence, you publish a guest post for a reputable blog in your sector (or a related one). You’ll be able to route traffic from a trustworthy source back to your new website by linking back to it at least once in each guest post.

Whether you’re a new business or in marketing, you may find it tough to get a guest posting place on some websites due to circumstances beyond your control. Given that guest blogging for other publications used to be a hugely popular SEO practice, many websites either thoroughly scrutinize who guest writes for them or don’t accept entries.

The most important thing to remember with guest blogging is that it is less about SEO and more about developing connections with the publication and your audience. This is one of the best ways to promote your business website.

4.    Content Marketing

Information marketing is one of the best ways to advertise your business site since it boosts your SEO while also producing content that your target audience will find beneficial. A popular fallacy is that to perform content marketing, you must blog, but this is not always the case. While blogs are the tried-and-true content marketing channel, you can also make videos, launch a podcast, or even start a newsletter centered on your work.

An important point to remember about content marketing is that the information you publish must be helpful, intriguing, or entertaining to your target audience. Doing a lot of keyword research before you start is the most significant way to ensure you’re answering people’s queries.

5.    Email Marketing

If you want a tried-and-true way to promote directly to your consumers, email marketing is a terrific alternative. Establishing an email marketing campaign is simple once your business site is fully operational and many email marketing services are available for free or at a small fee.

The amazing thing about email marketing is that people don’t even have to visit your website to sign up for your email newsletter, so you can start advertising your new website before it ever goes live. Most email marketing programs let you share a signup URL with your subscribers so they may join your email list without having to visit your website.

Final Words

Now you don’t have to worry about how to advertise a new business website. Some of the methods discussed above will be more appropriate for your website than others, but they should all help you take it to the next level. Every website marketing approach we’ve covered will assist you in getting the word out about your site.

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Top 3 Best Business Ideas For Every Aspiring Entrepreneur For 2022

Posted on by Gary

Being your own boss sounds just so enticing that most people leave the corporate world to start their own business. With the promise of time flexibility, an ideal effort-to-income proportion, and the chances of limitless growth, more and more individuals are venturing into the business scene and tinkering with their entrepreneurial instincts.

If you have been considering starting your own business but don’t know where to look for ideas, then this should be a good read.

Make Money from your Hobbies

There’s probably nothing more fun than making money from something that you already enjoy doing for free. Hobbies such as photography, sewing, cooking, and even gardening are a few niches that can turn into promising businesses. The key is making time to learn beyond the basics and to hang out with people who can help you improve your hobby and turn it into a moneymaking craft. If you simply like taking photos, then you may want to take extra photography workshops and become an events photographer in the long run. Occasions like birthdays, showers, and weddings happen all year round so if you take it seriously, your hobby may just land you frequent bookings for the whole year.

Craig Jenkins-Sutton, the owner of Topiarius, considered himself a green thumb and did gardening only as a hobby. He had no formal landscape training but his love for designing gardens has turned into a business with average annual revenue of $1.2 million. Megan Duck had a similar story from sewing. From her first project of sewing ornate linings for the coffins of her employer’s Halloween décor to the silk chandeliers that she made for The Mirage in Vegas, her average annual income from her sewing and rental business is now at $6 million. Both have been featured on the site Entrepreneur.com, and they continue to inspire new breeds of entrepreneurs across continents.

Turn your Network into a Pool of Talents

The 21st century has definitely changed the business landscape in terms of offshore and outsourced projects. From BPOs building operations facilities in Asian countries, to Western brands banking on offshore talents for services like accounting, design, translation, IT jobs, etc., you cannot argue that there is indeed a growing demand for a diverse and competent workforce who can get the job done without having to think of added operational expenses and employee benefits.

If you are one of the rare people who have quite a diverse network of skilled people, then this simple “advantage” can be turned into a thriving business. Third party vendors like agencies are becoming lucrative businesses because they bank on a local pool of talents those offshore providers are looking for. For instance, if you are an engineering major, you may have a lot of connections with a similar crowd. You may find it surprising that there are actually dozens of real estate companies who are looking for freelance teams who can do structural drawings and renderings on their behalf. A lot of Japanese, Chinese, and Korean students also run online to find English teachers who can teach from home. If you have friends or relatives who fit the bill, then you may want to connect them with these students. The trick is finding legitimate providers and matching them with the skills of the people who are already in your existing network. Just be sure that all terms and fees are set at the beginning to maintain a smooth and professional workflow for everybody. Remember, you want to build bridges while helping people and earning in the process. The last thing on your list is a fatal mismatch that can give your “agency” negative publicity. If your “hires” provide quality service, then referrals can come pouring in. Good output always translates to better business transactions.

A Pocketful of Passion

Most of us have passions. Genuine passion means loving something on a deeper and more profound level than just a hobby that you simply enjoy. Some develop a different passion for vintage cars and end up with an auto shop that specializes in car restoration. Your passion for instruments or the performing arts such as dancing, acting or singing can be turned into conceptualizing a small school where you can help more people share and develop the same passion as yours.

Terry Finley had an intense passion for horse racing which prompted him to buy his first horse at $5,000. With a lot of learning and advice from the pros, he has managed to build a business with 55 syndicated horses and 550 investors who also earn when their chosen horses are sold, bred, and even when they win those infamous horse races. Terry has mastered the art of the trade and decided to share his passion with the same people who loved the things that he was into. In the process, he was able to start West Point Thoroughbreds, a label that now earns around $6 million annually.

While being an entrepreneur takes a lot of technical strain in terms of cash flow, permits, and marketing strategies, newbies have to realize that they definitely need to start somewhere. They can start small, but at least take the first step and test the waters with one foot. Starting a business and building a label empire does not happen overnight but when you start to take off, you’ll realize that you’ve built a business that will be positively rewarding even after retirement age. By then, you’ll realize that those paperwork, sleepless nights, and zero months have finally become worth it.

CAMILLA AND MARC Have Launched A Global Campaign Dedicated To Changing The Face Of Ovarian Cancer.

Posted on by Gary

CAMILLA AND MARC have launched Ovaries. Talk About Them. 2022, a global campaign dedicated to changing the face of the deadliest female cancer – ovarian cancer.

There is still no test for ovarian cancer, despite it affecting millions of women each year, with close to 300,000 new cases annually, worldwide. Women deserve a test. Women deserve not to feel shame about their body parts. Women deserve to not be dismissed when they know something is not right with their bodies.

This year, CAMILLA AND MARC is announcing a cumulative $1 million fundraising goal as part of its Ovaries. Talk About Them campaign, which is now in its third year. Every single dollar raised through the campaign will go directly to Associate Professor Caroline Ford’s team at the UNSW Ovarian Cancer Research Group, who are working to have an early detection test move to clinical trials in the next four years. If successful, it will be a simple blood test made available to women globally at their regular GP visit each year.

To date Ovaries. Talk About Them. has raised a remarkable AU$544,000 enabling the UNSW Ovarian Cancer Research Centre to employ two key scientists as well as a full-time research nurse.

Creative Director Camilla Freeman Topper said, ““Ovarian Cancer is the deadliest female cancer – yet still, there is no test. Women deserve a test. My mother passed away 28 years ago, and statistics have barely changed, largely due to funding and awareness. Through this bold campaign, we are driving a new conversation for ovarian cancer so that women can feel confident to talk about their bodies, and rightly claim what they deserve as a basic healthcare right.”

“Women’s health issues have been overlooked and underfunded for too long. Ovarian cancer is a devastating and deadly disease, frequently diagnosed too late. Women deserve better and I’m proud to be part of a global movement shining a light on this disease and leading research to improve outcomes for all women. Funding from this campaign will directly fund research in my lab towards an early detection test for ovarian cancer,” said A/Prof Ford.

CEO Marc Freeman said, ““Ovarian cancer is desperately under-funded and the awareness remarkably low for a disease that is the deadliest female cancer. We want to change that through this powerful campaign. Through the work that we are doing, we aim to change the face of ovarian cancer, through bold and honest conversations so that women worldwide can get the early detection test they deserve.”

Ovaries. Talk About Them. 2022 is a poignant campaign focussed on the message “women deserve better”.

The Ovaries. Talk About Them 2022 capsule collection comes in a palette of deep navy and cream and is defined by two unisex sweaters, two unisex t-shirts, children’s t-shirt, a cap, and canvas tote. This is the first year a kid’s option is included in the collection, ensuring the message is universal and touches every generation.

The capsule collection is now available online and at all CAMILLA AND MARC boutiques nationwide for a limited time while stocks last. 100% of all sales will be donated directly to the cause.

Champion change through social media with the tags #OvariesTalkAboutThem #CAMILLAANDMARC

Visit https://www.camillaandmarc.com/collections/ovaries-talk-about-them

This article was sourced from a media release sent by Medianet

Meet The Entrepreneur Behind The Cover Of The June 2022 Issue Of MoneyCentral Magazine: Dr. Apollo Emeka

Posted on by Gary

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Dr. Apollo Emeka is a leadership and organizational coach and consultant with a vision to see everyone reach their full potential for good. If you saw Apollo as a kid, you probably wouldn’t expect he’d grow into the type of guy who’d be fortunate enough to start, grow, and run his own business. In fourth grade, he essentially stopped going to school and officially opted for the GED at 17 years old. Few would have thought he would ever earn a doctorate, join the FBI, become a Green Beret, or become a successful entrepreneur.

Apollo continuously took unconventional and sometimes counterintuitive steps to achieve success. He distilled what he learned as he reached milestone after milestone and distilled it into a system that helps others achieve seemingly impossible personal and professional feats. Apollo is the ultimate coach, consultant, and accountability partner to help high-performers stay focused on the strategies and actions they commit to.

MoneyCentral Magazine recently caught up with Apollo to discuss his journey in the industry, and here’s what went down:

Could you please tell our readers a brief background about yourself and how you became a leadership and organizational coach?

Growing up, I didn’t go to many schools and never graduated high school. Despite my unconventional start, I had ambitious hopes and dreams. I knew if I had any chance of accomplishing greatness, I’d have to do it unconventionally. By the time I was 36, I had accomplished nearly everything I had set out to do when I was 18.

I battled my way through community college, then went on to earn a BA and a doctorate from USC. I served in the FBI for six years; I became a Green Beret and did Special Forces work worldwide, built and sold a business, and started a family. My ability to accomplish so many big tasks in such a short time frame drew the attention of a friend and fellow entrepreneur, Chris, who asked me to consult on his business. That was 2016, and he was my first client. I’ve always had a passion for growth and performance improvement, but it was Chris who helped me see that I could build another business out of that passion.

Is there a particular moment that comes to mind when you realized leadership coaching was your calling?

Some leaders energize and empower teams, and other leaders create chaos and stress. Like most people, I’ve worked for both types of leaders, which made me understand the impact leadership can have on people and outcomes within organizations.

When I attended the Special Forces qualification course, I learned how transferable leadership skills are. I came out the other end of that 15-month course completely transformed. I figured if I could learn all of these skills, anybody could. I carry the philosophy into my own company and help other entrepreneurs embody the same skills.

How did you get into this line of work? What qualifies you to be a leadership and organizational coach?

Coaching is such a strange profession right now. There are coaching certifications you can earn in a matter of hours online and others that take months of study, in-person meetings, and supervised coaching sessions. But I believe that anyone can be a coach in areas where they are knowledgeable.

Every single member of a Special Forces team is a coach in their areas of expertise. My specialty was communications, so I regularly coached my teammates on radio operations. I’d also get coached by our medics on things like hemorrhage control and get coached by our engineers on the safe handling of explosives. I believe that what qualifies one to be a coach is the proven experience in impacting the desired outcomes of the person they are coaching. And that if you are a member of a team that has skills that others don’t, it is your obligation to coach them.

So, what qualifies me to be a coach? I have a track record of personal accomplishments despite daunting obstacles. I’ve built and sold a business, I’ve coached across language and cultural differences worldwide as a Green Beret, and my doctoral work focused on organizational development and leadership. Every time I help clients achieve their goals, I become a little more qualified. Being a great human is all about continuous learning and development. Coaches have an even greater obligation to continuous improvement. I never stopped learning.

What are some primary issues that you see your clients going through?

All of our clients want to shift their team culture to incorporate diverse perspectives and generate high-performance results. Their challenges range from managing change and its fear to understanding what skills and systems will drive high-performance. Even as teams become more diverse, the status quo is a powerful cultural force that prevents diverse perspectives and ideas from being leveraged to their fullest potential. As a result, innovation efforts fall flat, things feel overwhelming, calendars are packed, and organizations plunge into a reactive fire-fighting mentality. Our services are designed to help our clients overcome these challenges and achieve consistent success.

What is the most difficult part of your job?

The most difficult part of the job is also the most fun. Unlike most coaching and consulting agencies, our goal is to build capacity within the companies we work with. We’re not trying to be the smartest people in the room; instead, we aim to help our clients become stronger, better, faster versions of themselves. When clients have a growth mindset, their ability to generate high-performance results improves quickly and dramatically. On the other hand, working with some clients feels a bit like trying to coach a couch potato to run a marathon. It doesn’t do any good for us to run the marathon for them. But that’s also the fun part because everyone gets super pumped when the couch potato not only crosses the finish line but becomes a motivator and coach themselves. That’s a cultural shift!

Another big challenge is that we are committed to outcomes, not deliverables. We don’t get tunnel vision on completing a deliverable at all costs, even when we know it won’t move the needle. We stay focused on the desired outcome and constantly engage in reflection and retrospection with our clients to understand how we need to pivot our activities to get the results we all want.

What form of marketing has worked well for your business throughout the years?

I take two approaches to marketing: passive and active. Our passive efforts consist of thought leadership content. We’ve gotten a surprising amount of business from videos and blog posts that resonate with people.

My active marketing approach is hyperfocused networking. I’m not talking about going to the Chamber of Commerce meeting and swapping business cards, then having ten lunch meetings to keep in touch. I have a list of companies we want to work with, and I actively ask happy clients and close personal connections to make introductions with the pretext of working together. I’m surprised by how few people take this direct approach. It’s how we’ve generated the bulk of our business.

What is the toughest decision you had to make in the last few months?

In the last few months, we had to make the tough decision to end our work with a client once I realized our values weren’t in alignment. Our company values are courage, inclusion, authenticity, intention, and growth, and we take them very seriously. This client didn’t display the courage necessary to generate the ambitious results they said they wanted. It felt like we wanted to hit their goals more than they did. It also became painfully clear that this client was not committed to inclusion which is inconsistent with the makeup of our company and the vision of the world we seek to co-create.

We don’t expect the companies we work with to mirror our values. We look for companies with complementary values that create magical synergies to foster close working relationships and create mind-blowing results. That type of synergy is what we have with the rest of the leaders and teams we work with.

What new business would you love to start?

I’m completely obsessed with our current business, and I’ve prioritized exciting ways we’re going to grow and expand to serve more people even better.

That said, if I were starting a business today, it would probably be in the mental health space. Emotional intelligence is so important, and most people are never explicitly taught how to develop it. Couple that with the increasingly complicated nature of just being a human, and you get a massive market need and an opportunity to do some real good in the world.

What is the best advice you have ever been given?

The selection process for Special Forces is a physically, mentally, and emotionally daunting three-week event. On the first day of selection, a crusty old medic with a thick Boston accent addressed around 500 other soldiers hoping to qualify for Special Forces and me and said, “I know you’re all here because you think you want to be hard. But there’s hard smart, and there’s hard stupid. If you’re about to hurt yourself or get injured, just stop and come see me.” He paused a moment and then exclaimed, “Don’t be hard f***ing stupid!”

That quote really hit me. I hear that thick Boston accent every time I think that I might be pushing myself too hard. You can’t fight if you’re broken!

What advice would you give to a newbie Entrepreneur setting up their first business?

People tend to focus too much on admin and operations early in the business formation stage. Like, “Should it be an LLC or an S-Corp?”Or, “What kind of software should I use?” The only thing you should be thinking about early on is, “How am I going to create massive amounts of value?” It means finding a big problem you can solve for someone or a massive opportunity you can seize.

If you can create an opportunity for someone to save or gain $10 in value, you can easily charge them $1. That math works into the millions. If you can create an opportunity for someone to save or gain $10million in value, you can charge them $1million. Before you think about what you’re going to sell, identify a target market and talk to them about their challenges and hopes. Once you’re really clear on the size of the value there, you can start building your product or service to create massive value and capture a portion of that.

Market leading KPMG family business consultants launch Lineage Group – Australia’s first and only business family office

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Market-leading KPMG family business consultants launch Lineage Group – Australia’s first and only business family office 

A new Australian advisory firm specialising in working with successful business families has just launched in Melbourne.

Lineage Group is spearheaded by KPMG alumni Michelle De Lucia, Dominic Pelligana, and Andrew Muscara.

After decades of leading family businesses at KPMG, and having grown up in family businesses, the group fully understands what it’s like to spend their lives around both kitchen and boardroom tables.

70% of Global GDP comes from family businesses, yet few acknowledge the incredible commitment and contribution they make to our economy and society. Lineage Group believes family businesses are the optimal business model, and treat them with the respect and understanding they deserve.

“Within a large firm, we saw how family businesses can be treated like a transaction, with little investment in a relationship. The very thing that families thrive on. And so do we.” says Partner Michelle De Lucia. “Our successful track record of delivering for families comes from taking the time to truly understand them, inside and out.”

Lineage has a close relationship with Australia’s most established and successful business families, including the Victor Smorgon Group. This powerfully connected network allows Lineage clients – 1st to 5th generation business families – to benefit from the collective knowledge and know-how accumulated from decades of effectively leading business, family and investments.

“We have the ability to connect them to opportunities and networks they couldn’t achieve on their own.” says Lineage Partner Andrew Muscara “Our experience strengthens families through business and business through families.”

Partner Dominic Pelligana adds “Nobody in the market knows family business better than us. We use our deep insights and connections to help families achieve what they want personally and commercially.”

“We’re looking forward to operating in our new business model, offering broader and dedicated support to our business families including: M&A, capital structure optimisation, strategic & financial planning, family office, philanthropy & social impact, and next generation transition and development”.

This article was sourced from a media release sent by Medianet

Meet The Entrepreneur Behind The Cover Of The May 2022 Issue Of MoneyCentral Magazine: Steven Cravotta

Posted on by Gary

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Steven Cravotta is the self-taught creator and developer of the original Wordle app, a word-based puzzle app he uploaded to the Apple’s App Store when he was 18. He eventually abandoned the entire project because it averaged merely one or two downloads per day in the four years since he uploaded the app.

Fast forward to last December; after checking the app’s stats, he shockingly noticed it had 500,000 downloads in just five days! After investigating the source of the spike in downloads, he realized that thousands of people looking for the web-only game “Wordle,” created by software engineer Josh Wardle, were downloading his app by mistake.

“I was doing one-two downloads a day, and then all of a sudden, a couple of weeks ago, I checked my developer dashboard, and the graph just went vertical, and I was getting 50,000 downloads every day,” Cravotta told ABC News.

Instead of keeping all the proceeds for himself, Cravotta reached out to Wardle and offered to team up with him to impact the world positively. Cravotta decided to donate $50,000 of the app’s revenue to Boost West Oakland – an organisation that provides free tutoring and mentorship for children in Oakland, Calif.

MoneyCentral Magazine recently caught up with Steven to discuss his journey in the industry, and here’s what went down:

What are you currently doing to maintain/grow your app?

Currently, I am marketing Puff Count on TikTok. I make videos educating viewers on the dangers of smoking nicotine and then offer a solution to help them quit. You can check out my TikTok account here: www.tiktok.com/@puffcount.

What social media platforms do you usually use to increase your brand’s awareness?

TikTok, Instagram, and YouTube are all platforms I utilize to increase Puff Count’s awareness. TikTok has been the most successful platform thus far.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

In my opinion, paid advertising is getting less and less effective every year. Apple’s new privacy updates have made tracking users exponentially harder, which is a great thing for privacy, but bad news for paid ad platforms.

What is your main tactic when it comes to making more people aware of your app and engaging your customers? How did your app stand out?

My main tactic is posting as much content as I can on TikTok. Creating TikToks costs me virtually nothing but my time, so my customer acquisition cost is $0. Puff Count stands out from the crowd because, unlike other quit smoking apps, it will guide you through the process of reducing your usage to make quitting more achievable.

What form of marketing has worked well for your app throughout the years?

Organic marketing has worked well for all of my mobile apps. Because the margins on mobile apps are slim, you have to get creative in the way you market.

What is the toughest decision you had to make in the last few months?

Removing the paywall from Puff Count. I want to make quitting nicotine accessible for anyone and everyone who wants to, and that requires me to make Puff Count a completely free application.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

There are no mistakes, only lessons. I learned that your product would never be perfect; you just have to keep moving fast and listening to customer feedback.

What new app would you love to start?

Something in the Web3 / Metaverse space.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would post even more on TikTok in the early days when it was easier to go viral.

What is the best advice you have ever been given?

Bet on yourself.

What advice would you give to a newbie Entrepreneur setting up their first app?

App development can be expensive. Try to set up an MVP and get initial user feedback before investing all of your time and money into an idea.

Top 5 Ways To Raise More Funds For Your Business In 2022

Posted on by Gary

Finding the required capital to build their enterprises is one of the most challenging issues entrepreneurs confront. Startups must cope with various charges, whereas established organizations must fund development and working capital. Because money does not grow on trees, you may fund your business in multiple ways.

We will love to see your business flourish and make a big difference, which is why we’ve listed five specific ways to raise more funds for your business in this article.

1. Bootstrapping

Bootstrapping is a popular way to raise money for a business. This entails gathering together any personal assets you may obtain to fund your firm. Using what you have rather than borrowing or generating money is a good strategy in many circumstances. In fact, several entrepreneurs continue to bootstrap their businesses until they become successful.

This can be advantageous since it eliminates the need for large loans and monthly payments. Investing some of your own money generally makes investors and lenders more inclined to cooperate with you.

2. Family And Friends

If your money is insufficient, you can turn to those closest to you. Before pursuing external finance, this is frequently a practical first step. Because they are less likely to demand tight repayment conditions or high-interest rates, family members and friends may be simpler to persuade than anonymous lenders. They are the best sources of funding for the business.

Borrowing from friends and relatives entails its own set of dangers. Your connections may suffer if the enterprise fails or takes considerably longer than expected to return the debt. Before approaching your friends and relatives for funding, you should complete a business strategy. In this manner, you can explain exactly what you’re doing and how you’ll generate money for them.

Ensure that you have all of the loan conditions written out. This contains the amount you are receiving, the interest rate, and the needs and deadline for repayment.

3. Angel Investors

Angel investors can also help you to raise more funds for your business. Angel investors are groups or individuals that put their own money into the enterprises of others. They stand apart because they prefer to invest in firms in their early phases of development and are constantly on the lookout for the next business to invest in.

Angel investors have backed many of today’s most successful technology businesses, including Yahoo and Google. An angel investor is regularly somebody who has made progress in one region and looks for new possibilities in a similar field or different organizations. Angel investors might not only provide funding to get your firm off the ground, but some may also opt to advise you. They may also use their current industry relationships to open doors for your company.

4.  Crowdfunding

Since the 1990s, businesses have used the internet to promote and sell their products. However, during the previous ten years, the internet has also become a new source of finance, and it has become one of the most acceptable methods to raise more funds. This allows you to obtain cash from websites where investors worldwide may support your business.

You will be asked to start a campaign, set a fundraising goal, and provide rewards for donors who pledge a particular amount of money, such as early access to items, discounts, etc. You then generate funds for the campaign over a set period.

5.  Loans

Banks and other financial entities can provide loans. This is one of the oldest ways to raise money for business growth; however, many people dislike it. To obtain a loan, somebody may ask you to demonstrate that you have begun developing traction and making money. You may also be required to show a thorough business strategy.

Lenders can be confident in your capacity to repay loans, including interest, based on your company’s financial projections.

Final Words

There are several ways to raise more funds. Entrepreneurs must assess the pros and drawbacks of several funding alternatives to determine which one offers the most flexibility at the lowest cost. There are several choices for funding your business, so don’t be disheartened if one does not work out. You may quickly get the financing you need to take your business to the next level by exhibiting diligence and resourcefulness.

Australia’s Women Own $1.2 Trillion In Superannuation… Yes, You Read Right.

Posted on by Gary

Despite the superannuation system being stacked against them, women own $1.2 trillion in superannuation.

And women are an economic force to be reckoned with as they now dominate the memberships of some of Australia’s biggest and best super funds.

But while they comprise half of the population, women own just $44 of every $100 dollars Australia has in superannuation savings.

The proportion of superannuation owned by women varies slightly across market segments, however.

About 45% of savings in industry super funds belongs to women, while the figure is slightly lower for retail funds at 39%. 41% of savings in self-managed super funds is owned by women.

But for public sector and corporate super funds, the ratio of women’s ownership is much lower at just 36% and 34% each.

“The surprising thing is that the proportion of women’s ownership is the same regardless of their age,” said Alex Dunnin, executive director of research and compliance at Rainmaker Information.

“Women make up 50% of millennials yet own just 43% of all the superannuation millennials own. Women make up 53% of retirees yet own just 44% of all superannuation owned by retirees.”

Rainmaker’s research also found that industry funds boast the most female members, followed by SMSFs and retail funds.

“Australia’s women keep 42% of their superannuation in industry funds, 26% in SMSFs, 22% in retail funds, but only 8% in public sector funds and a tiny 2% in corporate funds,” said Dunnin.

Superannuation savings owned by women, 2021

It’s why industry super funds are such vocal advocates for women’s superannuation, especially low-paid women, he said.

Rainmaker’s analysis of super fund membership information published by APRA reveals that Rest has the greatest number of female members at almost 1.1 million.

Rest is also home to the most young women, being those aged 34 or less.

There is, however, a new leader for the fund with the most savings owned by women: the Australian Retirement Trust born from the merger of QSuper and Sunsuper. They pushed the previous women’s superannuation savings leader, Aware Super, into second place. Australian Retirement Trust has $103 billion owned by women.

However, Aware Super has the most superannuation savings owned by female retirees, i.e., aged 65 or older.

Guild Super has the highest share of women members, ADF Super has the highest share of women members who are young and the retirement specialist Challenger has the highest share of women members who are retired.

But measured by which funds dominate the most of these metrics, Rainmaker said the power players, in alphabetical order, are Aware Super, HESTA and Rest.

“It should surprise no one that the leading super funds for women are most often those that support industries they dominate like healthcare, hospitality and the public sector,” said Dunnin.

Super funds with the most savings owned by women, 2021:

Name of fund

$ billion

Share of all women’s super

Australian Retirement Trust

103

8.6%

Aware Super

88

7.3%

AustralianSuper

80

6.6%

HESTA

50

4.1%

Commonwealth Super

49

4.1%

UniSuper

46

3.8%

Colonial First State

38

3.1%

Rest

37

3.1%

BT

35

2.9%

Hostplus

28

2.3%

Source: APRA, Rainmaker Information

Super funds with the most women members, 2021:

Name of fund

$ billion

Share of all women fund members

Rest

1,097,126

10.4%

Aust Retirement Trust

1,031,654

9.8%

Australian Super

1,009,510

9.6%

HESTA

731,664

7.0%

Aware Super

721,103

6.9%

Hostplus

670,261

6.4%

MLC Super

386,079

3.7%

BT

379,710

3.6%

AMP Super

332,445

3.2%

ANZ Wealth

322,132

3.1%

Source: APRA, Rainmaker Information

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Release published at – https://www.rainmaker.com.au/media-release/australia-women-own-1-trillion-superannuation

5 Surefire Tips To Set Yourself Up For Success Every Single Day

Posted on by Gary

Do you feel unsatisfied with your life or career? Maybe you’ve been on the road for years that just doesn’t seem right. Take some time to think about what is most important to you. Whatever your definition of success is, there are some daily routines that might help you attain it. Success, on the other side, does not come without work. When we have a good attitude, we can do so much more. Here are five things that will set yourself up for success every day.

1.    Make A Morning Ritual For Yourself

Creating a morning routine that you complete every day upon awakening is one of the most efficient strategies to set yourself up for success every day. Choose activities that will help you feel focused and balanced so that you may start your day from a position of inner peace (Yoga, Breathwork, meditation, journaling, and stretching are great ones to play around with.) Your morning routine might last as little as five minutes or as long as an hour.

2.    Consume Healthy Foods Throughout The Day

That’s not to mean you should abandon your good eating habits after breakfast. While there is no such thing as a perfect diet because everyone’s body is different, it’s safe to say that most of us function best when we consume a lot of plant-heavy, unprocessed meals. Add healthy foods daily routine to become your best self.

3.    Follow A Schedule

Set limits on how much time you spend working and, more significantly, avoid working every day as much as feasible. Its obvious that set goals and achieve success. Make time to exercise, meditate, cook, spend time with loved ones, get some fresh air, and do whatever else is essential to you. This will make you more efficient and effective when you spend time at your desk and help you to set yourself up for success.

4.    Avoid Procrastination And Multitasking

Concentrate on one activity at a time and give it your undivided attention. Put your phone in another room when you’re working, so you’re not tempted to check social media. Don’t check your email when you’re out with pals. As a consequence, you will feel a lot more productive and empowered.

5.    Move Around Often

Moving your body may provide you with the energy and confidence you need to succeed in all aspects of your life. You don’t have to spend hours at the gym every day; focus on one sort of action that you love and stick to it.

Taking pauses during the workday to go for a bit of stroll around the block can help give your mind a rest and refresh your body. Often, the best ideas arrive when you’re on the move and away from the computer. Moving around is the best way of setting up for success.

Final Thoughts

Make the productivity mentioned above ideas a part of your routine. Practicing these consistent behaviors will assist in setting the tone for a good day. If you follow these suggestions, you will notice your physical and emotional health benefits. We are confident that these suggestions will help you live a better life.

The City of Sydney and NSW Government are planning to help small business owners bounce back from the pandemic

Posted on by Gary

Experts from some of Australia’s most established and fastest-growing companies have joined forces with the City of Sydney and the NSW Government to help small businesses, creatives, retailers, and hospitality owners bounce back from the pandemic.

The City, in partnership with the State Government, is hosting a series of nine webinars that will guide businesses on how to sell online, create cost-effective branding solutions, and use the big platforms to accelerate growth.

The Reboot 2022 Small Business Series kicked off on the 29th of March and featured experts from some of Australia’s most successful companies including RedBalloon, Shop You, news.com.au, and Eucalyptus.

Lord Mayor Clover Moore said the initiative will help support businesses to develop new, innovative ways of thinking and working to ensure they can prosper and grow post-pandemic.

“The past two years have been extraordinarily challenging for our retailers, businesses, and the hospitality sector and recovery will take time, adaptability, and the willingness to consider new ways of doing business,” the Lord Mayor said.

“We’ve engaged industry experts and developed a series of webinars that will help these businesses to upskill, learn and navigate a path forward in a post-pandemic world.”

With a focus on digital content skills and growing customers and brands, the webinars will provide inspiring stories and practical examples to help businesses learn, innovate and grow in 2022.

The Reboot series is proudly supported by the NSW government’s Business Connect program which provides advice and support to help businesses get off the ground, adapt and grow.

Minister for Small Business Eleni Petinos said the partnership between the City of Sydney and the NSW Government will expand opportunities for small businesses to access support through the Business Connect network.

“Small businesses are the lifeblood of the economy, their importance in providing jobs and services to the local community cannot be overstated,” Ms. Petinos said.

“Business Connect has helped almost 44,000 businesses since the program began in 2017. It provides a network of accredited business advisors who provide expert, professional and independent advice on how to run a small business.

“With webinars on topics such as driving growth and nailing your marketing, the Reboot series is highly relevant for small businesses as they move on from COVID-19 restrictions and the challenges of the past two years, including the recent floods.”

The series includes:

Brand Building, Naomi Simson, co-founder, RedBalloon

Content that drives clicks – Lisa Muxworthy, editor-in-chief, news.com.au 

26 April, 12 pm–1 pm 

Creating content and getting your content out there is not easy. Learn to build an audience and create content that drives attention and customer conversions, which content drives the biggest click-throughs, and how to pitch to media.  

How to create storytelling content that really connects – Wayne Quilliam, Aboriginal artist, and digital creator  

3 May, 12 pm–1 pm

In a digital world, storytelling is the stuff high-growth brands are made of. To stand out, a great brand, product or service is not enough. Learn the importance of stories in the digital world, how businesses create their stories and how to translate stories into imagery and video online to capture attention. Nailing your marketing mix – Sandradee Makejev, founder, St Frock, Kelly Slessor, CEO, Shop You and Sina Klug, founder, Nutie Donuts 

10 May, 12 pm–1 pm

To drive more sales and grow your audience, the guest speakers will give advice on which channels, content, and audience growth strategies they have used for success. Learn about some of the biggest challenges they have faced due to growth as well as some of their most successful campaigns. The speakers will share insights into how to grow followers that love you, which channels should you invest in , and insights into conversion, content, and paid advertising.  

The digital word of mouth: growth with Instagram – Mya Nichol, Instagram expert and coach  

17 May, 12 pm–1 pm 

Learn the secret of the Instagram algorithm and how to grow your social media channel. With the average person spending 142 minutes a day on social media, learn tips from the expert on how to accelerate your business.  

Driving growth with online search – Kelly Slessor, CEO, Shop You

24 May, 12 pm–1 pm 

Learn about search, Google My Business, search engine optimisation (SEO), driving traffic, and generating more leads. Participants will also learn how to land on the front page of Google, use free and paid digital marketing and how to improve visibility. 

Growth hacking – Tim Doyle, founder, Eucalyptus  

31 May, 12 pm–1 pm

Learn how Australia’s fastest-growing companies are accelerating their customer base and get insights on how to effectively market your business and grow your customer base quickly. 

“There’s no better time to start a business than right now because of the access to technology and customers online,” Kelly Slessor, CEO ShopYou said.

“As part of the Reboot series, we’ll share with businesses and start-ups the wealth of information and research online that can actually help make a business more sustainable and successful.

“The series has been curated to ensure that participants can learn practical tips and have a plan or ideas they can take away and implement. This is a great opportunity to learn from and interact with some great minds who have set up or worked in small business and worked their way through the challenges to success.”

For more details on the Reboot webinar series, visit whatson.cityofsydney.nsw.gov.au.

This article was sourced from a media release sent by Medianet