Universal Music Launches A Major Expansion In China, With The Launch Of Multiple New Local Record Labels

Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), the world leader in music-based entertainment today and Republic Records, today announced the launch of Republic Records China, the first international label division of leading U.S. label Republic Records to launch worldwide.

Republic Records, the label founded by brothers and chief executives Monte and Avery Lipman, is home to some of the world’s most acclaimed and successful international artists, labels, and entrepreneurs including Taylor Swift, Ariana Grande, Drake, The Weeknd, and Post Malone amongst others and has long been synonymous with breaking and introducing global talents of the highest quality. In recent years, Republic artists have found success around the world, including in China, where Taylor Swift has consistently broken records for international sales success, thanks to building a large loyal fanbase across the region.

The new Republic Records China label will be built with the same blueprint and ethos as its sister-label but will focus on signing and developing the next generation of Chinese music and C-pop talent from Mainland China, with a view to reaching a global audience. The label will be based in Beijing and led by Tony Wen, who has been appointed Managing Director, Republic Records China, effective immediately and will report to Sunny Chang, Chairman & CEO, UMGC. Wen has significant experience within the Chinese music and media industries as both a successful music producer and former Sony Music and EE-media executive, with the first label signings to the new label to be announced shortly.

In making the announcement, Republic Records founder Chairman & CEO Monte Lipman said, “We’re thrilled to see the launch of Republic Records in China led by the brilliant leadership team of Tony and Sunny. This initiative recognizes the extraordinary growth in the Chinese marketplace and the palpable influence which has made a tremendous impact on our industry worldwide.”

Adam Granite, EVP, Market Development, UMG said, “I’d like to thank Monte, Avery, and Republic Records for their support, as we welcome Republic Records China and Tony to the UMG label family. We are incredibly excited for Republic to become a new force synonymous with the best in Chinese music, just as the Republic brand is seen as a trusted mark of quality around the world.  It is a unique time for music in China, with a diversely rich talent pool of new artists and talent that have the potential to find huge success both domestically, across Asia, and more than ever before around the world. UMG has a long history and culture of supporting and developing the best global music talent, and the launch of new labels only helps to accelerate and strengthen the domestic Chinese music market and most importantly introduce new and exciting artists and music to fans in China and beyond.”

Sunny Chang, Chairman & CEO, UMGC, said, “I am also very pleased to welcome aboard Tony Wen – a highly experienced, senior executive in the music industry, who has established his career in the local market and has now become part of the amazing UMGC management team. His insights and experiences will bring indispensable value for us, as we launch Republic here in China. We thank Monte and Avery for the trust in UMGC, to launch Republic as a cornerstone for our multi-label strategy, as we set to expand the horizons for Chinese music talent in the future.”

The launch comes as part of a significant expansion of UMG’s recorded music operations within China, with the establishment of a multi-label structure, to lead its focus on domestic A&R and local language artists within the region. Republic Records China will sit alongside EMI China, PolyGram Records China Universal Music China, each operating independently with their own dedicated artist rosters, A&R and specialist marketing teams as part of an innovative and unique to market, multi-label strategy, reinforcing UMGC’s commitment to accelerating and introducing the next wave of Chinese music talent to the world across a variety of genres, as it becomes the first major music company to establish multiple frontline label operations across China.

About Republic Records

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video. Find out more at: https://www.republicrecords.com/

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com

Source: www.universalmusic.com

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