With an 80% increase in gifting during the pandemic lockdown period, this female-founded Aussie gifting startup, PersonallyPicked has seen exponential growth over the past year. Demand continues to grow for unique and fabulous gift options for loved ones being sent, “just because”.
As the name suggests, PersonallyPicked allows customers to curate the perfect gift for their friend, colleague, or loved one, selecting from over 150 incredible gift options. For those more indecisive or in need of a little gifting inspo – there are ready-made gift boxes for a quick solution.
That said, PersonallyPicked says that over 95% of their customers choose to build their own personalised gift box – offering a gift that, as the name states, is personally picked for them.
Some of the most popular gift items during the current lockdowns have included drinks such as Melbourne Martini cocktails in a jar, Just a Glass Wines, and T2 teas, as Aussies enjoy a tipple or two from home – be it toasty and warm, or fresh and fruity.
Additionally, people are spreading the fun, with activity-related gifts rising in popularity during the lockdown. Many Australians are sending Journey of Something puzzles, quiz games, and cocktail recipe books to keep people entertained at home. It seems we’re also quite keen to pamper friends and family with beauty and wellness products such as the Aunty Honey Heat Packs, Lapcos Face Masks, and Huxter Bath Salts in rather high demand.
PersonallyPicked Co-Founder Samantha Lynn said, “Customers are sending gifts not for any particular occasion, but just because loved ones were going through difficult times and as a way to re-connect and bring joy. We have also had a huge uplift in corporate clients and businesses organising gifts for their staff who were working hard in lockdown at home, which is really great to see.”
Over the last 12 months, PersonallyPicked has seen a 250% increase in sales, with the online gifting trend seeing no sign of slowing down.
PersonallyPicked offers a range of bright, colourful, and unique packaging options that stand out from the crowd. The best part, each gift box is personalised with the recipient’s name for the ultimate personalised experience.
For more information or to order your own PersonallyPicked gift box, head to: www.personallypicked.com.au