3 Powerful Visualization Techniques To Change Your Life Forever

What do you think is the difference between a dreamer and a doer?

One word: confidence.

Let’s face it, if you’re confident that you’ll eventually achieve your goals because you are willing to do whatever it takes to get there then you will no doubt achieve it. However, if you’re not confident about yourself and you don’t think your plans will pan out then you won’t really feel the need to take any further steps to achieve your goals.

Confidence is the key to making something of yourself. It’s having the inner confidence that whatever happens around you, may it hail or shine, your confidence remains rock hard. If you believe in yourself that you will eventually achieve your goals, you’ll reach it. One of the most effective ways of achieving your goals is through Effective Visualisation.

So what is Effective Visualisation?

Arnold Schwarzenegger is a big-time celebrity who used the power of visualisation to achieve his bodybuilding goals.

Schwarzenegger didn’t just go to the gym every day and worked out, he actually visualised his success. He said “I had this fixed idea of growing a body like Reg Park’s. The model was there in my mind; I only had to grow enough to fill it… The more I focused in on this image and worked and grew, the more I saw it was real and possible for me to be like him.”

Schwarzenegger conditioned his mind and convinced himself that he was capable of achieving his goal, he firmly believed that he would be able to do it and that’s exactly what happened.

He also said, “What you do is create a vision of who you want to be – and then live that picture as if it were already true.”

This is the power of Effective Visualisation.

You need to visualise your desired result over and over again as if it had already taken place. There’s no room in your head for doubting yourself and your capabilities because if you do this, you are unconsciously sabotaging your success.

Effective Visualisation is a technique that’ll help you get over the barrier of self-doubt. You need to visualise and actually see yourself achieving your goals and you need to envision how you’re going to do it in the most detailed manner as possible. The more you visualise your success, the more it’ll transcend to reality because the power of the mind, if harnessed the right way can make a huge impact in your life.

What do you think is the difference between a successful person and a loser?

It’s two words: mind power.

The big reason why the rich get richer and the poor get poorer is because the rich people have such a powerful mindset – they are willing to do whatever it takes to get to the top and they can already see themselves right at the top even though they’re not even there yet. They condition their minds over and over again to the fact that no matter what happens, they will eventually achieve the results they want.

Here are 3 effective Visualisation techniques you might want to implement in your life:

Be in the moment

If, for example, you have a meeting with some prospective sponsors, you need to visualise yourself going into the meeting and winning that pitch. What do the potential sponsors look like?

What does the meeting place look like?

Can you picture the surroundings?

Can you hear their voices?

Imagine how calm and collected you are going to be when you firstly visualise yourself going to that meeting and shaking their hands. Imagine the potential sponsors intently listening to your pitch. By doing this simple practice, you’ll be able to go that meeting with rock hard confidence because you’ll be able to transcend that imagery into real life since you’ve gone over the scenario in your head over and over again.

Focus on you

Besides visualising the surroundings, you need to effectively visualise yourself going into that meeting.

What clothes are you wearing during this meeting?

Is your posture on point?

Do you look confident enough to secure the deal?

How calm and collected are you?

How is your tone of voice during the pitch?

Are you injecting a sense of humour to make the sponsors feel more comfortable with you as a person?

Have a backup plan

Visualising yourself nailing the sponsorship is definitely a must, but you need to also have a plan B just in case things don’t go according to plan – at least you have a backup plan. Having a plan B or even a plan C will be good for you in the long run because it enables you to be a bit more prepared. Think of possible ways the potential sponsors would react negatively to your pitch and then think of ways in advance that you’ll be able to address their concerns.

Practice how you would react to their negative response and then repeat that scenario in your head over and over again so that when the time finally comes and they react negatively to your pitch, you’re 100% confident that you have the answers they are looking for because you have visualised this scene a number of times.

In conclusion

Your goal here is to strongly instill the experience you want in your mind so that this will transcend into real life and you’ll be able to embody the version of yourself that you know in your heart can be.

You need to make sure you note down everything you see and hear in your head and go over it again and again. If you can do this, you’ll be well on your way to nailing down that life-changing pitch.

4 Common Mistakes Successful Leaders Know to Avoid

Becoming a successful leader is the aspiration of many ambitious and entrepreneurial individuals; The number of books tackling the issue of leadership is many, with lots of successful leaders looking to monetize their own success by writing guidebooks, the wealth of information is substantial. However, the tips and guidance on offer cannot be fully realized if the following common mistakes are being made…

1. Lack of communication

Whilst some leaders may have all the needed and desirable traits to progressively manage a business and guide their team, being unable to listen and appreciate the importance of communication can be a major factor in restricted development, not only in yourself but the company as a whole too. It can also be discouraging for your employees if they do not feel that their suggestions and opinions are being listened to or understood.

You could be missing out on a plethora of insightful information and interesting notes that could help to improve and develop the company, from the gardener mowing the lawn of your premises to the bookkeeper in your accounts department, you never know what gem of information you could be missing out on.

2. Micromanaging

A rather common complaint from employees in reference to their team leaders, supervisors or managers is their lack of trust to let employees perform their own tasks without interference or micromanaging. The term is defined as controlling every part of a business or process. Instead of delegating, a manager will ‘look over the shoulder’ at each stage of an employee’s responsibility or job process and provide advice and guidance that could be largely necessary.

Employees are hired for their ability and competence to perform certain tasks within a business, if the manager begins doing these tasks for them, instead of providing instructions only, they are not only wasting their time (that could be better spent on higher-level tasks) they are potentially aggravating an employee who may end up feeling restricted and under-appreciated.

3. Not setting a good example

Holding onto unnecessary anger, wanting to gain revenge on competitors or other employees, cheating and gossiping are all traits that have no place in a leadership role. One particularly bad trait is not being able to admit when you are wrong; Perfectionism is unobtainable, no one is perfect, so do not shy away from your mistakes. Employees will learn a valuable lesson from your ability to own your mistakes, it promotes honesty and learning in the workplace.

4. Lack of forward-thinking

Being a successful leader is not just about enduring through the day or week, successful leaders are proactive and they plan ahead. They look to the future and prepare for it with small and decisive changes that will better the company, whether that be in increasing revenue or a thriving and happy workplace environment

To conclude, leadership is not just about bettering yourself, but your employees, strategies, future planning, and the business as a whole. Your actions and reactions have a direct, if subtle, effect on every aspect of the business. To be successful you must present yourself in a way that reflects what you believe to be the core values of your business.

How To Be Successful In Life: 5 Life-Changing Success Tips for Young and Aspiring Entrepreneurs

Establishing a company might be one of the hardest things that a young entrepreneur could ever do. And starting your business might also be a door to financial freedom however if it doesn’t work out based on your plans it might as well ruin personal finances.

As you build a business, it would be of great importance to have a smart plan to make sure that your personal wealth is being protected. Here are some tips that can help you when it comes to protecting personal finances due to business risks:

Put your eggs in many different baskets

There is a need for you to be prepared for every different situation therefore you should never invest all your money in your business. Allocate your money in different places like in assets, investment, cash, and emergency cash cushion. This emergency cash cushion would be needed for you to fall back on once you need it. Once bad things happen, you would already have money set aside to keep you afloat in tough times.

Hope only for the best and plan for the worst

Once you are in the world of business, there is a need to hope for the best and plan for the worst. There is a need for you to be optimistic however when shits occur you just have to be prepared. Avoid taking all your money out of cheque accounts to fund all the operational business costs. So that even though one of your businesses fail, you will have other sources of income to continue the business.

You must consider separating your business and personal expenses

This is indeed a must once you are starting a business. With regard to tax reporting, the business expenses are simply deductible from the business income. And also the more deductions that you would have the lesser tax that you are to pay. Just simply open a separate bank account for the business and personal finances.

Learn to manage your cash flow

Running out of cash is one of the reasons why a company fails. Cash flow is considered as a king and so the queen is the documentation. The first financial planning lesson that you must consider once running a company is to have a manageable cash flow. You will be at risk if you don’t know where your money will go and comes from. Just simply create your budget and then stick to it.

Ask for help

Being new as an entrepreneur, you must not forget tracking the business expenses and keeping the documentation as well. It would be very important to consider a simple accounting system in order to record as well as track the spending every month for you not to scramble for the information once you need it. Or you might as well use free financial tools once you don’t have the budget in investing in an accounting software. Freelance bookkeeper might be of great help as well.

Those are just some of the best tips about finances that you might consider once you are starting up with your business.

Meet The Woman Behind The Cover Of The Latest Issue Of Money Central Magazine: Nikki Clarke, The Founder Of Cadenshae

Starting a business with newborn or small children is not an easy feat, especially when you have to look after four of them. All Nikki Clarke initially wanted to do was make a bit of extra money on the side to feel comfortable financially. She didn’t actually start out to revolutionize the way mums looked and felt about themselves. She started Cadenshae with a $20k order of bras. She financed the entire project herself, as it was important for her not to rely on investors so she could still keep full control of the business. At the time, she had an 11-month-old baby and another one on the way, so it was certainly a risk, but one she knew would pay off as she’d stumbled across a niche market that was not being catered to properly at all. In less than five years she had 2 more kids, yet in the process, she somehow managed to grow Cadenshae into a multi-million dollar global empire.

MoneyCentral Magazine recently caught up with Nikki to discuss her journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I was born and bred in Northland, New Zealand and I have one older sister – Jacqui. My parents are Steve and Sharon and they rock! I’ve always loved exercising and have felt passionate about it from an early age. Growing up I would work out with my Dad in the garage (he was a Policeman) and I always knew exercise would be an integral part of my life.

After school I took on a bunch of different roles, I was a medic in the NZ Army, a beautician, and a personal trainer, to name a few. All of the jobs I took on allowed me to help others in one way or another. Helping others has always been extremely important to me, it’s just part of who I am, and I am so proud of that.

As to how the business came about, as aforementioned – before I became a mother, I was a personal trainer, and so once I had recovered post-birth, I decided to head back to the gym to catch up with clients, show Caden off, and do a bit of a work-out. As I was working out, Caden got fussy, so I went to feed her and this is when my ‘ah-ha’ moment came about! I battled my sports bra, trying to pull it up over my breasts to feed. I was left infuriated. “This is impossible! There’s got to be a better way!” I thought. So, as soon as I got home, I went online to look for some quality nursing sports bras. There was nothing.

“Why has no one thought of this? How can mothers be expected to keep active and breastfeed when there’s nothing practical out there to do it in!”

I decided there and then if no one else would make the gear mums needed, then I’d give it a go! I had absolutely no experience in fashion design, but I knew what was needed, so I began drawing.

Fast forward to 19 months later, and Adam (my partner in life and business) and I have just welcomed our second baby girl, Ryan into the world! Four days later, $20k of nursing sports bras arrive from China, and are emptied onto our front lawn…here we go!

This year we’re set to turn-over close to $6 million (despite Covid-19). Cadenshae (named after our firstborn Caden, her middle name is Shae) now employs 16 staff and is recognized as the leading activewear brand for pregnant and nursing mothers, worldwide. Australia, New Zealand, the UK, the USA, and Canada are our target markets.

Also – we now have four children and one on the way! Caden – 6, Ryan – 4, Kace – 3, Jackson – almost 2 and another wee girl coming soon!

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

As mentioned, the journey started six years ago when I first had Caden and I couldn’t find any suitable nursing sports bras. When I started, I didn’t think it would become this huge, no. I knew it would be somewhat successful as there was a gap in the market and from the chats I’d been having with other mothers, it was clear they would purchase activewear products for pregnancy and postpartum if it was nice! I thought I’d go alright in New Zealand, but the global success has been a very amazing and a pleasant surprise.

What is your main source of income?

Profits from sales.

What are you currently doing to maintain/grow your business?

It’s a funny old time with Covid-19 in the mix. Before the pandemic, we were on a serious upward trajectory and had plans for global domination! We still do have these goals, but we’ve had to change our focus a bit recently. Unfortunately, many businesses have been hit hard with people unable to shop as freely as they previously had due to job losses, etc. We have also been hit by this pandemic, but we’re not crippled, so we’re now focusing on building ourselves back to where we were, and when this all dies down – we’ll go back to focusing on taking over the world!

In short though, to grow our business we have to keep creating new and exciting products, so we’re focusing on our product carousel right now as well as trying to keep as many things as ‘in-house’ as possible. We have an amazing social media team, from the ‘faces’ on the camera, to the camera people, graphic designers, etc. Having this all done in-house means not only is it cheaper to do, but it’s faster…we can constantly roll out new content…and social media is such a massive beast which constantly needs feeding. And if you feed it right, you definitely see your return on investment.

What social media platforms do you usually use to increase your brand’s awareness?

Mainly Facebook and Instagram. We do stories every day, giveaways, posts, etc. We use Facebook a lot to interact with our customers, but we also have a presence on Twitter, TikTok, and YouTube…you’ve got to be on everything these days to get in front of the ‘aspirational consumers.’

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

It’s always good to diversify your channels and advertise in different areas. Paid advertising has always been good for us, so I definitely think it’s something everyone should consider doing. Don’t dismiss a channel until you’ve tried and tested in my opinion,

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

This has developed over the years. To begin with, it was just getting the word out there in any way we could! Social media, giveaways, sponsoring events, paid advertising, etc. Now that we have more of a strong-hold (and more experience), we have the power to pick and choose what we do a bit more. We knew from the get-go how powerful PR could be to a company’s bottom line, and as soon as we could, we invested in PR companies to help us out, before hiring our own PR Manager to take care of that side of the business, in-house. PR is crucial for brand awareness; sometimes people don’t know ‘how’ they know of you, but they do know of you! That’s the PR machine working away discreetly in the background. A person may have stumbled across an online article, or read a piece in a magazine while waiting at the Dentist for example…good PR strategies focus on getting in front of as many media outlets as possible, because the more you do, the more people hear/read of you…the more sales you’ll get. Numbers don’t lie! Businesses have to keep working on that and building on it until they become more of a ‘household’ name/brand. That’s a huge focus of ours, as well as catering to our current and new customers through social media.

We stand out I think because we think out of the square when it comes to ‘brand awareness’ tactics. We recently sponsored the incredible Alysia Montaño – a 7x USA champ and 3x 800m world bronze medallist. In fact, we signed her up just days after learning she was pregnant with her third child. Alysia had a hard time with the likes of Nike and Asics cutting her pay when she got pregnant or discussed getting pregnant, so she hit out against these big name brands hard – fighting for a better maternity coverage for female professional athletes. We adored her and how she was taking on the big guns. We wanted to help her in her plight, empower her, like we want to empower all women – so we signed her up for a four-year sponsorship deal. That’s a pretty cool and different way to get the word out about your brand, especially in the US, where our focus is right now.

What form of marketing has worked well for your business throughout the years?

Social media, EDMs, P.R.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

We stood out initially because there was NOTHING like us around. Nothing that was actually nice and of high quality. Now we stand out because we are the innovators, and our stuff is hands down the best, we know it is. It’s stylish, colourful, comfortable, and supportive. It’s quite flattering when we see our competitors try to copy what we do. I also think we’ve hired some real trailblazers who like to try different things to see what will happen, and often it pays off.

What is the toughest decision you had to make in the last few months?

The last few months have been the toughest in a while for sure. Covid-19 hurt us for a bit, but luckily, not for long. We decided from the get-go that we would do our utmost to keep everyone in their jobs. We had to cut everyone’s hours and pay for a few weeks, but at least that meant everyone still had a job. We could’ve let people go and kept others on full pay, but luckily we have an amazing team which really is a TEAM and everyone wanted to take a pay cut to ensure no one lost their job. Our staff has been brilliant, and so has the NZ government in their handling of this, helping out businesses with wage subsidies, etc. Our whole team is now back up to 100% pay, thank goodness.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

I get asked this question a lot, and I’d say the biggest mistakes we’ve made have been around hiring the wrong people, not trusting our gut. It’s cost us a lot. We are now very strict when it comes to hiring people, we don’t take it willy nilly anymore. You’ve got to get it right the first time, or else it can be extremely taxing, in more ways than one.

What have you learned in the process of becoming wealthy that others can learn from?

It’s an old cliche, but hard work really does pay off. Working that extra hour or two to get the job done pays off. Working weekends pays off. Missing your mate’s birthday party because you have a shipment coming, pays off. Sacrifice and hard work pay off. Also, you’ve got to be a good person and treat people right. If you do, you’ll get so many other rewards…people want to help nice people and go the extra mile…it’s human nature. Also, we invested in systems/software early on to future proof. We weren’t ‘big’ enough for these systems initially but we knew we would be one day and we’d be ready – and it paid off.

What new business would you love to start?

Gosh, I have no idea! Something to do with helping others…but to be honest I have enough on my plate right now, I’m happy sticking with just this business for now.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

All the mistakes I’ve made, I’ve learned from – you have to make mistakes so you can grow and develop. One thing that does stand out though is the hiring process. I would do more research on how best to do that.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

I’d say to myself, ‘don’t stress, everything will work out!” I don’t know if ‘past’ me would believe ‘future’ me though even if I did go back. It’s only natural to stress and worry because it means you care and it makes you think a little harder and work a little harder. If I went back and told myself not to worry and not to stress, would I then work as hard? Not sure? It’s an interesting one.

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

I’m not a book reader, but I love reading online business articles. Big fan of Forbes.

What is the best advice you have ever been given?

Invest early for the future. Don’t be afraid, give it a crack!

What advice would you give to a newbie Entrepreneur setting up their first business?

Do your due diligence, your market research – can you really make a go of this in the current climate? What makes you different? At the end of the day though, if the fire is in your belly, you’ll make it work. Learn from others, seek out mentors…read, read, read…you aren’t expected to know everything, so don’t pretend you do. A true leader asks for help when needed, let others help you and teach you. Learn, make mistakes, learn again, and keep on growing.

The Life Of An Entrepreneur: Interview With Meg Barnhart – The CEO Of The Zen Of Slow Cooking

Meg Barnhart originally began her career in the hospitality industry which eventually led to trade show management. One of her early careers was working on the Fancy Food Show on behalf of the Specialty Food Association. After she had children, she began her own business but by 1998 with the birth of her third child, she decided to put a pause on her career to look after her 3 children who were under the age of 5 and her middle son, Doug, who was diagnosed as developmentally delayed. Meg spent the next several years helping him learn how to navigate Doug’s world which eventually led to the creation of the “zen of slow cooking.”

MoneyCentral Magazine recently caught up with Meg to talk about her entrepreneurial journey and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I began my career in the hospitality industry which eventually led to trade show management. In fact, one of my early careers was working on the Fancy Food Show on behalf of the Specialty Food Association. After I had my children I began my own business but by 1998 with the birth of my third child, I decided to put a pause on my career for a couple of reasons. The first reason was the simple fact of having 3 children under the age of 5 and the second reason was my middle son, Doug, was diagnosed as developmentally delayed when he was thirteen months old.

I spent the next several years helping him learn how to navigate his world. In 2010, I started studying what life would look for him when he transitioned out of school and found that only 24.5% of adults with developmental challenges were employed. I couldn’t envision a world where he couldn’t shine his light and decided to create a business for him which eventually led to the creation of the zen of slow cooking.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

My business partner, Jane McKay, and I began the business in 2012 with the intention of helping home cooks find success and a little Zen while creating employment for adults with employment barriers. We have stayed completely focused on both of those dreams and am happy to say that is the source of our success. I wasn’t sure we would come this far when we began, but keeping our intention pure has made the entire journey very rewarding.

What are you currently doing to maintain/grow your business?

We’re out in the markets all the time to build our retail channel. We are also working on a strategic plan to build a more robust presence online.

What social media platforms do you usually use to increase your brand’s awareness?

Facebook, Instagram, Twitter, and Pinterest.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

We haven’t done anything beyond Facebook ads. We focus on supporting non-profits with product donations to spread the word.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Aligning our energy with causes that we are passionate about. By simply staying true to our mission we meet all sorts of people who are interested in helping us grow.

What form of marketing has worked well for your business throughout the years?

We spend a lot of time supporting other entrepreneurs and cultivating relationships with businesses that we admire. We feel passionate about conducting business and growing our brand in a meaningful way.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

We’re building a “speed scratch” category (slow cooking using slow cookers or electric pressure cookers such as the Instant Pot) that doesn’t exist in B & M, so creating a “clean” product aligned with our mission helps us stand out. We also sought our Non-GMO certification so our consumers know that our Slow Cooker spice blends don’t contain any fillers. We also became a Certified B Corp to demonstrate our commitment to business being a force for good in the world.

What is the toughest decision you had to make in the last few months?

Determining the best path toward national distribution.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Design. We have very clean atheistic. We encourage other entrepreneurs to invest time in doing their own research before they employ a designer to bring their vision to life. We are fortunate after trial and error to have someone who is completely aligned with our mission.

What new business would you love to start?

I would love to create a business where I can help other people fund their dreams.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

At this point nothing. I needed to go through the hiccups of starting/failing with other start-ups, so that when I created the zen of slow cooking I had a clear vision of what I wanted to create.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

To have faith. When you begin a business there are always ups/downs and it’s easy to get distracted, lose hope or feel overwhelmed. Stay positive!

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

I love “Let my People go Surfing”, Sacred Commerce and Mission in a Bottle. I also love Pema Chodron’s book Living Beautifully: with Uncertainty and Change

What is the best advice you have ever been given?

My parents, especially my mother, encouraged my brother, sister and I to be principled, bold, conduct yourself with integrity, stand up for your beliefs and be kind.

What advice would you give to a newbie Entrepreneur setting up their first business?

Spend time asking yourself the “Why” you want to start your business. That question leads to many other ones which are really important in manifesting your dream.

The Life Of An Entrepreneur: Interview With Julie Dugoff Waxman – The CEO Of Baked In Color

Julie Dugoff Waxman is the founder and CEO of Baked in Color, a rainbow and custom colored chocolate chip cookies company. Launched in May 2016, Baked in Color now operates a New York City location and they ship their cookies nationwide. Their customers love their cookies and they are positioned for further growth to keep up with the demand.

StarCentral Magazine recently caught up with Julie to discuss her journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

My name is Julie Dugoff Waxman and I am the founder and CEO of Baked in Color, a rainbow, and custom colored chocolate chip cookies company. Launched in May 2016, Baked in Color now operates a New York City location and we ship our cookies nationwide. Baked in Color offers the first rainbow and custom colored chocolate chip cookies. Happy, fun and delicious, these cookies can be customized by color for all of life’s special occasions: holidays, mitzvahs, corporate events, college acceptance, school spirit, sports events, birthday parties, you name it!

Could you please tell our readers a brief background about yourself and how you started your business?

As a student at Cornell, I founded and ran a cookie delivery business, Quickie Cookie. We baked, packaged and delivered fresh cookies, with a quart of milk (think Insomnia cookies). I sold the company and spent the next several years working in Corporate Retail at Saks Fifth Avenue and Macy’s. While working for these companies, I developed my skills in business development, strategic and financial planning, merchandising, team building, negotiation, and marketing. After twenty years in corporate retail, I was excited to launch my own business.

Can you describe your journey to success? When did you start? How did you get the idea to start Baked in Color?

Chocolate chip cookies are America’s #1 dessert and colorfulrainbow desserts are the #1 social media dessert trend. I was inspired most by the rainbow bagel. Rainbow bagels look incredibly cool but don’t taste great. I had a delicious recipe for chocolate chip cookies and knew that if I could figure out how to execute color, I would have something very trend right and extremely marketable. Thousands of test batches later, Baked in Color was born.

What form of marketing has worked well for your business throughout the years?

Social media has been the big driver for Baked in Color. We started posting our cookies on Instagram and were quickly noticed by food influencers who posted the cookies on their Instagram and Facebook feeds. Six months after our launch, INSIDER took notice and shot a feature for their INSIDER FOOD and INSIDER DESSERT platforms. The video went viral, receiving over 7 Million views on Facebook, in addition to millions of views on Instagram. Baked in Color was also featured by Today.Com, Huffington Post and Spoon University. The media exposure drove our sales tenfold, putting our brand on the map and driving corporate business, such as Goldman Sachs, Barney’s NY, and Time Inc.

Where/how can we get our hands on your cookies?

Baked in Color has a New York City location at TurnstyleNYC, the underground market at Columbus Circle, at 58th street and Broadway. We deliver throughout Westchester County and NYC and ship nationwide. We specialize in both personal and corporate events. Orders can be placed online at www.bakedincolor.com. In addition to our online offering, we customize cookie colors and packaging to make the perfect dessert or party favor for your special occasion or event.

What advice would you give to a newbie Entrepreneur setting up their first business?

GO FOR IT! Be patient and stay positive. Work hard and move forward each day. Things will not always go well but don’t get discouraged. Some days will bring opportunities and others will bring knocks. Hang in there. It’s a long haul. Don’t take rejection personally just move on to the next opportunity, of which there are countless. Be aware of the competition but don’t get bogged down by it. Network, network, network. It’s free to ask so ask others for help; people are generally happy to help. You can learn from most people and often each meeting leads to another opportunity. Follow your instincts but pivot when things aren’t going well; cut your losses and move on.

5 Ways To Take Action And Get Organized This New Year


How do you welcome the year ahead?

New Year, like the sun, is almost shining its rays on us. Tonight, we will be celebrating the coming of new hope, new inspiration and a continuing triumph against the challenges in life. It is a display of loud and colourful fireworks thrown into the vast sky, a grateful celebration of the year we bid goodbye to and a hopeful invitation to a new slate in our life. But what does it really mean to you?

Every year, we are faced with heightened anticipation as we lay out our goals and plans for the year ahead. We think of it religiously in the promise of daily opportunities and 365 days of chances. The more it draws itself to us, the brighter we see ourselves in its glorifying blessings and exciting beginnings. We look forward and bombard the first midnight with endless wants and wishes that we sometimes tend to forget the sturdy platform where these plans of ours stand –our inner self. So how do we work on ourselves to be able to successfully map out an organized 2020?

Stay Focused

The way to an organized year entails hard work and conviction. There will be days when following all your set life draft may seem impossible and this is where staying focused on your vision comes in. Your self-productivity and time management play a lead role in keeping you present and motivated.

Prioritize Big Things and Lift Your Littlest Ambitions

Maneuver every now and then to reckon if you’re doing the right thing at the right time. Are you caught up between the rocks of your short term goals and long term aspirations? Visualize yourself and maximize time by weeding off your life-destroyers and pick up the points that strongly contribute to your self-effectiveness and spectacular rewards.

Start a Healthy Financial Management Strategy

Know all your finances by heart and arm yourself with strong self-discipline and a realistic budget. File your bills accordingly and limit your credit card expenses.

Leave Unnecessary Things

Needless to say, de-cluttering may be one of the most neglected words we have but this year, be the difference that you desire and start by offloading stuff that you don’t actually need. This goes beyond tangible things since often, your negative emotions like anger and grudges take over your life. Release the bad vibes in your life and carve a path for a peaceful surrounding and stress-free day to day living.

Make Friends With Your Calendar

Mark important dates such as school and business appointments and devote a time that is solely assigned for you to face your to-do lists and accomplish those set-off goals.

The countdown for New Year begins with you. It’s a blank space waiting for you to take as you shape your destiny so take it, draw your vision of life, write your big dreams in it and get up to steal them. 2020 is here, embrace it!

How to Get More Facebook Likes And Followers: 5 Tactics That Actually Work

Since its inception, Facebook has become one of the most successful social media sites to advertise on. With just under 17% of the population of the planet signed up to Facebook, you can get a much larger audience than any other site to view your posts and engage with your brand. But to make any waves on Facebook, you need Likes and followers. A popular way in recent years to gain Likes is to buy them, but not only is this not authentic, it also doesn’t get your brand noticed by actual potential customers. So how can you get the Facebook Likes that you need, without paying for them?

Here are some killer tips for creating a successful Facebook page for your brand without spending a penny.

Fill out your page

Filling out your page may seem obvious, but a mistake that a lot of people make is not to fill out their pages entirely. You can add plenty of information to your Facebook page including links to other sites that you have, and all the information that a customer needs, and this is what they are looking for. A sparse Facebook page makes it look like you aren’t taking this seriously and may even make them question if you are a legitimate business in the first place.

Use Insights

Facebook insights is free to use and an invaluable tool to use when advertising on the site. You can access this through your business page on Facebook, and what it does is it lets you see what is working for your page. Which posts are seen the most, liked the most, what other pages your followers are interacting with and when. This is useful as you can schedule your posts for when the most people will see it, and also get an idea of the other kinds of things you could do in the future to gain popularity.

Use a great picture and heading

Appearance is everything these days, and even more so on social media. If you don’t already have a recognizable logo, you need to get one. Make your Facebook page look good, and people won’t mind liking and sharing. You can look at similar businesses to yours to see how they did theirs and how you can do better.

Invite likes

Make sure to invite those who like your posts, to like your page. This can be done by using other sites to drive traffic, or in your Facebook settings.

Share relevant content

Users like pages that share other things they want to see. If you can find videos or posts that are related to your area of expertise or your industry, users will find your page more engaging and entertaining, and thus, will interact more with it. Unless you are already an extremely popular brand, users will quickly get bored if you only ever share your own content. This can also help to build relationships with other users and businesses.

The Life Of An Entrepreneur: Interview With SPIbelts’ CEO, Kim Overton

It all started in 2006 when SPIbelts Founder, Kim Overton, went for a run with nowhere to comfortably hold her key. Afterward, she went home and assembled the first SPIbelt. After months of hard work, development, and patenting, SPIbelt officially launched in February of 2007 out of Kim’s Austin, Texas apartment.

Eleven years later you can find SPIbelt products in over 40 countries. Despite SPIbelts international success, its headquarters remain in Austin, Texas where the majority of their products are still being handmade.

StarCentral Magazine recently caught up with Kim Overton and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

My name is Kim Overton, I’m from Austin, TX and a mother of three young boys ages 2, 6 and 7. I launched my company, SPIbelt, 11 years ago after having the annoying experience of jogging with my keys tucked into my bra top. The idea for the SPIbelt hit me like a lightning bolt while I was on a run, I went home that afternoon and made my first prototype. Five months later I filed a patent and officially launched my business.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

After launching my company in 2007, I worked as many hours as I could until needing to hire help. At that time I hired my brother to help with sales. About one year after launch, I was featured on the Big Idea with Donny Deutsch, which gave us great exposure and lead to more press. Our brand took off quite rapidly after that.

I have always been driven to work for myself and approach every idea and company with full passion and conviction. I knew early on that that SPIbelt was different, so I did envision mass distribution.

What is your main source of income?

SPIbelt sales through international distributors and domestic retailers.

What are you currently doing to maintain/grow your business?

We are currently expanding our line for our customers to have more products to choose from.

What social media platforms do you usually use to increase your brand’s awareness?

We utilize Instagram, Facebook, Twitter and Pinterest for brand awareness.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

PPC works to an extent but the algorithms change constantly. We find that shared customer experiences on our social outlets are one of the driving forces for sales and awareness with our products.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

We appreciate the user experience the most. Anyone can pay for ad space and expensive marketing, but the real user experience is authentic and invaluable.

What form of marketing has worked well for your business throughout the years?

We launched before FB was a viable platform for businesses, and not that is fading. So we have learned that staying flexible and knowledgeable about what our customer’s habits are is the best way to grow.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

Our products are sleek but expand a lot! Other phone holders were big and bulky while our stays slim and tight to the body and looks good at the same time.

What is the toughest decision you had to make in the last few months?

How to divide my time between taking my company to the next level, and being a dedicated mom and wife. It’s a tough balancing act.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Investing in a marketing campaign that I knew little about and had little experience with. Early on I produced a mini commercial that the world wasn’t ready for, but cost me $30K.

What have you learned in the process of becoming wealthy that others can learn from?

Try to not spend what you think you can sell. In other words, if your customers will buy about $10,000 worth of products in one month, you don’t need to have $50,000 sitting on the shelf for the month. Try to invest in what you think you can turn around in a short amount of time when you are in growth mode.

What new business would you love to start?

I’d love to start a business with my husband that allows us to combine our passions of being parents with helping others. We have one in mind that we’re currently working on! Stay tuned.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Nothing. I’m grateful for the journey I’ve had. But if I must pick, I would have let people go quicker than I did. Having the wrong people on the bus can really suck the life and opportunity out of your business. Learn to let people go when needed, you are also doing them a great big favor.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

Meditate on a daily basis and keep an exercise routine consistent, no matter what.

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

When starting out, “Think and Grow Rich”, when established, “Traction.”

What is the best advice you have ever been given?

To remember, God made us with eyes in front of our head, not the back. Keep your eyes forward, look ahead! Don’t worry about the past.

What advice would you give to a newbie Entrepreneur setting up their first business?

Identify your customer base and where they are. Go to them and test out your product, your concept, talk to people before spending too much time and energy in one direction just to find out that’s not what the masses want. And launch without waiting for “perfection”, because no one idea will ever be perfect for everyone. Launch when you’re as close to perfect as you can get for the real potential customers you’ve spoken with.

The Life Of An Entrepreneur: Interview With “The Digital Dating Disruptor” Lori Cheek

Screenshot from TEDx Talks

Lori Cheek is an NYC based architect turned entrepreneur, Founder, and CEO of Cheekd that removes the “missed” from “missed connections.” After working in architecture, furniture, and design for 15 years, she came up with an idea that lead her into the NYC world of technology and dating. She has been coined “the Digital Dating Disruptor,” listed as one of 12 “Inspirational Women in Tech to Follow and as one of AlleyWatch’s 20 most awesome people to know in the NYC tech scene. She’s also a Shark Tank Vet, a TEDx Speaker and has been featured in Forbes, The NY Times, Wall Street Journal, Huffington Post, The NY Observer, Entrepreneur Mag, Fast Company, Inc Magazine and so much more.

When most people would have quit years ago, she only hustled harder to keep her dream alive! She could be the walking poster child for the age-old phrase, “what doesn’t kill you only makes you stronger.” It wasn’t an easy ride but she’s never been happier in her life. A lightbulb moment 9 years ago changed her life forever, she left her $120K a year (60 hour work week) design job and now she owns a business that Wired Magazine recently questioned, “Is this the future of online dating?” She has gone from 15 years of helping others build their dreams to a life finally dedicated to building her own.

StarCentral Magazine recently caught up with Lori Cheek and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I’m Lori Cheek, an NYC based architect turned entrepreneur, Founder, and CEO of Cheekd that removes the “missed” from “missed connections.” After working in architecture, furniture, and design for 15 years, I came up with an idea that led me into the NYC world of technology and dating. I completely threw away my design career and I’m no longer building structures, I’m now building relationships.

In February of 2008, I was out to dinner with an architectural colleague. He’d spotted an attractive woman at a nearby table and scribbled, “Want to have dinner?” on the back of his business card and slipped it to her as we were leaving the restaurant. He left with a date. I left with an idea. After over two years of brainstorming how to remove the “business” out of the business card, I launched Cheekd– a deck of ice-breaking dating cards with a unique code that lead the recipient to the privacy protected online dating profile of the mysterious stranger who slipped them the card where the two could start communicating online. It was like online dating but backward. We’ve since pivoted Cheekd into a hyper-speed mobile dating app that gives users the ability to never miss a real-life potential “love connection” thanks to a cross-platform low energy Bluetooth technology, which sends users an immediate notification when someone (within their criteria) comes within a 30-foot radius of them. It’s real-time and works on a subway or a plane without any cellular connection.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

I’ve got a laser-focused vision to succeed and will do almost anything to keep this business flourishing. I’m actually not surprised by my determination because as long as I can remember, I’ve been extremely stubborn. When most people would have quit, I only hustled harder. I think my personal approach, passion, and dedication mixed with my relentless conviction that failure is not an option has been the recipe that has lead to my current success. I could be the poster child for the age-old phrase “what doesn’t kill you can only make you stronger.” No matter what… in the end, I’m going to have a magical story to tell.

What are you currently doing to maintain/grow your business?

Social media and international PR coverage have both been our strongest tool for growth other than our epic brutal bloodbath on ABC’s prime time reality show, Shark Tank, over four years ago. It’s one of the most-watched television shows in America and not only did we gain an outrageous number of customers after it aired but our episode re-airs on CNBC all the time. We always get a blast of users downloading our app all over the world after it airs.

What social media platforms do you usually use to increase your brand’s awareness?

We’re on all of them but mainly use Facebook, Twitter, Linkedin, Pinterest, and Instagram.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Over the past eight years, our business has been featured in dozens of the most prominent news and technology websites including The New York Times, Washington Post, The Wall Street Journal, Forbes, Tech Crunch, Inc, Fast Company, Wired Magazine, and countless others.” We’ve been very fortunate to have the press on our side. We’ve built a unique way for singles to break the ice. We’re giving our members a new real-life tool to use as an alternative to missed connections taking place every day.

While there are over 102 million single adults above the age of 18 in America alone, a 25-year-old online dating industry is experiencing serious fatigue and has failed to create a viable alternative to the existing online model. People want to make connections in the real world. We are doing our best to give our customers the most organic, unique real-life experience based on initial chemistry and that’s what has consistently made us stand out above the others.

What form of marketing has worked well for your business throughout the years?

I discovered early on that in a very saturated startup space, it’s crucial to make a splash. Creative marketing quickly became my forte. Not only has it paid off in so many amazing ways, but it’s also been loads of fun. I’ve managed to land myself in The New York Times, The Washington Post, TechCrunch, Fast Company, Inc., Shark Tank, Forbes and many many more publications all over the world. One of my favorite stories was from Dublin’s Web Summit when over 800 startups were exhibiting (90% of them were men) and I decided to stand out by wearing Angel Wings throughout the conference (I have a dating business). When I was checking out of my hotel, I looked down at Judy Dench on the cover of the Irish Times and there I was right next to her (me on my laptop with my Angel Wings— inside there was another 1/4 page picture mentioning my business). Ireland knew about Cheekd.com.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

Our dating app sets itself apart from our competing billion-dollar companies because it gives you the option to interact with a match before starting a virtual relationship with the compatible user. After setting up your profile and desired filters, Cheekd will then send you notifications when a potential match is nearby. Instead of encouraging users to continue to hide behind a screen, Cheekd pushes you to engage in social settings while paying attention to potential matches in the area. Our new dating app gives us the power to light the spark face-to-face first and leave the talking for later. And because Cheekd uses Bluetooth, it doesn’t require an Internet connection to function so connections can be made on the subway, a plane… anywhere— You’ll get a notification if someone who meets your criteria is within 30 feet of you. If you’re near a potential spark, Cheekd makes sure you know about it. It’s like online dating but it starts in the real world.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

When we got covered in the New York Times nearly eight years ago, our site got traffic from all over the world until Cheekd.com crashed. Once the site came back to life, we got orders all over the country. The Cheekd business model was based on a recurring subscription model once users made their initial purchase. Soon after, we realized that our web developer (based in London) had the button ticked “OFF” that captured our user’s credit card information and was unable to enroll them into our recurring subscription. With hundreds of new signups, we lost nearly $30,000 from this simple mistake. I joke now that our London based web developer is lucky that he didn’t live in America at the time. We immediately got that button fixed.

What have you learned in the process of becoming wealthy that others can learn from?

My definition of wealth has changed drastically since I started my business in 2010. Cheekd has been the most powerful thing that’s ever happened to me. Building this business has been an incredible learning experience. I’ve taken a major risk (both financially & mentally) and surrendered my career in architecture & design, but my heart and mind are in this project every waking moment. I’ve never been more dedicated to anything. Despite the occasional overwhelming stress, it’s been loads of fun. I feel like I’m living the American Dream. I’ve gone from 15 years of helping build someone else’s dream to a life dedicated to building my own– Success to me is to be able to spend your life in your own way. I no longer have a job, I have a lifestyle and am miraculously always working but I’ve never been happier because I love what I do.

What new business would you love to start?

Aside from my mission in hopes of connecting people in the real world, my other passion is fitness. I, personally, am always looking to make workout buddies and can rarely get my own network to join me. My new app idea is to connect like-minded people that can connect to work out together. I think it’ll be such an amazing motivation for everyone to stay committed while making friends at the same time.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Having brought the wrong team on board when I first started building my business nearly five years ago. If I’d known what I know now… I wish someone had told me the importance of having a technical co-founder on board when I started out. I had a team, but the two gentlemen I brought on had the same exact background. I didn’t need two of the same skill sets. The technical aspect of my business has been one of the bigger challenges I’ve faced and it’s the one thing I definitely would have approached differently from day one.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

I wish I’d been able to tell myself that building a business doesn’t make for an overnight success. I believed so much in my idea that after our launch, I thought I was going to be a billionaire by the end of the year! Eight years into the entrepreneurial hustle, I’ve learned that entrepreneurship is being on a mission where nothing can stop you. It will take twice as long as you’d hoped, cost exceedingly more than you’d ever budgeted and will be more challenging than anything you’ll ever try but if you give it your all and refuse to give up, you can trust it will be the ride of a lifetime. No matter what… this has been the most rewarding journey of my life. My advice to other aspiring entrepreneurs is to be brave and follow your instincts. You can’t cheat the grind, but if you give it your all, you can trust that the payoff will be worth it.

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

My favorite brain fuel right now is Smarter Faster Better by Charles Duhigg— an engaging read where the author shares all sorts of fascinating secrets of being productive in both life and business. He explains how in today’s world, managing how you think rather than what you think can transform your life. Not only has the book helped me reassess my daily motivation and goals, but it’s also helped me create some interesting new productivity hacks to allow me to get things accomplished smarter, faster and better.

As an avid guerrilla and creative startup marketer/ tech startup founder, another one of my favorite business books is The Purple Cow by Seth Godin. It’s all about standing out from the masses and transforming your business by being remarkable.

One of my favorite quotes out of this book::: “You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea.”

What is the best advice you have ever been given?

Surround yourself with the people you want to become.

What advice would you give to a newbie Entrepreneur setting up their first business?

My strongest advice for others considering taking the leap is if you truly believe in your idea, give up excuses and doubt, surround yourself by a trusted and talented team, bulldoze forward and DON’T. LOOK. BACK.